Hong Kong Hong Kong Box Office

[Bluebomb]

Captain America 3 Update: IMAX is still going strong 2 weeks out. Pre-sales for peak times are above 60% closing in on 70% filled. Regular theaters are a little bit behind but Wednesday night showtimes are the strongest followed well behind by Friday and then another gap for Thursday. Most regular theaters though started pre-selling Wednesday first for a week or two before adding daily or night time showtimes of CA3 on Thursday/Friday so pre-sales will be heavily skewed at the moment for opening day.

Regular theaters seem to be doing quite well at the moment. There are no obvious signs of weakness in rural areas so this won't turn into another Star Wars 7 for OW. 3D is still reigning supreme although I do see much more 2D showtimes than before for a tentpole Marvel release. I believe this will get 4-5 screens on opening weekend, maybe 5-6 if Marvel is able to grab all the screens. We may see another Friday night blackout a la Iron Man 3 with Captain America 3.

Edited April 13, 2016 by Bluebomb

[Bluebomb]

Disney sent out a message on Facebook yesterday revealing that Zootopia has crossed 40m HK and has taken these records:

#1 March animation film of all time
#1 animation film of 2016
#1 Disney (non-Pixar) animation of all time

Disney has also won the last 3 years running in HK amassing the most money of any HK distributor/studio.
 

	Thursday adm.	(so far)		April 14
Rank	Movie	LW	TW	% chg
1	10 Cloverfield Lane	--	1,822	--
2	The Huntsman: Winter's War	2,293	1,259	-45.1%
3	Zootopia	1,841	896	-51.3%
4	Trivisa	1,398	872	-37.6%
5	Robbery	--	438	--
6	Port of Call	--	358	--
7	Doukyusei	--	327	--
8	The Bodyguard	1,206	319	-73.5%
9	Demolition	--	300	--
10	Batman v Superman: Dawn of Justice	3,493	262	-92.5%

There was a missed opportunity for Disney to release The Jungle Book this weekend. Now that it is going to be delayed to May 26, it's going to be severely affected by the June 9 logjam. I still don't understand why they didn't decide to release this weekend? The May 26 date just means that Alice Through the Looking Glass will be backed up as well. Disney supposedly has moved Alice to June 16 after the June 9 holiday weekend which is stupid. Independence Day comes out just one weekend after and will take the bulk of screens.

Looking at the admissions, this is just sad. 10 Cloverfield Lane is being inflated by IMAX so it should be anywhere from 2nd-4th place. Decent hold for Huntsman. Meh for Zootopia. Good hold for Trivisa. Down at #7, Doukyusei opened very strong with only 1 theater playing this. Those admissions translate to over 50 admits per showing with pre-sales alone. At #10, Batman v Superman was clobbered with the loss of IMAX. Its real drop is not that severe, down about 85% from last Thursday.

[cannastop]

@Bluebomb

Maybe they really want Zootopia to catch on in Hong Kong.

[Bluebomb]

	Thursday			April 14
Rank	Movie	LW	TW	% chg
1	10 Cloverfield Lane	--	6,844	--
2	Zootopia	5,411	3,944	-27.1%
3	The Huntsman: Winter's War	7,592	3,608	-52.5%
4	Trivisa	6,086	3,290	-45.9%
5	Robbery	--	1,896	--
6	The Bodyguard	3,908	1,521	-61.1%
7	Port of Call	--	1,261	--
8	Batman v Superman: Dawn of Justice	5,512	1,126	-79.6%
9	Demolition	--	706	--
10	The Mobfathers	1,780	551	-69.0%

Meh for 10 Cloverfield Lane. It is getting crushed by users with only a 2.6. Excellent hold for Zootopia. Average hold for Huntsman. Trivisa held up OK. Not good for Robbery. Great for Port of Call.

[Bluebomb]

	Friday adm.	(so far)			April 15
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	10 Cloverfield Lane	--	2,406	--	+32.1%
2	Zootopia	3,562	1,932	-45.8%	+115.6%
3	The Huntsman: Winter's War	3,635	1,820	-49.9%	+44.6%
4	Trivisa	1,718	1,145	-33.4%	+31.3%
5	Port of Call	758	678	-10.6%	+89.4%
6	Robbery	--	574	--	+31.1%
7	Batman v Superman: Dawn of Justice	4,224	511	-87.9%	+95.0%
8	Demolition	--	451	--	+50.3%
9	The Bodyguard	1,514	378	-75.0%	+18.5%
10	Doukyusei	--	307	--	-6.1%

Meh increases for 10 Cloverfield Lane, Huntsman 2 and Trivisa but Zootopia and Port of Call have very strong increases today. Zootopia has a chance at beating 10 Cloverfield Lane for #1 in admissions. Unlike yesterday night where it was most unfavorable for Zootopia, today should play to its strength as it will perform like a mini weekend with the nighttime showtimes and the less than favorable general opinion of 10 Cloverfield Lane should stunt its walk-in strength at night. Great hold for Port of Call.
 

