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China Box Office Thread | Deadpool & Wolverine- July 26

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So Maoyan and CBO both had MH at 8-9m in the evening of Saturday and sunday then it pops to 13.5-14m the next day when they adjust for actuals. Funny. That's a lot of fudge. Early numbers suggest it could come in over 8m today, up 25% w/o/w. If that is real ice cream w more fudgeto come on top, MH will have FF7 this Sunday. Gotta love communists. This and the Hundred Regiment thing is too funny.

 

T5 on pace for 26-28m. -50%~ is a typical sun-mon drop

750m locked, 800m+ likely. I guess 900m possible if holiday weekend plays bigger

 

T5                            
Day Yn % +/- Last Week Tot $Tot                  
Thur                            
Fri                            
Sat 14 - MN                        
Sun 153     167 26                  
Mon 67 -56.2%   234 37                  
Tues 57 -14.9%   291 46                  
Wed 47 -17.5%   338 53                  
Thur 37 -21.3%   375 59                  
Fri 37 0.0%   412 65                  
Sat 62 67.6%   474 74                  
Sun

51

-17.7% -66.7% 525 82                  
Mon 27 -47.1% -59.7% 552 87 est                
Tue 24 -11.1% -57.9% 576 90 proj                
Wed 22 -8.3% -53.2% 598 94 proj                
Thu 20 -9.1% -45.9% 618 97 holiday                
Fri 22 10.0% -40.5% 640 100 holiday                
Sat 37 68.2% -40.3% 677 106 holiday                
Sun 30 -18.9% -41.2% 707 111 holiday                
      750 -900 115 -130                

 

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Monster Hunt's distribution company bought up tickets to late-night showings on Sat and Sun in a ton of cities and allowed free entrance to 7 different groups -- senior citizens, military officers and cops, handicapped people, doctors and nurses, teachers, heroic citizens, and children under 12 -- calling them public benefit screenings.

 

 

So Maoyan and CBO both had MH at 8-9m in the evening of Saturday and sunday then it pops to 13.5-14m the next day when they adjust for actuals. Funny. That's a lot of fudge. Early numbers suggest it could come in over 8m today, up 25% w/o/w. If that is real ice cream w more fudgeto come on top, MH will have FF7 this Sunday. Gotta love communists. This and the Hundred Regiment thing is too funny.

 

T5 on pace for 26-28m. -50%~ is a typical sun-mon drop

750m locked, 800m+ likely. I guess 900m possible if holiday weekend plays bigger

 

T5                             Day Yn % +/- Last Week Tot $Tot                   Thur                             Fri                             Sat 14 - MN                         Sun 153     167 26                   Mon 67 -56.2%   234 37                   Tues 57 -14.9%   291 46                   Wed 47 -17.5%   338 53                   Thur 37 -21.3%   375 59                   Fri 37 0.0%   412 65                   Sat 62 67.6%   474 74                   Sun

51

-17.7% -66.7% 525 82                   Mon 27 -47.1% -59.7% 552 87 est                 Tue 24 -11.1% -57.9% 576 90 proj                 Wed 22 -8.3% -53.2% 598 94 proj                 Thu 20 -9.1% -45.9% 618 97 holiday                 Fri 22 10.0% -40.5% 640 100 holiday                 Sat 37 68.2% -40.3% 677 106 holiday                 Sun 30 -18.9% -41.2% 707 111 holiday                       750 -900 115 -130                

 

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Monster Hunt's distribution company bought up tickets to late-night showings on Sat and Sun in a ton of cities and allowed free entrance to 7 different groups -- senior citizens, military officers and cops, handicapped people, doctors and nurses, teachers, heroic citizens, and children under 12 -- calling them public benefit screenings.

public benefit screenings :3)

so that's why it makes a surprising jump?

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public benefit screenings :3)

so that's why it makes a surprising jump?

I supposed there is nothing wrong with this move in spirit but the gross should be taken out and accounted as expense instead. Edited by sgchn40
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Minions Climb China's Great Wall Ahead of Release

 
 

vJoRNkQ.jpg

 

Hollywood Reporter:

The Universal Pictures animated juggernaut, which just crossed $1 billion in global box office, is expected to do big business in China when it opens Sept. 13.

