Cinema score predictions?
Critics on Rotten Tomatoes may have simmered to 79% fresh, however, audience reactions as polled by Comscore/Screen Engine’s Posttrak are through the roof at 5 stars, 91% and 82% definite recommend. They’re numbers any studio would crave. Audience make-up was 89% general, 5% parents, and 6% kids under 12. Men turned out a bit more than women at 59% to 41%. The 18-34 crowd repped 61% of all ticket buyers last night. Those over 45 were 14%. Those under 25 repped 41%. That latter number is potent given how some were concerned how older skewing this property would be. Again, the older Avatar fans will find their way to this movie with the right seat, right format they desire. No one wants to rush to see this sequel and be stuck in a 10 A.M. front seat in 2D. Diversity turnout was 35% Caucasian, 29% Latino and Hispanic, 15% Asian, and 13% Black. These demos will change throughout the weekend.