JAPAN BOX OFFICE | Demon Slayer breaks all time record for OW

[druv10]

It opened so well because it opened on a Holiday Week. It's kinda like having Christmas 4 or 5 days in a row, there's no equivalent of this week in the US.It would need a 6-day multiplier of 6 (the avg. multiplier of a film opening on the weekend itself) to reach $100 million, and that is definitely not going to happen. WOM appears solid enough, but not out of this world and Holidays and Summer Vacation are at and end. Generally, films that have opened on Tuesday or Wednesday during Golden Week or Obon Week have achieved a 2.5 6-day multiplier, so 3 would be the maximum for about 4 billion yen ($50 million).

I think it's safe to say, everyone is satisfied with the way TA opened. What kind of drop are you expecting for the next weekend? Edited August 20, 2012 by druv10

[Olive]

How big will Rurouni Kenshin open ?

[dezorz]

It opened so well because it opened on a Holiday Week. It's kinda like having Christmas 4 or 5 days in a row, there's no equivalent of this week in the US.It would need a 6-day multiplier of 6 (the avg. multiplier of a film opening on the weekend itself) to reach $100 million, and that is definitely not going to happen. WOM appears solid enough, but not out of this world and Holidays and Summer Vacation are at and end. Generally, films that have opened on Tuesday or Wednesday during Golden Week or Obon Week have achieved a 2.5 6-day multiplier, so 3 would be the maximum for about 4 billion yen ($50 million).

Thanks for explanations This is why 100M is unlikekly to happen.I can see that even with a multiplier of 3 it is 50M max.Anyway, there are exceptions to this rule. Not one, but many. If other megablockbusters can open inJjapan with similar opennig week and eventually end with 80+M (sometimes even more than 100M) why not TA? Yes, most of them openned during summer or decembe (maybe this is why the most potential blockbusters dont open that late durin odon week - i wonder why TA did) . But then again there are some exceptions, april/may releases which got 100M. As I said, TA is exceptional in many ways, i am looking forward to be surprised by Japan, hopefully.

[bballman24]

If Umizaru can't reach 100m with today's exchange rate, TA will not. Anywhere near 40m for TA is a huge huge success. 100m would be in line with Avatar dude. Not gonna happen.

[bballman24]

How big will Rurouni Kenshin open ?

I'm very curious about that too.I'm a big fan of he original manga and anime. Hopefully this doesn't suck donkey balls.

[Olive]

Hope TA holds well on weekdays too.

[Corpse]

How big will Rurouni Kenshin open ?

Buzz seems high, and it's been advertised very well. It's received promotions of various kinds since Spring. It also has some previews before it opens this Saturday suggesting the film is at least pretty good since early bad WOM could hurt a fanboy film like this. I expect it to open pretty well, perhaps in the 250-300 million yen ($3/4 million) range and gross 1.5-2 billion yen ($20-25 million). Should be a tight race at the top this coming weekend between it, Prometheus, and The Avenger's second weekend.

[Corpse]

Weekend Ranking

August 18-19

1 (-) The Avengers (Disney) NEW

2 (1) Umizaru: Brave Hearts (Toho) Week 6

3 (2) The Wolf Children Ame and Yuki (Toho) Week 5

4 (4) Madagascar 3: Europe's Most Wanted (Paramount) Week 3

5 (6) Pokemon BW: Kyurem Vs. The Sacred Swordsman (Toho) Week 6

6 (5) Kamen Rider Fourze: Everyone, Space is Here! (TOEI) Week 3

7 (3) Total Recall (FOX) Week 2

8 (7) The Dark Knight Rises (Warner Bros.) Week 4

9 (-) Fairy Tail: Priestess of the Phoenix (Shochiku) NEW

10 (8) Naruto: Road to Ninja (Toho) Week 4

'The Avenger's' grossed ¥500,932,250 million ($6.3 million) on 326,109 admissions over the weekend on 844 screens, bringing it's 6-day, Obon Week total to ¥1,386,002,350 ($17.5 million) on 940,171 admissions. The weekend was quite impressive, and the average ticket price was a staggering ¥1,536 ($19.50). The 3D share wasn't released, though it's surely over 70/75% making it the highest all year.

'Umizaru: Brave Hearts' exceeds ¥6 billion ($76 million) and 4.7 million admissions after six weeks in release. The fourth film in the series becomes the highest grossing, most attended film of 2012 unseating 'Thermae Romae'.

