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China Box Office Thread | Deadpool & Wolverine- July 26

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Thursday (10.24) Box Office:

 

1. Wolverine, The --- 8m --- -24% --- 155m

2. Special ID --- 6.3m --- -27% --- 103m

3. The Last Stand  --- 5.5m --- NEW --- 5.5m

4. Now You See Me --- 2m --- -28% --- 121m

5. Love Will Tear Us Apart --- 1.4m --- -33% --- 79.5m

 

    [*]Decent opening for The Last Stand, even though its average attendance is pretty weak given the giant 22% screening count on Thu. The late-arrival Arnold Schwarzenegger action movie is now on pace to 22M+ ($3.6M) for its 4-days opening week and should be happy for a potential $8M total. It has 10 days to run in full speed before Escape Plan launching on Nov. 4th and replacing it. Undoutably, it will become one of the least grossing box office sharing foreign releases of 2013 in PRC, but what can you ask for an old-style action flick that has underperformed globally. The film made just $12m in North America earlier this year and its current biggest OS market is Russia with $2.8M. 

 

Cant really blame the the low admission to The Last Stand though. Per show attendance national wide barely hanged in the 10~11 range for the past weekdays. Post-holiday slot in October in recent few years has always been one of the most slump time in cinemas. That said, thanks to the skyrocketing 17,000 screens market and enormous 81,000+ daily screenings capacity, this October already broke record. Box office overally from 10.1~10.24 is about 1.31B and the whole month will likely end with close to 1.58B, which means a 40%+ increase on last year's roughly 1.1B. The past September only saw a frail 5% improvement due to an underwhelming schedule.

 

    [*]Speaking back to the day. Fox's The Wolverine is leading the market for the second week in a row, marking it the 7th forein films and 13th films overally that managed to stay at #1 for two weeks year-to-date.

 

Weekly champions through Oct. 27th in 2013:

Week. Title

 

1. CZ12

 

2. The Grandmasters

3. The Grandmasters

 

4. Skyfall

5. Skyfall

 

6. Journey to the West

7. Journey to the West

8. Journey to the West

9. Journey to the West

10. Journey to the West

 

11. A Good Day to Die Hard

 

12. Finding Mr. Right

13. Finding Mr. Right

14. Finding Mr. Right

15. Finding Mr. Right

 

16. GIJ2

 

17. So Young

 

18. Iron Man 3

19. Iron Man 3

 

20. American Dream in China

21. American Dream in China

 

22. Star Trek into Darkness

23. Star Trek into Darkness

 

24. Switch

 

25. Man of Steel

 

26. Tiny Times

27. Tiny Times

 

28. After Earth

29. After Earth

 

30. Fast Six

 

31. Pacific Rim

32. Pacific Rim

33. Pacific Rim

 

34. Jurassic Park 3D

35. urassic Park 3D

 

36. Elysium

 

37. Smurfs 2, The

 

38. My Lucky Star

 

39. Young Detective Dee: Rise of the Sea Dragon

40. Young Detective Dee: Rise of the Sea Dragon

41. Young Detective Dee: Rise of the Sea Dragon

 

42. The Wolverine

43. The Wolverine

 

The superhero sequel benefits from loose market competitions. Fox China's excellent marketing compaign also is helping it a lot, including holding a premiere with Hugh Jackman attending right before the movie opened and variety of efficient promotions on social media sites. The Wolverine should stand at 186M+ by coming Sunday and $36m~40m by end of its run.

 

    [*]Bad WOM and audience reception doesnt seem to be hurting the box office of Special ID as much it is supposed to be, since the Donnie Yen action movie continues to play strong in third/four-tier cities.

 

    [*]As for Now You See Me and Love Will Tear Us Apart, both are slowly winding down at week 3, with new releases coming out. The two looks to settle down in the $22.5m and $16m range respectively.

 

Friday and weekend preview: 

 

    [*]French box office sharing release Fly Me to the Moon opens today. However based on early trend,  it is already DOA. Along with Sur la piste du Marsupilami, the two French titles will be this years lowest grossing quoted films.

 

    [*]The other two openers on Friday are both local films, war drama Fall of Ming and ROM-COM Princess Show. Both are doing limited releases numbers.

Edited by firedeep
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According to latest SARFT report, national box office through first 9 months (Jan~Sep) in 2013 totaled over 16.4B RMB, up 34.9% from same period of last year.

 

Revenues from Chinese local films jumped hugely 93.8% to 9.558B, taking 58% market share while grosses from foreign releases decreased 5.2% from same period of 2012 to just 6.867B RMB with a 42% market share.

