Hong Kong Hong Kong Box Office

[druv10]

Great for MU. Bluebomb, what kind of WOM does MU have and what kind of drop do you expect next weekend? Thanks for the great charts.

[Bluebomb]

Great for MU. Bluebomb, what kind of WOM does MU have and what kind of drop do you expect next weekend? Thanks for the great charts.

MU is having really good word of mouth. Right now, I expect a 2m weekend next week.

[Olive]

MU is having really good word of mouth. Right now, I expect a 2m weekend next week.

2M next weekend assures 10M total?

[Bluebomb]

2M next weekend assures 10M total?

Most likely.

[Bluebomb]

Lots of sellouts today. Yesterday, there was only sellouts in the morning but today, it extended into the afternoon. Here are some highlights.

Kingswood Ginza sold out both morning and 3 PM showings today.




Shatin sold out both of its Monsters U 3 PM screenings.




Paris London... theater sold out a morning show. (Extremely difficult to do)



Other locations that recorded a sellout today

The ONE
Festival Walk
Palace IFC
Pacific Place
Olympian City
Palace APM
Cinematheque
Windsor Cinema
tmtplaza
iSQUARE
Tsuen Wan
Kwai Fong
Hollywood
Broadway Mongkok

	Sunday				July 14
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Monsters University	--	90,898	--	+7.8%
2	Despicable Me 2	38,052	18,728	-50.8%	+15.8%
3	Tales from the Dark Pt. 1	--	17,459	--	-6.3%
4	Blind Detective	26,380	10,612	-59.8%	-5.2%
5	World War Z	14,522	4,087	-71.9%	+17.7%
6	Man of Steel	20,557	3,252	-84.2%	-21.8%
7	Now You See Me	6,304	2,451	-61.1%	-9.7%
8	Midsummer Formula	6,521	1,417	-78.3%	+3.9%
9	Epic	8,502	572	-93.3%	+3.1%
10	SDU: Sex Duties Unit	--	543	--	+0.2%

Monsters University surges on Sunday thanks to a ton of sold out shows. Good for Despicable Me 2. Tales from the Dark 1 loses out on a 4-day admissions win over Despicable Me 2 due to weaker Sunday nights for horror films. Blind Detective has progressively gotten worse with each day this week. After yesterday's decrease, World War Z was bound to rise today. That along with Man of Steel's big decrease allowed for a swing of 1,500 admissions from Saturday in favor of World War Z.

	Daily admissions (OW)
	Thursday	Friday	Saturday	Sunday	Total
Toy Story 3	71,663	71,042	112,971	119,140	374,816
Monsters University	59,870	60,944	84,282	90,898	295,994
Gap	-11,793	-21,891	-50,580	-78,822

Toy Story 3 padded its lead over Monsters University this weekend. Its obvious from the weekend that Monsters University won't see Toy Story 3 legs.

	Weekend adm.			Jul 11-14
Rank	Movie	LW	TW	% chg
1	Monsters University	--	295,994	--
2	Tales from the Dark Pt. 1	2,131	64,308	+2917.7%
3	Despicable Me 2	105,714	56,650	-46.4%
4	Blind Detective	81,072	36,566	-54.9%
5	World War Z	46,729	14,811	-68.3%
6	Man of Steel	71,380	12,303	-82.8%
7	Now You See Me	21,773	8,841	-59.4%
8	Midsummer Formula	23,252	4,132	-82.2%
9	Epic	20,779	1,966	-90.5%
10	SDU: Sex Duties Unit	--	1,085	--

Massive opening for Monsters University.

	Weekend Estimates			July 11
Rank	Movie	TW	% chg	Total
1	Monsters University	$3,250,000		$3,250,000
2	Despicable Me 2	$556,000	-50.0%	$2,517,000
3	Tales from the Dark Pt. 1	$445,000		$445,000
4	Blind Detective	$319,000	-52.9%	$1,457,000
5	World War Z	$140,000	-71.0%	$5,302,000

July 11 Weekend Estimates

 

[Olive]

hoping for good legs for MU.

