Poseidon

Sing 2 is Illumination and they are on fire. Actually, Illumination kind of is what Dreamworks comedies used to be.

Most important: Dreamworks is not quite dead yet. Maybe this gets them motivated to actually give a shit about their movies again,

Disney went with a 25% drop on Sunday for A2. That probably won't happen. Expect it to rise by a million or so.

On thing that bugs me in those hard times for movies: It#s another CFriday 13th, another opportunity missed to have a cheap marketing hook for a horror movie. There are so many out there, why don't they constantly use those 1 or 2 opporunities eah year? It's especially cheep for Social Media activities. It's just sad.

Simple solution: Put the riddle up first and the real numbers in spoilers. As an addition, a mod immediately highlights the important posts. Problem solved. The world could be so easy. Well, whatever.

It's not the discussions annoying me, it's that numbers are buried between them and you can't access them easily. The cryptic stuff makes it even worse. It might not be respectful to complain, but in my opinion it's also not respectful to sit in a position of power having access to what everybody wants and play with said desire. Again, that's just what I feel about it. There will be others accessing this place for hours having fun with it.

No, we aren't owed anything. But maybe you can relate to it putting it this way: What I'm here for is numbers. I guess that's what this page is about. You could have them easy, but you don't get it. It's just a shitty feeling if you're not into those games.

That's the point. If you're unlucky, you get 10 pages of fan-wars or random discussions between hint and number.

Of course I hope it continues and of course I am very thankful we get access to those numbers due to those posters investing their time providing them. But it just sucks the way it's delivered. Hint dropped. Waiting for clarification. Why do we have to "work" for it? There's no need for those games that do nothing but steal time waiting. But thaat's just my view on that neverending topic. I said it before: This is a Box Office Forum, we discuss numbers. It's not about worshipping the providers. At least it shouldn't be.

Is this some viral disease with people sharing numbers and starting to play the cryptic game? It started so well with @XXR the Conqueror, but seems the good times are over here as well.

Germany, for a long time, ignored the fact, that money can't buy popcorn. They were greedy, Prices were too high. They accepted the loss of audiences, especially children and families. And with a generation not growing up in cinemas, they won't come when they grow up either. There's always a turning point in a model, where rising box office makes up for missing audiences. Mark G. over at Insidekino was preaching it for years. Well, at least we got that Kinofest runing, finally. But for my taste, again, with prices too high and a wrong spot in the calendar. You just have too keep in mind: This is a country, where you can buy 1 kg of meat for 4€, but can't take your 2 kids to the movies as parents and keep the price tag under 50€ including snacks.

If this really pulls off a $45m weekend, $700m is becoming a topic worth being discussed I guess.

It's overall interesting, that with 2016, there was some significant change fro former pattern. 2012 or 2005 had huge friday jumps and muted weekdays. Maybe more schools are still off nowadays.

With Megan and Otto posting great nubers: Maybe Avatar indeed was able to remind people, that it's worth going to the movies, not only for tentpoles. Maybe there are some other surprises out there for January.

Just as a reminder: It would be nice if you guys would at least name the source of most of the german numbers over here. that's including trends as well as official charts. There's someone out there working hard to privide those numbers with insidekino.de. At least give him the traffic he deserves instead of just copying the numbers.

I wouldn't ignore it away. I have the impression for a long time, that Hollywood fails to target younger people effectively every now and then. Social Media campaigns sometimes are just very weak and unfortunately, young people rely veryy much to be influenced by certain peopla nowadays. So if there's no hype in that bubble, I wouldn't be suprised that some kids really don't know that it's out already.

Yeah well, that's no surprise though, it was pretty much the same story during weekdays last week, but that might have been due to a limit in capacity for Avatar.

No, I don't think it's a lock. Of course there's no competition at all, but we've seen many healthy runs over christmas with the Hobbit movies f.e., that dropped off quite a bit after holidays were over. The first Hobbit was at about 80% of its run when holidays were over. Lets say Avatar makes another 1,4m-1,5m admissions by sunday, that puts us in the range of 6,2m. With a Hobbit run from there it'd end at around 7,75m admissions. I think it will do better, but 9m is quite a stretch from there. The next weekend will hint at where the journey is going.

Let's hope the spokesperson is not an expert in medical conditions and Jeremy Renner is in better condition than "critical" would actually imply.

With a day like christmas eve, looking at a single chain might be kind of vulnerable. You only need a sligthly different closing pattern than in other chains and the results could be all over the place. I guess we just have to wait here. Either way, even 17m would be the second biggest NYE of all time if i'm not mistaken.

Even 17m would be up 16% on RO.

Do you live in the area you track? Was there any weather effect, big happening or sports game or someting that could explain the underperformance?

30% should be the best case scenario, 15% worst case.

I think it's very well worth it, still. I think your range should be upped to 21-24 for Friday with historic comps. Sherlock Holmes jumped 20,5% in 2011. King Kong even jumped 24% in 2005. So those numbers wouldn't be uncommon. It remains to be seen if the early comparable run to R0 was just an artifact due to weather. The last couple of days seem to point to that conclusion.

Canada seems to be doing massive business, so Avatar is having another huge day on thursday and it's blowing past $19m. What a nice little surprise. This is really turning into a little magical late run.