		Thursday Actuals						April 14
LW	TW	Movie	Last Thu. (USD)	Thu. (USD)	% chg	Theaters	Days	Total
--	1	10 Cloverfield Lane	--	$77,114	--	31	1	$77,114
--	2	Zootopia	$65,077	$47,553	-26.9%	41	22	$5,397,996
2	3	The Huntsman: Winter's War	$96,841	$44,983	-53.5%	40	8	$835,404
1	4	Trivisa	$71,017	$38,557	-45.7%	34	8	$616,913
--	5	Robbery	--	$25,704	--	33	1	$25,704
--	6	Port of Call	--	$20,435	--	12	134	$217,205
4	7	Batman v Superman: Dawn of Justice	$58,105	$16,708	-71.2%	33	22	$7,816,652
5	8	The Bodyguard	$42,610	$14,137	-66.8%	28	14	$1,118,156
--	9	Demolition	--	$7,839	--	11	1	$7,839
--	10	The Mobfathers	--	$7,068	--	17	15	$708,165

10 Cloverfield Lane has opened up a lead on the rest of the field but it won't last very long. The Zootopia train is coming... Zootopia will end up around 5.8-5.9m after Sunday. Huntsman 2 had an average hold but it looks like it will come through in beating Snow White and The Huntsman's total. Decent hold for Trivisa with another local crime/action movie out. 4 of those movies in 3 weeks plus the resurgence of Port of Call. Where are the local romcoms at? Not good for Robbery but it was under the pump with so many of those types of films out the past few weeks. Pretty good for Port of Call. Batman v Superman is dying quite quickly. A place in the top 5 this weekend for it is in serious jeopardy. The good news is that it will surpass 8m this weekend.
 

		Weekly Gross (Mon-Sun)							Apr 4-10
LW	TW	Title	Last Week (HKD)	This Week (HKD)	Days in release	% chg	Total (HKD)	This Week (USD)	Total (USD)
2	1	Zootopia	$16,240,071	$9,519,383	18	-41.4%	$40,462,186	$1,223,466	$5,200,351
1	2	Batman v Superman: Dawn of Justice	$20,686,917	$6,556,817	18	-68.3%	$59,845,160	$842,706	$7,691,523
--	3	The Huntsman: Winter's War	--	$4,788,457	4	--	$4,788,457	$615,430	$615,430
4	4	The Bodyguard	$3,619,668	$4,327,549	10	+19.6%	$7,947,217	$556,192	$1,021,405
--	5	Trivisa	--	$3,278,621	4	--	$3,278,621	$421,380	$421,380
5	6	The Mobfathers	$2,782,072	$2,312,909	11	-16.9%	$5,094,981	$297,263	$654,825
3	7	Kung Fu Panda 3	$4,618,850	$1,241,741	25	-73.1%	$24,776,036	$159,593	$3,184,308
RE	8	Port of Call	--	$879,187	130	--	$879,187	$112,996	$112,996
7	9	Eddie the Eagle	$706,672	$817,512	11	+15.7%	$1,668,902	$105,069	$214,493
6	10	Heaven in the Dark	$1,235,332	$651,012	18	--	$3,015,219	$83,670	$387,527

The only hold that is actually good from this list is Zootopia. The Monday holiday this week has inflated drops for last week's new openers like The Bodyguard, The Mobfathers and Eddie the Eagle while the longer holdovers saw bigger drops with less business coming in. Many kids were off school last week and that translated to stronger daily holds unlike this week so its hold is actually quite good in retrospect. 6m is around the corner. Batman v Superman has been holding awful since the 2nd weekend. Huntsman 2 barely comes in above Snow White and the Huntsman's OW but it only opened at #2 this weekend. The '#1 ranking' coming from Deadline is a lie. Not a good hold for The Bodyguard especially since it only opened with a 3-day weekend last week and a holiday Monday this week as a buffer. Average for Trivisa. Disaster for Kung Fu Panda 3. Zootopia has stolen its thunder. This is a great example why you do not schedule 2 well regarded animation films so close to one another. I hope studios take note of this and do not try to cram all the animations in a small period. Hell, the amount of local crime/gangster movies the past few weeks is dumb too. It's like a bum rush period. They release it so we must release ours too. Sigh.