'Wolf Children' exceeds ¥2.9 billion ($37 million) and 2.4 million admissions after five weeks. The feature is now ahead of 'Kokuriko Hill' at the same point in time, meaning ¥4 billion ($50 million) is locked and it's chances at ¥4.5 billion ($55 million) or more are pretty good.

'Pokemon 15' exceeds ¥3 billion ($38 million) and 2.8 million admissions after six weeks in release. Pokemon films slow tremendously after August, so ¥3.5-3.7 billion ($45/46 million) is probably the best this year's film will manage.

'Fairy Tail' debuts to a solid ¥60,283,700 ($760,000) on 52,795 admissions over the weekend on just 73 screens.

Outside the Top 10, 'Heruta Skelter' reaches ¥1.9 billion ($24 million) after six weeks in release.

[druv10]

Awesome as always, Corpse. Do you get weekday update or will we have to wait for the weekend to get the next update for TA? Hopefully, Rth gives us an update.

Edited August 21, 2012 by druv10

[lab276]

Why are tickets for Pokemon significantly cheaper than for Wolf Children? I remember the same thing last year between the Pokemon movie then and Kokuriko Hill.

[Corpse]

Why are tickets for Pokemon significantly cheaper than for Wolf Children? I remember the same thing last year between the Pokemon movie then and Kokuriko Hill.

Pokemon sells millions of tickets (2 million+ the last 5 years) in advance at a discount price (800 yen) since there's always a promotion, such as a new legendary Pokemon download, to go along with them. The advance ticket sales weren't announced this year, so I'm assuming they missed the 2 million mark this time. The audience is also young making the general admission fee just 1,000 yen at most locations.

[wileECoyote]

How big will Rurouni Kenshin open ?

I've been trying to find any news on a possible release of this in the US? Does anyone have any info? Thanks

[Fake]

I don't think it is wise to put any cap to Avengers' potential. It can just keep going and going.

[druv10]

I don't think it is wise to put any cap to Avengers' potential. It can just keep going and going.

I hope, you're right.Corpse, do you think TA will help IM3 and Thor 2 next year or it shouldn't matter?

[Corpse]

I think it'll help Iron Man 3 some. Unsure about the rest.

[Corpse]

2012 Box Office Charts

As of Sunday, 08/19:

Top Grossing Films (¥1 billion+)

Rank :: Revenue ¥ (billion) / $ (million) :: Title :: Release :: Admissions (million) :: Days In Release :: Distributor

01 :: ¥6.19 / $78.31 (7.05x) :: Umizaru: Brave Hearts :: July :: 4.88 :: 38 :: Toho

02 :: ¥5.94 / $76.03 (13.75x) :: Thermae Romae :: Apr. :: 4.67 :: TE :: Toho

03 :: ¥5.38 / $70.55 (9.39x) :: Mission: Impossible - Ghost Protocol :: Dec '10 :: 4.24 :: OE :: Paramount

04 :: ¥3.59 / $45.40 (6.50x) :: Doraemon: Nobita and the Island of Miracles :: Mar. :: 3.32 :: OE :: Toho

05 :: ¥3.40 / $43.31 (6.12x) :: ALWAYS: Sunset on Third Street '64 :: Jan. :: 2.66 :: OE :: Toho

06 :: ¥3.28 / $42.32 (5.21x) :: Detective Conan: The Eleventh Striker :: Apr. :: 2.74 :: OE :: Toho

07 :: ¥3.16 / $40.98 (5.51x) :: MIB 3 :: May :: 2.12 :: TE :: Toho-Towa

08 :: ¥3.13 / $40.84 (5.34x) :: Kaibutsu-Kun: The Movie :: Nov '10 :: 2.39 :: OE :: Toho

09 :: ¥3.10 / $39.34 (5.33x) :: The Amazing Spider-Man :: June :: 2.11 :: 51 :: Sony

10 :: ¥3.03 / $38.30 (5.94x) :: Pokemon BW: Kyurem Vs. The Sacred Swordsman - Keldeo :: July :: 2.92 :: 37 :: Toho

11 :: ¥3.00 / $37.96 (8.21x) :: The Wolf Children Ame and Yuki :: July :: 2.44 :: 30 :: Toho

12 :: ¥2.51 / $31.27 (8.50x) :: We Were There: Part I :: Mar. :: 2.10 :: OE :: Asmik Ace/Toho

13 :: ¥2.40 / $30.36 (5.16x) :: SPEC: The Movie :: Apr. :: 1.85 :: OE :: Toho

14 :: ¥2.20 / $27.50 (7.00x) :: Liar Game: Reborn :: Mar. :: 1.76 :: OE :: Toho

15 :: ¥2.16 / $27.21 (5.35x) :: Dark Shadows :: May :: 1.71 :: TE :: Warner Bros.

