Hong Kong Hong Kong Box Office

[Bluebomb]

	Sunday				July 28
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Wolverine	--	32,238	--	-4.6%
2	Monsters University	54,011	27,974	-48.2%	+8.7%
3	SDU: Sex Duties Unit	10,153	20,770	+104.6%	-5.2%
4	Pacific Rim	43,979	20,657	-53.0%	-3.7%
5	Doraemon: Nobita's Secret Gadget Museum	--	9,639	--	+33.9%
6	Despicable Me 2	11,144	9,251	-17.0%	+8.5%
7	Turbo	10,661	4,476	-58.0%	+15.8%
8	Tales from the Dark Pt. 1	6,731	2,078	--	-18.6%
9	Tiny Times	--	1,792	--	-6.0%
10	HK: Forbidden Super Hero	--	1,514	--	-3.9%

	Weekend adm.			Jul 25-28
Rank	Movie	LW	TW	% chg
1	The Wolverine	--	111,186	--
2	Monsters University	178,399	84,644	-52.6%
3	SDU: Sex Duties Unit	25,931	75,732	+192.1%
4	Pacific Rim	142,891	70,336	-50.8%
5	Doraemon: Nobita's Secret Gadget Museum	--	27,688	--
6	Despicable Me 2	34,964	26,005	-25.6%
7	Turbo	29,378	13,563	-53.8%
8	Tales from the Dark Pt. 1	24,699	8,485	-65.6%
9	Tiny Times	--	6,879	--

	Weekend Estimates			July 25
Rank	Movie	TW	% chg	Total
1	The Wolverine	$1,300,000		$1,300,000
2	Monsters University	$950,000	-52.6%	$8,489,000
3	Pacific Rim	$700,000	-56.6%	$3,000,000
4	SDU: Sex Duties Unit	$600,000		$1,000,000
5	Despicable Me 2	$220,000	-32.9%	$3,580,000
6	Doraemon: Nobita's Secret Gadget Museum	$195,000		$195,000

July 25 Weekend Actuals

1. The Wolverine - $1,280,103 (opening weekend actual)
2. SDU: Sex Duties Unit - $1,041,614 (including previews; opening weekend actual)
3. Monsters University - $8,481,165 [about $942,000 (-53.1%)]
4. Pacific Rim - $3,055,230 [about $755,000 (-53.2%)]
5. Despicable Me 2 - $3,599,242 [about $239,000 (-27.1%)]
6. Doraemon: Nobita's Secret Gadget Museum - $190,790 (opening weekend actual)
7. Turbo - $531,120 [about $117,000 (-61.9%)]
8. Tales from the Dark 1 - $988,760 [about $61,000 (-65.5%)]
9. Hentai Kamen: Forbidden Super Hero - $55,432 (including previews; opening weekend actual)
10. Blind Detective - $1,925,955 [about $51,000 (-67.3%)]
11. Tiny Times - $43,830 (opening weekend actual)

If we take out the $388,000 in previews for SDU and $16,630 for Hentai Kamen, the top 11 accumulated $4,362,139. That would make July 2013 the only July month on record to have 3 weekends tally above 4m or more. We'll need to see final numbers to make sure if it's the biggest July month ever.