*looks at 2016 summer animation release dates* Ugh.

It was nice knowing you The Secret Life of Pets/maybe Ice Age 5.

I guess they are not adding this gross into Port of Call's initial run which I do not understand. They should. Just like the American studios adding the post-Oscar bump to a finished theatrical release, they should do that with Port of Call.

[maxima]

A bit early to mention, but quite interesting stuff happened in Girls and Panzer der Film 4DX presale today. (This has only 1 4DX screen plus 1 standard screen only)

 

Although the 4DX version has only one showtime and one screen per day, all 4DX showtime (5/12-5/18) has been sold out within 30 minutes once they are available.

[Bluebomb]

	Friday				April 15
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	10 Cloverfield Lane	--	7,441	--	+8.7%
2	Zootopia	8,780	6,392	-27.2%	+62.1%
3	The Huntsman: Winter's War	10,272	5,322	-48.2%	+47.5%
4	Trivisa	7,256	4,286	-40.9%	+30.3%
5	Robbery	--	2,047	--	+8.0%
6	Port of Call	1,019	1,912	+87.6%	+51.6%
7	Batman v Superman: Dawn of Justice	6,807	1,684	-75.3%	+49.6%
8	The Bodyguard	4,738	1,630	-65.6%	+7.2%
9	Demolition	--	1,271	--	+80.0%
10	The Mobfathers	2,280	728	-68.1%	+32.1%

Not good for 10 Cloverfield. Weak word of mouth is already affecting its weekend with Friday having a very subpar increase. Excellent hold and increase for Zootopia. Huntsman 2 and Trivisa had average increases. Trivisa is holding well this week. Looks like viewers are not all that enthused about Robbery. It looks like Trivisa is stealing away audiences too. Superb for Port of Call. Bad for Batman v Superman.

	Saturday adm.	(so far)			April 16
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Zootopia	7,195	4,393	-38.9%	+127.4%
2	10 Cloverfield Lane	--	2,908	--	+20.9%
3	The Huntsman: Winter's War	6,001	2,882	-52.0%	+58.4%
4	Trivisa	2,781	1,730	-37.8%	+51.1%
5	Port of Call	2,692	1,150	-57.3%	+69.6%
6	Batman v Superman: Dawn of Justice	5,221	933	-82.1%	+82.6%
7	Robbery	--	801	--	+39.5%
8	Doukyusei	--	674	--	+119.5%
9	Demolition	--	667	--	+47.9%
10	The Bodyguard	2,033	552	-72.8%	+46.0%

It looks like Zootopia will win by a decent sized margin today. Very good hold for Zootopia and an incredible increase as well. Terrible Saturday increase for 10 Cloverfield Lane. Meh for Huntsman 2. Very good hold for Trivisa.

[cannastop]

Damn, so Zootopia is doing unexpectedly well in yet another market.

 

And people don't think it will be big in Japan.

[Bluebomb]

12 hours ago, cannastop said:

Damn, so Zootopia is doing unexpectedly well in yet another market.

 

And people don't think it will be big in Japan.

Zootopia was going to do well here despite opening against Batman v Superman. You could have looked at how well Zootopia was doing in other Asian territories and surmise that conclusion.

 

Japan is an island.

[cannastop]

5 hours ago, Bluebomb said:

Zootopia was going to do well here despite opening against Batman v Superman. You could have looked at how well Zootopia was doing in other Asian territories and surmise that conclusion.

 

Japan is an island.

It's not just Asian countries where Zootopia is an outsize success.

 

How about Russia, Germany or even Sweden?

[Dingdong123]

11 hours ago, Bluebomb said:

Zootopia was going to do well here despite opening against Batman v Superman. You could have looked at how well Zootopia was doing in other Asian territories and surmise that conclusion.

 

Japan is an island.

 

Lol Zoo actuallly underperformed in South East Asia, although it was incredibly strong in East Asia. Let's see what Japan can offer. Not to sound insensitive but hopefully its performance in Japan isn't highly affected by the earthquake.

[maxima]

29 minutes ago, Dingdong123 said:

 

Lol Zoo actuallly underperformed in South East Asia, although it was incredibly strong in East Asia. Let's see what Japan can offer. Not to sound insensitive but hopefully its performance in Japan isn't highly affected by the earthquake.

