Hong Kong Hong Kong Box Office

[Bluebomb]

	Sunday				August 23
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Pixels	--	22,250	--	+40.6%
2	Inside Out	28,730	19,105	-33.5%	+3.9%
3	Hitman: Agent 47	--	18,120	--	-2.3%
4	Wild City	--	9,814	--	-4.1%
5	Mission Impossible: Rogue Nation	18,586	8,559	-53.9%	-13.0%
6	The Man From U.N.C.L.E.	10,018	4,122	-58.9%	-6.6%
7	To the Fore	8,124	4,120	-49.3%	-0.1%
8	Attack on Titan	17,483	4,034	-76.9%	-12.3%
9	Doraemon: Nobita and the Space Heroes	6,789	3,251	-52.1%	+44.9%
10	Paper Towns	5,579	2,575	-53.8%	-8.6%

Pixels exploded on Sunday collecting over 6,000 admissions more than Saturday.

 

	Weekend adm.			Aug 20-23
Rank	Movie	LW	TW	% chg
1	Hitman: Agent 47	--	61,006	--
2	Pixels	--	58,338	--
3	Inside Out	83,353	56,459	-32.3%
4	Wild City	--	33,462	--
5	Mission Impossible: Rogue Nation	58,703	27,446	-53.2%
6	Attack on Titan	63,929	15,648	-75.5%
7	The Man From U.N.C.L.E.	32,535	13,745	-57.8%
8	To the Fore	25,399	13,535	-46.7%
9	Paper Towns	18,355	9,101	-50.4%
10	Doraemon: Nobita and the Space Heroes	18,462	8,211	-55.5%

With Pixels' overachieving Sunday, it passed Inside Out for #2 in admissions.

 

	Weekend Estimates			August 20
Rank	Movie	TW	% chg	Total
1	Pixels	$708,000		$708,000
2	Hitman: Agent 47	$585,000		$585,000
3	Inside Out	$580,000	-35.6%	$7,294,000
4	Wild City	$320,000		$320,000
5	Mission Impossible: Rogue Nation	$300,000	-54.3%	$6,697,000

Pixel's gargantuan Sunday has been reflected in estimates which went up $70,000 from projections.

[Bluebomb]

	Monday adm.				August 24
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Pixels	--	11,240	--	-49.5%
2	Hitman: Agent 47	--	7,427	--	-59.0%
3	Inside Out	10,188	6,409	-37.1%	-66.5%
4	Wild City	--	3,563	--	-63.7%
5	Mission Impossible: Rogue Nation	6,398	2,658	-58.5%	-68.9%
6	To the Fore	3,303	1,852	-43.9%	-55.0%
7	Attack on Titan	6,393	1,716	-73.2%	-57.5%
8	The Man From U.N.C.L.E.	4,024	1,520	-62.2%	-63.1%
9	Paper Towns	2,994	1,375	-54.1%	-46.6%
10	Doraemon: Nobita and the Space Heroes	1,844	997	-45.9%	-69.3%

Really good for Pixels. Bad for Hitman. It will be below Inside Out the upcoming weekend. Good hold for Inside Out.

[Bluebomb]

August 20 Weekend Actuals

1. Pixels - $816,000
2. Hitman: Agent 47 - $646,000
3. Inside Out - $587,000/$7,440,000
4. Wild City - $344,000
5. Mission Impossible: Rogue Nation - $6,610,000
The Man From U.N.C.L.E. - $577,000
To the Fore - $1,090,000

These numbers are slightly inflated. Expect numbers to come down when official numbers are released tomorrow.

Very good start for Pixels. Hitman also did quite well. Inside Out was hit harder than usual this weekend but it is still on track to pass 8m. Poor for Wild City. Good total for MI5.

[Bluebomb]

	Tuesday adm.					August 25
Rank	Movie	LW	TW	WKD % chg	QD % chg	Gross
1	Pixels	--	12,716	--	+13.1%	$157,366
2	Hitman: Agent 47	--	8,614	--	+16.0%	$83,719
3	Inside Out	12,930	7,929	-38.7%	+23.7%	$82,725
4	Wild City	--	4,421	--	+24.1%	$43,084
5	Mission Impossible: Rogue Nation	7,642	3,350	-56.2%	+26.0%	$37,210
6	To the Fore	4,313	2,202	-48.9%	+18.9%	$21,581
7	Attack on Titan	7,651	2,038	-73.4%	+18.8%	$19,155
8	The Man From U.N.C.L.E.	5,232	1,902	-63.6%	+25.1%	$18,020
9	Paper Towns	3,197	1,559	-51.2%	+13.4%	$15,279
10	Doraemon: Nobita and the Space Heroes	2,416	1,250	-48.3%	+25.4%	$10,781

Thursday schedules

The openers aren't very big this week with most getting 3 showings a day. Holdovers reign supreme and Pixels dominates the showing count. Hitman/Inside Out will be slightly downgraded.

I still don't really understand the UA hate for Inside Out. Even Minions is getting the 7 PM showing over IO at one theater.