 

Top 10 box office provinces (in RMB / millions) through Jan. ~ Sep.:

 

1. Guangdong ---- 2231.07

2. Jiangsu ---- 1548.01

3. Zhejiang ---- 1380.98

4. Beijing ---- 1373.96

5. Shanghai ---- 1184.37

6. Sichuan ---- 858.69

7. Hubei ---- 808.90

8. Liaoning ---- 618.52

9. Shandong ---- 575.99

10. Fujian ---- 547.43

 

Top 10 cinema lines (in RMB / millions) through Jan. ~ Sep.:

 

1. Wanda Cinemas ---- 2356.25

2. Shanghai United Circuit ---- 1421.57

3. China Film Stellar Theater Chain ---- 1386.58

4. Dadi Cinema line ---- 1211.87

5. China Film South Cinema Circuit ---- 1178.32

6. JinYiZhuJiang Movie Circuit ---- 1151.27

7. Zhejiang Time Cinema ---- 709.34

8. Beijing New Film Association ---- 658.13

9. HG Entertainment ---- 591.96

10. China Film Group Digital Cinema Line ---- 556.75

 

Top 10 theaters (in RMB / millions) through Jan. ~ Sep.:

 

1. Jackie Chan Cinema 17 (Beijing)  ---- 65.04

2. Capital Cinema 13 (Beijing) ---- 56.01

3. Wanda Cinema 10 (Shanghai) (IMAX) ---- 52.93

4. OSGH Cinemas 12 (Shenzhen) ---- 52.78

5. SFC 11 (Shanghai) ---- 52.33

6. Xinjiekou International Cineplex 9 (Nanjing) (IMAX) ---- 50.60

7. UME Shuangjing 10 (Beijing) (CGFS)---- 50.05

7. UME Huaxing 5 (Beijing) (IMAX)---- 47.38

9. Wanda Cinema 8 (Harbin) (IMAX) ---- 47.33

10. Wanda Cinema 9 (Guangzhou) (IMAX) ---- 47.20

 

Top 10 theaters will all do more than $10M on box office for the year 2013.

 

Current top 10 box office cities:

 

1. Beijing

2. Shanghai

3. Shenzhen

4. Guangzhou

 

5. Chengdu

6. Wuhan

7. Chongqing

8. Hangzhou

9. Nanjing

10. Xi'an

 

Beijing, Shanghai, Shenzhen and Guangzhou are the four A-lister cities with the highest average ticket prices. Each of them has more than 10 millions residents in urban areas. The rest cities dont come closely.

Edited by firedeep
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Friday (10.25) Box Office:

 

1. Wolverine, The --- 11m --- +35% --- 167m

2. Special ID --- 6.8m --- +8% --- 109m

3. The Last Stand --- 6.2m --- +12% --- 11.8m

4. Fly Me to the Moon --- 3.8m --- NEW --- 3.8m

5. Now You See Me --- 2.4m --- +20% --- 121m

 

The effect of Friday's three new openers (with 22% combined screening count) was a little overestimated, especially on The Wolverine, which had a nice Friday.

 

Better than expected but still bad performance from Fly Me to the Moon. $2M OW, $4m+ finish, or so.

 

The Last Stand now is on course for $4.4M OW (27m yuan) and $8M+ total. While The Wolverine should near the 200M mark by Sunday. (likely 197M yuan $32m). A $40M tally seems a lock now though it probably wont go any higher.

 

 

 

Please, let me know  when (if) screen count, percent of shows e.t.c. will be available for Stalingrad. 

Next Tuesday should be available.

Edited by firedeep
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The Last Stand now is on course for $4.4M OW (27m yuan) and $8M+ total. While The Wolverine should near the 200M mark by Sunday. (likely 197M yuan $32m). A $40M tally seems a lock now though it probably wont go any higher.

 

 

 

Next Tuesday should be available.

 

 

Beyond what I expected anyway..

Pretty good for a mediocre movie

GRAVITY in November should be interesting

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Saturday (10.26) Box Office:

 

1. Wolverine, The --- 19.31m ---186m

2. Special ID --- 10.5m --- 120m

3. The Last Stand --- 8.8m --- 20.8m

4. Fly Me to the Moon --- 5.8m ---9.6m

5. Now You See Me --- 4.6m ---128m

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Our press reported 7000 screens for Stalingrad according to chinese office of Sony Pictures. That is really enormous even compared to hollywood blockbusters. They say that chinese press and theater managers really liked the movie.

Edited by juni78ukr
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