 

Seeing today's performance, unless a bigger earthquake happened I don't think it will affect too much.

 

However, as released too near with Detective Conan: The Darkest Nightmare (1 week after), and has no special guest dubbing like Frozen did, I think it would called success if they can pass 4B JPY (Inside Out did despite facing heavy competition, particularly The Boy And The Beast)

[Bluebomb]

21 hours ago, cannastop said:

It's not just Asian countries where Zootopia is an outsize success.

 

How about Russia, Germany or even Sweden?

I never mentioned anything about Asian countries outperforming Europe. I'm saying you can compare the Asian grosses for Zootopia and make a very educated guess that Zootopia was going to clear 5m (which it did). We already had several weeks of data from Southeast Asian territories, to which Hong Kong mirrors about 90-95% of the time.

15 hours ago, Dingdong123 said:

 

Lol Zoo actuallly underperformed in South East Asia, although it was incredibly strong in East Asia. Let's see what Japan can offer. Not to sound insensitive but hopefully its performance in Japan isn't highly affected by the earthquake.

LOL at saying that it underperformed in Southeast Asia. It beat Inside Out in Thailand and Malaysia, by quite big margins. It also passed Inside Out in Singapore and Indonesia too. In Thailand, from what I could see, it is the 2nd highest grossing animation of the past few years aside from Minions and took down Frozen, Monsters University too.

 

It performed very well in Southeast Asia. I just think you had very unrealistic expectations. You have to remember that this is an original film and it is releasing during the Easter period, not in the summertime where larger grosses are expected for all films.

 

	Saturday				April 16
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Zootopia	20,073	14,309	-28.7%	+123.9%
2	10 Cloverfield Lane	--	11,381	--	+52.9%
3	The Huntsman: Winter's War	17,096	8,647	-49.4%	+62.5%
4	Trivisa	10,932	6,503	-40.5%	+51.7%
5	Port of Call	3,150	3,169	+0.6%	+65.7%
6	Batman v Superman: Dawn of Justice	8,869	2,864	-67.7%	+70.1%
7	Robbery	--	2,472	--	+20.8%
8	The Bodyguard	6,617	2,232	-66.3%	+36.9%
9	Demolition	--	1,643	--	+29.3%
10	Eddie the Eagle	1,614	1,275	-21.0%	--

Very strong for Zootopia. 10 Cloverfield Lane rebounded from this morning. Huntsman 2 had a good Saturday increase. Nice hold for Trivisa. Solid for Port of Call.
 

	Sunday adm.	(so far)			April 17
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Zootopia	9,684	5,352	-44.7%	+21.8%
2	10 Cloverfield Lane	--	3,065	--	+5.4%
3	The Huntsman: Winter's War	6,920	3,061	-55.8%	+6.2%
4	Trivisa	3,741	1,940	-48.1%	+12.1%
5	Batman v Superman: Dawn of Justice	5,095	962	-81.1%	+3.1%
6	Robbery	--	911	--	+13.7%
7	The Bodyguard	2,654	859	-67.6%	+55.6%
8	Port of Call	4,311	829	-80.8%	-27.9%
9	Doukyusei	--	614	--	-8.9%
10	Demolition	--	597	--	-10.5%

Zootopia is slowing down. Mediocre for Huntsman and Trivisa. Horrible for Batman v Superman. Port of Call crashed hard.

 

[lab276]

Just heard about Ten Years, sounds like an interesting film, definitely want to watch it.

Edited April 17, 2016 by lab276

[Bluebomb]

	Sunday				April 17
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Zootopia	22,367	14,185	-36.6%	-0.9%
2	10 Cloverfield Lane	--	9,682	--	-14.9%
3	The Huntsman: Winter's War	16,132	7,614	-52.8%	-11.9%
4	Trivisa	10,859	6,156	-43.3%	-5.3%
5	Batman v Superman: Dawn of Justice	8,370	2,718	-67.5%	-5.1%
6	Robbery	--	2,605	--	+5.4%
7	The Bodyguard	6,610	2,511	-62.0%	+12.5%
8	Port of Call	5,587	2,290	-59.0%	-27.7%
9	Eddie the Eagle	1,580	1,129	-28.5%	-11.5%
10	Demolition	--	1,107	--	-32.6%

Well, Zootopia fell for the first time on a non-inflated Sunday. It's still a nice hold though. Big drop for 10 Cloverfield Lane. Word of mouth has gotten slightly better since opening day, nudging up to a 3.1 but damage has already been done. This most likely won't make it to a 2x multiplier. Average for Huntsman 2 but it is getting close to passing Snow White and the Huntsman's total. Trivisa held OK. Batman v Superman managed to hold it together on Sunday to slide past Port of Call and Robbery for #5. Steep drop for Port of Call from Saturday. I'm not sure why it suddenly stopped on Sunday. A weird performance.
 

