MovieMan89
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Everything posted by MovieMan89
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Exactly. A sub 60% drop next weekend might happen just because the 4th falls on Friday, but I still won't bet on it. Friday will be inflated, but Saturday will be deflated so it kind of balances out. It's competing with three movies that take away important demos (Tammy for females, DUFE for teens, and Echo for kids). Even if none of those do great, all three combined are bound to eat at its audience. And then it will have a harsh drop when Apes hits the next weekend. So I don't see why there's opportunity for great legs. Unless it does have amazing week days.
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I think at this point it's profitable even if they don't have huge stake in it. It's like how Bill Gates kids will only get a miniscule percentage of his fortune, but that's still a ridiculous amount of money. The China market is so hot right now I'm sure Hollywood studios want any chunk of it they can get.
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Have you guys been totally tuning this summer out at the box office? I mean it's easy to do this year I know, but 2.2-2.3x multis are the new range for the big openers. TASM2 and Godzilla will both be in that range, and Godzilla even had a Holiday 2nd weekend to help it out like TF4. And DOFP probably would have landed in that multi range too if great WOM hadn't kicked in. So unless you guys are expecting great WOM to kick in for TF4, I say again no reason to expect anything over a 2.4x multi.
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There's nothing to underestimate. As a summer movie part of a historically frontloaded franchise it's chance of more than a 2.4x multi are basically non existent. Movies like this have a definite ceiling when it comes to legs, even if people love them. Look no further than DOFP, which is an incredible movie that is still only limping past a 2.4x multi probably only because WOM is so good.
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Movies shouldn't fall at all on Saturday with the late nights subtracted, unless they're very frontloaded/had obscenely huge late night numbers. All of our other big openers this year increased on Sat a healthy amount minus late shows. TF4 is acting significantly more frontloaded than TASM2 or Godzilla already. The 4th may help a little, but I doubt much since the TF sequels have always burned off nearly all their demand by the end of their first week. This is absolutely not a franchise that is gonna be helped by WOM, even it it were great.
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I'm gonna go out on a limb here and say Maleficent beats TF4 DOM now (and probably every summer movie besides DOFP). 95m-ish OW for TF4 and a 2.25x multi sound about right. So that's around 213m. Maleficent will do at least 215m. Crap beats crap and we all lose so who cares? I'm going to sit back and enjoy the shitstorm.