Hong Kong Hong Kong Box Office

[Bluebomb]

April 25 Predictions (for those who can't access my blog)

Thursday schedules

Note: Evangelion 3.0 was released on Wednesday. The number in brackets are its number of Wednesday showings at that theater.
 

Pacific Place
New	Holdovers	Leaving
Iron Man 3 3D - 21 showings	The Host - 1 showing (▼ 5)	Bullet to the Head
	I Give It A Year - 3 showings (▼ 6)	Jurassic Park 3D
	Oblivion - 3 showings (▼ 6)	Saving General Yang (Put.)
	Finding Mr. Right - 2 showings (▼ 5)	GI Joe: Retaliation
	Olympus Has Fallen - 1 showing (▼ 3)	The Croods (3D Eng.)

Palace APM
New	Holdovers	Leaving
Iron Man 3 3D - 20 showings	Drug War - 2 showings (▼ 6)	The Host
Iron Man 3 - 7 showings	Conspirators - 2 showings (▼ 6)	I Give It A Year
Evangelion 3.0: You Can (Not) Redo - 7 showings (▼ 10)	Oblivion - 1 showing (▼ 7)	Saving General Yang (Can.)
	Finding Mr. Right - 2 showings (▼ 6)	The Croods (Can.)

The One
New	Holdovers	Leaving
Iron Man 3 3D - 23 showings	Drug War - 1 showing (▼ 7)	The Host
Iron Man 3 - 3 showings	Conspirators - 2 showings (▼ 6)	I Give It A Year
	Oblivion - 1 showing (▼ 6)	Will You Still Love Me Tomorrow?
	Touch of the Light - 1 showing (-)	Saving General Yang (Can.)
	Finding Mr. Right - 3 showings (▼ 6)	GI Joe: Retaliation
		The Croods (3D Can.)

Langham Place
New	Holdovers	Leaving
Iron Man 3 3D - 21 showings	Drug War - 6 showings (▼ 7)	I Give It A Year
Iron Man 3 - 3 showings	Oblivion - 2 showings (▼ 6)	Ip Man: The Final Fight
Evangelion 3.0: You Can (Not) Redo - 4 showings (-)	Conspirators - 5 showings (▼ 6)
	Seven Psychopaths - 1 showing (▼ 5)
	Lesson of the Evil - 1 showing (-)
	The Host - 2 showings (▼ 6)
	Saving General Yang (Can.) - 1 showing (▼ 2)
	Finding Mr. Right - 1 showing (-)

How does that compare to The Avengers' opening Thursday schedules?

Festival Walk: 20 showtimes for Avengers (3D), 32 showtimes for Amazing Spider-Man (27 in 3D), 27 showtimes for Iron Man 3 (23 in 3D)
Palace APM: 27 showtimes for Avengers (24 in 3D), 33 showtimes for Amazing Spider-Man (28 in 3D), 27 showtimes for Iron Man 3 (20 in 3D)

Very good number for Iron Man 3. Compared to other blockbusters, these Iron Man 3 showings are above what the The Avengers and The Dark Knight Rises got but below The Amazing Spider-Man's. Evangelion is getting a limited release but strong Wednesday sales lead to the continuation of a full screen at almost all locations. Oblivion and Conspirators are the biggest survivors with Drug War behind them. Finding Mr. Right did ok too keeping most of its screens. Biggest losers are G.I. Joe: Retaliation, The Croods, Ip Man: The Final Fight and Saving General Yang.