[Bluebomb]

	Monday adm.	(so far)			July 15
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Monsters University	--	20,372	--	-70.4%
2	Despicable Me 2	--	3,456	--	-68.9%
3	Tales from the Dark Pt. 1	--	1,957	--	-65.4%
4	Blind Detective	--	1,482	--	-76.1%
5	World War Z	--	558	--	-68.4%
6	Man of Steel	--	364	--	-79.6%
7	Now You See Me	--	350	--	-76.1%
8	Midsummer Formula	--	305	--	-74.5%
9	Epic	--	140	--	-71.8%
10	Disconnect	--	140	--	--

Pretty strong Monday pre-sales for Monsters University.

Movie	OM adm.	% diff
Monsters University	20,372
Man of Steel	22,313	-8.7%
Iron Man 3	22,379	-9.0%
Iron Man 2	N/A
The Dark Knight Rises	N/A
The Amazing Spider-Man	39,878	-48.9%
The Avengers	41,193	-50.5%
Transformers 3	N/A
Harry Potter 7-2	N/A
Toy Story 3	27,150	-25.0%

It might be 25% down from Toy Story 3's opening Monday pre-sales but Monsters University has closed the gap between itself and Toy Story 3. Friday's pre-sales saw an 8,000 gap between the two but Monday has come down to 7,000.

 

[druv10]

Bluebomb, did it get the animated OW record because it's behind in admissions to TS3?

[Bluebomb]

Bluebomb, did it get the animated OW record because it's behind in admissions to TS3?

Yes, it did. It's official. Admissions were not reliable this week. Monsters University kept losing admissions in the middle of the day so I'd take this weekend's admissions with a big grain of salt.

 

Monsters University could hit the half-billion global mark by August after another strong overseas performance brought in an additional $30.8 million to its overseas total. The Pixar film has grossed a cume of $236.4 million from 45 territories, around 86% of the overseas market. The current global cume is $474.2 million. Monsters U opened this weekend in the United Kingdom to $5.3 million and in France to $3.7 million. Monsters University broke the box office record as the biggest animating opener of all time in Hong Kong and posted the sixth biggest opening weekend ever in the territory. Taiwan is showing similar success, making Monsters University the second biggest animation release of all time in the country with $6.5 million. The top overseas markets for Monsters University are Mexico ($36M), Russia ($20.3M), Australia ($19.2M), Japan ($18.8M), Argentina ($17.5M), Brazil ($15.4M), Spain ($11.5M), Germany ($11.2M). Monsters University opens in Iceland next weekend, Italy on August 21, and China on August 23.

 

No figure given but actuals should come out within the next few hours anyway. If it's the 6th biggest opening of all time, then it might have made 3.3m. Of course, I'm still not sure how the HK MPIA counted Kung Fu Hustle's opening weekend gross because that had sneak previews.

[druv10]

 

Yes, it did. It's official. Admissions were not reliable this week. Monsters University kept losing admissions in the middle of the day so I'd take this weekend's admissions with a big grain of salt.

 

 

No figure given but actuals should come out within the next few hours anyway. If it's the 6th biggest opening of all time, then it might have made 3.3m. Of course, I'm still not sure how the HK MPIA counted Kung Fu Hustle's opening weekend gross because that had sneak previews.

 

 

How do you lose admissions?

[Sam]

I voted MU with "Yes on OW, No on total" over TS3 in the poll earlier. Looks like that is the likely case, but I'm rooting for it to have the legs to surpass TS3, seems very unlikely but as long as it's over 10M, that is great.

 

Thanks for all the updates Bluebomb 

[Bluebomb]

How do you lose admissions?

Usually at night after theaters are done for the day, they will empty their entire lineup so all admissions are gone from the server. The site sometimes does not catch this and admissions get lost.

 

But as for losing admissions in the day, I'm really not sure about that one.

[Bluebomb]

July 11 Weekend Actuals

1. Monsters University - $3,275,215 [$25,410,000 HK] (opening weekend actual)
2. Despicable Me 2 - $2,527,625 ($566,000 2nd weekend; [-49%])
3. Tales from the Dark 1 - $480,777 (opening weekend actual)
4. Blind Detective - $1,483,578 ($345,000 2nd weekend; [-49%])
5. Man of Steel - $4,169,744 ($149,000 3rd weekend; [-83%])
6. World War Z - $5,310,462 ($148,000 4th weekend; [-67%])
7. Now You See Me - $3,464,690 ($64,000 5th weekend; [-61%])
8. Midsummer Formula - $641,895 ($33,000 3rd weekend; [-81%])

Liar Game Reborn - $5,026 (opening weekend actual)

Top 8 films: $5,060,000 (NEW July weekend record)

Everything was underestimated with the exceptions of Now You See Me and Midsummer Formula. This is the biggest July weekend on record. No other July weekend has taken in 5m total.