	Weekend adm.			Apr 14-17
Rank	Movie	LW	TW	% chg
1	Zootopia	56,631	38,176	-32.6%
2	10 Cloverfield Lane	--	35,348	--
3	The Huntsman: Winter's War	51,092	25,191	-50.7%
4	Trivisa	35,133	20,235	-42.4%
5	Robbery	--	9,020	--
6	Port of Call	9,756	8,632	-11.5%
7	Batman v Superman: Dawn of Justice	29,558	8,392	-71.6%
8	The Bodyguard	21,873	7,894	-63.9%
9	Demolition	--	4,727	--

Really good overall performance for Zootopia. Robbery holds the admissions edge over three other chasers for #5.
 

	Weekend Estimates			April 14
Rank	Movie	TW	% chg	Total
1	Zootopia	$450,000	-30.2%	$5,800,000
2	10 Cloverfield Lane	$405,000		$405,000
3	The Huntsman: Winter's War	$305,000	-50.4%	$1,095,000
4	Trivisa	$235,000	-44.2%	$815,000
5	Port of Call	$130,000	+15.0%	$325,000

Zootopia fought the mysterious and won. It will spend its 2nd week atop the box office. 6m should be coming by next Friday at the earliest. Not a great start for 10 Cloverfield Lane. It will open below Cloverfield's OW by more than $100k. Word of mouth will kill this before Captain America 3 does in 1 and a half weeks. Huntsman held pretty average but it will at least close in on Snow White and The Huntsman's total. Trivisa had a nice hold overall. Maybe it can get to 1m before leaving theaters. Port of Call just nudges Batman for #5 although there's a chance that Port of Call was severely overestimated on Thursday. There's also a possibility that Port of Call is not being tracked properly. This can happen, especially for a re-release. Either way, Batman v Superman currently stands at #6 for the weekend with 120k and 7.92m total.

[Bluebomb]

	Thursday adm.	(so far)		April 21
Rank	Movie	LW	TW	% chg
1	Batman v Superman: Dawn of Justice	262	857	+227.1%
2	10 Cloverfield Lane	1,822	801	-56.0%
3	Zootopia	896	630	-29.7%
4	My Wife is a Superstar	--	598	--
5	Hardcore Henry	--	561	--
6	Buddy Cops	--	386	--
7	The Boy	--	340	--
8	Trivisa	872	323	-63.0%
9	The Huntsman: Winter's War	1,259	277	-78.0%
10	The Kid From the Big Apple	--	233	--

Batman v Superman is back in IMAX this week with most IMAX theaters giving it 2 showtimes which explains the move back into first. Actual admissions for BvS so far from 7 IMAX showtimes on Thursday is a paltry 15. 10 Cloverfield lost IMAX showtimes to BvS but its hold looks OK-ish. Zootopia held very well. Boring openers this week. Everyone's just waiting for Captain America 3 at the moment.

Captain America 3 preview will be up sometime this weekend.

[Bluebomb]

	Thursday			April 21
Rank	Movie	LW	TW	% chg
1	10 Cloverfield Lane	6,844	2,617	-61.8%
2	Zootopia	3,944	2,372	-39.9%
3	Hardcore Henry	--	1,906	--
4	Trivisa	3,290	1,893	-42.5%
5	The Boy	--	1,654	--
6	My Wife is a Superstar	--	1,326	--
7	Batman v Superman: Dawn of Justice	1,126	1,213	+7.7%
8	The Huntsman: Winter's War	3,608	1,172	-67.5%
9	Buddy Cops	--	1,165	--
10	Port of Call	1,261	538	-57.3%

Okay for 10 Cloverfield Lane. Good hold for Zootopia. Bad start for Hardcore Henry. It starts at a 3.3/5 from opening day users. Good for Trivisa. The Boy has the best reviews of any new release in the top 10 with a 3.7/5. My Wife is A SuperStar/Buddy Cops opened terribly and with their user rating 2.5 or below, they won't find much to clap about this weekend.
 

