grey ghost Posted January 27, 2012 Share Posted January 27, 2012 I was just wondering since it seems certain movies make most of their money in Asia (Transformers 3, Mission Impossible 4?). Quote Link to comment Share on other sites More sharing options...
Bluebomb Posted January 27, 2012 Share Posted January 27, 2012 No. Simply put, Europe has more territories than Asia so Asia will never catch up fully with Europe. Add in the 20 foreign film quota by China and films are severely restricted in gross factoring in only Asian countries.Those two movies seem to appeal to Asians more than indicate any sort of mammoth growth in Asian territories. If we look at the previous installments, the Southeastern Asian markets more than tripled the Scandinavian markets alone with Transformers 2. The big 3 from Asia (China, Japan, South Korea) outperformed the big 4 from Europe (UK, Russia, France, Germany) 130m to 102m. Mission Impossible 3 saw South Korea/Japan as its 2 biggest overseas markets. Southeastern Asian markets had a slight edge over Scandinavia. Quote Link to comment Share on other sites More sharing options...
grey ghost Posted January 27, 2012 Author Share Posted January 27, 2012 (edited) I just looked at Avatar's overseas numbers and it really shows Europe's box office potential. In Europe, Avatar made around 950 million and in Asia it made around 550 million. A staggering difference. Edited January 27, 2012 by grey ghost Quote Link to comment Share on other sites More sharing options...
AniNate Posted January 27, 2012 Share Posted January 27, 2012 No. Simply put, Europe has more territories than Asia so Asia will never catch up fully with Europe. Add in the 20 foreign film quota by China and films are severely restricted in gross factoring in only Asian countries.Well, I agree with the "no" part, but number of territories doesn't correlate with market size. A better explanation is that Europe is still substantially richer than Asia. Quote Link to comment Share on other sites More sharing options...
grey ghost Posted January 27, 2012 Author Share Posted January 27, 2012 Asia has 5 times the population of Europe so I think it's safe to say Asia has greater box office potential. It's just a matter of when the Asian market will outperform Europe. Quote Link to comment Share on other sites More sharing options...
Bluebomb Posted January 27, 2012 Share Posted January 27, 2012 Well, I agree with the "no" part, but number of territories doesn't correlate with market size. A better explanation is that Europe is still substantially richer than Asia.Yes, it does. You've got 6 big markets in Europe versus 3 for Asia. Europe also has more than double the territories than Asia. That is a big difference and it's partially the reason why Europe is bigger than Asia and will remain to do so for quite some time. Then you've got China which only allows 20 foreign films per year and that is huge ground that Asia has to make up.Sure, we can talk all about Asia's potential, but it won't overtake the European market anytime soon. Quote Link to comment Share on other sites More sharing options...
lab276 Posted January 27, 2012 Share Posted January 27, 2012 (edited) The number of markets means little compared to the size population.And even then, as Tribefan said, being rich also helps. Edited January 27, 2012 by lab276 Quote Link to comment Share on other sites More sharing options...
druv10 Posted January 27, 2012 Share Posted January 27, 2012 The key will be India, If Asia is to overtake Europe. Quote Link to comment Share on other sites More sharing options...
SchumacherFTW Posted January 27, 2012 Share Posted January 27, 2012 I think it really depends on the film, and to an extent, the star. Cruise somehow seems to endear himself to the asian audiences. As for Transformers? I don't quite understsnd why it's big in Asia. I'd love to say they simply like Sci-Fi, but that would have meant films like TRON: Legacy and Star Trek '09 would have been bigger. Maybe sometimes they just gel with certain films. You have to remember as well, asian film markets support their own productions more than European ones. Avatar wasn't even close to beating Spirited Away in Japan back in '09 as an example, and many other movies generally don't perform as well as local fare. Quote Link to comment Share on other sites More sharing options...
Bluebomb Posted January 27, 2012 Share Posted January 27, 2012 I think it really depends on the film, and to an extent, the star. Cruise somehow seems to endear himself to the asian audiences. As for Transformers? I don't quite understsnd why it's big in Asia. I'd love to say they simply like Sci-Fi, but that would have meant films like TRON: Legacy and Star Trek '09 would have been bigger. Maybe sometimes they just gel with certain films. You have to remember as well, asian film markets support their own productions more than European ones. Avatar wasn't even close to beating Spirited Away in Japan back in '09 as an example, and many other movies generally don't perform as well as local fare.This might not be the case everywhere in Asia but a lot of people don't even know that Tom Cruise went crazy a number of years ago. They still think of him like he's in his prime...like he's this big action star. But I think the Mission Impossible franchise represents a 'coolness' factor that people like to see...kind of like new gadgets or electronic toys that people want to play with. Some food for thought. Quote Link to comment Share on other sites More sharing options...
grey ghost Posted January 27, 2012 Author Share Posted January 27, 2012 I think it really depends on the film, and to an extent, the star. Cruise somehow seems to endear himself to the asian audiences. As for Transformers? I don't quite understsnd why it's big in Asia. I'd love to say they simply like Sci-Fi, but that would have meant films like TRON: Legacy and Star Trek '09 would have been bigger. Maybe sometimes they just gel with certain films. You have to remember as well, asian film markets support their own productions more than European ones. Avatar wasn't even close to beating Spirited Away in Japan back in '09 as an example, and many other movies generally don't perform as well as local fare.Alot of Asians grew up on Transformers. Quote Link to comment Share on other sites More sharing options...
Fake Posted January 28, 2012 Share Posted January 28, 2012 Asia is bigger than Europe right now, but the share which goes to Hollywood is less. For example, Hollywood gets only around 8-10% of India's annual box office of $2B. Quote Link to comment Share on other sites More sharing options...
Bluebomb Posted January 28, 2012 Share Posted January 28, 2012 Why would Hollywood get a % share of India's box office when most of the money funneling in is coming from local movies? Quote Link to comment Share on other sites More sharing options...
SchumacherFTW Posted January 28, 2012 Share Posted January 28, 2012 He means the percentage of tickets sold in India. And that's the perfect country to illustrate my earlier point, they support their own productions as opposed to imports. Unlike most of europe. Quote Link to comment Share on other sites More sharing options...
Bluebomb Posted January 29, 2012 Share Posted January 29, 2012 Still doesn't make sense to me. Why does Hollywood get a percentage from tickets sold when most of the tickets being bought are for local movies? And what do they get for Hollywood movies alone? Just 10% of tickets sold? Quote Link to comment Share on other sites More sharing options...
lab276 Posted January 29, 2012 Share Posted January 29, 2012 Because a percentage of the tickets sold are for Hollywood movies? Quote Link to comment Share on other sites More sharing options...
SentryTrans Posted March 3, 2012 Share Posted March 3, 2012 Asian market would be bigger than NA market and European market in future. Quote Link to comment Share on other sites More sharing options...
pinocchio Posted March 6, 2012 Share Posted March 6, 2012 The key will be India, If Asia is to overtake Europe.India per capita (2.4 or something like that) is already on the same level or even better than Europe, so I wouldn't expect big things there. Quote Link to comment Share on other sites More sharing options...
pinocchio Posted March 6, 2012 Share Posted March 6, 2012 And in tickets sold Asia is much bigger than Europe already. Within the EU it's something like 1 billion movie tickets every year. India alone sold 2.9 billion movie tickets in 2009. Quote Link to comment Share on other sites More sharing options...
lab276 Posted March 6, 2012 Share Posted March 6, 2012 ^ The share of Hollywood movies may increase though. Quote Link to comment Share on other sites More sharing options...