Through this AM, box office analytics corp EntTelligence reports that the preview night and opening day of Avatar 2 represent only 53% sales are for opening weekend, “which is a very good thing,” reports the org.
“It means that this movie is not front loaded with steep box office drops. By way of comparison, a superhero movie often has 70+% of PreSales in for Preview Night/Opening Day. Lower than 70% is a strong indicator of success. 53% eclipses that benchmark,” reports EntTelligence.
Another indicator that Avatar 2 is not frontloaded: 23% of all presales are for after opening weekend. The film’s subsequent days of release, after opening weekend, are doing better than Spider-Man: No Way Home.