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'No Manches Frida 2' on track to score second highest opening weekend of all time for Mexican film in

 

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MEXICO BOX OFFICE

Pantelion Films’ No Manches Frida 2 is on track to score the second highest debut of all time for a Mexican film in Mexico behind Instructions Not Included. Videocine is estimating $5.3m – which equates to roughly in the Ps 99m. Instructions opened on Ps 149m.

No Manches Frida 2 pushes Que Culpa Tiene El Niño to third on the all-time roster on Ps 73m. Nacho G. Velilla directed No Manches Frida 2 and the R-rated comedy stars Omar Chaparro, Martha Higareda, Aaron Díaz, Itatí Cantoral, and Regina Pavón.

 

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APRIL 11-14 WEEKEND. 4-DAY WEEKEND. NO MANCHES FRIDA 2 INSTALLS AS SECOND HIGHEST OPENING FOR A LOCAL TITLE AND BOOST AN HISTORICAL APRIL. AS HOLIDAYS BEGIN, SHAZAM! NEARS $200M LC AND DUMBO RISES TOWARDS $350M LC.

 

No Manches Frida 2: Paraíso Destruido

- Beat both 3-Day and 4-Day weekend of ¿Qué Culpa Tiene el Niño? by 33.9% and 36.5% respectively to become second biggest opening for a local production only under Instructions Not Included ($148M)

- Running 37.9% above first Frida considering 3-Day vs 3-Day.

- Holidays are pushing it past $200M, second local title to make it in the year. First time since 2016 that two local movies pass $200M in a single year.

 

 Shazam!

- Running 17.9% above first Ant-Man at the same point of release and 8.79% behind Ant-Man and the Wasp. With holidays upcoming should finish above the former and o/u the latter.

 

Dumbo

-Shouldn’t be far from reaching Alice in Wonderland numbers and become 4th highest grossing Disney live-action only behind Maleficent, Beauty and the Beast and Jungle Book.

 

# MOVIE WEEKEND % CHANGE TOTAL (MXN) TOTAL (USD) ADM. TOTAL ADM.
1 No Manches Frida 2: Paraíso Destruido $87.2   $97.7 $5.22 1.6 1.8
2 Shazam! $50 -55,19% $199.2 $10.47 861.7K 3.6
3 Dumbo $31.1 -59,50% $338.3 $17.58 579.7K 6.3
4 Wonder Park $19.9   $21.3 $1.13 369.4K 399.7K
5 Pet Sematary $15.2 -60,20% $68.6 $3.59 272.4K 1.3
6 Hellboy $13.4   $15.3 $808K 222K 255.3K
7 After $11.8   $15.2 $808K 197.7K 259.2K
8 The Kid Who Would Be King $4   $4.3 $228K 74.8K 80.7K
9 Captain Marvel $3.5 -66,01% $635.9 $32.75 76.7K 11.3
10 The Other Woman $1.3   $1.4 $74K 17.1K 19.4K

 

This Thursday opens: The Curse of La Llorona, El Complot Mongol, Breakthrough, Normandie Nue, Gauguin: Voyage de Tahiti and Mirai.
 

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Well, two films that were scheduled to open next week finally moved to this Thursday. There's only one release besides you know which one for April 26 and is The Old Man and the Gun but is opening only at art-houses so won't be actually competition. Can't remember a time when a weekend had such a low number of openers.

 

Btw... $49M-$51M midnights*. Opening day could go anywhere from $185M to $210M. Anyway I think first $10M+ OD is practically assured to happen.

 

* Any show during 00:01-06:00 hours.

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5 hours ago, Purple Minion said:

The peso has gone up since last week, 18.75/USD, so if nothing weird happens, EG ER could be better than IW ER!

That would be insanely good, hope we get some good recoveries for the Yuan, Brazilean real, SK won, Pond and the euro in last few days. Other currentcies going up would be nice to but these are the biggest markets and would help out the most. (India, Russia are also 40m + big).

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4 hours ago, Purple Minion said:

Any tracking for La Llorona? Break out or bust? Why this wasn't released in October? Ay mis hijoooooos.

It would've been perfect to open it on the weekend previous to Día de Muertos instead of one week before Endgame. 

 

As for forecast I don't know what to expect, maybe $110M+ 4-Day. Warner has put effort on marketing the last couple of weeks and should debut in a good number of screens (2,000-2,200). 