	Friday adm.	(so far)			April 22
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Zootopia	1,932	1,148	-40.6%	+82.2%
2	10 Cloverfield Lane	2,406	1,072	-55.4%	+33.8%
3	Batman v Superman: Dawn of Justice	511	964	+88.6%	+12.5%
4	Hardcore Henry	--	690	--	+23.0%
5	My Wife is a Superstar	--	592	--	-1.0%
6	The Huntsman: Winter's War	1,820	571	-68.6%	+106.1%
7	The Boy	--	549	--	+61.5%
8	Buddy Cops	--	452	--	+17.1%
9	Trivisa	1,145	448	-60.9%	+38.7%
10	Port of Call	678	375	-44.7%	--

Decent for Zootopia. Average for 10 Cloverfield. Poor daily increase for Batman v Superman. Meh for Hardcore Henry. Disaster for My Wife is A Superstar.

 

[Bluebomb]

	Friday				April 22
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Zootopia	6,392	4,077	-36.2%	+71.9%
2	10 Cloverfield Lane	7,441	3,679	-50.6%	+40.6%
3	Trivisa	4,286	2,577	-39.9%	+36.1%
4	The Boy	--	2,168	--	+31.1%
5	The Huntsman: Winter's War	5,322	2,073	-61.0%	+76.9%
6	Hardcore Henry	--	1,864	--	-2.2%
7	Batman v Superman: Dawn of Justice	1,684	1,661	-1.4%	+36.9%
8	My Wife is a Superstar	--	1,308	--	-1.4%
9	Buddy Cops	--	1,183	--	+1.5%
10	Port of Call	1,912	862	-54.9%	+60.2%

 

	Saturday adm.	(so far)			April 23
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Zootopia	4,393	2,183	-50.3%	+90.2%
2	10 Cloverfield Lane	2,908	1,540	-47.0%	+43.7%
3	Batman v Superman: Dawn of Justice	933	1,468	+57.3%	+52.3%
4	Hardcore Henry	--	1,145	--	+65.9%
5	Trivisa	1,730	1,074	-37.9%	+139.7%
6	My Wife is a Superstar	--	936	--	+58.1%
7	The Huntsman: Winter's War	2,882	933	-67.6%	+63.4%
8	The Boy	--	789	--	+43.7%
9	Port of Call	1,150	626	-45.6%	+66.9%
10	Buddy Cops	--	525	--	+16.2%

 

	Saturday				April 23
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Zootopia	14,309	9,287	-35.1%	+127.8%
2	10 Cloverfield Lane	11,381	6,295	-44.7%	+71.1%
3	Trivisa	6,503	4,938	-24.1%	+91.6%
4	The Huntsman: Winter's War	8,647	3,712	-57.1%	+79.1%
5	Hardcore Henry	--	2,891	--	+55.1%
6	The Boy	--	2,878	--	+32.7%
7	Batman v Superman: Dawn of Justice	2,864	2,616	-8.7%	+57.5%
8	My Wife is a Superstar	--	1,994	--	+52.4%
9	Buddy Cops	--	1,872	--	+58.2%
10	Port of Call	3,169	1,832	-42.2%	+112.5%

With no strong openers, the holdovers enjoyed some nice holds on Saturday. Trivisa is holding particularly well. Zootopia has won all 4 days this weekend and is #1 again for a 3rd week.
 

	Sunday adm.	(so far)			April 24
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Zootopia	5,352	2,770	-48.2%	+26.9%
2	Batman v Superman: Dawn of Justice	962	1,380	+43.5%	-6.0%
3	10 Cloverfield Lane	3,065	1,266	-58.7%	-17.8%
4	The Huntsman: Winter's War	3,061	1,155	-62.3%	+23.8%
5	Hardcore Henry	--	1,070	--	-6.6%
6	Trivisa	1,940	1,010	-47.9%	-6.0%
7	The Boy	--	783	--	-0.8%
8	Buddy Cops	--	678	--	+29.1%
9	My Wife is a Superstar	--	670	--	-28.4%
10	Port of Call	829	636	-23.3%	+1.6%

[Bluebomb]

