BOX OFFICE: Noon Numbers Show ‘Act Of Valor’ #1, ‘Good Deeds’ #2, ‘Wanderlust’ #5

[tawasal]

Well under $40M...I've seen as low as $22M.

People are scared because of some projections.

[tawasal]

People are tempering their predictions because the marketing has been so ineffective so far. I think $40M is perfectly reasonable.

I know that the marketing is big issue.

[tawasal]

Okay guys what do you think will be a breakout OW and Domestic gross?

[fmpro]

Okay guys what do you think will be a breakout OW and Domestic gross?

50 mill and 150 mill....But thats because this only gets negative tracking and buzz

[kayumanggi]

Even if AOV went down, that is still good especially with RS predicting it at "high single digits".Maybe, they predicted the Friday number.

[RichWS]

Wrong thread

Edited February 25, 2012 by RichWS

[fishstick]

WiB will cross $50 mio dom this week. Nice little hit for DR.

[Mattrek]

Back to the jc debate: there's been lowered expectations because of such a lack of awareness from Bo.coms predictions. I have seen no marketing and I don't give a damn if we are in 2012 this needs to temp up some serious heat to avoid flopping right now. I also think a reason for the consistent breakouts has been a much much better marketing job by studios this year. John Carter is definitely in a lot of trouble and I really have a hard time seeing anything over 35m OW.

[kayumanggi]

But you're watching it right?

[Hiccup]

Chronicle passed 55M yay!!

[kayumanggi]

Could be close to 60 M after the weekend.

[Hiccup]

Could be close to 60 M after the weekend.

75M?I think it will end around 67M-68M

[MovieGuyKyle16]

Chronicle passed 55M yay!!

the movie deserves to be higher

[kayumanggi]

70 M is good.

[Hiccup]

the movie deserves to be higher

I am sad this won't beat Jumper or Cloverfield or pass 100M

[MovieGuyKyle16]

Update #3:

http://www.deadline.com/2012/02/box-office-noon-numbers-show-act-of-valor-1-good-deeds-2-wanderlust-5/

SATURDAY PM: Apppropriately enough for Oscars Sunday, it’s another up weekend for the 8th straight week in 2012. Overall moviegoing is at $130M, which is a whopping +30% over last year. Needless to say, Hollywood is ecstatic (though not at the prospect at sitting throughthe interminable Academy Awards only to watch Harvey Weinstein gloat). Relativity’s R-rated Act Of Valor has stayed No. 1 all weekend. It’s the the Bandito Brothers’ low-budget U.S. Navy fighting force tale using actual SEALs. Relativity acquired the rights to the project last June for $13 million and a $30 million in prints and advertising commitment - the biggest money paid for a finished film with an unknown cast at that time. Audiences gave it an ‘A’ CinemaScore, which Lionsgate’s romantic drama Good Deeds also received. The result is middling for Tyler Perry but then those films where he doesn’t crossdress as Madea (and offend with that stereotype) earn less. Universal’s alleged comedy Wanderlust bombed worse than expected: audiences gave it a mediocre ’B-’ CinemaScore. The combination of Jennifer Aniston and Paul Rudd proved toxic to moviegoers. (FYI: this greenlight was the studio’s payback to Role Models director David Wain and mogul/producer Judd Apatow.) Also tanking is Summit’s not-so-thrilling Gone starring Amanda Seyfried which earned only a ‘C+’ CinemaScore. This is the latest in a row of stinkers for that studio which is now part of Lionsgate. Remember that kids on the East Coast were out of school this weekend so family holdovers Warner Bros’ Journey 2 and Disney’sThe Secret Life Of Arrietty held strong — at least until Universal/Illumination’s Dr. Suess toon The Lorax opens next weekend. Sony’s The Vowpassed the $100M domestic mark this 3rd weekend out as the first Screen Gems film to ever hit $100M.

Here’s the Top Ten (order determined by weekend grosses):

1. Act Of Valor (Relativity) NEW [3,039 Theaters]

Friday $9, Saturday $9.5, Weekend $24.5M

2. Tyler Perry’s Good Deeds (Lionsgate) NEW [2,132 Theaters]

Friday $5.3M, Saturday $6.8M, Weekend: $16M

3. Journey 2 3D (Warner Bros) Week 3 [3,350 Theaters]

Friday $3.2M, Saturday$6.2M, Weekend $13.1M, Cume $77.2M

4. Safe House (Universal) Week 3 [3,052 Theaters]

Friday $3.1M, Saturday $5M, Weekend $11M, Cume $97.7M

5. The Vow (Screen Gems/Sony) Week 3 [3,038 Theaters]

Friday $3.2M, Saturday $4.5M, Weekend $10M, Est Cume $103M

6. Ghost Rider 2 3D (Sony) Week 2 [3,174 Theaters]

Friday $2.3M, Saturday $4.5M, Weekend $9.3M (-58%), Cume $38.3M

7. This Means War (Fox) Week 2 [3,189 Theaters]

Friday $2.7M, Saturday $4.0M, Weekend $8.7M (-50%), Cume $33.8M

8. Wanderlust (Universal) NEW [2,002 Theaters]

Friday $2.1M, Saturday $3.0M, Weekend $5.8M

9. Gone (Summit) NEW [2,186 Theaters]

Friday $1.6M, Saturday $2.1M, Weekend $5.0M

10. Secret World Of Arrietty (Disney) Week 2 [1,522 Theaters]

Friday $1M, Saturday $2.1M, Weekend $4.6M, Cume $14.7M

[fmpro]

We have a saturday thread for that^^