They are lying, then (which wouldn't even surprise me).
The biggest local movies in admissions are:
Tropa de Elite 2 - 11,1M
Dona Flor e Seus Dois Maridos - 10,7M
A Dama da Lotação - 6,5M
ODM was at 6,4M after last weekend.
And the church is still buying an indecent amount of tickets, every session here in my city is with half tickets sold and it's always the same seats in every session. That's why it's not dropping. We will never be able to compare this movie with others, this is such a joke.