[Bluebomb]

		Weekly Gross (Mon-Sun)							August 17-23
LW	TW	Title	Last Week (HKD)	This Week (HKD)	Days in release	% chg	Total (HKD)	This Week (USD)	Total (USD)
1	1	Inside Out	$10,575,950	$7,075,172	32	-33.1%	$56,491,524	$924,576	$7,382,254
--	2	Pixels	--	$5,827,790	4	--	$5,827,790	$761,569	$761,569
--	3	Hitman: Agent 47	--	$4,709,486	4	--	$4,709,486	$615,430	$615,430
2	4	Mission Impossible: Rogue Nation	$8,630,157	$4,059,478	25	-53.0%	$48,735,488	$530,488	$6,368,703
3	5	Attack on Titan	$5,142,106	$2,849,781	11	-44.6%	$9,235,878	$372,406	$1,206,935
--	6	Wild City	--	$2,492,385	4	--	$2,492,385	$325,702	$325,702
6	7	The Man From U.N.C.L.E.	$2,347,949	$1,905,457	11	-18.8%	$4,253,406	$249,003	$555,830
5	8	To the Fore	$3,337,554	$1,831,518	18	-45.1%	$8,260,014	$239,340	$1,079,410
9	9	Paper Towns	$1,297,882	$1,318,887	11	+1.6%	$2,616,769	$172,350	$341,956
7	10	Doraemon: Nobita and the Space Heroes	$2,186,399	$1,074,608	18	-50.9%	$5,306,070	$140,428	$693,391

Good news for Inside Out. With actuals adjusting its total upward, it will pass 8m before the holiday next week. 9m is still in play. Good openings for Pixels and Hitman. 7m is still possible for MI5 with the holiday upcoming.

[Bluebomb]

	Thursday adm.	(so far)		August 27
Rank	Movie	LW	TW	% chg
1	Pixels	2,870	4,628	+61.3%
2	Inside Out	2,576	1,354	-47.4%
3	Undercover Duet	--	1,137	--
4	Hero 2015	--	1,031	--
5	Hitman: Agent 47	1,304	982	-24.7%
6	Knock Knock Who's There?	--	825	--
7	The Assassin	--	593	--
8	Wild City	825	551	-33.2%
9	Assassination	--	547	--
10	Mission Impossible: Rogue Nation	813	484	-40.5%

Very good for Pixels. It is aiming for an increase this weekend in admissions but the switch to 2D by most theaters could affect its gross by a bit. Inside Out seems to be affected by Pixels which has seen its week-to-week drops grow larger beginning from 29% last Thursday to 40% yesterday. Inside Out has already passed 7.5m and will pass Jurassic Park: The Lost World today to join the top 20 highest grossing foreign films of all time. By the end of this weekend, it should pass The Amazing Spider-Man 2 to be #14 of all time. Weak start for the new openers. Hero, however, is doing the best in pre-sales so far with strong 7 PM shows. Good hold for Hitman although its Thursday hold in final admissions will be much larger.

[Bluebomb]

	Thursday			August 27
Rank	Movie	LW	TW	% chg
1	Pixels	9,668	9,639	-0.3%
2	Undercover Duet	--	5,628	--
3	Hitman: Agent 47	12,068	5,386	-55.4%
4	Inside Out	8,456	4,962	-41.3%
5	Knock Knock Who's There?	--	4,630	--
6	Hero 2015	--	2,477	--
7	Mission Impossible: Rogue Nation	3,993	2,133	-46.6%
8	Wild City	6,491	1,720	-73.5%
9	Assassination	--	1,709	--
10	The Assassin	--	1,429	--

Shocking to see Pixels fail to increase in admissions after its pre-sales increase this morning. Undercover Duet had strong walk-ins to seal 2nd place. Walk-ins totaled almost 80% of its final admissions today. Hitman fell quite hard from last week. Good hold for Inside Out. Knock Knock Who's There? also did really well with walk-ins, accounting for 82% of its final admissions today. Apart from 7 PM showtimes, Hero 2015 was nowhere near a hero with the other showtimes. Ok for Mission Impossible 5. Disaster for Wild City. Poor for Assassination. Very good for The Assassin.

 

		Thursday Actuals						August 27
LW	TW	Movie	Last Thu. (USD)	Thursday (USD)	% chg	Theaters	Days	Total
1	1	Pixels	$118,462	$119,124	+0.6%	--	8	--
2	2	Hitman: Agent 47	$116,187	$52,788	-54.6%	--	8	--
--	3	Undercover Duet	--	$52,593	--	--	1	$52,593
3	4	Inside Out	$87,055	$50,924	-41.5%	--	36	--
--	5	Knock Knock Who's There?	--	$43,181	--	--	1	--
5	6	Mission Impossible: Rogue Nation	$43,776	$22,626	-48.3%	--	29	--
--	7	Hero 2015	--	$21,608	--	--	1	--
4	8	Wild City	$62,645	$16,328	-73.9%	--	8	--
--	9	Assassination	--	$16,223	--	--	1	--
--	10	The Assassin	--	$13,749	--	--	1	--

Very surprised that Pixels increased in gross despite theaters switching to 2D this week. Perhaps the remaining theaters that showed it in 3D saw more admissions today than last Thursday. Other than that, Mission Impossible 5 topped Hero for #6.