I checked and Monsters University loses to The Dark Knight Rises' OW ($25.48m HK) by less than $10,000. So since Monsters University has the 6th biggest opening weekend, it beats out Kung Fu Hustle's OW as well.

Now, this weekend, Pacific Rim is blasting its way through HK.

Telford
	Pacific Rim
Day	Time	Seats sold	Seats available	% filled
Jul. 18	9:05 AM	2	147	1.36%
	11:40 AM	5	147	3.40%
	2:15 PM	5	147	3.40%
	4:50 PM	7	147	4.76%
	7:25 PM	19	147	12.93%
	10:00 PM	6	147	4.08%
Total		44	882	4.99%

Not good at all. The 7 PM showtime moved a lot from yesterday but the day is still only 5% sold on 1 screen. Contrast that with Monsters University where it was about 40-50% full on opening day at this same time at this theater.

 

[Leyla]

 

Top 8 films: $5,060,000 (NEW July weekend record)

great!

 

Nice drop 4 Johnnie To

[Olive]

Looks like a good Monday hold.

[Bluebomb]

	Monday adm.				July 15
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Monsters University	--	49,201	--	-45.9%
2	Despicable Me 2	16,142	10,480	-35.1%	-44.0%
3	Tales from the Dark Pt. 1	--	8,504	--	-51.3%
4	Blind Detective	11,266	5,847	-48.1%	-44.9%
5	World War Z	7,058	2,694	-61.8%	-34.1%
6	Now You See Me	3,991	1,660	-58.4%	-32.3%
7	Man of Steel	8,569	1,320	-84.6%	-59.4%
8	Midsummer Formula	2,901	690	-76.2%	-51.3%
9	Epic	2,208	292	-86.8%	-49.0%
10	Disconnect	--	140	--	--

Great number for Monsters University. It's off only 18% from its red hot opening day. Despicable Me 2 holds magnificently. Tales from the Dark Part 1 saw a huge drop from opening day. It lost 40% of its Thursday admissions which indicates that it's extremely frontloaded. It will not reach 1m. Good for Blind Detective. Not bad for World War Z.

[Bluebomb]

	Tuesday adm.	(so far)			July 16
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Monsters University	--	28,892	--	+41.8%
2	Despicable Me 2	--	4,726	--	+36.7%
3	Tales from the Dark Pt. 1	--	2,794	--	+42.8%
4	Blind Detective	--	2,507	--	+69.2%
5	World War Z	--	860	--	+54.1%
6	Man of Steel	--	502	--	+37.9%
7	Now You See Me	--	458	--	+30.9%
8	Midsummer Formula	--	391	--	+28.2%
9	Epic	--	138	--	-1.4%
10	Liv & Ingmar	--	62	--	--

Strong increase for Monsters University.

Thursday schedules

Olympian City
New	Holdovers	Leaving
Pacific Rim 3D - 4 showings	Monsters University (3D Can.) - 5 showings (▼ 8)	Despicable Me 2 (3D Can.)
Pacific Rim - 3 showings	Monsters University (Can.) - 11 showings (▼ 12)
Turbo (3D Can.) - 2 showings	Tales from the Dark 1 - 6 showings (▼ 11)
Turbo (Can.) - 4 showings	Despicable Me 2 (Can.) - 3 showings (▼ 5)
	Blind Detective - 1 showing (▼ 2)
	Midsummer Formula - 1 showing (=)
	World War Z - 1 showing (=)

