NATO Wants Shorter Film Trailers with Fewer Spoilers

[4815162342]

I don't mind the occasional exception to the rule, like the epic Man of Steel trailer, the LOTR full trailers, and Avatar's full trailer.

[Travod]

Clicked thread expecting the military alliance...

[Incarnadine]

The length of the trailer has no bearing on how spoilerish they are, it's all up to the content, you could easily give away major plot points in a 30 second trailer. This is more likely about making more room for those damned commercials.

On a recent trip to the theater we started with 5 commercials and then started into the trailers, after 2 trailers there was another freaking commercial! followed by 2 more trailers. This was definitely new, in the past once you finally suffered through the ads at the beginning and got to the trailers you knew you'd get 3-5 trailers and then the movie would start, now they are sandwiching another ad between the trailers.

I miss the old days before they ever had ads before movies.

[Plain Old Tele]

I miss the old days before they ever had ads before movies.

 

to Arclight. Worth paying an extra buck or two just for that.

[A Marvel Fanboy]

Theater owners revisit guidelines for movie trailers

[AniNate]

Digiplex runs the ads before the posted start time, at least.

[AniNate]

Theater owners revisit guidelines for movie trailers

 

Four months is too extreme, but I would support a limit on long-range promo material. The trailer time limit won't solve anything, though.

[John Marston]

four months before they start releasing footage? BS. I like seeing the trailers for the next summers movies being released in November or December time. Also, if they do you liked won't get anymore cool teaser trailer that a released well in advance

Edited June 6, 2013 by Robert Muldoon

[AniNate]

It kind of goes hand-in-hand with the complaints of spoiling too much, though. Unless it's like a stinger made specifically for the advertisement I think we'd appreciate films more if we didn't know as much about them going in. 

 

I'm not really sure what theaters have to gain from this but I know that it does sound appealing from a personal standpoint.

[John Marston]

not everyone cares about spoilers in trailers. Besides early trailers usually don't give away that much. Only the later ones do

[lab276]

not everyone cares about spoilers in trailers. Besides early trailers usually don't give away that much. Only the later ones do

Why do you want trailers to give things away?

[John Marston]

Why do you want trailers to give things away?

 

 

 

I don't want them to give away important plot details or twists but I think to sell a movie you have to put some money shots in there and usually they are from the climax

[lab276]

It's possible to sell a movie without that, just look at THG.