[Bluebomb]

	Friday adm.	(so far)			August 28
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Pixels	5,396	5,373	-0.4%	+16.1%
2	Inside Out	4,109	2,292	-44.2%	+69.3%
3	Hitman: Agent 47	2,927	1,759	-39.9%	+79.1%
4	Undercover Duet	--	1,664	--	+46.4%
5	Knock Knock Who's There?	--	1,214	--	+47.2%
6	Hero 2015	--	1,175	--	+14.0%
7	Mission Impossible: Rogue Nation	1,712	805	-53.0%	+66.3%
8	Wild City	1,957	794	-59.4%	+44.1%
9	The Assassin	--	754	--	+27.2%
10	Assassination	--	729	--	+33.3%

Very good for Pixels. Good hold for Inside Out. That hold for Hitman in pre-sales will turn out to be a mediocre-troubling hold today. Decent increases for Undercover Duet/Knock Knock. Hero is definitely not playing well beyond its fanbase. This will go down to at least #7 today in admissions.

[Bluebomb]

	Friday				August 28
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Pixels	10,591	11,928	+12.6%	+23.7%
2	Inside Out	10,511	7,112	-32.3%	+43.3%
3	Hitman: Agent 47	12,275	7,027	-42.8%	+30.5%
4	Undercover Duet	--	6,532	--	+16.1%
5	Knock Knock Who's There?	--	4,582	--	-1.0%
6	Mission Impossible: Rogue Nation	5,051	3,009	-40.4%	+41.1%
7	Hero 2015	--	2,870	--	+15.9%
8	Wild City	6,927	2,239	-67.7%	+30.2%
9	Assassination	--	2,037	--	+19.2%
10	To the Fore	2,726	1,654	-39.3%	+16.7%

Excellent hold for Pixels. Very good for Inside Out. Hitman rebounded with walk-ins today. It seems moviegoers are willing to watch the holdovers as every holdover in the top 10 did better than Thursday's week-to-week drops by at least 5%. Not bad for Undercover Duet. Knock Knock Who's There? fel due to opening day rush factor + poor reviews. Good for Mission Impossible 5. Expected for Hero. Still a poor hold for Wild City. Bad for Assassination. The longer runtime should have seen its admissions soar today. Nice hold for To the Fore.

 

		Friday Actuals						August 28
LW	TW	Movie	Last Fri. (USD)	Friday (USD)	% chg	Theaters	Days	Total
2	1	Pixels	$117,447	$146,656	+24.9%	43	9	--
3	2	Inside Out	$108,190	$72,912	-32.6%	36	37	--
1	3	Hitman: Agent 47	$128,809	$68,135	-47.1%	37	9	--
--	4	Undercover Duet	--	$59,497	--	34	2	$112,090
--	5	Knock Knock Who's There?	--	$41,489	--	27	2	--
5	6	Mission Impossible: Rogue Nation	$55,499	$31,632	-43.0%	30	30	--
--	7	Hero 2015	--	$24,800	--	19	2	--
4	8	Wild City	$66,047	$20,957	-68.3%	36	9	--
--	9	Assassination	--	$19,317	--	22	2	--
--	10	To the Fore	$26,127	$15,676	-40.0%	25	16	--

Amazing for Pixels. Very good for Inside Out. Decent for Hitman.

[Bluebomb]

	Saturday adm.	(so far)			August 29
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Pixels	7,621	7,299	-4.2%	+35.8%
2	Inside Out	7,481	4,526	-39.5%	+97.5%
3	Hero 2015	--	2,948	--	+150.9%
4	Hitman: Agent 47	4,757	2,482	-47.8%	+41.1%
5	Undercover Duet	--	2,475	--	+48.7%
6	Mission Impossible: Rogue Nation	3,153	1,553	-50.7%	+92.9%
7	Knock Knock Who's There?	--	1,354	--	+11.5%
8	Wild City	3,119	1,212	-61.1%	+52.6%
9	Assassination	--	1,174	--	+61.0%
10	The Assassin	--	1,006	--	+33.4%

Great for Pixels. Nice for Inside Out. Off of very strong Saturday pre-sales, Hero ascends into the top 3.

[Bluebomb]

	Saturday				August 29
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Pixels	15,829	16,760	+5.9%	+40.5%
2	Inside Out	18,387	13,046	-29.0%	+85.7%
3	Hitman: Agent 47	18,543	10,379	-44.0%	+45.9%
4	Undercover Duet	--	10,107	--	+54.7%
5	Hero 2015	--	6,182	--	+34.9%
6	Mission Impossible: Rogue Nation	9,843	5,975	-39.3%	+98.6%
7	Knock Knock Who's There?	--	5,665	--	+97.4%
8	Wild City	10,230	3,598	-64.8%	+60.7%
9	Assassination	--	3,400	--	+66.9%
10	To the Fore	4,126	2,602	-36.9%	+57.3%

Pixels increased despite having the 2nd worst increase of the top 10 on Saturday. Excellent hold nonetheless. Very good for Inside Out. Not bad for Hitman. Nice increase for Undercover Duet. Hero 2015 had the worst increase of the top 10 but was hindered due to limited showings. Good hold and fantastic increase for Mission Impossible 5. Good rebound for Knock Knock after yesterday's drop but negative press has already started to seep into its weekend gross.

 

	Sunday adm.	(so far)			August 30
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Pixels	7,713	7,463	-3.2%	+2.2%
2	Inside Out	8,728	5,764	-34.0%	+27.4%
3	Hero 2015	--	3,524	--	+19.5%
4	Undercover Duet	--	3,088	--	+24.8%
5	Hitman: Agent 47	5,285	2,779	-47.4%	+12.0%
6	Mission Impossible: Rogue Nation	3,186	1,727	-45.8%	+11.2%
7	Knock Knock Who's There?	--	1,693	--	+25.0%
8	Assassination	--	1,473	--	+25.5%
9	Wild City	3,323	1,228	-63.0%	+1.3%
10	The Assassin	--	1,122	--	+11.5%

Excellent hold for Pixels but I question if it will have the same soaring walk-ins as last Sunday. Very good for Inside Out. Solid for Hero. Nice for Undercover Duet. Ok holds for Hitman/Mission Impossible 5.