16 :: ¥1.96 / $24.49 (6.46x) :: Sherlock Holmes: Game of Shadows :: Mar. :: 1.67 :: TE :: Warner Bros.

17 :: ¥1.90 / $24.02 (8.15x) :: Heruta Skelter :: July :: 1.41 :: 37 :: Asmik Ace

18 :: ¥1.90 / $23.74 (6.01x) :: K-ON! The Movie :: Dec '10 :: 1.45 :: OE :: Shochiku

19 :: ¥1.84 / $23.54 (5.88x) :: Glow of Fireflies :: June :: 1.49 :: TE :: Toho

20 :: ¥1.80 / $23.17 (6.49x) :: In Time :: Feb. :: 1.40 :: TE :: FOX

21 :: ¥1.71 / $22.01 (5.45x) :: We Were There: Part II :: Apr. :: 1.37 :: TE :: Asmik Ace/Toho

22 :: ¥1.71 / $21.98 (5.67x) :: Snow White and the Huntsman :: June :: 1.33 :: TE :: Toho-Towa

23 :: ¥1.70 / $21.97 (6.15x) :: Shizanmono: The Movie :: Jan. :: 1.36 :: OE :: Toho

24 :: ¥1.69 / $21.39 (4.54x) :: The Dark Knight Rises :: July :: 1.29 :: 24 :: Warner Bros.

25 :: ¥1.56 / $19.86 (3.81x) :: Kamen Rider x Super Sentai: Super Hero Taisen :: Apr. :: 1.34 :: TE :: TOEI

26 :: ¥1.55 / $19.85 (4.06x) :: Space Brothers :: May :: 1.21 :: TE :: Toho

27 :: ¥1.51 / $19.78 (4.01x) :: Kamen Rider × Kamen Rider Fourze & OOO: War Mega Max :: Dec '10 :: 1.30 :: TE :: TOEI

28 :: ¥1.50 / $19.28 (5.13x) :: Battleship :: Apr. :: 1.18 :: OE :: Toho-Towa

29 :: ¥1.49 / $19.16 (8.37x) :: Madagascar 3: Europe's Most Wanted :: Aug. :: 1.19 :: Paramount

30 :: ¥1.47 / $19.11 (10.42x) :: Friends: Naki On Monster Island :: Dec '10 :: 1.10 :: TE :: Toho

31 :: ¥1.45 / $18.92 (6.41x) :: Real Steel :: Dec '10 :: 1.13 :: OE :: Walt Disney

32 :: ¥1.43 / $18.72 (9.47x) :: Fleet Admiral, Isoroku Yamamoto :: Dec '10 :: 1.13 :: TE :: TOEI

33 :: ¥1.39 / $17.87 (8.47x) :: Tale of Genji :: Dec '10 :: 1.15 :: TE :: Toho

34 :: ¥1.39 / $17.49 (0.00x :: The Avengers :: Aug. :: .940 :: 6 :: Disney

35 :: ¥1.37 / $17.37 (5.57x) :: Sadako 3D :: May :: .969 :: TE :: Kadokawa Pictures

36 :: ¥1.28 / $15.66 (5.54x) :: The Girl with the Dragon Tattoo :: Feb. :: .996 :: TE :: Sony

37 :: ¥1.24 / $15.49 (4.10x) :: Naruto: Road to Ninja :: July :: 1.10 :: 23 :: Toho

38 :: ¥1.20 / $15.36 (7.04x) :: Puss in Boots :: Mar. :: .925 :: OE :: Paramount

39 :: ¥1.18 / $15.29 (5.84x) :: Robo-G :: Jan. :: 1.01 :: TE :: Toho

40 :: ¥1.14 / $14.81 (9.47x) :: Chronicle of My Mother :: Apr. :: .876 :: TE :: Shochiku

41 :: ¥1.12 / $14.58 (8.11x) :: Inazuma Eleven GO :: Dec '10 :: .926 :: TE :: Toho