Universal's beloved Minions popped up on the Great Wall of China over the weekend, bringing their infectious brand of box office-conquering cheer to the world's second largest movie market. The Despicable Me franchise prequel, Minions, which just crossed $1 billion in global box office, is expected to do big business in China when it opens Sept. 13.

The Minions photo session atop the country's iconic 2,000-year-old structure was just the first step in Universal's promotional push in China (more photos below). The three yellow, pill-shaped characters will next embark on a road show across the country, meeting and greeting fans at Chinese cinemas. The studio's Beijing-based office has also launched an online campaign called Silly Sunday Challenge, in light of film's opening on a Sunday. Fans will be invited to dress like Minions, compete in Minionese translation contests, mug for Minions-themed videos and more.

Despite a rocky start in China, the Universal franchise has become a fan favorite there. The firstDespicable Me film didn't even score a release in the country when it came out in 2010 -- for reasons that were never explained, as China's state film regulators seldom share their motives. And Despicable Me 2 was denied an opening slot until seven months after its U.S. premiere, reportedly due to difficulties with a local agent. But the film exceeded expectations and won the weekend when it finally did premiere, eventually grossing $52.9 million during its China run.

A strong, snag-free release for Minions would cap off a huge year for Universal in China. In April, the studio's Furious 7 became the highest-grossing film ever in the country with $390 million.Jurassic World, meanwhile, pulled in $228 million from China and currently ranks fourth for the year at the local box office. 

 
2N2TGsx.jpg
 
Edited by MinaTakla
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CHINA BOX OFFICE WEEKEND REPORT

 

Terminator: Genisys was able retain the weekend box office crowd despite a heavy challenge from newcomer The Hundred Regiments Offensive (百团大战) which appears to have benefited from market manipulation.

Terminator: Genisys earned $23.5 million in its first full weekend of release bringing the 8-day total to $82.5 million. Genisys held onto ~140,000 showtimes occupying ~29% of China's screens. "Golden time" screenings -- those between 6:00 pm and 9:00 pm -- jumped throughout the week indicating the film's audience is skewing towards a working-aged demographic. Data from China's EntGroup also show audiences in third and fourth tier cities -- those with less-refined moviegoing habits and tastes -- accounting for a larger portion of Genisys' demographic than white-collar workers in the international cities of Beijing, Shanghai, Guangzhou, and Shenzhen. Nonetheless, the sci-fi film has found a sizable audience in the Middle Kingdom and will surpass North America's $89 million total either Tuesday or Wednesday, one of only a handful of films to earn more in China than Stateside and arguably the most high-profile.

In second place, The Hundred Regiments Offensive earned an impressive $21.8 million this weekend including three days of preview screenings. In addition, the film made 30% of the total weekend box office on just 10% of China's screens. However, there's more to that number than meets the eye. To commemorate China's 70th anniversary of the Allied victory over Japan in World War II, the government is throwing a huge military parade in Beijing and giving its citizens a 3-day Victory Day Holiday next week. The release of Hundred Regiments, a state-sponsored war epic that retells a key battle between CCP and Japanese forces, is intended to coincide with the celebrations.

On Monday, netizens leaked a SARFT (State Administration of Radio, Film, and TV) directive ordering movie theater chains to use "any means necessary" to bring in a fixed amount of box office revenue for Hundred Regiments in order to "extend societal influence" and build "feelings of patriotism and national sentiment." To motivate them to complete their "mission", theater chains can keep 100% of the box office revenue instead of giving the usual 43% to the distribution company. The directive runs through September 4 when normal revenue sharing will return.

Newcomer The Dead End (烈日灼心) came in third with $15.2 million and has earned $19.8 million since opening on Thursday. The award-winning crime drama from Cao Baoping is riding high ratings from social media platforms and strong word of mouth, and will look to hold well this week. 

