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MULTIVERSE OF MADNESS PRESALES TRACKING. UPDATE. 14 DAYS BEFORE RELEASE. CINÉPOLIS.

 

It has added 4.8% in new previews for Wednesday night. Above +2.8% growth from Endgame at the same point of sales cycle but that's not really fair since that one was already an all-time high from Day 1. Compared to Infinity War is below which grew 8.7% on its second update which was 10 days before release. Most of 12 markets have remained the same and some have even contracted but significant growth in Monterrey (2nd largest market) has contributed and Mexico City is on par with national average.
 

  IW EG MOM
Total Shows (12 Cities) 1371 1951 1863
Total Shows (10 cities) 1371 1812 1713

 

CINEMEX UPDATE.

 

Shows have grown here more than in MTC1 with a 11.8% from last update. Sellout/near sellout shows are picking up pace as well but is quite irregular between markets. Monterrey has the lead (growth) in both shows and sellouts for this chain as well and Mexico City overall has over 50% of shows and sellouts. By level of sales the difference in sellouts is pretty big and even closer to Rise of Skywalker but overall sales above 50% closer to Infinity War.

 

For Wednesday Night Previews v Midnight Shows. 
IW = 11 days before release
EG = 15 days before release
MOM = 14 days before release

 

  IW EG MOM
12 cities 1050 1662 1032
10 cities 1050 1595 966

 

For shows according to level of sales

TROS = 10 days before release

 

  Infinity War Endgame
  +85% +50% 0-49% +85% +50% 0-49%
12 cities 591 294 158 1566 70 26
10 cities 591 294 158 1511 59 25
             
  Rise of Skywalker Multiverse of Madness
  +85% +50% 0-49% +85% +50% 0-49%
12 cities 33 48 162 71 287 674
10 cities 33 48 162 68 281 617

 

I think this will lean more on walk-ups than expected; not for previews but for the rest of its opening weekend. Regular sessions for opening day around me seem quite slower than those for Infinity War and closer to Civil War which is our expected range. Still boding well for $150M-$170M opening day incl. previews and $480M+ opening weekend.
 

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June lineup

  • Jurassic World: Dominion. June 1st (5-Day opening)
  • Lightyear. June 16th
  • Minions: Rise of Gru. June 30th 
  • Thor: Love and Thunder. July 7th

 

First two tracking to blow past $800M+. Wondering if Universal could pull its first billie.
Latter two to go on the $600M+ range. 

Edited by Carlangonz
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4 hours ago, Carlangonz said:

June lineup

  • Jurassic World: Dominion. June 1st (5-Day opening)
  • Lightyear. June 16th
  • Minions: Rise of Gru. June 30th 
  • Thor: Love and Thunder. July 7th

 

First two tracking to blow past $800M+. Wondering if Universal could pull its first billie.
Latter two to go on the $600M+ range. 

800M+ for Lightyear? Damn that would be great...

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Probably next weekend Sonic 2 gets back on top. Dumbledore may not pass $300M. This franchise is doomed.

Dominion shows are starting to pop up but no sale yet. They'll likely go on sale along with US/Canada. Tomorrow we'll get Multiverse of Madness update but I can tell you is gaining a lot of traction.

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ADJUSTED BY INFLATION

 

Avengers: Age of Ultron: $1.085B lc/$53.4M USD
Captain America: Civil War: $1.002B lc/$49.3M USD

 

Jurassic World/Fallen Kingdom: $955M lc/$47.04M USD

 

Incredibles 2: $1.052B lc/$51.8M USD
Toy Story 3: $1.023B lc/$50.4M USD
 

Minions: $1.081B lc/$53.2M USD

Despicable Me 3: $940M lc/$46.3M USD

 

Captain Marvel: $795M lc/$39.1M USD

Thor: Ragnarok: $550M lc/$27.1M USD

 

Shall be an interesting summer

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Weekend: 21st to 24th April

  1. Fantastic Beast 3: SoD  - $44.4m //  $224.3m
  2. Sonic 2 - $37.8m //  $315.4m
  3. The Lost City - $33.9m [OW]
  4. The Northman - $11.7m //  $37.4m
  5. ¿Y cómo es él? - $5.5m //  $54.9m
  6. Morbius-  $4.7m  //  $156.4m             
  7. Sin Ti No Puedo (2022) - $2.7m [OW]

  8. ElDemonioEnElEspejo- $2.3m  // $10.7m             
  9.  The Bad Guys - $1.8m  // $101.1m       
  10. King: Regreso a Casa - $1.3m [OW]
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11 minutes ago, Shanks said:

