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Russia Box Office

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Double screen count, same OW as IA3, with 3 years inflation in a quickly expanding market as Russia ? Yes.This is not North America, where box office almost stays flat over years. Here we have different definitions about "underperform" "flop" "bomb" ...

It used to be a fast growing market, it isn't really anymore. And if prices keep rising so quickly then I expect admissions to start falling quickly.
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I never thought IA4 would bomb in Russia ... shit.

Yeah, it underperformed badly, it's really surprising, I don't understand.The Russian market is disappointing this year, I hope it's not the beginning of a trend.
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Double screen count, same OW as IA3, with 3 years inflation in a quickly expanding market as Russia ? Yes.This is not North America, where box office almost stays flat over years. Here we have different definitions about "underperform" "flop" "bomb" ...

+1No excuse, the movie underperforms, too much..
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It used to be a fast growing market, it isn't really anymore. And if prices keep rising so quickly then I expect admissions to start falling quickly.

It's still a fast-growing market, +13% this year, but before it was 30-40% a year, so it's lower..But given its size it's still big.Maybe next year will be the beginning of the stagnation, but not now.
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Not overpredicting. It was supposed to open in the 25M range.

That would be 10% better than current record of PoTC4. And 60% better than Ice Age 3. You see the problem of new people not coming to theaters still exist. And frequent moviegoers obviously cant go to every big release. Madagascar 3 after a rather mild start did quite good though.
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That would be 10% better than current record of PoTC4. And 60% better than Ice Age 3. You see the problem of new people not coming to theaters still exist. And frequent moviegoers obviously cant go to every big release. Madagascar 3 after a rather mild start did quite good though.

IA4 had much bigger screen count though.I think IA4 was hurt by Mad 3. too close releases.
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That would be 10% better than current record of PoTC4. And 60% better than Ice Age 3. You see the problem of new people not coming to theaters still exist. And frequent moviegoers obviously cant go to every big release. Madagascar 3 after a rather mild start did quite good though.

It's a problem, these crazy price increases have to stop :mellow:
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