Monster Hunt (捉妖记), the highest-grossing Chinese film of all-time ($373.4M) and second highest-grossing film of all-time to Furious 7 ($390M), fell just 25% grossing $5.0 million from only ~20,000 showings. However, upon closer inspection those numbers don't add up either. Images began to circulate on social media late Saturday night showing Broadway Cinema, the theater circuit owned by Monster Hunt's distribution company Edko, selling out multiple late-night Monster Hunt screenings. Even stranger, screenings were scheduled just 15 minutes apart in the same exact movie hall. Edko issued a statement later in the weekend claiming the sold-out shows were legitimate and just part of a public charity screening drive, but that it had failed to supervise the handling of the activity. If Monster Hunt ends up #1 in the box office record books, it might need an asterisk.

Rounding out the top five was Hou Hsiao-hsien's The Assassin (刺客聂隐娘) which won the Best Director Award at this year's Cannes. The arthouse film took in $6.1 million from ~52,000 showings, mostly from first-tier cities. 

T

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On the first day of release in China, I felt a sequel was likely as it would do $175-200 (how wrong I was) seeing the drops and its likely finish of $115-120 I think China has made the WW for Genisys look respectable but not enough to persuade the studio to do a sequel

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Monster Hunt (捉妖记), the highest-grossing Chinese film of all-time ($373.4M) and second highest-grossing film of all-time to Furious 7 ($390M), fell just 25% grossing $5.0 million from only ~20,000 showings. However, upon closer inspection those numbers don't add up either. Images began to circulate on social media late Saturday night showing Broadway Cinema, the theater circuit owned by Monster Hunt's distribution company Edko, selling out multiple late-night Monster Hunt screenings. Even stranger, screenings were scheduled just 15 minutes apart in the same exact movie hall. Edko issued a statement later in the weekend claiming the sold-out shows were legitimate and just part of a public charity screening drive, but that it had failed to supervise the handling of the activity. If Monster Hunt ends up #1 in the box office record books, it might need an asterisk.

 

MH would have passed FF7 in yen w/o the suspicious boost. It mite need the boost to pass FF7 in dollars, however, It held down just 21.7% proving it still has legs after taking a hit last week

 

It stand at $382m as of Sunday. The source used 6.38 yen to the dollar for the entire run instead of just the last two weeks. It was mostly at 6.21yen to a dollar for most of the run and a vast majority of the BO revenue

 

Should pass FF7 in yen on Sunday

 

