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China Box Office Thread | Oppenheimer-August 30

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BH6 should get extended. It will play as the only major animation title in theaters until HOME (not dated yet) replaces it.

Reasons I can think of why Baymax sells so well:

1. The lack of major family films since Boonie Bears 2 and Chinese New Year, one huge movie-going season for families. Both Dad Where Are We Going 2 and Emperor Holidays underperformed, compared to pre-release expectations (still, the two releases made millions of money nevertheless), leaving plenty of family movie-going needs unreleased until BH6 arrived. Simply put, BH6 landed in an empty marketplace at a right time.

2. The animation itself was good/excellent and the character design of Baymax was particularly lovable.

3. A brilliant market compaign that put Baymax under the spotlight everywhere, both online and offline.

Frozen was released on the 6th day after CNY, while BH6 on the 10th day after CNY. It looks like a post-CNY release window——it might not be the best the market can offer but it's the closest to what the Film Bureau allows —— is shaping up to be the traditional slot Disney's holiday animated flicks get in China. The Good Dinosaur should get a similar date next year.

Cinderella looks to make in China around 30% of its North America gross, a decent rate for Hollywood fantasy films.

Edited by firedeep
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BH6 should get extended. It will play as the only major animation title in theaters until HOME (not dated yet) replaces it.

 

Maybe HOME is being prepped for May 1st holidays?  If it's not dated for now I doubt it makes the early April long weekend...

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Although Home is likely one of the smaller Hollywood releases, it never has anything to do with opening right around May holiday.... which already has too many local films.

The new trend of 2015 is, no Hollywood revenue shared films open on public holiday:

Museum 3 missed New Year

BH6 missed CNY

F7 missing Qingming (Tomb Sweeping Day)

TA2 missing May holiday

JW will misss Duanwu (Dragonboat Festival)

......

Then comes the summer protection month ...

...

October holiday and December can always be forgot.

In the eyes of Film Bureau, Disney should feel happy enough that TA2 has got a Tuesday opening instead of a Sunday/Monday opening .......

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Saturday actuals:

Cinderella: 64M+ ~99M~$15.9m (+84% from Friday)

Big hero 6: 41M~381M~$61m (+140% from Friday)

Even Jupiter Ascending increased 75% to 22M ~234M~$37m

http://www.cbooo.cn/movieday

Sat total 170m, +91%, (although it's a slow weak overall), that's one of the highest leaps for a normal Saturday I have seen.

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More than 80% increase for Cinderella, that's insane! Usually new offerings only increase 30-40%.

 

Only 15% drop from last Saturday for BH6, more than great,Can't see it fail to reach 500M yuan now, might end up $90M!

If it survives next weekend and get an extension, 600M is also doable. Right now thinking 85-88M is the likely total.

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Top Animated movies in China
1.Kung Fu Panda 2 - 617M -2011
2.Ice Age 4 - 449M - 2012
3.Big Hero 6 - 415M -2015 (16 days in release, including Sunday)
4.How to Train Your Dragon 2 - 409M -2014
5.The Croods - 395M -2013
6.Despicable Me 2 - 324M - 2014
7.Frozen - 299M -2014
8.Bonnie Bears 2 - 292M -2015
9.Smurfs - 255M - 2011
10. Peguins of Madagascar - 251M
11.Bonnie Bears - 247M -2014
12.Rio 2 - 243M -2014
13.Madagascar 3 - 211M -2012
14. Monsters University -210M -2013
15.Kung Fu Panda - 190M -2008
 
None-franchise movie
current exchange rate: 1$ =6.26 yuan
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Although Home is likely one of the smaller Hollywood releases, it never has anything to do with opening right around May holiday.... which already has too many local films.

The new trend of 2015 is, no Hollywood revenue shared films open on public holiday:

Museum 3 missed New Year

BH6 missed CNY

F7 missing Qingming (Tomb Sweeping Day)

TA2 missing May holiday

JW will misss Duanwu (Dragonboat Festival)

......

Then comes the summer protection month ...

...

October holiday and December can always be forgot.

In the eyes of Film Bureau, Disney should feel happy enough that TA2 has got a Tuesday opening instead of a Sunday/Monday opening .......

What is your prediction for TA2? Is 200M still doable?

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Sunday(March 15th) estimates
#/Title: Daily(yuan)~Total(yuan)~Total($)
1.Cinderella: 55.4M ~155M~$24.8m  
2.Big hero 6: 33M~415M~$66.3m 
3.Jupiter Ascending: 15.6M ~250M~$40m  
4.Macau 2: 10.4M~946M~$151.1M
5.Wolf Totem: 7.4m~674m~$107.6m 
6.Paddington: 8.3M ~82M~$13.1m 
7.Dragon Blade: 2.3m~735m~$117.4m
 
*USD total based on current exchange rate. 
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BH6 ratings:
8.7/10 on Douban.com
99% liked ratio on Wanda cinemas APP
9.6/10 on Maoyan's APP
9.4/10 on Gewara.com
 
Cinderella:
7.0/10 on Douban.com
94% liked ratio on Wanda cinemas APP
8.4/10 on Maoyan's APP
8.4/10 on Gewara.com

 

Jupiter Ascending:
5.6/10 on Douban.com
79% liked ratio on Wanda cinemas APP
7.4/10 on Maoyan's APP
7.1/10 on Gewara.com
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What's JA going to end up...fading fast.  Cinderella faces two high profile openers this weekend in an Andy Lau flick (that got a lot of plugging over the CNY special on CCTV) and Taken 3, seems different enough of an offering as a fantasy/romance flick.  I think Kingsman will bow big and will benefit from FF7 pushed past Qingming weekend, that one should do in excess of $50 M...hopefully the cuts aren't as bad as some say!

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Although Home is likely one of the smaller Hollywood releases, it never has anything to do with opening right around May holiday.... which already has too many local films.

The new trend of 2015 is, no Hollywood revenue shared films open on public holiday:

Museum 3 missed New Year

BH6 missed CNY

F7 missing Qingming (Tomb Sweeping Day)

TA2 missing May holiday

JW will misss Duanwu (Dragonboat Festival)

......

Then comes the summer protection month ...

...

October holiday and December can always be forgot.

In the eyes of Film Bureau, Disney should feel happy enough that TA2 has got a Tuesday opening instead of a Sunday/Monday opening .......

LOL I see a trend here indeed, gone are the days last year when X-men got lifted by Dragonboat and Cap 2 by Qingming.  The bureau evolves and learns new tricks along the way too, it seems.  Another trend is a huge amount of "wasted" slots early in the year, I mean, Annie an Unbroken?  Of all the Press Chinese box office gets from the Hollywood trade media every week no one mentioned the disaster that was Annie (like, did it even do RMB 3 Million?).

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What's JA going to end up...fading fast.  Cinderella faces two high profile openers this weekend in an Andy Lau flick (that got a lot of plugging over the CNY special on CCTV) and Taken 3, seems different enough of an offering as a fantasy/romance flick.  I think Kingsman will bow big and will benefit from FF7 pushed past Qingming weekend, that one should do in excess of $50 M...hopefully the cuts aren't as bad as some say!

Only 5 minutes were cut, the whole church scene and some bloody moments.

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