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China Box Office Thread | Deadpool & Wolverine- July 26

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Huge Sat jump for Cap! :o

 

I was expecting 50-60%, but it is nearly 70%! Also, Sat-to-Sat drop is less than 50%.

 

Cap will reach 500m on Sunday and quite possibly 600m by next.

 

$100m is now well locked.

Actually so far CA2 daily holds still very similar to NFS.

 

NFS 2nd Friday 18.2m, 2nd Sat 31.1m, also +70%. That should be the normal 2nd Sat increase for Hollywoood movies with solid WOM in non-Summer non holidays. We dont know how much it will do next Friday (due to new releases), but it is bound to increase more than 70% next Saturday, going by general case.

 

Yeah, with some addional reports next Tuesday, it should get very very close to 500m by Sunday.

 

If it follows NFS (57~58% drop on 3rd week, 58~59% on 4th week and less than 10m thereafter) till end of its run, it would reach 640~650m by it closes. (244m + 255m 30m+ inflation on Monday should be minused when calculating 3rd week gross + 95m + 38m + 10m). Or around $104m. total.

 

Big local releases on 4.25/4.26 are another factor though, that NFS didnt have.

Edited by firedeep
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Actually so far CA2 daily holds still very similar to NFS.

 

NFS 2nd Friday 18.2m, 2nd Sat 31.1m, also +70%. That should be the normal 2nd Sat increase for Hollywoood movies with solid WOM in non-Summer non holidays. We dont know how much it will do next Friday (due to new releases), but it is bound to increase more than 70% next Saturday, going by general case.

 

Yeah, with some addional reports next Tuesday, it should get very very close to 500m by Sunday.

 

If it follows NFS (57~58% drop on 3rd week, 58~59% on 4th week and less than 10m thereafter) till end of its run, it would reach 640~650m by it closes. (244m + 255m 30m+ inflation on Monday should be minused when calculating 3rd week gross + 95m + 38m + 10m). Or around $104m. total.

 

Big local releases on 4.25/4.26 are another factor though, that NFS didnt have.

MAJOR CORRECTION:

 

Sorry that for NFS, I forgot to do the (1 - xx%) when calculating its 3 week drop (150m to 86m on 3rd, 86m to 36m on 4th). So for CA2 it should be:

 

If it follows NFS (42~43% drop on 3rd week, 58~59% on 4th week and less than 10m thereafter) till end of its run, it would reach 690~700m by the time it closes. (244m + 255m 30m+ inflation on Monday should be minused when calculating 3rd week gross + 128m + 52m + 10m+). Or around $111m total, instead of just $104m.

 

Thought something was wrong ....

Edited by firedeep
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I think the dailies could be something like14 14 12 11 12 20 17 = 100m week.What do you think?

NFS was basically from 25m to 11m. You think CA2 wont follow it any more ? CA2 Sunday should be 36m+ if Saturday 46m est holds. 56% Monday drop gives it 16.8m Monday.

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At this point it's pretty confident CA2 is heading to $110m if it does not start to drop badly or collapse for next two weeks. That number should be enough to lock it a spot in 2014 top 10.

 

Cap 2 crosses 500m on Sunday and claims top grossing Hollywood movie of 2014. It will hold that spot till Godzilla roars past.

 

About 82m OW for Rio, disappointing compared with general expectations, but objectively it's still not bad. The marketing for the film is considered not effective enough.

 

Top animation OWs:

IA4 ---- 130M ---- 2012 ---- 3days ---- 450M

KFP2 ---- 110M ---- 2011 ---- 2 days 

DM2 ----- 92M ----- 2014 ---- 3 days ---- 320M

Frozen ---- 88M ----- 2014 ---- 5 days

MU ----- 82M ---- 2013 ----- 3 days ---- 210M

Rio 2 ---- 82M ---- 2014 ---- 3 days ---- ?

 

Rio opened to 23m via 3 days in 2011. So about 256% higher.

Edited by firedeep
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As we have noticed a while ago, this year Hollywood films overall have been performing much better than last year. When Thor 2 grossed $56m last November, no one would belive Cap 2 will double it to $110m five months later.

 

So far basically no misfire in terms of revenue sharing releases. Even the considerably underperforming Rio 2 still opens 255% bigger than its predecessor.

 

If 2014 yearly box office is to hit 28B RMB, and market share for foreign films could reach 45~50%, total foreign gross should be around 13B. Last year foreign gross was only 9B. Since the number of foreign releases will more or less stays the same, so it kinda means if any of the 2013 (Hollywood) film were released in 2014 instead of 2013, it would averagely grossed 45% (13B/9B) more than what it actually did. And that is right the amount Smaug increased from AUJ.

 

So really, bad luck for Hollywood movies came out in 2013 and good luck for those in 2014.

Edited by firedeep
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