 

	Weekend Projections			August 27
Rank	Movie	TW	% chg	Total
1	Pixels	$720,000	-5.5%	$1,910,000
2	Inside Out	$410,000	-29.9%	$7,999,000
3	Hitman: Agent 47	$315,000	-48.8%	$1,552,000
4	Undercover Duet	$305,000		$305,000
5	Knock Knock Who's There?	$184,500		$193,500
6	Mission Impossible: Rogue Nation	$174,000	-44.8%	$6,638,000

Let's talk about Pixels for a minute. By next weekend, it will have passed 3m and while there will be a huge slowdown in ticket sales after next weekend, if it has the stamina, HK could actually take down France as one of Pixel's top 10 markets. Meanwhile, in a far away universe, Inside Out has clawed and legged its way to 8m. Whether it happens on Day 39 or 40 is irrelevant, what will be key in determining how much it grosses its remaining days here is the holiday on Thursday. If it does really well, I could see theaters be somewhat forgiving and giving it an extra week with a few showtimes. 9m is very much alive and while 10m is looking unlikely, Monsters U and Minions better look out.

Hitman: Agent 47 might be a flop stateside but in HK it is very much the opposite. This action film should be able to make 2m before leaving theaters.

Undercover Duet failed to ignite local viewers to see it. Not a good start. Reviews are not bad but another local film will make headlines next week.

Knock Knock Who's There? looks like it will manage to squeak out a victory over MI5 for #5 but ranking aside, that is a very low opening.

Mission Impossible Rogue Nation is doing its damnedest to get to 7m and while it had an OK hold this weekend, the onslaught of new films on Thursday might kill any chance it has of 7m. There is the possibility that MCL will keep it over say most of the other holdovers (- Pixels/Inside Out) which could be the ticket for 7m.

[Olive]

70M HKD for IO is amazing, almost doubling my expectation.

[Andy001]

Saturday August 29 Rank Movie LW TW WKD % chg QD % chg 1 Pixels 15,829 16,760 +5.9% +40.5% 2 Inside Out 18,387 13,046 -29.0% +85.7% 3 Hitman: Agent 47 18,543 10,379 -44.0% +45.9% 4 Undercover Duet -- 10,107 -- +54.7% 5 Hero 2015 -- 6,182 -- +34.9% 6 Mission Impossible: Rogue Nation 9,843 5,975 -39.3% +98.6% 7 Knock Knock Who's There? -- 5,665 -- +97.4% 8 Wild City 10,230 3,598 -64.8% +60.7% 9 Assassination -- 3,400 -- +66.9% 10 To the Fore 4,126 2,602 -36.9% +57.3%

Pixels increased despite having the 2nd worst increase of the top 10 on Saturday. Excellent hold nonetheless. Very good for Inside Out. Not bad for Hitman. Nice increase for Undercover Duet. Hero 2015 had the worst increase of the top 10 but was hindered due to limited showings. Good hold and fantastic increase for Mission Impossible 5. Good rebound for Knock Knock after yesterday's drop but negative press has already started to seep into its weekend gross.

Sunday adm. (so far) August 30 Rank Movie LW TW

WKD % chg QD % chg 1 Pixels 7,713 7,463 -3.2% +2.2% 2 Inside Out 8,728 5,764 -34.0% +27.4% 3 Hero 2015 -- 3,524 -- +19.5% 4 Undercover Duet -- 3,088 -- +24.8% 5 Hitman: Agent 47 5,285 2,779 -47.4% +12.0% 6 Mission Impossible: Rogue Nation 3,186 1,727 -45.8% +11.2% 7 Knock Knock Who's There? -- 1,693 -- +25.0% 8 Assassination -- 1,473 -- +25.5% 9 Wild City 3,323 1,228 -63.0% +1.3% 10 The Assassin -- 1,122 -- +11.5%

Excellent hold for Pixels but I question if it will have the same soaring walk-ins as last Sunday. Very good for Inside Out. Solid for Hero. Nice for Undercover Duet. Ok holds for Hitman/Mission Impossible 5.

Weekend Projections August 27 Rank Movie TW % chg Total 1 Pixels $720,000 -5.5% $1,910,000 2 Inside Out $410,000 -29.9% $7,999,000 3 Hitman: Agent 47 $315,000 -48.8% $1,552,000 4 Undercover Duet $305,000 $305,000 5 Knock Knock Who's There? $184,500 $193,500 6 Mission Impossible: Rogue Nation $174,000 -44.8% $6,638,000

Let's talk about Pixels for a minute. By next weekend, it will have passed 3m and while there will be a huge slowdown in ticket sales after next weekend, if it has the stamina, HK could actually take down France as one of Pixel's top 10 markets. Meanwhile, in a far away universe, Inside Out has clawed and legged its way to 8m. Whether it happens on Day 39 or 40 is irrelevant, what will be key in determining how much it grosses its remaining days here is the holiday on Thursday. If it does really well, I could see theaters be somewhat forgiving and giving it an extra week with a few showtimes. 9m is very much alive and while 10m is looking unlikely, Monsters U and Minions better look out.