Weekend: 21st to 24th April

  1. Fantastic Beast 3: SoD  - $44.4m //  $224.3m
  2. Sonic 2 - $37.8m //  $315.4m
  3. The Lost City - $33.9m [OW]
  4. The Northman - $11.7m //  $37.4m
  5. ¿Y cómo es él? - $5.5m //  $54.9m
  6. Morbius-  $4.7m  //  $156.4m             
  7. Sin Ti No Puedo (2022) - $2.7m [OW]

  8. ElDemonioEnElEspejo- $2.3m  // $10.7m             
  9.  The Bad Guys - $1.8m  // $101.1m       
  10. King: Regreso a Casa - $1.3m [OW]

How much of a drop is it to FB3?

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TOP MOVIES 2022 (lc)

01     633,900,000  The Batman

02     315,500,000  Sonic The Hedgehog 2

03     224,400,000  Fantastic Beasts: The Secrets of Dumbledore

04     156,500,000  Morbius

05     134,400,000  Uncharted

06     120,000,000  Permission to Dance On Stage

07     101,100,000  The Bad Guys

08       75,500,000  Nightmare Alley

09       70,300,000  Scream (2022)

10       56,600,000  Moonfall

 

Expect lots of movement in the next weeks.

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MULTIVERSE OF MADNESS. TRACKING REPORT. CINÉPOLIS. 8 DAYS BEFORE RELEASE.

 

  IW (-T2 Days) EG (-T8 Days) MOM (-T8 Days)
Total Shows (12 Cities) 1505 1970 1907
Total Shows (10 cities) 1505 1831 1788

 

Multiverse of Madness number of previews has outnumbered Infinity War's midnight shows final count. Important to notice as well that Multiverse of Madness has covered 86% of the market footprint compared to 80% from Infinity War but is still far from Endgame's 94% coverage of screens. Sales have been steady but there's an overindex of shows in some areas compared to real demand while other ones like Metro Area of Mexico City are still waiting for more shows after multiple sellouts. 

 

I wanted to take a look on the presence of 3D shows and sampled Mexico City and Metro Area. Out of 794 shows:

  • 86 regular 3D sessions
  • 6 IMAX 3D sessions
  • 16 4DX 3D sessions
  • 1 VIP 3D session
  • 1 Macro XE 3D (PLF) session

Nearly 14% of total previews are on a 3D show. All IMAX and 4DX shows are being 3D and all PLF shows including ATMOS Theatres are remaing 2D. 

 

CINEMEX REPORT. 8 DAYS BEFORE RELEASE

 

DISCLAIMER. I messed up last week with comparisons for this one. I'm using Infinity War comp from last report because it's actually -T7 Days given a week less on sales run. Endgame still working fine and going with a -T3 Days comp for Rise of Skywalker because the closest one is 11 days away from release. 

 

  IW EG TROS MOM    
12 cities 1043 1683 443 1160    
10 cities 1043 1608 415 1095    
             
             
  Infinity War (-T7 Days) Endgame (-T8 Days)
Attendance (%) 85-100 50-84 0-49 85-100 50-84 0-49
12 cities 591 294 158 1618 52 13
10 cities 591 294 158 1559 36 13
             
  Rise of Skywalker (-T3 Days) Multiverse of Madness (-T8 Days)
Attendance (%) 85-100 50-84 0-49 85-100 50-84 0-49
12 cities 74 110 259 95 349 716
10 cities 68 102 245 91 341 663

 

Final week is ramping up and just like for every big seller the final 7 Days are important for release. Multiverse of Madness grew less than Infinity War between timeframes (MOM +12% in shows and +33% in nearly sellouts compared to IW +21% in shows and +70% in nearly sellouts) but still consistently adding shows and showing strenght even in shows half-full. This final week should be boosted with a 50%+ increase in shows over 85% attendance and 7%-10% in overall shows.

 

 

Edited by Carlangonz
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Tickets for Dominion now on sale. Regular 5-Day opening and it'll take advantage of a very weak May. Won't track properly since is quite a walk-up based saga but is fairly consistent when comes to admissions. Nostalgia + Final chapter + Universal's marketing machine should work incredibly fine for it.

 

Fun comes with Lightyear and Rise of Gru. Minions and two latest Toy Story were presale monsters delivering the best for animations (aside from Incredibles 2). Shall be interesting to see if they can retain same interest during advanced sales.

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