		Weekly Gross (Mon-Sun)							Apr 11-17
LW	TW	Title	Last Week (HKD)	This Week (HKD)	Days in release	% chg	Total (HKD)	This Week (USD)	Total (USD)
1	1	Zootopia	$9,519,383	$4,911,002	25	-48.4%	$45,373,188	$633,077	$5,849,062
3	2	The Huntsman: Winter's War	$4,788,457	$3,861,779	11	-19.4%	$8,650,236	$497,822	$1,115,102
--	3	10 Cloverfield Lane	--	$3,127,586	4	--	$3,127,586	$403,177	$403,177
5	4	Trivisa	$3,278,621	$3,090,201	11	-5.7%	$6,368,822	$398,358	$821,005
2	5	Batman v Superman: Dawn of Justice	$6,556,817	$1,990,185	25	-69.6%	$61,835,345	$256,554	$7,971,200
8	6	Port of Call	$879,187	$1,695,777	137	+92.9%	$2,574,964	$218,602	$331,938
4	7	The Bodyguard	$4,327,549	$1,332,535	17	-69.2%	$9,279,752	$171,777	$1,196,253
--	8	Robbery	--	$1,036,625	4	--	$1,064,477	$133,631	$137,221
6	9	The Mobfathers	$2,312,909	$779,391	18	-66.3%	$5,874,372	$100,471	$757,265
--	10	Demolition	--	$476,282	4	--	$476,282	$61,397	$61,397

Very good total for Zootopia. Huntsman's drop is average. Mediocre opening for 10 Cloverfield. Not bad for Trivisa. Weak hold for Batman v Superman.
 

		Thursday Actuals						April 21
LW	TW	Movie	Last Thu. (USD)	Thu. (USD)	% chg	Theaters	Days	Total
2	1	Zootopia	$47,553	$27,071	-43.1%	41	29	$5,989,585
1	2	10 Cloverfield Lane	$77,114	$26,039	-66.2%	32	8	$541,422
--	3	The Boy	--	$23,203	--	24	1	$23,203
--	4	Hardcore Henry	--	$22,817	--	24	1	$22,817
4	5	Trivisa	$38,557	$21,270	-44.8%	34	15	$928,152
--	6	My Wife is a Superstar	--	$20,435	--	31	1	$20,435
3	7	The Huntsman: Winter's War	$44,983	$16,113	-64.2%	34	15	$1,210,465
--	8	Buddy Cops	--	$12,891	--	27	1	$12,891
6	9	Port of Call	$20,435	$6,563	-67.9%	12	141	$391,886
7	10	Batman v Superman: Dawn of Justice	$16,708	$6,380	-61.8%	29	29	$8,034,025

Good for Zootopia. Terrible for 10 Cloverfield Lane. The loss of IMAX showtimes to Batman v Superman is not surprising. Very good opening for The Boy. Not bad for Hardcore Henry. Decent for Trivisa. Bad for My Wife Is A Superstar. Way down at #10, Batman v Superman lost over 60% of last Thursday's business. This is in stark contrast to its Thursday admissions which pointed to an increase but dead IMAX showtimes are easily the most deceptive showtimes for a movie to have.

[Bluebomb]

	Sunday				April 24
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Zootopia	14,185	9,996	-29.5%	+7.6%
2	10 Cloverfield Lane	9,682	4,939	-49.0%	-21.5%
3	Trivisa	6,156	4,270	-30.6%	-13.5%
4	The Huntsman: Winter's War	7,614	4,109	-46.0%	+10.7%
5	The Boy	--	2,776	--	-3.5%
6	Batman v Superman: Dawn of Justice	2,718	2,546	-6.3%	-2.7%
7	Hardcore Henry	--	2,316	--	-19.9%
8	Buddy Cops	--	1,814	--	-3.1%
9	Port of Call	2,290	1,559	-31.9%	-14.9%
10	My Wife is a Superstar	--	1,425	--	-28.5%

Zootopia shined on an otherwise dull Sunday.

	Weekend adm.			Apr 21-24
Rank	Movie	LW	TW	% chg
1	Zootopia	38,176	25,732	-32.6%
2	10 Cloverfield Lane	35,348	17,530	-50.4%
3	Trivisa	20,235	13,678	-32.4%
4	The Huntsman: Winter's War	25,191	11,066	-56.1%
5	The Boy	--	9,476	--
6	Hardcore Henry	--	8,977	--
7	Batman v Superman: Dawn of Justice	8,392	8,036	-4.2%
8	My Wife is a Superstar	--	6,053	--
9	Buddy Cops	--	6,034	--
10	Port of Call	8,632	4,791	-44.5%

 

	Weekend Estimates			April 21
Rank	Movie	TW	% chg	Total
1	Zootopia	$295,000	-41.0%	$6,255,000
2	10 Cloverfield Lane	$175,000	-56.6%	$690,000
3	Trivisa	$155,000	-35.4%	$1,060,000
4	The Huntsman: Winter's War	$150,000	-53.8%	$1,345,000
5	The Boy	$130,000		$130,000