Hitman: Agent 47 might be a flop stateside but in HK it is very much the opposite. This action film should be able to make 2m before leaving theaters.

Undercover Duet failed to ignite local viewers to see it. Not a good start. Reviews are not bad but another local film will make headlines next week.

Knock Knock Who's There? looks like it will manage to squeak out a victory over MI5 for #5 but ranking aside, that is a very low opening.

Mission Impossible Rogue Nation is doing its damnedest to get to 7m and while it had an OK hold this weekend, the onslaught of new films on Thursday might kill any chance it has of 7m. There is the possibility that MCL will keep it over say most of the other holdovers (- Pixels/Inside Out) which could be the ticket for 7m.

Isnt mi5 already $6.6 m last wkend? Edited August 30, 2015 by Andy001

[Bluebomb]

Isnt mi5 already $6.6 m last wkend?

Nope. The first actuals that I posted were from a site that slightly inflates weekend grosses/totals. Last weekend, MI5 made 6.368m according to official numbers which is the number I used to make projections for this week.

 

Someone pointed out to me that the daily increases were wrong for Saturday. Below is the corrected version of Saturday's admissions chart.

 

	Saturday				August 29
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Pixels	15,829	16,760	+5.9%	+40.5%
2	Inside Out	18,387	13,046	-29.0%	+83.4%
3	Hitman: Agent 47	18,543	10,379	-44.0%	+47.7%
4	Undercover Duet	--	10,107	--	+54.7%
5	Hero 2015	--	6,182	--	+115.4%
6	Mission Impossible: Rogue Nation	9,843	5,975	-39.3%	+98.6%
7	Knock Knock Who's There?	--	5,665	--	+23.6%
8	Wild City	10,230	3,598	-64.8%	+60.7%
9	Assassination	--	3,400	--	+66.9%
10	To the Fore	4,126	2,602	-36.9%	+57.3%

5 PM Sunday update: Inside Out has already surpassed yesterday's admissions. It is currently behind Pixels by 600 admissions. No other film in the top 10 has beaten yesterday's admissions yet. Also, it seems like Pixels won't be getting the same Sunday boost as last week.

[Bluebomb]

	Sunday				August 30
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Pixels	22,250	16,734	-24.8%	-0.2%
2	Inside Out	19,105	14,734	-22.9%	+12.9%
3	Hitman: Agent 47	18,120	10,135	-44.1%	-2.4%
4	Undercover Duet	--	9,978	--	-1.3%
5	Knock Knock Who's There?	--	5,757	--	+1.6%
6	Mission Impossible: Rogue Nation	8,559	5,658	-33.9%	-5.3%
7	Hero 2015	--	5,585	--	-9.7%
8	Assassination	--	3,457	--	+1.7%
9	Wild City	9,814	3,337	-66.0%	-7.3%
10	To the Fore	4,120	2,666	-35.3%	+2.5%

Pixels won the day but Inside Out had the best hold and biggest increase on Sunday. Pixels wasn't able to capitalize with walk-ins on this Sunday like it did last Sunday. Interesting to note that the gap between Pixel and Inside Out's walk-ins shrunk quite rapidly as the weekend progressed. (Thu +1400 > Fri +1700 > Sat +1000 > Sun +300) Outside of Friday (Pixels might be playing like a date movie), Inside Out decreased the gap by around 1,100 admissions to just 300 on Sunday. Pixels average admissions per showing stood at a good 71 but almost 100 fewer showtimes did not deter Inside Out crowds as it posted an average of 98 people per showing. In the first of 4 big battles this weekend, Hitman won Sunday although I did see Undercover Duet lose 1,000 admissions today. Sunday turned out to be a intense fight between #5-#7 as those three settled within less than 200 admissions of each other. Knock Knock actually increased while Hero posted a huge 10% decline. It was topsy-turvy weekend for Hero and Mission Impossible 5 as both won 2 days in admissions this weekend. The 3rd close battle belonged to Wild City and Assassination. Wild City won the previous 3 days but Assassination won Sunday over Wild City with an increase. The last duel came courtesy from To the Fore and The Assassin who both stayed within 100 admissions of each other the past 3 days. Sunday saw To the Fore winning by just over 100 admissions so it seems there is a winner that will emerge the next couple of days between those two.

 

	Weekend adm.			Aug 27-30
Rank	Movie	LW	TW	% chg
1	Pixels	58,338	55,061	-5.6%
2	Inside Out	56,459	39,854	-29.4%
3	Hitman: Agent 47	61,006	32,927	-46.0%
4	Undercover Duet	--	32,245	--
5	Knock Knock Who's There?	--	20,634	--
6	Hero 2015	--	17,114	--
7	Mission Impossible: Rogue Nation	27,446	16,775	-38.9%
8	Wild City	33,462	10,894	-67.4%
9	Assassination	--	10,603	--
10	To the Fore	13,535	8,339	-38.4%
11	The Assassin	--	8,054

You can see the number of close battles there were this week. All 4 battles were within 700 admissions of each other. 3 of them had gaps of less than 500 between them.