The Wolverine grabbed the biggest opening of all time for an X-Men movie despite not having X-Men in the title. It has excellent WOM and will be the 2nd X-Men film in the series to break 3m. SDU: Sex Duties Unit had massive previews which hugely inflated its opening weekend gross but with it, it still grossed 1m. Due to the huge sneaks and the poor reception, it's unlikely to pass 2m. Monsters University's conversion to 2D this week caused its gross to drop but it recovered very nicely on Sunday. It's now the 9th biggest film of all time. It won't break into the top 5 but it could sneak past The Dark Knight Rises and Transformers: Dark of the Moon for 6th all time. Pacific Rim held strong in the face of The Wolverine. Great WOM is flying around for this one. I think 4m is still going to happen. RIPD looks DOA and The Lone Ranger does not look appealing. Despicable Me 2 once again stole the show with the best hold of the top 10. It's a superb hold but I'm still very skeptical of it breaking 4m when The Smurfs 2 is coming out this week. Doraemon: Nobita's Secret Gadget Museum did its best numbers in 5 years. One of the bigger Doraemon openings of all time, this should be able to make it to $350,000. $400,000 might be reached if it does not get destroyed by The Smurfs 2. Turbo did not have a good hold. It looks like The Smurfs 2 will crush its screens this week. Tales from the Dark 1 is still dropping heavily but will inch past 1m in the next few days. Part 2 opens next week. Hentai Kamen: Forbidden Super Hero was hot on its opening weekend, snatching nearly a $20,000 PTA without previews from its opening weekend. Playing in just 2 theaters, it jumped over Tiny Times and Blind Detective into the top 10 with previews and will make over $100,000 total. Blind Detective had the worst hold of the top 10, falling over 2/3. Its fall signals the death of it making 2m and it looks to finish with only 1.97m. Tiny Times opened in 10 theaters and a $4,000+ PTA. It saw a Mainland boost over the weekend but it did not really excite crowds outside of its niche market.

 

[Bluebomb]

	Monday adm.	(so far)			July 29
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Monsters University	10,019	5,375	-46.4%	-74.3%
2	Pacific Rim	6,218	3,628	-41.7%	-66.8%
3	The Wolverine	--	3,556	--	-78.3%
4	SDU: Sex Duties Unit	1,178	2,189	+85.8%	-80.0%
5	Despicable Me 2	2,179	1,816	-16.7%	-70.3%
6	Doraemon: Nobita's Secret Gadget Museum	--	1,605	--	-75.2%
7	Turbo	1,405	986	-29.8%	-68.6%
8	Tiny Times	--	318	--	-60.3%
9	Disconnect	--	246	--	-66.3%
10	Tales from the Dark Pt. 1	865	236	-72.7%	--

	Monday adm.				July 29
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Wolverine	--	13,954	--	-50.1%
2	Monsters University	--	12,344	--	-61.7%
3	SDU: Sex Duties Unit	--	11,319	--	-45.5%
4	Pacific Rim	--	9,662	--	-53.2%
5	Despicable Me 2	--	4,746	--	-48.7%
6	Doraemon: Nobita's Secret Gadget Museum	--	4,113	--	-57.3%
7	Turbo	--	2,176	--	-51.4%
8	Tales from the Dark Pt. 1	--	1,175	--	-43.5%
9	Tiny Times	--	1,154	--	-35.6%
10	Disconnect	--	814	--	--

Movie	Last Thu.	Mon.	% chg
The Wolverine	22,422	13,954	-37.8%
Monsters University	15,011	12,344	-17.8%
SDU: Sex Duties Unit	15,638	11,319	-27.6%
Pacific Rim	13,486	9,662	-28.4%
Despicable Me 2	3,813	4,746	+24.5%
Doraemon: Nobita's Secret Gadget Museum	5,808	4,113	-29.2%
Turbo	2,449	2,176	-11.1%
Tales from the Dark Pt. 1	1,867	1,175	-37.1%
Tiny Times	1,704	1,154	-32.3%
Disconnect	1,104	814	-26.3%

Not bad for The Wolverine. X-Men films are frontloaded in nature but excellent WOM should be able to overcome this. Strong Monday for Monsters University. In fact, all of the holdover animations saw drops of less than 20% from Thursday. Decent for SDU. OK Monday for Pacific Rim but it is kind of struggling in some theaters. Wow for Despicable Me 2. WOW.

August 1 Thursday Schedules

[Leyla]

some good news for Wolvie!

[Dilusha Bandara]

You once predicted below 3M for DM2!!!

[Dilusha Bandara]

Btw Will The Smurfs 2 make more than DM2 in HK???

[Bluebomb]

Poll Results What is the biggest surprise in the first half of 2013?