42 :: ¥1.09 / $14.13 (4.96x) :: The Adventures of Tintin :: Dec '10 :: .754 :: TE :: Toho-Towa

43 :: ¥1.03 / $12.90 (5.28x) :: Crayon Shin-chan (2012) :: Apr. :: .963 :: TE :: Toho

44 :: ¥1.03 / $12.87 (5.88x) :: Hugo :: Mar. :: .732 :: TE :: Paramount

45 :: ¥1.02 / $12.85 (5.23x) :: Pretty Cure All Stars New Stage: Friends of the Future :: Mar. :: .881 :: TE :: TOEI

'Umizaru 4' eases it's way into the #1 spot of the year. It's still tracking ahead of 'Bayside Shakedown 3', so ¥8 billion ($100 million) is still in play.

'Wolf Children' and 'Pokemon' both reach ¥3 billion, though the former will overtake the latter in just a few days. Both films will pass 'Spider-Man' before the weekend begins.

'The Avengers' debuts on the chart at #34 after 6 days in release.

***************************************************************

***************************************************************

Top Opening Weekends (2-Days ONLY, ¥200 million+)

Rank :: Revenue ¥ (million) / $ (million) :: Title :: Release :: Admissions (thousand) :: Screen Count :: Distributor

01 :: ¥878.23 / $11.08 :: Umizaru: Brave Hearts :: July :: 686.98 :: 450 :: Toho

(¥1.563 / $19.91 :: 1.223 :: 4-Day Opening Weekend)

02 :: ¥629.74 / $7.82 :: Detective Conan: The Eleventh Striker :: Apr. :: 540.98 :: 351 :: Toho

03 :: ¥583.89 / $7.61 :: The Amazing Spider-Man :: June :: 426.16 :: 1,092 :: Sony

(¥901.46 / $11.32 :: 620.21 :: 2-Day Opening Weekend Plus Previews)

04 :: ¥581.04 / $7.50 :: Kaibutsu-Kun: The Movie :: Nov '10 :: 431.09 :: 446 :: Toho

05 :: ¥573.57 / $7.35 :: MIB 3 :: May :: 372.97 :: 979 :: Toho-Towa

(¥701.80 / $8.80 :: 461.85 :: 3-Day Opening Weekend)

06 :: ¥573.22 / $7.34 :: Mission: Impossible - Ghost Protocol :: Dec '10 :: 437.75 :: 636 ::Paramount

(¥725.83 / $9.29 :: 563.25 :: 3-Day Opening Weekend)

07 :: ¥555.66 / $7.22 :: ALWAYS: Sunset on Third Street '64 :: Jan. :: 421.27 :: 473 :: Toho

08 :: ¥552.62 / $6.86 :: Doraemon: Nobita and the Island of Miracles :: Mar. :: 485.47 :: 359 :: Toho

09 :: ¥509.94 / $6.42 :: Pokemon BW: Kyurem Vs. The Sacred Swordsman - Keldeo :: July :: 489.86 :: 351 :: Toho

(¥753.76 / $9.61 :: 724.07 :: 3-Day Opening Weekend)

10 :: ¥500.93 / $6.34 :: The Avengers :: Aug. :: 326.11 :: 844 :: Disney

(¥1.386 / $17.49 :: 940.17 :: 6-Day Opening Week Plus Previews)

11 :: ¥468.70 / $5.81 :: SPEC: The Movie :: Apr. :: 351.47 :: 279 :: Toho

12 :: ¥432.55 / $5.40 :: Thermae Romae :: Apr. :: 325.69 :: 304 :: Toho

13 :: ¥410.04 / $5.06 :: Kamen Rider x Super Sentei: Super Hero Taisen :: Apr. :: 355.99 :: 292 :: TOEI

14 :: ¥404.53 / $5.05 :: Dark Shadows :: May :: 311.16 :: 571 :: Warner Bros.

15 :: ¥382.32 / $4.87 :: Space Brothers :: May :: 285.34 :: 322 :: Toho

16 :: ¥378.03 / $4.84 :: Kamen Rider × Kamen Rider Fourze & OOO: War Mega Max :: Dec '10 :: 333.13 :: 301 :: TOEI

17 :: ¥372.02 / $4.75 :: The Dark Knight Rises :: July :: 269.17 :: 546 :: Warner Bros.