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Thanks. Checked Cinepolis' weekend listings online and La Llorona is getting most of the screens (including previews tonight), twice as much as No Manches Frida 2. Then followed by (funnily enough) Dumbo, and then El Complot Mongol.

 

Hellboy has practically vanished, just a couple of theatres here and there. Ouch.

 

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AVENGERS: ENDGAME. TRACKING REPORT. CINEPOLIS’ MIDNGHTS. 8 DAYS BEFORE RELEASE.

  • 2099 screens (29.09% of total number of screens in the country)
  • 12 highest grossing cities (55.48% share of entire gross in the country)
  • Cinépolis. Main chain of the country (67.1% of market share)
  1.  Outpacing Infinity War’s last update (1.5 days before midnights) by 30.89% when 12 vs 10 cities. 21.66% when comparing same 10 cities.
  2.  93.85% of total screens are running a midnight show, the increase week-to-week was minimal, so yes, this is getting close to its peak.
  3.  Every city is playing it in at least 80% of their total screens, Juárez and Veracruz are both working with all their screens (and basically all of them are sellouts). Mexico City and Metro Area is at 96% with seats available only in shows that were recently added at west.
  4.  So far there are 76 shows running between 3:30-5:00 hours and 8 theatres (+3 from last week) across the country running around the clock.

CINEMEX MIDNIGHTS. 15 DAYS BEFORE RELEASE

  • 1683 screens (23.37% of total number of screens in the country)
  • 12 highest grossing cities (55.48% share of entire gross in the country)
  • Cinemex. Second biggest chain of the country (29.5% of market share)

Gi28jy7.png

  1. Sellouts are nearly 90% over IW’s 1.5 days before midnights. 82.12% when removing Juarez and León (cities that weren’t in last year’s sample).
  2. Good luck trying to find a seat, so far almost 97% of entire shows are sold-out.
  3. Total number of screenings is +39.22% over Infinity War last number.
  4. There are now 82 shows playing from 3:30 to 4:00 hours. 23 of them are already sold-out. 6 theatres (+3 from last week) are running around the clock.
Edited by Carlangonz
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1 hour ago, Carlangonz said:

AVENGERS: ENDGAME. TRACKING REPORT. CINEPOLIS’ MIDNGHTS. 8 DAYS BEFORE RELEASE.

  • 2099 screens (29.09% of total number of screens in the country)
  • 12 highest grossing cities (55.48% share of entire gross in the country)
  • Cinépolis. Main chain of the country (67.1% of market share)
  1.  Outpacing Infinity War’s last update (1.5 days before midnights) by 30.89% when 12 vs 10 cities. 21.66% when comparing same 10 cities.
  2.  93.85% of total screens are running a midnight show, the increase week-to-week was minimal, so yes, this is getting close to its peak.
  3.  Every city is playing it in at least 80% of their total screens, Juárez and Veracruz are both working with all their screens (and basically all of them are sellouts). Mexico City and Metro Area is at 96% with seats available only in shows that were recently added at west.
  4.  So far there are 76 shows running between 3:30-5:00 hours and 8 theatres (+3 from last week) across the country running around the clock.

CINEMEX MIDNIGHTS. 15 DAYS BEFORE RELEASE

  • 1683 screens (23.37% of total number of screens in the country)
  • 12 highest grossing cities (55.48% share of entire gross in the country)
  • Cinemex. Second biggest chain of the country (29.5% of market share)

Gi28jy7.png

  1. Sellouts are nearly 90% over IW’s 1.5 days before midnights. 82.12% when removing Juarez and León (cities that weren’t in last year’s sample).
  2. Good luck trying to find a seat, so far almost 97% of entire shows are sold-out.
  3. Total number of screenings is +39.22% over Infinity War last number.
  4. There are now 82 shows playing from 3:30 to 4:00 hours. 23 of them are already sold-out. 6 theatres (+3 from last week) are running around the clock.

I bought ticket to the 3.50 show at IMAX Perisur today 😁

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1 hour ago, Carlangonz said:

AVENGERS: ENDGAME. TRACKING REPORT. CINEPOLIS’ MIDNGHTS. 8 DAYS BEFORE RELEASE.