1. Iron Man 3's record breaking OW and run (4.6m OW; $13.7m total) - 6 votes

2. Now You See Me's OW and run ($1.27m OW; 3m total *ongoing*) - 3 votes

2. World War Z's OW and run ($2.2m OW; 4m total *ongoing*) - 3 votes

4. Pee Mak Phra Khanong run ($1.28m total *ongoing*) - 1 vote

4. A Good Day To Die Hard OW and run ($1.2m OW; $3.68m total) - 1 vote

4. Hangover 3's OW and run ($655k OW; $1.5m total) - 1 vote

 

New polls added.

 

You once predicted below 3M for DM2!!!

That was before Monsters University opened and had crazy pre-sales. Once Monsters University was not getting the 4-5 screens that Iron Man 3 or The Avengers got, Despicable Me 2's path to 3m became a lot easier. If theaters had given 4-5 screens to Monsters University like tracking suggested, DM2 would not have come close to 3m.

 

Btw Will The Smurfs 2 make more than DM2 in HK???

Possible but it's unlikely. Market has been completely tapped out with 7 animation releases in the past 6 weeks.

[Bluebomb]

Based on early pre-sales, here is where everything stands1. The Smurfs/The Wolverine3. Monsters University4. SDU5. Pacific Rim

[Bluebomb]

Forgot about R.I.P.D. Pacific Rim drops out of the top 5 then.

Updated

1. The Smurfs 2
2. The Wolverine
3. Monsters University
4. SDU
5. R.I.P.D.

August 1 Predictions

1. The Smurfs 2 - $1,000,000
2. The Wolverine - $665,000 (-48.0%)
3. Monsters University - $445,000 (-52.8%)
4. SDU - $290,000 (-55.6%)
5. R.I.P.D. - $270,000

[Bluebomb]

	Thursday adm.	(so far)		August 1
Rank	Movie	LW	TW	% chg
1	The Smurfs 2	--	4,083	--
2	The Wolverine	7,373	3,343	-54.7%
3	Monsters University	6,209	3,178	-48.8%
4	Pacific Rim	4,945	2,325	-53.0%
5	SDU: Sex Duties Unit	4,501	1,961	-56.4%
6	R.I.P.D.	--	1,846	--
7	The Rooftop	--	1,452	--
8	Despicable Me 2	1,692	1,354	-20.0%
9	Doraemon: Nobita's Secret Gadget Museum	2,526	1,057	-58.2%
10	Secretly Greatly	--	716	--

Catastrophic for The Smurfs 2. WOW. Its combined admissions is down -62.7% from The Smurfs' 3D Cantonese and English admissions only. At this rate, if it does not pick up, The Wolverine will win a 2nd weekend. Pretty good for The Wolverine. Good for Monsters University. Pacific Rim did decently. SDU did alright. R.I.P.D. is doing terribly. I have no idea why The GRAND decided to not let people use giftcards or complimentary tickets for this film for 2 weeks. It is not a blockbuster at all. The Rooftop did OK for being in 20 theaters but how frontloaded will it be? INSANE hold for Despicable Me 2. Despicable Me did not even do that great here so this is a huge surprise. Not good for Doraemon. Secretly Greatly is not doing that well.

 

[Olive]

Glad Shitmurfs is doing so bad.

[Leyla]

Glad Shitmurfs is doing so bad.

u're not the only 1

[Bluebomb]

The 3 people that guessed 'No' were correct. New poll added.

[Fullbuster]

Glad Shitmurfs is doing so bad.

 

 

The Smurfs (it's from Belgium) is a part of my youth, I like them, but this movie seems so bad...Happy to see it failing.

However I think the first one was ok

Edited August 1, 2013 by Sonic

[Michael Seng Wah]

DM2 is doing unbelievable numbers. It

[Bluebomb]

Ugh...not even going to post here if I can't c&p my tables...what is this?!

[Tower]

Ugh...not even going to post here if I can't c&p my tables...what is this?!