The top 4 films were in a holding pattern this week as many are awaiting the return of Captain America to the big screen next week. Zootopia fared alright, down around 40% for this weekend. Sunday was its best day but it won't have much longer to make money with Captain America 3 expected to crush the competition. 10 Cloverfield did not have a good hold. Although there were no strong openers, it still could not retain 50% of its opening weekend business. Pretty good hold for Trivisa but it will run out of time in beating The Bodyguard. Huntsman 2 had another iffy drop but it surpassed Snow White and the Huntsman's total this weekend.
_____________________________________________________________
Captain America: Civil War
Opening: April 27, 2016



America's favorite superhero returns to the big screen.

Captain America: Civil War is the latest high profile release from Marvel that will see another superhero clash with another superhero. Although Captain America and Iron Man are not as big as Superman or Batman, Marvel has built the characters into tentpoles that will help with any loss of attention that may normally be a given when you pit 2 lesser known superheroes against one another. The real question is whether Captain America is enough of a draw to really bring in the gigantic opening weekend numbers.

We've seen it from previous Captain America movies before. Captain America opened to 1.2m and left with only a 2 multiplier. Captain America 2 increased by 130% from Captain America's OW on opening weekend but by then, Avengers and Iron Man 3 had already seen OW's in the 4m range so a 2.7m OW for Captain America 2 was a bit low. Fortunately, it will have Iron Man on its side to bring people who normally will not want to see a CA movie in. The superhero vs. superhero angle is surely drumming up interest and awareness is incredibly high. It also helps that the last few weekends had no breakout films or incredibly strong holds.

Captain America 3 is also coming in fresh from the goodwill received from Captain America 2. This will help with opening weekend as a sequel to a high profile, well received film almost always benefits on opening weekend.

The move to Wednesday by Disney was a good choice. This will give Captain America 3 an extra day to make money and an extra day to try and see if it can take down the OW set by Avengers 2 with 6.4m. Opening day pre-sales are very strong in IMAX and decent to very good almost everywhere else. There does not appear to be signs of a slowdown on Saturday/Sunday; tickets for the 3D morning show are already half full on Sunday morning.

IMAX will play a pivotal role with ticket prices $40-60 higher than The Avengers 2 in 2 IMAX locations. Though the price is not as backbreaking as Star Wars 7's, it will have an incredible advantage over The Avengers 2. Add that together with the release moving to Wednesday, and it has the perks to take down the opening weekend. If Captain America 3 succeeds in selling IMAX tickets, IMAX could account for nearly 30% of its opening weekend gross.

Theaters have been very generous with Captain America 3 and many theaters have given it more than 20 showtimes. Some are even closing in on 30 showtimes despite the long runtime. The GRAND is way out in front of the pack with a whopping 36 showtimes on Wednesday and Captain America 3 is expected to gain more showtimes on the weekend.

With so many advantages for Captain America 3, it will dominate the field and could best Avenger 2's OW with a whopping $6,500,000.

2nd weekend won't have any major competition but there are a lot of new openers out. Altogether, I expect Captain America 3 to coral at least 3 screens with a chance for a 4th if the movie turns out to be another crowd pleaser. 2nd weekend will not see any holidays so the loss of the Wednesday from its opening weekend and the inflated Sunday will see its hold look a bit worse than it really is. A -59% hold would be $2,665,000 and it will have already zoomed past 12m.

3rd weekend has slightly more tougher competition but overall this should be the weekend where it holds well. With X-Men: Apocalypse looming the next weekend and no other asterisks to its weekend, a 40% decline would be another 1.6m and a total nearing 15m.

4th weekend sees the release of X-Men: Apocalypse and that will severely cut into Captain America 3's showtimes. A $550,000 weekend would send it past 16m.

5th weekend has The Jungle Book and The Boss out and while they aren't direct competition, by this time, Captain America 3 will be so battered from the beating it took from X-Men the previous weekend that it will fall over 50%.

6th weekend has Teenage Mutant Ninja Turtles, Angry Birds scheduled but it should hold a little better than the previous week. A 50% fall will see it move closer toward 17m.

7th weekend is a holiday weekend but Now You See Me 2 and Warcraft will battle for bragging rights with The Conjuring 2 also in the mix. A 75% collapse would see CA3 only bank around $65,000.

Rest of its run should tally about $45,000.

Opening weekend (5-day): $6,500,000
6-day opening weekend (Wed-Mon): $8,150,000
Total: $17,000,000 (2.62 multiplier)