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should be well over 14 could get close 18 for 5 days

 

that sounds like close to 15m (maybe even more) for the 4 normal 4 days........  That is just insane.  if it's getting close to 18m for the 5 days that is!

 

FYI - how massive is this... this would be the at a minimum the 8th biggest opening of all time.  (it will become the 8th film to open above 14m here).... I'm thinking as high as 3rd spot (> 15.3m) is possible based on this...but lets see how sunday pans out...

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given it should be above 17m (probably closing in on 18m at this rate) by the end of monday, anyone thinking that 40m might be possible here ?.

 

 

lets see:

 

WE1 = 14.6m / 14.9m

Projections from here:

WE2 = 7.3m (-50%) / 27.5m

WE3 = 4.0m / 34.0m

WE4 = 1.6m / 36.5m  (Avengers opens this weekend  - 23rd April)

WE5 = 900k / 37.8m

WE6 = 500k / 38.5m

WE7 = 300k / 38.9m

WE8 = 39.1m

WE9 = 39.2m

~ estimated 39m - 39.5m  (I think 40m is possible if it can hold slightly better than i've shown.

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I think it's going to drop closer to 60-65% next weekend.

 

i'm not convinced as yet... 

 

F&F6 - yeah ok 58% - it also didn't have holidays cushioning the blow (it came off the queens birthday long weekend)

F&F5 - 45% ? (ok there isn't a good comparison here either... given it burnt off demand on the wednesday no apples for apples again. but it did fall on the easter weekend but it also had a second bonus with ANZAC day on the same weekend.

 

I just don't know.. we are in new territory with a film opening this big at this time of the year.  yeah ok we have openers this big over the anzac day weekend (FF5 / TA etc) but Easter has never produced something this big.  I'd normally agree with a big dip... but i think the holidays will help hold the film a little more flat that normal.  (yeah 50% will be a good hold for this film)  I think > 60% seems a little on the high side here.. very rare for films to drop that heavy in Australia.

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FF7 Fri & Mon had 2nd biggest non-opening day for those days

 

by end of its 7th day FF7 will most likely be #2 Opening week(recorded as 1st 7 days) at the very least #3, current #1 HP:DH2,#2 HP: Blood, #3 Avengers

Edited by RthWillSeeYouNow
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Most Popular Films For Period Weekend, April 2 - 5, 2015

WIR = Weeks In Release

No WIR Title $ %
Total $
1 1 FAST AND FURIOUS 7 (M), UNIVERSAL [507/ $28,838] 14,620,741 N/A
14,965,436
2 2 CINDERELLA (G), WALT DISNEY [402/ $7,837] 3,150,485 -28%
9,706,792
3 3 HOME (PG), FOX [327/ $5,860] 1,916,206 15%
8,014,046
4 1 SPONGEBOB SQUAREPANTS: SPONGE OUT OF WATER (PG), PARAMOUNT [402/ $3,298] 1,325,722 N/A
2,213,963
5 3 INSURGENT (M), ENTERTAINMENT ONE [254/ $4,621] 1,173,694 -44%
9,228,691
6 2 GET HARD (MA15+), WARNER BROS [154/ $6,714] 1,034,009 -42%
3,455,608
7 1 THE DUFF (M), ROADSHOW [169/ $4,918] 831,175 N/A
831,175
8 2 SHAUN THE SHEEP (G), STUDIOCANAL [242/ $3,307] 800,293 49%
1,843,094
9 6 THE SECOND BEST EXOTIC MARIGOLD HOTEL (PG), FOX [159/ $2,534] 402,929 -31%
15,036,313
10 5 FOCUS (MA15+), WARNER BROS [105/ $2,120] 222,629 -64%
8,496,763
11 2 A LITTLE CHAOS (M), PARAMOUNT/TRANSMISSION [58/ $3,581] 207,680 4%
562,201
12 9 KINGSMAN: THE SECRET SERVICE (MA15+), FOX [52/ $3,233] 168,135 -22%
18,025,533
13 1 TINKERBELL: LEGEND OF THE NEVERBEAST (G), WALT DISNEY [156/ $770] 120,160 N/A
201,332
14 2 LEVIATHAN (M), PALACE [14/ $8,430] 118,021 38%
360,126
15 1 SAMBA (M), TRANSMISSION [28/ $4,070] 113,946 N/A
252,145
16 6 THAT SUGAR FILM (PG), MADMAN [40/ $2,258] 90,339 -49%
1,009,297
17 1 THE BOOK OF LIFE (PG), FOX [192/ $457] 87,766 N/A
117,678
18 2 DIOR AND I (M), MADMAN [17/ $4,534] 77,084 -9%
261,847
19 3 BIG EYES (M), ROADSHOW [32/ $2,060] 65,929 -23%
426,269
20 4 CHAPPIE (MA15+), SONY PICTURES [57/ $1,072] 61,117 -78%
3,107,673
 

 

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