FF7           TF4         MH          
Day Yn % +/- Last Week Tot $Tot Yn Daily % +/- Last Week Tot $Tot Yn Daily % +/- Last Week Tot $Tot  
Thur                     165     165 27  
Fri           195     195 32 132     297 48  
Sat 51 - MN       223 14.4%   418 69 188 42.4%   485 78  
Sun 347     398 64 213 -4.6%   631 103 184 -2.1%   669 108  
Mon 185 -46.7%   583 94 123 -42.1%   754 124 110 -40.2%   779 125  
Tues 167 -9.7%   750 121 112 -8.9%   866 142 103 -6.4%   882 142  
Wed 137 -18.0%   887 143 95 -15.7%   961 157 85 -17.5%   967 156  
Thur 115 -16.1%   1002 162 84 -11.0%   1045 171 83 -2.4% -49.7% 1050 169  
Fri 142 23.8%   1144 185 87 3.4% -55.3% 1132 186 81 -2.4% -38.6% 1131 182  
Sat 226 59.0%   1371 221 130 48.8% -41.9% 1262 207 121 49.4% -35.6% 1252 202  
Sun 185 -18.1% -46.6% 1556 251 118 -9.0% -44.6% 1379 226 125 3.3% -32.1% 1377 222  
Mon 73 -60.6% -60.5% 1629 263 54 -58.3% -56.1% 1433 235 64 -48.8% -41.8% 1441 232  
Tue 65 -11.0% -61.1% 1694 273 53 -1.9% -52.8% 1486 244 62 -3.1% -39.8% 1503 242  
Wed 52 -19.4% -61.8% 1747 282 43 -18.9% -54.5% 1529 251 57 -8.1% -32.9% 1560 251  
Thu 45 -14.1% -60.9% 1792 289 39 -9.3% -53.7% 1568 257 44 -22.8% -47.0% 1604 258  
Fri 59 31.1% -58.6% 1851 298 42 7.7% -51.8% 1610 264 47 6.8% -42.0% 1651 266  
Sat 92 55.1% -59.6% 1942 313 62 47.6% -52.2% 1672 274 78 66.0% -35.5% 1729 278  
Sun 69 -24.2% -62.6% 2012 324 58 -6.45% -50.8% 1730 284 72 -7.69% -42.4% 1801 290  
Mon 27 -61.4% -63.3% 2038 329 26 -55.2% -51.9% 1756 288 38 -47.2% -40.6% 1839 296  
Tue 26 -1.5% -59.4% 2065 334 28 7.7% -47.2% 1784 293 36 -5.3% -41.9% 1875 302  
Wed 24 -10.2% -54.8% 2088 337 23 -17.9% -46.5% 1807 296 30 -16.7% -47.4% 1905 307  
Thu 31 32.5% -30.2% 2120 342 18 -21.7% -53.8% 1825 299 27 -10.0% -38.6% 1932 311  
Fri 67 114.6% 14.2% 2187 353 18 0.0% -57.1% 1843 302 28 3.7% -40.4% 1960 316  
Sat 67 -0.6% -26.8% 2254 364 24 33.3% -61.3% 1867 306 44 57.1% -43.6% 2004 323  
Sun 39 -41.8% -43.8% 2293 370 20 -16.67% -65.5% 1887 309 46.5 5.68% -35.4% 2051 330  
Mon 15 -61.3% -43.7% 2308 373 10 -50.0% -61.5% 1897 311 23 -50.5% -39.5% 2074 334  
Tue 14 -9.3% -48.1% 2322 375 10 0.0% -64.3% 1907 313 24 4.3% -33.3% 2098 338  
Wed 12 -13.9% -50.2% 2334 377 10 0.0% -56.5% 1917 314 20.8 -13.3% -30.7% 2118 341  
Thu 10 -11.9% -66.9% 2344 379 9 -10.0% -50.0% 1926 316 16 -23.1% -40.7% 2134 343  
Fri 14 31.7% -79.7% 2358 381 11 22.2% -38.9% 1937 318 18 12.5% -35.7% 2152 346  
Sat 24 71.5% -64.9% 2381 385 11 0.0% -54.2% 1948 319 28.5 58.3% -35.2% 2181 351  
Sun 20 -15.3% -49.0% 2401 388           28.8 1.05% -38.1% 2210 355  
Mon 10 -49.7% -33.8% 2411 390           13.8 -52.1% -40.0% 2223 357  
Tue                     13.8 0.0% -42.5% 2237 360  
        2411 390       1948 319 13.5 -2.2% -35.1% 2251 362  
                      31 129.6% 93.8% 2282 366  
                      12.7 -59.0% -29.4% 2294 368  
                      19 49.6% -33.3% 2313 371  
                      11 -42.11% -61.8% 2324 373  
                      6 -45.5% -56.5% 2330 374  
                      6.5 8.3% -52.9% 2337 375  
                      6.9 6.2% -48.9% 2344 376  
                      3.5 -49.3% -88.7% 2347 377  
                      4.8 37.1% -62.2% 2352 377  
                      14 191.7% -26.3% 2366 380  
                      13.5 -3.57% 22.7% 2380 382  
                      4.7 -65.2% -21.7% 2384 383  
                    Today 4.5 -4.3% -30.8% 2389 383 est
                      4.2 -6.7% -39.1% 2393 384 proj
                      4 -4.8% 14.3% 2397 384 proj
                    Fri 4 0.0% -16.7% 2401 385 proj
                    Sat 6.6 65.0% -52.9% 2408 386 proj
                    Sun 6 -9.09% -55.6% 2414 387 proj
                      3 -50.0% -36.2% 2417 388 proj
                      2.8 -6.7% -37.8% 2419 388 proj
                      2.5 -10.7% -40.5% 2422 388 proj
                      2.2 -12.0% -45.0% 2424 389 proj
                          2450 -2500 394 -400
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