mexico Mexico Box Office | Joyful $68.4M Tuesday total for those pesky emotions

[Purple Minion]

TS3 is #6 in admissions (14,826,134) but #4 in lc gross (777,482,842). 3D was still a novelty back then and allowed to charge higher ticket prices.

 

Bad new for SS, that'd be a quite low 2.4 Fri to Sun multiplier. BVS' was closer to 3, even after opening on a Thu (20% Thu to Fri drop)!

[Purple Minion]

Weekend estimates (Screendaily, Deadline)

• SS #1 with $10.4M 3-day OW (about 190M lc), so the drop wasn't as deep as anticipated. Wonder what was Cinemex's impact. In any case, top August opening weekend ever, highest opening weekend of all time for Will Smith and 2nd best ever for WB.
• SLOP up to $14.7M, a $3M weekend (60% drop)... those low ticket prices keep impacting the gross.
• Tarzan $13.7M total, #2 OS market.
• Lights Out $4M total, top OS market.

Edited August 7, 2016 by Purple Minion

[MinaTakla]

@Purple Minion- does Pets have a shot at 20-22m USD end of run in Mexico?

[Purple Minion]

Not sure, the animated movies are taking a bit hit this year with lower ticket prices. $20M may be doable if it doesn't collapse further.

 

Official weekend numbers. SS is the #10 highest 3-day OW ever and the #3 highest of the year behind CW and BVS. It's in the Top 20 of the year after just 3 days.

 

 

Here's the Top 10 Fri-Sun OW ever in lc:

 

#	Movie	3-day
01	Civil War	351,538,816
02	TA2	290,773,534
03	Minions	249,086,907
04	FF7	232,914,025
05	TA	225,812,421
06	BVS	214,758,335
07	JW	212,133,715
08	IM3	207,105,178
09	DM2	194,469,726
10	SS	193,844,092

 

 

 

[Fullbuster]

Civil War

[Krissykins]

@Purple Minion How much are you expecting from Ghostbusters this weekend? 

[Purple Minion]

Mmm hard to tell. Mexico is (for better or for worse) immune to negative critics and nostalgia can still play a big card. However, female-driven comedies are not overly popular. The only recent comparisons I can think of are TMNT2 (over $9M), Goosebumps ($7M) and Spy ($4M).  My forecast would be closer to the reptiles than the other two.

[Purple Minion]

SS is behaving like BVS so far, although in a smaller scale. Deadline reports it's up to $13.2M by Tuesday (#4 OS market), pointing to strong $1M+ weekdays.

[Fullbuster]

Purple, do you know how 2016 is compared with 2015?

Is Mexico growing in USD, lc and admissions?

[Purple Minion]

Yes, it grew on the first half of 2016 in lc and admissions, although USD is flat because of lower ER.

 

 

[Purple Minion]

Weekly figures. SS shows no signs of slowing down, adds another $5M from Mon to Thu (who knows what the total will be had Cinemex shown it), and it's in a great position to have a fab second weekend. Much of it depends on the strength of Ghostbusters and BFG, both opening today.

In other milestones, SLOP jumps over Zootopia and FD is literally two or three shows from reaching the coveted 10M audience threshold. Interestingly, SLOP has the lowest average price for animated movies this season: 37.5 lc against 45 lc for FD/IA5.

 

 

TOP MOVIES 2016 (lc, up to 11 Aug)

01 725,755,205 Captain America 3: Civil War

02 629,616,949 Batman v Superman

03 452,222,850 Finding Dory

04 427,515,447 The Jungle Book

05 417,145,393 Ice Age: Collision Course

06 379,250,901 The Conjuring 2

07 347,000,000 Deadpool <- estimate

08 337,519,098 X-Men: Apocalypse

09 311,940,713 Secret Life of Pets

10 304,449,299 Zootopia

11 286,121,054 Suicide Squad

 

[MinaTakla]

@Purple Minion Can SLOP beat Ice Age/Dory in admissions by the end of its run? It's at 8 million now versus 10m and 9.3m for Dory/IA5..

Edited August 12, 2016 by MinaTakla

[Purple Minion]

It well could. A 8.3M audience is already quite successful for an original movie, even if it's lost about $2M in gross due to low ticket price. However, the promotions seem to be over and it'll face competition from The BFG this weekend.

[efialtes76]

4 minutes ago, MinaTakla said:

Can SLOP beat Ice Age/Dory in admissions by the end of its run? It's at 8 million now versus 10m and 9.3m for Dory/IA5..

IA5-100%

Dory-50%-60%

[Purple Minion]

Weekend estimates (Screendaily, Deadline)

• SS had a good 2nd weekend, repeating at #1 about $4.3M for $19.5M total. Can't image what the total would be with Cinemex. May challenge FD for the #3 yearly rank.
• Soft opening by Ghostbusters, $2.5M at #2. It beat Spy by 77%, for what it matters.
• SLOP OW about $2M for a $18.4M total. Another 1 million or so admissions, very close to IA5.
• BFG barely registers with $1.4M OW, for a family movie it's not good at all, even if Roald Dahl is not known in this market.
• Lights Out reaches $5M, #1 OS market.

Edited August 14, 2016 by Purple Minion

[Purple Minion]

Official weekend numbers. Easy repeat at the top for SS, having a similar track as BVS so far. High chance of reaching 500M lc with weak competition next weekend - was expecting more for Ghostbusters and BFG.

 

 

Both SS and SLOP enter the all time Top 40 in lc, see table below. Audience-wise, FD becomes the 21st movie to pass the 10M audience threshold; ticket prices for SLOP are back to normal, resulting in a 55% drop in audience vs 43% drop in gross.

 

35  371,356,228  The Amazing Spider Man 2 (2014)

36  366,034,428  Suicide Squad (2016)
37  359,431,756  Transformers 3 (2011)
38  348,372,103  Madagascar 3 (2012)

39  347,000,000  Deadpool (2016) <-- estimate

40  343,284,721  Secret Life of Pets (2016)
41  340,304,334  Nosotros los Nobles*  (2013)

 

Edited August 15, 2016 by Purple Minion

[Rthmessiah]

On 8/9/2016 at 2:53 AM, Purple Minion said:

Not sure, the animated movies are taking a bit hit this year with lower ticket prices. $20M may be doable if it doesn't collapse further.

 

Official weekend numbers. SS is the #10 highest 3-day OW ever and the #3 highest of the year behind CW and BVS. It's in the Top 20 of the year after just 3 days.

 

 

Here's the Top 10 Fri-Sun OW ever in lc:

 

#	Movie	3-day
01	Civil War	351,538,816
02	TA2	290,773,534
03	Minions	249,086,907
04	FF7	232,914,025
05	TA	225,812,421
06	BVS	214,758,335
07	JW	212,133,715
08	IM3	207,105,178
09	DM2	194,469,726
10	SS	193,844,092

 

 

 

missing TS3 200m

[Purple Minion]

@Magnificent Rth I have TS3 in the 190M region ... is the 200M figure confirmed? CANACINE's archives don't go back that far.

Edited September 23, 2016 by Purple Minion

[Purple Minion]

According to a study by American Film Market & Conferences, horror and romantic comedies are the most popular movie genres in Mexico, and are watched in this market more than anywhere else (cue Conjuring 2 success). On the other hand, comedy, drama and documentaries have fewer fans.

 

Graphics in English showing trends in the Top 10 Worldwide Markets are here: http://www.tomatazos.com/articulos/202154/Cuales-son-los-generos-cinematograficos-mas-populares-en-Mexico

[Purple Minion]

Weekly figures, not much time to comment today. SS had another solid week, passed the 400M lc threshold.