(¥455.18 :: $5.81 :: 331.67 :: 2-Day Opening Weekend Plus Previews)

18 :: ¥365.15 / $4.67 :: The Wolf Children Ame and Yuki :: July :: 276.33 :: 381 :: Toho

19 :: ¥316.31 / $4.08 :: K-ON! The Movie :: Dec '10 :: 237.82 :: 137 :: Shochiku

20 :: ¥314.89 / $3.97 :: We Were There: Part II :: Apr. :: 242.92 :: 297 :: Asmik Ace/Toho

21 :: ¥314.70 / $3.96 :: Liar Game: Reborn :: Mar. :: 242.19 :: 318 :: Toho

22 :: ¥313.66 / $3.95 :: Glow of Fireflies :: June :: 242.82 :: 316 :: Toho

23 :: ¥303.35 / $3.77 :: Sherlock Holmes: Game of Shadows :: Mar. :: 237.98 :: 464 :: Warner Bros.

24 :: ¥302.08 / $3.86 :: Naruto: Path to Ninja :: July :: 254.03 :: 262 :: Toho

25 :: ¥301.78 / $3.75 :: Snow White and the Huntsman :: June :: 234.87 :: 572 :: Toho-Towa

(¥374.83 / $4.71 :: 296.16 :: 3-Day Opening Weekend)

26 :: ¥295.31 / $3.67 :: We Were There: Part I :: Mar. :: 227.24 :: 295 :: Asmik Ace/Toho

27 :: ¥292.16 / $3.65 :: Battleship :: Apr. :: 237.87 :: 545 :: Toho-Towa

(¥364.01 / $4.52 :: 298.15 :: 3-Day Opening Weekend)

28 :: ¥277.13 / $3.63 :: In Time :: Feb. :: 203.05 :: 427 :: FOX

29 :: ¥276.41 / $3.62 :: Shizanmono: The Movie :: Jan. :: 217.18 :: 377 :: Toho

30 :: ¥254.17 / $3.25 :: Kamen Rider Fourze: Everyone, Space is Here! :: Aug. :: 217.66 :: 304 :: TOEI

31 :: ¥246.41 / $3.08 :: Sadako 3D :: May :: 154.15 :: 214 :: Kadakowa Pictures

32 :: ¥233.53 / $3.04 :: Heruta Skelter :: July :: 174.24 :: 204 :: Asmik Ace

33 :: ¥230.89 / $2.98 :: The Girl with the Dragon Tattoo :: Feb. :: 178.36 :: 431 :: Sony

34 :: ¥225.05 / $2.88 :: Real Steel :: Dec '10 :: 176.25 :: 531 :: Walt Disney

35 :: ¥219.51 / $2.83 :: The Adventures of Tintin :: Dec '10 :: 148.70 :: 895 :: Toho-Towa

36 :: ¥212.96 / $2.72 :: Total Recal; :: Aug. :: 161.82 :: 411 :: FOX

(¥278.13 / $3.55 :: 216.65 :: 3-Day Opening Weekend)

37 :: ¥202.39 / $2.63 :: Robo-G :: Jan. :: 164.69 :: 279 :: Toho

Great opening for 'The Avengers', managing a Top 10 spot even though it opened early.

[subscript]-KEY-

New Entry

[highlight=yellow]Indicates a film still in release or being tracked.[/highlight]

Days in Release: TE (Tracking Ends, Awaiting OE/FT) / OE (Official Estimate) / FT (Final Total)[/subscript]

[druv10]

Awesome for TA especially when you consider it had 4 days of Obon holidays and it still managed a top 10 OW.

I think it'll help Iron Man 3 some. Unsure about the rest.

Thanks. Are we going to get a mid week update or we will have to wait for the weekend? Edited August 21, 2012 by druv10

[Corpse]

And almost $25 tickets to boost it. In admissions, it's OW would be 14th.

[Olive]

Awesome for TA especially when you consider it had 4 days of Obon holidays and it still managed a top 10 OW.

Thanks. Are we going to get a mid week update or we will have to wait for the weekend?

Only if it crosses 2 billion mark before entering weekend.

[druv10]

And almost $25 tickets to boost it. In admissions, it's OW would be 14th.

True but it also had 4 days of Obon holidays so OW was definitely deflated. Regardless, It's good though that a SH movie other than SM broke into Japanese conscious. How about the update question?