  • 2099 screens (29.09% of total number of screens in the country)
  • 12 highest grossing cities (55.48% share of entire gross in the country)
  • Cinépolis. Main chain of the country (67.1% of market share)
  1.  Outpacing Infinity War’s last update (1.5 days before midnights) by 30.89% when 12 vs 10 cities. 21.66% when comparing same 10 cities.
  2.  93.85% of total screens are running a midnight show, the increase week-to-week was minimal, so yes, this is getting close to its peak.
  3.  Every city is playing it in at least 80% of their total screens, Juárez and Veracruz are both working with all their screens (and basically all of them are sellouts). Mexico City and Metro Area is at 96% with seats available only in shows that were recently added at west.
  4.  So far there are 76 shows running between 3:30-5:00 hours and 8 theatres (+3 from last week) across the country running around the clock.

CINEMEX MIDNIGHTS. 15 DAYS BEFORE RELEASE

  • 1683 screens (23.37% of total number of screens in the country)
  • 12 highest grossing cities (55.48% share of entire gross in the country)
  • Cinemex. Second biggest chain of the country (29.5% of market share)

Gi28jy7.png

  1. Sellouts are nearly 90% over IW’s 1.5 days before midnights. 82.12% when removing Juarez and León (cities that weren’t in last year’s sample).
  2. Good luck trying to find a seat, so far almost 97% of entire shows are sold-out.
  3. Total number of screenings is +39.22% over Infinity War last number.
  4. There are now 82 shows playing from 3:30 to 4:00 hours. 23 of them are already sold-out. 6 theatres (+3 from last week) are running around the clock.

Honestly the fact that over 90% of the screens are playing Endgame at midnight and over 90% are soldout is just utterly mindblowing. 

 

Literally can't even sell any more. Will this Midnights record ever be beaten? 

 

AND It still has a whole week to keep selling more and more. This is just ridiculous now...

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4D and VIP are the most demanded shows. Giving a quick look across CDMX; Cinépolis Buenavista has sold-out all their 4DX shows for the weekend, one for Tuesday and one for Wednesday. Cinemex Mundo E and Universidad have almost all their weekend shows sold-out. 

 

So far I've seen 48 sellouts on Cinépolis' 4DX theatres and 32 on Cinemex's X4D auditoriums. Cinépolis Perisur and Cinemex Universidad are running shows past midnight for Saturday and Sunday. 

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16 hours ago, feasby007 said:

Honestly the fact that over 90% of the screens are playing Endgame at midnight and over 90% are soldout is just utterly mindblowing. 

 

Literally can't even sell any more. Will this Midnights record ever be beaten? 

 

AND It still has a whole week to keep selling more and more. This is just ridiculous now...

I'm expecting it to peak at 95% which would be around 6,800 screens playing a midnight show. Although at the end the 3:30-5:00 shows are making up the difference.

 

Now on the attention is on how it sells OD and Sunday, the latter day is very important given is the last day of holidays so many people are going to be preparing for returning to jobs/school the next day and don't know if late afternoon-night shows could keep the pace of Saturday. 

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La Llorona Thu OD a great 25M lc ($1.3M), solid 4-day OW coming. In just one night it grossed more than Hellboy's total run! 😑

 

No Manches Frida 2, Shazam! and Dumbo had decent weekdays (Semana Santa holiday!), up to 166.9M, 239.3M lc and 365.5M lc respectively ($8.9M, $12.6M and $19.1M).


 

Edited by Purple Minion
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Never before the 'calm before the storm' was so loud. 

 

Llorona looking good at $110M-$120M for the 4-Day weekend. Not bad at all, could stabilize the week after Endgame opening. 

 

Holy week is doing a great favor to Frida, Shazam! and Dumbo. Weekend should push NMF2 past $200M and Shazam over Ant-Man and the Wasp by the time Endgame opens.

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Today I had to go quickly to Buenavista and walked near to Cinépolis just to found out that the entire place has tons of advertising for Endgame, but the thing that caught my attention the most was this 

 

HEXAzu1.jpg

 

Couldn't take more pictures of everything else because of time and there was a lot of people but they're definitely ready.

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The sad part about it is that besides Russia, Alaska and Hawaii we're the last place on Earth to receive the movie.

 

Edit. Although if they do previews in Alaska and Hawaii too then only Russia is getting the movie later than us.

Edited by Carlangonz
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