 

	Weekend Estimates			August 27
Rank	Movie	TW	% chg	Total
1	Pixels	$690,000	-9.4%	$1,880,000
2	Inside Out	$420,000	-28.2%	$8,009,000
3	Hitman: Agent 47	$325,000	-47.2%	$1,562,000
4	Undercover Duet	$305,000		$305,000
5	Knock Knock Who's There?	$189,500		$198,500

Pixels was downgraded thanks to its lower than expected Sunday while Inside Out impressed enough to send it past 8m. Hitman had an OK hold. Undercover Duet was a non-starter while Knock Knock did not do well at all.

 

6

Mission Impossible: Rogue Nation

$178,000

-43.5%

$6,642,000

Mission Impossible 5 was adjusted up with its better than expected Sunday.

[Bluebomb]

	Monday adm.	(so far)			August 31
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Pixels	4,560	3,935	-13.7%	-47.3%
2	Inside Out	1,788	1,261	-29.5%	-78.1%
3	Undercover Duet	--	914	--	-70.4%
4	Hitman: Agent 47	1,201	565	-53.0%	-79.7%
5	Knock Knock Who's There?	--	508	--	-70.0%
6	Hero 2015	--	499	--	-85.8%
7	Mission Impossible: Rogue Nation	532	374	-29.7%	-78.3%
8	Wild City	868	370	-57.4%	-69.9%
9	Assassination	--	343	--	-76.7%
10	The Assassin	--	337	--	-70.0%

Great hold for Pixels. Very good for Inside Out. How holdovers do today and with Wednesday night pre-sales will affect their holiday showings on Thursday.

 

Rank	Movie	Last Thu. Pre-sales	Mon. Pre-sales	% chg
1	Pixels	4,628	3,935	-15.0%
2	Inside Out	1,354	1,261	-6.9%
3	Undercover Duet	1,137	914	-19.6%
4	Hitman: Agent 47	982	565	-42.5%
5	Knock Knock Who's There?	825	508	-38.4%
6	Hero 2015	1,031	499	-51.6%
7	Mission Impossible: Rogue Nation	484	374	-22.7%
8	Wild City	551	370	-32.8%
9	Assassination	547	343	-37.3%
10	The Assassin	593	337	-43.2%

Both Pixels and Inside Out seem to be playing well with kids which would explain the slightly inflated pre-sales today. Today is the last day of summer so there will be some frontloading that occurs today. That drop is very strong for Inside Out.

On Thursday, there will be 10 new releases fighting for attention. They are

No Escape

Kidnapping Freddy Heineken (Hollywood remake of Dutch that's been long overdue for HK release)

The Gunman

Love Detective

PK (Bollywood)

Assassination Classroom

Cat Funeral

Every Thing Will Be Fine

How To Make Love Like An Englishman

A Tale of Three Cities

PK looks like it's a UA release only. It will try to Broadway/AMC's answer to 3 Idiots. No Escape will be the big Hollywood release this week. Love Detective is the other big release of the weekend. Kidnapping Freddy Heineken is a semi-wide release. Gunman could be a wide release. The rest look like semi-wide or limited releases.

[CoolK]

Io is a beast...

@bluebomb how are io's chances looking for 9/10 mn?

Considering holidays are coming up

[pepsa]

9M is locked (i think) 10M will depent on the legs

[Bluebomb]

	Monday adm.				August 31
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Pixels	11,240	8,534	-24.1%	-49.0%
2	Inside Out	6,409	5,190	-19.0%	-64.8%
3	Undercover Duet	--	4,673	--	-53.2%
4	Hitman: Agent 47	7,427	3,864	-48.0%	-61.9%
5	Knock Knock Who's There?	--	2,863	--	-50.3%
6	Hero 2015	--	1,860	--	-66.7%
7	Mission Impossible: Rogue Nation	2,658	1,744	-34.4%	-69.2%
8	Wild City	3,563	1,346	-62.2%	-59.7%
9	Assassination	--	1,174	--	-66.0%
10	To the Fore	1,852	1,172	-36.7%	-56.0%

Good hold for Pixels. Excellent for Inside Out. Decent for Undercover Duet.

 

Rank	Movie	Last Thu.	Mon.	% chg
1	Pixels	9,639	8,534	-11.5%
2	Inside Out	4,962	5,190	+4.6%
3	Undercover Duet	5,628	4,673	-17.0%
4	Hitman: Agent 47	5,386	3,864	-28.3%
5	Knock Knock Who's There?	4,630	2,863	-38.2%
6	Hero 2015	2,477	1,860	-24.9%
7	Mission Impossible: Rogue Nation	2,133	1,744	-18.2%
8	Wild City	1,720	1,346	-21.7%
9	Assassination	1,709	1,174	-31.3%
10	To the Fore	1,417	1,172	-17.3%

The top 3 had the best holds from last Thursday and Inside Out was the only film to increase.

 

	Tuesday adm.	(so far)			September 1
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Pixels	5,447	3,419	-37.2%	-13.1%
2	Inside Out	2,507	981	-60.9%	-22.2%
3	Undercover Duet	--	934	--	+2.2%
4	Hero 2015	--	828	--	+65.9%
5	Hitman: Agent 47	1,613	688	-57.3%	+21.8%
6	Knock Knock Who's There?	--	548	--	+7.9%
7	Assassination	--	471	--	+37.3%
8	The Assassin	--	440	--	+30.6%
9	Wild City	1,161	419	-63.9%	+13.2%
10	Mission Impossible: Rogue Nation	683	283	-58.6%	-24.3%

That is a weird number for Pixels. It should have much lower admissions than that. It's possible that Pixels admissions are being inflated by D-BOX seats and IMAX. It's definitely not in line with early Thursday schedules already out. Nevertheless, big drops for both Pixels and Inside Out from Monday due to school being back in session today. Rest of the films besides family-friendly Mission Impossible 5 saw increases today from yesterday.

