Because many theaters belong to the same nationwide theater chains the difference might be not significant at all. For matinees and evening shows usual prices are from 200-250 RUB ($6-7) for 2D and 300-350 RUB for 3D ($9-11). Some theaters give solid discounts for morning shows but the others don't do that at all. In Ukraine the tickets are usually cheaper but still the prices are already too high for many.
So Brave grossed estimated $5.6 mln. 3rd best for Pixar actually. But $3.9mln on 1482 screens for Abraham Lincoln is a total disaster. And people thought it will be very big here.
A distributor reported yesterday 10m second weekend for Mad3 but other sourses give numbers between 8 and 9 mln. So I decided to wait a bit. And May wasn't that strong. Actually it dipped below 2011 thanks to weak rouble.
$132.02 vs $139.42 in 2011
16,992,297 tickets sold vs 17,747,931
Looks like after Wednesday Mad3 has around 3.75mln admissions. The second had 5.24 mln after 7days in release. Thanks to much higher ticket prices the third is stlil leading in gross. At least in RUB.
Our distributors and theaters owners simply dont want to hear that. Russians love 3D and IMAX, they love to supportthat myth.
Social polarization is very strong but with 150m population (around 190mln with other CIS countries) you still can find enough people to fill movie theaters. Even with $20-24 for IMAX. Remember that it is very often one theater for 100.000-200.000 of population or even more.
Nearly 15 mln people live in Moscow alone and there standards of life are much higher. So Moscow alone provides nearly a third of Russian box office. But still people there are already complaining about ticket prices. And there is not enough discounts and other such measures to provide less expensive tickets for poor or frequent moviegoers. And in movie theaters everyhing is much more expensive. A usual Coke costs 3 times more than in supermarket nearby.
Updated numbers from kinometroMadagascar 3 was overestimated with 490mln RUB for the weekend and 752 mln RUB for 6day. $15m and $22.1mPrometheus grossed 109mln RUB for the weekend and 172m 6day ($5.25m)Even 40m will be tough for Mad3.