Weekend Numbers...pg 29 (Lucy 44M, Herc 29...big drops for most holdovers)

[grim22]

Hercules was basically marketed and sold as "Come watch The Rock as Hercules". I don't think they even tried to show what the story was, or focused on anyone else and reviews were released way too late for them to make a major difference anyway. The 30M opening is basically just thanks to The Rock.

[Blankments]

Might see Apes again tomorrow

 

Hoping that some point this week I can do a double of Lucy and Trans4mers

 

And then on Thursday night, GUARDIANS IN IMAX

[kowhite]

Hercules was basically marketed and sold as "Come watch The Rock as Hercules". I don't think they even tried to show what the story was, or focused on anyone else and reviews were released way too late for them to make a major difference anyway. The 30M opening is basically just thanks to The Rock.

How else to market this?Hercules...the movie...now with everything that makes Hercules interesting...not in this movie. Except for the first four minutes cause the studio made us.

[narniadis]

Holdovers fell because the 2 new wide releases took screens and show times. Simple fact that most of the product in the market isn't making big coin so theaters are switching it out for the new stuff.

[narniadis]

And 2 action films opening the same weekend will zap the ones already in the market. As good of bad as they might be.

[Donald]

Cmon herc rise to 12mill and blow up on sun!

[Tau Ceti]

Nice to see pleasant surprises at the top but really at a loss to explain how Apes could be facing a 60% fall. Its theater drop was miniscule and two low-to-moderate openers should not cause this much of a hit. It may lose as much Godzilla did in its third week up against DOFP. Still early, of course, so hopefully the holdovers improve.

[kitik]

really at a loss to explain how Apes could be facing a 60% fall. Its theater drop was miniscule and two low-to-moderate openers should not cause this much of a hit.

 

Both openers are action movies that will combine to about 70M.

 

What's not to understand?

[La Binoche]

Any Cinemascores?

[John Marston]

Both openers are action movies that will combine to about 70M.What's not to understand?

Still considering the WOM and not a huge theater loss you would think a better hold would happen

[Tau Ceti]

$70 mil in competition does not strike me as enough to cause (what I thought) was a good WOM film to have a third weekend drop in excess of its second. Especially given the critical comparison.

[RthDeadWov]

L.ucy 15.2-16.8,Herc 9.5-11,Apes 4.7,PA 3.3,Pla2 2.6,ST 1.9,AOE 1.3, ASIG 1.2,Tam 1.1,22j 800k, HTTYD2/AMWM 700k

[Empire]

L.ucy 15.2-16.8,Herc 9.5-11,Apes 4.7,PA 3.3,Pla2 2.6,ST 1.9,AOE 1.3, ASIG 1.2,Tam 1.1,22j 800k, HTTYD2/AMWM 700k

 

Good #s for Lucy & Hercules. 

[La Binoche]

Lucy sounds like it confused the fuck out of audiences and will have terrible legs, but it will make a tidy profit, proved ScarJo can open a movie and will probably gain fans years down the line. 

[Mojoguy]

L.ucy 15.2-16.8,Herc 9.5-11,Apes 4.7,PA 3.3,Pla2 2.6,ST 1.9,AOE 1.3, ASIG 1.2,Tam 1.1,22j 800k, HTTYD2/AMWM 700k

Wow! THREE updates from you tonight. Thanks!

[Donald]

Heres me hoping lucy is more of a friday movie..and herc attracts familys...stan over.

[kitik]

L.ucy 15.2-16.8,Herc 9.5-11,Apes 4.7,PA 3.3,Pla2 2.6,ST 1.9,AOE 1.3, ASIG 1.2,Tam 1.1,22j 800k, HTTYD2/AMWM 700k

 

Good #s for Lucy & Hercules. 

 

 

Yep, even if it comes in at 15.2, there's still a chance it'll come in at 40M.

 

Hercules is probably looking at 27-29.

[Donald]

I want herc over 30mill....cmon arggh!!!

[La Binoche]

C+ Cinescore for Lucy. Coulda been worse. 

[Donald]

B+ for herc is solid