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China Box Office Thread | Deadpool & Wolverine- July 26

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Chinese Theatrical Market Booms, But Real Action May Be In Video On Demand

http://paidcontent.o...-video-on-dema/

YOU On Demand has been able to entice American studios with a “anything is better than nothing” proposition, given the traditionally rampant piracy of U.S. video content in the region. Going forward, the company projects sizable revenue for its U.S. partners, who provide their video content on a revenue share basis under which they control a majority interest.

This split, of course, beats the 75-25 arrangement the Chinese government has agreed to for U.S. theatrical releases in the country. Also, U.S. VOD suppliers aren’t subject to the same 35-movie-per-year quota that they endure on the theatrical side.

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