Back to Thursday's 10 new openers where a few films will play with a heavy presence at one theater chain. They include:

A Tale of Three Cities - distributed by EDKO (Broadway/AMC) - 1 screen

PK - exclusive UA release only (UA)

Love Detective - UA Film (UA)

No Escape - distributed by MCL (MCL) - 2 screens

The other new openers are being released under small distributors here and are not major competition this weekend.

[Bluebomb]

	Tuesday adm.				September 1
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Pixels	12,716	7,123	-44.0%	-16.5%
2	Undercover Duet	--	4,595	--	-1.7%
3	Hitman: Agent 47	8,614	3,850	-55.3%	-0.4%
4	Inside Out	7,929	3,604	-54.5%	-30.6%
5	Knock Knock Who's There?	--	2,842	--	-0.7%
6	Hero 2015	--	2,171	--	+16.7%
7	Mission Impossible: Rogue Nation	3,350	1,493	-55.4%	-14.4%
8	The Assassin	--	1,462	--	+25.9%
9	Assassination	--	1,396	--	+18.9%
10	Wild City	4,421	1,338	-69.7%	-0.6%

Family friendly films took a big hit today as school is now back in session. Good hold for Pixels overall. OK for Undercover Duet. Not good for Hitman. On the surface, Inside Out had a bad hold but its afternoon showings were severely hindered by school starting today. Poor for Knock Knock.

 

	Wednesday adm.	(so far)			September 2
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Pixels	4,639	3,553	-23.4%	+3.9%
2	Undercover Duet	--	1,120	--	+19.9%
3	Inside Out	1,878	1,070	-43.0%	+9.1%
4	Hero 2015	--	822	--	-0.7%
5	Hitman: Agent 47	1,172	809	-31.0%	+17.6%
6	Knock Knock Who's There?	--	604	--	+10.2%
7	No Escape	--	536	--	--
8	Assassination	--	441	--	-6.4%
9	Wild City	854	413	-51.6%	-1.4%
10	The Assassin	--	362	--	-17.7%

Bad increase for Pixels. Solid jump for Undercover Duet. Not good for Inside Out. No Escape sneaks debut at #7.

Thursday schedules

Broadway/AMC

The ONE
New	Holdovers	Leaving
A Tale of Three Cities - 7 showings	Assassination - 1 showing (▼ 5)
No Escape - 6 showings	Knock Knock Who's There? - 1 showing (▼ 5)
Love Detective - 2 showings	The Assassin - 1 showing (▼ 3)
Kidnapping Freddy Heineken - 3 showings	The Emperor in August - 1 showing (▼ 3)
The Gunman - 4 showings	Undercover Duet - 1 showing (▼ 5)
	Pixels - 4 showings (▼ 7)
	Hitman: Agent 47 - 3 showings (▼ 6)
	Attack on Titan - 2 showings (▼ 3)
	Paper Towns - 1 showing (=)
	The Man From U.N.C.L.E. - 1 showing (=)
	Mission Impossible: Rogue Nation - 1 showing (=)
	Inside Out (Eng.) - 6 showings (▲ 5)

A Tale of Three Cities gets 1 screen (and usually on the biggest screen) at every location. No Escape gets 4-5 showings average at Broadway/AMC. Love Detective is getting half day showtimes. Kidnapping Freddy Heineken/Cat Funeral/The Gunman/Every Thing Will Be Fine/Assassination Classroom/How to Make Love Like An Englishman are all being shown in less than half of the theaters owned by this group.

Due to Thursday being a holiday, 4 theaters have increased Inside Out's showtimes on Thursday. Friday will see a reversal as many will give more showtimes back to openers/holdovers due to school. Pixels is reduced to half day showings on Thursday. Hitman is following suit with about 3 showings per day. Undercover Duet gets slashed down to 1 or 3 showings depending on the theater. Mission Impossible 5 is being served with only 1 or 2 showtimes on Thursday.

UA

 

Cine Times
New	Holdovers	Leaving
Love Detective - 5 showings	Undercover Duet - 2 showings (▼ 5)	Pixels (3D Atmos)
A Tale of Three Cities - 3 showings	Hero 2015 - 2 showings (▼ 3)	Mission Impossible: Rogue Nation
No Escape - 3 showings	Assassination - 2 showings (▼ 3)	Knock Knock! Who's There?
The Gunman - 2 showings	The Assassin - 1 showing (▼ 2)
PK - 3 showings	Hitman: Agent 47 - 2 showings (▼ 6)
Cat Funeral - 2 showings	Pixels - 1 showing (▲ 0)
	Assassination - 2 showings (▼ 3)
	Wild City - 2 showings (▼ 5)
	To the Fore - 2 showings (▼ 3)
	Doraemon: Nobita and the Space Heroes - 1 showing (=)
	Inside Out (Can.) - 1 showing (▼ 2)

Love Detective will get the biggest screen here and/or the most showings. Only 5 UA theaters + Cine-Art House will pick up No Escape and collectively they have given NE an average of 3-4 showings per day. A Tale of Three Cities fared even worse with just 4 UA theaters adding this into their lineup with only half-day showtimes given. Exclusive release PK is being shown in the Cinehub section of UA and is getting the biggest screen alongside LD in these theaters. The Gunman/Cat Funeral have picked up 3 and 4 theaters each respectively.