Another look at Iron Man 3 opening day sales @ Palace APM

Palace APM
	Iron Man 3 3D					Iron Man 3
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Apr. 25	12:15 AM	92	286	32.17%	Apr. 25	10:45 AM	76	114	66.67%
	11:00 AM	66	167	39.52%		12:25 PM	47	112	41.96%
	12:00 PM	40	286	13.99%		1:10 PM	9	114	7.89%
	1:25 PM	13	167	7.78%		3:35 PM	16	114	14.04%
	1:40 PM	4	98	4.08%		7:45 PM	69	98	70.41%
	2:25 PM	41	286	14.34%		10:10 PM	24	98	24.49%
	2:50 PM	4	112	3.57%		12:50 AM	19	167	11.38%
	3:50 PM	8	167	4.79%
	4:50 PM	68	286	23.78%
	5:20 PM	23	112	20.54%
	6:00 PM	7	114	6.14%
	7:15 PM	159	286	55.59%
	7:45 PM	67	112	59.82%
	8:00 PM	95	167	56.89%
	8:25 PM	51	114	44.74%
	9:40 PM	160	286	55.94%
	9:50 PM	20	98	20.41%
	10:10 PM	27	112	24.11%
	10:25 PM	28	167	16.77%
	12:05 AM	58	286	20.28%
Total		1031	3709	27.80%	Total		260	817	31.82%

Just under The Avengers pre-sales. These are pretty good, however, I don't think it will get to 4m. Iron Man 2's walk-ins were pretty bad so I think with these numbers, Iron Man 3 will battle with The Amazing Spider-Man & Harry Potter 7-2's 4-day OW. It could get off to a 40,000 pre-sales start.

__________________________________________________________________________
In other news, Robocop is let out January 30, 2014. It needs to have a strong start in Asia otherwise it is finished. Speaking of Robocop, new article that it's linked in is posted.

[Bluebomb]

It's so fun to see this when it happens.
For those who don't know, The ONE has 6 screens and Iron Man 3 is occupying all of them Friday night.

One last look at Iron Man 3 opening day sales @ Palace APM

Palace APM
	Iron Man 3 3D					Iron Man 3
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Apr. 25	12:15 AM	97	286	33.92%	Apr. 25	10:45 AM	92	114	80.70%
	11:00 AM	79	167	47.31%		12:25 PM	67	112	59.82%
	12:00 PM	43	286	15.03%		1:10 PM	9	114	7.89%
	1:25 PM	13	167	7.78%		3:35 PM	20	114	17.54%
	1:40 PM	4	98	4.08%		7:45 PM	71	98	72.45%
	2:25 PM	45	286	15.73%		10:10 PM	31	98	31.63%
	2:50 PM	5	112	4.46%		12:50 AM	19	167	11.38%
	3:50 PM	9	167	5.39%
	4:50 PM	72	286	25.17%
	5:20 PM	23	112	20.54%
	6:00 PM	15	114	13.16%
	7:15 PM	165	286	57.69%
	7:45 PM	67	112	59.82%
	8:00 PM	100	167	59.88%
	8:25 PM	61	114	53.51%
	9:40 PM	164	286	57.34%
	9:50 PM	26	98	26.53%
	10:10 PM	31	112	27.68%
	10:25 PM	28	167	16.77%
	12:05 AM	64	286	22.38%
Total		1111	3709	29.95%	Total		309	817	37.82%

It moved a bit more from yesterday.

I'm upping Iron Man 3 Thursday pre-sales to 47,000 to account for Wednesday midnights (it'll be included in Thursday's gross) which would be higher than what The Avengers started off with on opening day (without midnights). Something to note, though Transformers 3's midnights started 1 hour earlier, Iron Man 3 has looked a bit better. I'd say $70,000 for Iron Man 3 midnights alone.

 

[Bluebomb]

Feast your eyes on this...
 

	Thursday adm.	(so far)		April 25
Rank	Title	LW	TW	% chg
1	Iron Man 3	--	46,074	--
2	Evangelion 3.0: You Can (Not) Redo	--	1,586	--
3	Drug War	1,862	439	-76.4%
4	Conspirators	1,314	359	-72.7%
5	Oblivion	2,132	311	-85.4%
6	Finding Mr. Right	656	272	-58.5%
7	We Were There: First Love	--	168	--
8	Tokyo Family	323	154	-52.3%
9	Searching for Sugar Man	--	138	--
10	The Host	905	122	-86.5%

Great beginning but how does that compare to recent hits?