The ONE
New	Holdovers	Leaving
Pacific Rim 3D - 6 showings	Monsters University (3D Can.) - 6 showings (=)	Despicable Me 2 (3D Can.)
I'm So Excited - 5 showings	Monsters University (3D Eng.) - 8 showings (▼ 13)	Despicable Me 2 (Can.)
	Monsters University (Can.) - 3 showings (▲ 1)	Despicable Me 2 (3D Eng.)
	Monsters University (Eng.) - 2 showings (▲ 1)	Now You See Me
	Tales from the Dark 1 - 6 showings (▼ 12)
	Despicable Me 2 (Eng.) - 4 showings (▲ 0)
	Blind Detective - 1 showing (▼ 3)
	Midsummer Formula - 1 showing (=)
	World War Z - 1 showing (=)

Cityplaza
New	Holdovers	Leaving
Pacific Rim 3D - 11 showings	Monsters University (3D Can.) - 8 showings (▼ 13)	Monsters University (Can.)
Pacific Rim - 1 showing	Monsters University (Can.) - 2 showings (=)	Tales from the Dark Part 1
Turbo (3D Can.) - 5 showings	Despicable Me 2 (3D Can.) - 2 showings (▼ 4)	Despicable Me 2 (Can.)
	Blind Detective - 1 showing (▼ 4)	World War Z 3D
	Man of Steel 3D - 1 showing (=)
	Now You See Me - 1 showing (▼ 3)

Thursday schedules

New article: Ticket Pricing Strategies

July 18 Predictions

1. Monsters University - $2,000,000 (-39%)
2. Pacific Rim - $1,700,000
3. Despicable Me 2 - $300,000 (-47%)
4. Turbo - $225,000
5. Tales from the Dark Pt. 1 - $180,000 (-63%)

 

[Bluebomb]

First off, a slight correction. Monsters University actually grossed more than what was reported. It made $3,324,339 ($25,789,538 HK), besting Toy Story 3's opening weekend ($25.7m HK). It also took care of Monsters Inc. in 4 days, brushing MI's $3,322,848 ($25,777,970 HK) total aside. In addition to those records being broken, it also scored the highest single day for an animated film with $1,022,197 ($7.93m HK [vs. 7.87m for Toy Story 3]) collected on Sunday.

Iron Man 3 Dominates Hong Kong Box Office in First Half of 2013

...
For the first six months of the year, the combined box office gross in Hong Kong was $98.65 (HK$765 million), a 1.43 percent increase over the same period in 2012. There were 153 movies released in theaters during this time, but only 19 of them were Chinese-language films.

 

Onto this week...there's a hotly contested battle going on at the top.

Langham Place
	Pacific Rim 3D					Monsters University	3D Can.				Turbo	3D Can.				Despicable Me 2	3D Can.
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Jul. 18	9:20 AM	7	202	3.47%	Jul. 18	9:00 AM	6	187	3.21%	Jul. 18	9:10 AM	3	187	1.60%	Jul. 18	8:50 AM		180	0.00%
	9:50 AM	3	180	1.67%		9:10 AM	6	202	2.97%		11:20 AM		202	0.00%		1:00 PM	5	180	2.78%
	11:00 AM		187	0.00%		11:10 AM	5	187	2.67%		1:30 PM		187	0.00%		5:40 PM	4	180	2.22%
	11:50 AM		202	0.00%		1:20 PM	2	187	1.07%		3:40 PM	2	202	0.99%
	1:10 PM	6	202	2.97%		2:50 PM	4	180	2.22%		6:00 PM		187	0.00%
	2:20 PM	3	202	1.49%		3:20 PM	9	187	4.81%
	3:00 PM	6	180	3.33%		5:00 PM		180	0.00%
	3:30 PM	2	187	1.07%		5:30 PM	11	202	5.45%
	4:50 PM		202	0.00%		7:50 PM	31	187	16.58%
	5:30 PM	4	191	2.09%		8:00 PM	32	187	17.11%
	7:20 PM	9	202	4.46%		10:00 PM	11	187	5.88%
	7:40 PM	25	202	12.38%		10:20 PM	6	187	3.21%
	7:40 PM	15	180	8.33%		12:10 AM		187	0.00%
	9:50 PM	13	202	6.44%
	10:10 PM	18	180	10.00%
	12:20 AM		202	0.00%
	12:40 AM		180	0.00%
Total		111	3283	3.38%	Total		123	2447	5.03%	Total		5	965	0.52%	Total		9	540	1.67%

Monsters University has a slim lead over Pacific Rim here. In the race for 3rd, Despicable Me 2 has a slight advantage over Turbo.