Undercover Duet survived quite well here with 2-3 showings per day on Thursday. Hitman also managed to get out relatively unscathed with 2-3 showings at UA. Hero retains 2-3 showings on Thursday. Those theaters that are showing Pixels in IMAX will shrink its showing count to just 1 on Thursday. Normally when that occurs, they will transfer some showings of the same film into their regular theaters but this week, none of them have done that. Remaining regular theaters are being kinder and is leaving it with 2 showings average per day. Inside Out remains on 2-3 showings at most locations. Mission Impossible 5 is the most affected by the new openers and is gone from 3 theaters but was added in 1 theater on Thursday. Wild City scrapes by with 1 or 2 showings on Thursday.

MCL

 

STAR Cinema
New	Holdovers	Leaving
No Escape - 11 showings	Hero 2015 - 3 showings (=)	Assassination
Love Detective - 5 showings	Undercover Duet - 2 showings (▼ 3)	To the Fore
A Tale of Three Cities - 3 showings	Knock Knock Who's There? - 1 showing (▼ 5)	Doraemon: Nobita and the Space Heroes
Cat Funeral - 2 showings	Pixels - 3 showings (▼ 5)	Hollywood Adventures
Assassination Classroom - 5 showings	Hitman: Agent 47 - 1 showing (▼ 2)
	Mission Impossible: Rogue Nation - 1 showing (▼ 4)
	Inside Out (Can.) - 3 showings (=)

MCL is like the Broadway/AMC of normal times. Usually it's MCL who is the liberal one and gives showings to every film when one of their new film arrives but not this week. They have gone gung ho with No Escape and have pushed it onto 2 screens (biggest + one other...usually 2nd biggest) A Tale of Three Cities gets half day showings while Love Detective takes off with 4. Other openers such as Assassination Classroom gets 5 showings while Cat Funeral/Gunman/Kidnapping Freddy Heineken open in just 1 theater (not including The GRAND).

Holdovers: Mission Impossible 5 is saved with 1 showtime here. Inside Out remains with 3-4 showtimes. Pixels gets flattened to about 3 showings. Hitman is axed to just 1-2 showings. Hero gets 3 showtimes. Undercover Duet gets a pair of showtimes.

GH

Openers: You know the openers are weak when one theater sticks with the holdovers and doesn't pick up any new films or another theater picks up fluff like Gunman/How to Make Love like an Englishman and not any of the top 3. Hilarious stuff. Of those that are adding the top 3 openers into their schedules, No Escape turned out to the best with 5 showings on 3 theaters. Love Detective is also getting added by 3 with 4 showings. A Tale of Three Cities gets only 1.

Inside Out corners the market at this theater chain with the biggest screen or most showtimes. Pixels down to about 3 or 4 showtimes. Mission Impossible 5 moves down to 3 theaters on 2 showtimes. Hitman came out of here alive with 3 showings apiece. Undercover Duet gets shaken down to 2 showtimes.

Pre-sales

Pre-sales of the expected top 5 (taken at 10 PM)

 

The ONE	A Tale of Three Cities	Love Detective	No Escape	Pixels	Inside Out
Showings	7	2	6	4	6
Total admissions	159	24	36	64	78
Admissions per showing	22.71	12	6	16	13
Cine Times	A Tale of Three Cities	Love Detective	No Escape	Pixels	Inside Out
Showings	3	5	3	1	1
Total admissions	34	46	62	20	4
Admissions per showing	11.33	9.20	20.67	20	4
STAR Cinema	A Tale of Three Cities	Love Detective	No Escape	Pixels	Inside Out
Showings	3	5	11	3	3
Total admissions	24	49	174	34	55
Admissions per showing	8	9.8	15.82	11.33	18.33
Total admissions (from all 3 theaters)	217	119	272	118	137

A Tale of Three Cities is way out in front at The ONE but it got early pre-selling. Inside Out is doing particular well on Thursday after being way behind Pixels/Hitman in pre-sales the past week. Pixels is also doing solid business. Love Detective is way behind and No Escape is a surprisingly slow starter at The ONE. This type of film does well at that theater.

At UA, No Escape and Love Detective are doing alright. A Tale is doing OK-ish while Pixels pre-sales are good here. Inside Out is doing terribly which is a surprise considering this theater has had very strong pre-sales in the past.

HUGE pre-sales at MCL for No Escape (with no early pre-selling too). Love Detective is doing OK but A Tale is very weak at STAR. Pixels is doing steady while Inside Out is cruising along with good pre-sales.

No Escape will be #1 on Thursday. #2 will be up for grabs between A Tale of Three Cities/Inside Out. #4 is a tossup between Love Detective and Pixels.

This theater report has been brought to you by the three theater chain heads (Br./AMC, UA, MCL) 'Anger' (from Inside Out) who secretly want to push the other 2 films out the door for shoving their films on terrible showtimes or screens.

________________________________________________

UA Windsor Cinema closed last week but it has been taken over by MCL who will reopen the theater at the end of this month. This is huge because MCL oversees the other Causeway Bay theater (which is just across from Windsor Cinema) so this could play like a 2nd theater where JP will host the 2 biggest films and Windsor will showcase the 3 smaller ones.