I haven't had a problem with that. I assume you press the HTML button.

[Bluebomb]

I haven't had a problem with that. I assume you press the HTML button.

No, it wasn't that. My whole reply box was not loading yesterday for some reason. It's back now.

 

	Thursday			August 1
Rank	Movie	LW	TW	% chg
1	The Wolverine	22,422	11,813	-47.3%
2	The Smurfs 2	--	8,716	--
3	SDU: Sex Duties Unit	15,638	8,023	-48.7%
4	Monsters University	15,011	7,996	-46.7%
5	R.I.P.D.	--	7,565	--
6	Pacific Rim	13,486	5,794	-57.0%
7	The Rooftop	--	3,714	--
8	Despicable Me 2	3,813	3,253	-14.7%
9	Doraemon: Nobita's Secret Gadget Museum	5,808	2,850	-50.9%
10	Secretly Greatly	--	2,056	--

The Wolverine did pretty good. Good for SDU. Nice for Monsters University. R.I.P.D. is dead in the water. Not a good hold for Pacific Rim. 4m might be tricky if these drops get bigger. Not good for The Rooftop. Wonderful for Despicable Me 2. I guess 4m is really happening. Great hold for Doraemon. Secretly Greatly was pretty weak.

	Daily admissions (OW)
	Thursday	Friday	Saturday	Sunday	Total
The Smurfs	17,712	13,140	24,059	27,443	82,354
The Smurfs 2	8,716				8,716
Gap	-8,996	-22,136	-46,195	-73,638

Note: Friday/Saturday/Sunday's Smurfs' admissions are only for the 3D Cantonese version.

Note 2: The Smurfs 2 admissions are combined (3D + 2D English & Cantonese).

Awful for The Smurfs 2. It is down over 50% from The Smurfs opening day admissions. Major failure for Sony here.

 

	Friday adm.	(so far)			August 2
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Wolverine	8,200	4,552	-44.5%	+36.2%
2	Monsters University	9,120	4,083	-55.2%	+28.5%
3	The Smurfs 2	--	3,487	--	-14.6%
4	SDU: Sex Duties Unit	6,104	3,230	-47.1%	+64.7%
5	Pacific Rim	6,611	3,089	-53.3%	+32.9%
6	R.I.P.D.	--	2,491	--	+34.9%
7	Despicable Me 2	2,493	1,544	-38.1%	+14.0%
8	The Rooftop	--	1,522	--	+4.8%
9	Doraemon: Nobita's Secret Gadget Museum	2,386	900	-62.3%	-14.9%
10	Secretly Greatly	--	629	--	-12.2%

Strong for The Wolverine. OK for Monsters University. It will rebound later today. I don't know what it is with Smurfs films but they are incredibly weak on Fridays. Solid for SDU. Maybe this isn't going to drop as heavily as I expected. Not that great for Pacific Rim. Let's say a prayer for R.I.P.D. Good for Despicable Me 2. Frontloaded effect for The Rooftop. Ouch for Doraemon. Painful decrease for Secretly Greatly.

All animation films in the top 10 saw much bigger decreases than Thursday. I guess Friday is a weaker day for animation in the summer.

[Bluebomb]

At 4 PM, Monsters University is the only film in the top 10 to beat yesterday's admissions. Despicable Me 2 will quickly follow within the next hour.Weekend is tough to sort out right now. Wolverine/Smurfs 2/Monsters University and even SDU: Sex Duties Unit are ranked #1 at different theaters. That's good news for Wolverine. If Monsters University or The Smurfs 2 can't outpace Wolverine in pre-sales then there's nothing left to say except The Wolverine will win this weekend. (Not that there was any doubt but sometimes weekends can skew things heavily in favour of family films.)The Smurfs fell 13% on Friday but rebounded for an 83% jolt on Saturday. The Smurfs 2 is unlikely to follow that trend though given the weak weekend increases for animation this summer. It is looking at an 7-8% decline today but it could see a 60-75% bump tomorrow if it does get the family crowd going.