How does these OD pre-sales compare to past blockbusters?

Movie	OD admissions	% diff
Iron Man 3	46,074
Iron Man 2	31,977	+44.1%
The Dark Knight Rises	38,750	+18.9%
The Amazing Spider-Man	32,580	+41.4%
The Avengers	47,317	-2.6%
Transformers 3	44,161	+4.3%
Harry Potter 7-2	62,089	-25.8%
Toy Story 3	32,294	+42.7%
Pirates 4	21,559	+113.7%
Shrek 3	49,634	-7.2%

Some comparisons using Iron Man 3 opening day pre-sales

+44% from Iron Man 2's opening day pre-sales.
+125.1% from Thor's opening day
+43.5% from X-Men: First Class' opening day
+206.5% from Green Lantern's opening day
+77.6% from Captain America's opening day

Strong opening for Iron Man 3. That Thursday pre-sales number does include midnights. 44% bigger than IM2 which did not have midnights but it was released on a Friday. 3m OW is locked.

 

Edited April 24, 2013 by Bluebomb

[Sam]

Thanks for the report Bluebomb. So with that opening number, how high do you think it can go? 7M-8M possible?

[Bluebomb]

Anywhere from 9-11m. 8m is locked. Legs will be the determining factor if Iron Man 3 crosses 10m or not.

[Sam]

Ah thanks. My question just proved that I have no idea about HK box office :lol:But 8M locked. Woohoo I hope that WOM is good over there to ensure legs.Has you watched the movie, Bluebomb?

[cjk]

Yeah,it seems to be  as good as TA , over 30m HKD ( 4m $) with 4 days of opening.

[Noctis]

How much did Avengers and DH2 finish with?

[Fullbuster]

Feast your eyes on this...

 

  Thursday adm. (so far)   April 25 Rank Title LW TW % chg 1 Iron Man 3 -- 46,074 -- 2 Evangelion 3.0: You Can (Not) Redo -- 1,586 -- 3 Drug War 1,862 439 -76.4% 4 Conspirators 1,314 359 -72.7% 5 Oblivion 2,132 311 -85.4% 6 Finding Mr. Right 656 272 -58.5% 7 We Were There: First Love -- 168 -- 8 Tokyo Family 323 154 -52.3% 9 Searching for Sugar Man -- 138 -- 10 The Host 905 122 -86.5%

Great beginning but how does that compare to recent hits?

How does these OD pre-sales compare to past blockbusters?

Movie OD admissions % diff Iron Man 3 46,074   Iron Man 2 31,977 +44.1% The Dark Knight Rises 38,750 +18.9% The Amazing Spider-Man 32,580 +41.4% The Avengers 47,317 -2.6% Transformers 3 44,161 +4.3% Harry Potter 7-2 62,089 -25.8% Toy Story 3 32,294 +42.7% Pirates 4 21,559 +113.7% Shrek 3 49,634 -7.2%

Some comparisons using Iron Man 3 opening day pre-sales

+44% from Iron Man 2's opening day pre-sales.

+125.1% from Thor's opening day

+43.5% from X-Men: First Class' opening day

+206.5% from Green Lantern's opening day

+77.6% from Captain America's opening day

Strong opening for Iron Man 3. That Thursday pre-sales number does include midnights. 44% bigger than IM2 which did not have midnights but it was released on a Friday. 3m OW is locked.

 

Wow it's an impressive start I'ù gmad to see that

By the way Bluebomb, what was the gross of Hong Kong these last years? Is that a fast-growth market?

[Heretic]

DH2 was SUCH a beast. 

[Fullbuster]

DH2 was SUCH a beast. 

 

Noctis, get out of this body

[druv10]

How much did Avengers and DH2 finish with?

