Said this in another thread but I guarantee sometime between now and March the box office recession talk will end because a handful of movies will either break out or exceed expectations, thus temporarily ending our worries until another slump rears its head, and so on and so forth. This happens every year. Yes, it's true admissions have declined. But going to the movies will always be relatively popular, at least for the near future.Also, quality of movies isn't a problem. It's the same it's always been. There are just as many movies that are fresh on Rottentomatoes as there are movies that are rotten from 2011. People watch crap and avoid great movies every year. Should they make less remakes and less sequels? Absolutely. But there's plenty of original films every now and then and people don't watch them, they watch franchise movies like Transformers, Potter, Twilight, Pirates, or comic-book movies. And while there's nothing wrong with that, audiences are sending a message to Hollywood when they frequent those and not anything else, and that message is: we flock to brands. The message may be unintended, but that's what studios hear when Transformers makes 300mil and Drive or The Descendents make only 40mil.