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Wow, I can't believe Grown Ups 2 might win the weekend. I guess Sandler's still got it.

I can't believe how well Despicable Me is doing. It's a monster.

There was something wrong with the marketing for The Hobbit, in my opinion. I think because of the success of LOTR they didn't really think they had to oversell this thing. It was very lackluster with little attempt to find a new audience. It held zero interest for me and that's coming from someone who obsessively watched all the LOTR films in theatres and even watched the extended DVDs of the 3 films in one day. The only thing that made me remotely interested is the fact that I found Lee Pace sexy in BD 2 and I wanted to see more of him and that's it. Perhaps I'm not the best judge though because some movies that I think are advertised awfully do go on to do well. Also, I wouldn't quite count out The Hobbit yet because movies opening in December do tend to have longer legs than normal so who knows. Maybe it will pick up.

This story is so disgusting. I just can't wrap my mind around people really being like this. So many little children being mentioned as killed.

I'm not saying it's going to make it to $300m. Just that it has a good chance especially because of finale effect. Eclipse had a 65/35% female to male ratio and that movie only had one fight scene. BD2 will have the training scenes with all the new vamps which will be action oriented plus the film added a new action scene near the climax that's not in the book (at least that's the rumour). So that's already one more than Eclipse. The love stories are also resolved and some scenes with Charlie will probably be fun. Plus Bella as a vamp is kinda into rough sex so that might be interesting too. It might be able to get that 35% male demo again and depending on reviews (Eclipse is 65% with top critics) it might have slightly stronger legs than usual. All Twilight movies have poor legs so nothing new in terms of WOM. Idk, we'll se how it goes.

Everytime there's a new Twilight coming out I think the interest is waining and it still does steady box office. The audience is simply there. The trailer views for BD2 broke records: http://www.deadline.com/2012/06/twilight-saga-finale-already-breaks-record/ Also, Harry Potter and DH was split in 2 and DH1 actually had the least audience for any Potter film. Some people just don't go to the first halves of movies when they're split. The same could happen here. Whether I'm feeling the hype or not I've given up doubting the audience for Twilight movies. They seem very loyal to the series. I'm not saying it's going to make $300m but this is an action packed Twilight and the last male oriented Twilight film, Eclipse, did $300m and this one will have more action than that so my bets are on it making that as well even though it will not be a summer release.

Wow. Amazing figures for both. With a $7m budget and a promotional campaign that didn't seem exorbitantly expensive Magic Mike is going to make a killing. I want to see both movies but Magic Mike is definitely my must see.

Still convinced they might be the same person or twins separated at birth.Emile Hirsh/Taylor Kitsch

How though? MIB 2 made $250m and MIB 3 was basically an entry to the series not many people were asking for. I think that number is great.

From ERC: https://www.facebook.com/ercboxoffice MIB 3 probed $38.3M overseas this weekend & is now the franchise's top grossing film internationally w/ $352M. Worldwide cume is $487M. ETA: How do you delete posts Anyway, I do hope it makes it to $450. I wonder if they will make a next one soon? The marketing for this film did not seem over elaborate and if they manage to control costs the next time it would be a lot more profitable.

Yay! As one of the few people hoping for MIB 4 I'm delighted it's holding well.

Both Matt Damon and Brad Pitt are poor comparisons because both were break out stars that catapulted them into worldwide fame. Taylor Kitsch never had that. These projects were probably supposed to do that.However, I agree that Taylor can definitely still have a career. It is just that he won't be trusted with $200m blockbusters for a while until he proves he can be successful in much smaller projects.

I had this thing going to $165m the highest and now it could do almost $200m! Amazing numbers. Definitely did not see this coming although the 3D helped. I think this is going to be a record breaking summer season.

I'm still not confident this will beat THG. Unlike Twilight and Harry Potter, THG behaved normally over the weekend and had very good legs for Saturday and Sunday. I guess we'll know more once the Friday estimates come in.

Certain actors can open certain types of films. Almost none can open a romantic drama really well. They often get killed by critics and audiences don't seem to appreciate them as much anymore. Will Smith of the past seems to be the only actor that could open most genres well enough. I think MIB will do relatively well and his kid's stuff has done well too so I think he's still the number 1 box office draw at this moment. It could change