 

 

$12.5M for TA and $9.9M for DH2.

[Sam]

$12.5M for TA and $9.9M for DH2.

9.9M? Wow, it just barely missed 10M 

Edited April 24, 2013 by Sam

[Heretic]

DH2's OD shat on everything. That's beautiful.

[Bluebomb]

9.9M? Wow, it just barely missed 10M 

Yes, I remember theaters pushing it hard to make 10m. Too bad it collapsed so fast.

 

DH2's OD shat on everything. That's beautiful.

Hell yes. 85,000+ admissions on a non-holiday opening day? That is ******* insane.

 

$12.5M for TA and $9.9M for DH2.

Thanks.

 

Wow it's an impressive start I'ù gmad to see that

By the way Bluebomb, what was the gross of Hong Kong these last years? Is that a fast-growth market?

2008 grossed 97.1m only on weekends. 2009 made 113.8m off of its weekends. 2010 moved 121.3m just from its weekends.

 

2011 made 180m total ($1,392,170,518 HK). 2012 jumped 12% from 2011 to over 200m (200.7m - $1,555,691,013 HK).

[Fullbuster]

Yes, I remember theaters pushing it hard to make 10m. Too bad it collapsed so fast.

 

Hell yes. 85,000+ admissions on a non-holiday opening day? That is ******* insane.

 

Thanks.

 

2008 grossed 97.1m only on weekends. 2009 made 113.8m off of its weekends. 2010 moved 121.3m just from its weekends.

 

2011 made 180m total ($1,392,170,518 HK). 2012 jumped 12% from 2011 to over 200m (200.7m - $1,555,691,013 HK).

 

Thanks It's really an impressive growth

[Olive]

Did mainland visitors help boost HK BO?

[Bluebomb]

Yes. But I attribute the uptick due to much a stronger local lineup. A Simple Life, Love in the Buff, Vulgaria, Cold War all grossed more than 3.5m last year. Local box office is coming back in a big way and doesn't need Stephen Chow's help anymore.

[Bluebomb]

2 PM Update: Iron Man 3 closing in on 60,000 admissions. It will defeat The Avengers' opening day admissions (- midnights).

Alright, taking a breather from this weekend to focus on the May 1 holiday.

Early pre-sales for Iron Man 3 on May 1 (Wednesday)

Festival Walk
	Iron Man 3 3D
Day	Time	Seats sold	Seats available	% filled
Apr. 27	9:10 AM	99	354	27.97%
	11:40 AM	143	354	40.40%
	2:10 PM	49	354	13.84%
	4:40 PM	64	354	18.08%
	7:10 PM	31	354	8.76%
	9:40 PM	28	354	7.91%
Total		414	2124	19.49%

Palace APM
	Iron Man 3 3D
Day	Time	Seats sold	Seats available	% filled
Apr. 27	9:10 AM	18	286	6.29%
	11:40 AM	87	286	30.42%
	2:10 PM	16	286	5.59%
	4:40 PM	16	286	5.59%
	7:10 PM	14	286	4.90%
	9:40 PM	14	286	4.90%
	12:10 AM	14	286	4.90%
Total		179	2002	8.94%

The One
	Iron Man 3 3D
Day	Time	Seats sold	Seats available	% filled
Apr. 27	9:10 AM	41	163	25.15%
	11:40 AM	93	163	57.06%
	2:10 PM	71	163	43.56%
	4:40 PM	88	163	53.99%
	7:10 PM	59	163	36.20%
	9:40 PM	8	163	4.91%
	12:05 AM	4	163	2.45%
Total		364	1141	31.90%

Outstanding sales at The ONE. Pretty good at Festival Walk. Palace APM not bad either. Huge. I expect over 100,000 adm on Saturday, Sunday and Wednesday.

 

[Bluebomb]

Q for Rth: do you have any midnight numbers for Iron Man 3?