The One
	Pacific Rim 3D					Monsters University	(all v.)				Despicable Me 2	(Eng.)
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Jul. 18	11:15 AM	27	163	16.56%	Jul. 18	9:05 AM	11	163	6.75%	Jul. 18	9:00 AM	12	163	7.36%
	2:50 PM	8	163	4.91%		9:20 AM	8	163	4.91%		1:00 PM	4	163	2.45%
	5:15 PM	6	163	3.68%		9:35 AM	4	111	3.60%		3:45 PM	4	111	3.60%
	7:40 PM	59	163	36.20%		11:25 AM	4	163	2.45%		6:20 PM	12	111	10.81%
	10:05 PM	16	163	9.82%		12:05 PM	10	111	9.01%
	11:40 PM	4	111	3.60%		1:30 PM	4	163	2.45%
						2:00 PM	8	111	7.21%
						2:10 PM	30	111	27.03%
						3:35 PM	4	163	2.45%
						4:05 PM	14	111	12.61%
						4:15 PM	11	111	9.91%
						5:40 PM	8	163	4.91%
						6:10 PM	14	111	12.61%
						7:20 PM	17	163	10.43%
						7:45 PM	32	163	19.63%
						8:15 PM	45	111	40.54%
						9:30 PM	26	111	23.42%
						9:50 PM	6	163	3.68%
						11:55 PM	4	163	2.45%
Total		120	926	12.96%	Total		260	2629	9.89%	Total		32	548	5.84%
Jul. 19	11:15 AM	6	163	3.68%	Jul. 19	9:05 AM	10	163	6.13%	Jul. 19	9:00 AM	4	163	2.45%
	2:50 PM	4	163	2.45%		9:20 AM	4	163	2.45%		1:00 PM	4	163	2.45%
	5:15 PM	6	163	3.68%		9:35 AM	7	111	6.31%		3:45 PM	4	111	3.60%
	7:40 PM	16	163	9.82%		11:25 AM	11	163	6.75%		6:20 PM	6	111	5.41%
	10:05 PM	13	163	7.98%		12:05 PM	4	111	3.60%
	12:05 AM	4	163	2.45%		1:30 PM	6	163	3.68%
						2:00 PM	4	111	3.60%
						2:10 PM	16	111	14.41%
						3:35 PM	8	163	4.91%
						4:05 PM	6	111	5.41%
						4:15 PM	8	111	7.21%
						5:40 PM	6	163	3.68%
						6:10 PM	6	111	5.41%
						7:20 PM	13	163	7.98%
						7:45 PM	25	163	15.34%
						8:15 PM	48	111	43.24%
						9:30 PM	40	111	36.04%
						9:50 PM	41	163	25.15%
						11:55 PM	4	163	2.45%
						12:05 AM	7	111	6.31%
Total		49	978	5.01%	Total		274	2740	10.00%	Total		14	385	3.64%

Huge lead for Monsters University at The ONE. It's kicking Pacific Rim's ass on Friday, doing even better than Thursday's pre-sales.

General Records and 2013 Records updated.

 

[Bluebomb]

7/18 PRE-SALES: A couple of places have Pacific Rim out in front but the majority have Monsters University well ahead. It's scary to see how well Monsters University is doing. At some theaters, it is doing 4:1 or even 5:1 Pacific Rim sales. One theater even has Monsters University doubling Pacific Rim's entire sales for the day with just its morning show. (And Pacific Rim isn't even doing that badly at that theater.)

Edited July 16, 2013 by Bluebomb

[Bluebomb]

	Tuesday adm.				July 16
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Monsters University	--	55,940	--	+13.7%
2	Despicable Me 2	--	11,760	--	+12.2%
3	Tales from the Dark Pt. 1	--	10,662	--	+25.4%
4	Blind Detective	--	7,368	--	+26.0%
5	World War Z	--	3,016	--	+12.0%
6	Now You See Me	--	1,595	--	-3.9%
7	Man of Steel	--	1,546	--	+17.1%
8	Midsummer Formula	--	936	--	+35.7%
9	Epic	--	322	--	+10.3%
10	A Story of Yonosuke	--	149	--	--

Pretty number for Monsters University. Excellent.