[Bluebomb]

		Thursday Actuals						August 1
LW	TW	Movie	Last Thu. (USD)	Thursday (USD)	% chg	Screens	Days	Total
1	1	The Wolverine	$261,690	$118,606	-54.7%	76	8	$1,868,055
--	2	The Smurfs 2	--	$88,955	--	69	1	$88,955
--	3	R.I.P.D.	--	$81,219	--	59	1	$92,822
2	4	Monsters University	$148,248	$72,195	-51.3%	68	22	$9,010,242
4	5	SDU: Sex Duties Unit	$125,044	$60,500	-51.6%	62	8	$1,397,496
3	6	Pacific Rim	$134,067	$59,303	-55.8%	43	15	$3,402,207
6	7	Despicable Me 2	$32,227	$27,073	-16.0%	40	29	$3,749,003
--	8	The Rooftop	--	$24,494	--	33	1	$24,494
5	9	Doraemon: Nobita's Secret Gadget Museum	$41,251	$19,338	-53.1%	36	8	$296,516
--	10	Secretly Greatly	--	$15,470	--	19	1	$15,470

Note: SDU Thursday gross is an estimate.

August 1 Thursday Actuals

	Friday				August 2
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Wolverine	22,732	14,104	-38.0%	+19.4%
2	SDU: Sex Duties Unit	17,408	9,767	-43.9%	+12.1%
3	Monsters University	15,916	9,636	-39.5%	+20.1%
4	R.I.P.D.	--	8,483	--	+12.1%
5	The Smurfs 2	--	8,360	--	-4.1%
6	Pacific Rim	14,738	6,875	-53.4%	+18.7%
7	The Rooftop	--	3,952	--	+6.4%
8	Despicable Me 2	4,412	3,375	-23.5%	+3.8%
9	Doraemon: Nobita's Secret Gadget Museum	5,044	2,841	-43.7%	-0.3%
10	Secretly Greatly	--	2,091	--	+1.7%

Most films in the top 10 saw a huge increase today due to torrential rains from the storm.

Great for The Wolverine. Very nice for SDU. Awesome for Monsters University. It had the best increase today. Pretty good for R.I.P.D. While the rest of the field is jumping up left and right, The Smurfs 2 decreases from opening day. Let's see how things stand.

	Daily admissions (OW)
	Thursday	Friday	Saturday	Sunday	Total
The Smurfs	17,712	13,140	24,059	27,443	82,354
The Smurfs 2	8,716	8,360			17,076
Gap	-8,996	-13,776	-37,835	-65,278

The Smurfs 2 is laboring behind The Smurfs and it will drop even further back tomorrow and Sunday.

Back to the top 10 where Pacific Rim had an OK hold. The Rooftop did well on Friday. Great week to week hold for Despicable Me 2 but disappointing increase today. Not bad for Doraemon. Secretly Greatly is chasing Miracle in Cell No. 7's opening weekend. It'll make about $75,000 this weekend.

[Bluebomb]

	Saturday adm.	(so far)			August 3
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	The Wolverine	14,663	7,486	-48.9%	+64.5%
2	Monsters University	16,760	7,425	-55.7%	+81.9%
3	The Smurfs 2	--	6,866	--	+96.9%
4	Pacific Rim	10,248	4,676	-54.4%	+51.4%
5	SDU: Sex Duties Unit	7,291	3,656	-49.9%	+13.2%
6	R.I.P.D.	--	3,436	--	+37.9%
7	Despicable Me 2	4,532	2,690	-40.6%	+74.2%
8	Doraemon: Nobita's Secret Gadget Museum	3,881	1,978	-49.0%	+119.8%
9	The Rooftop	--	1,862	--	+22.3%
10	Secretly Greatly	--	1,207	--	+91.9%

Big increase for Wolverine. Animation films saw the biggest gains on Saturday. 4/5 biggest gainers were animation movies. OK for Pacific Rim. Good for SDU.