Gopher

I think y'all are missing the forrest for the trees. Yes, Suicide Squad cost probably more money to make than the concept probably warranted. No, it'll probably make back its money whether it's by the time it's in dollar theaters or on Blu-Ray or on TV. But it won't do what it needed to do for WB after BvS blew a tire - convince audiences this universe is worth investing in. This is what the THR article was referring to when Kevin was pissed at how these movies are damaging the DC brand. Suicide's IM is as bad as BvS', and its legs won't be much better. Put it another way - a Suicide Squad 2 on its own would plummet from this film's OW.

To be honest the most engaging stuff in this movie is the studio-mandated character intros in the first act. They're empty, they're chopped to bits, they're covered in generic classic rock, but they're fun. They've got a tone. I'll take it over anything involving Enchantress which felt much more like a director's vision kind of thing.

Critics are sort of a be all end all voice for the last third of the year. Nobody will be talking about your movie (ie talking abouf its awards potential) unless critics love it. Your big prestige movie will tank unless early word is unanimously positive. Your small prestige movie may not find a distributor unless it kills with critics at a festival. Summer movies usually aren't made with longevity as a bottom line - market the hell out of it and get them in opening weekend. So critics tend to be a green or yellow light. Ghostbusters would've opened to a lot less than 46 million if word going into the weekend wasn't positive. They don't always align with the film's longevity but that's a more nuanced discussion - Trek suffered from two major tentpoles in a row, Ghostbusters three, and the films didn't generate the buzz they needed to surpass them.

Movies this summer that opened well and audiences bothered to care about after opening weekend: Dory, Pets, Central Intelligence. Das it

Re: Civil War legs... I mentioned this in May, but no matter where you come down on Civil War it's not a rewatchable movie or a first-viewer-friendly movie. This was ignored by us (and by me) when we assumed because it was good it would stick around longer than AOU. Civil War is the fourth or fifth season of a long-running TV show, the first season to (as the Russos mentioned) give up on trying to catch up audiences who are curious but haven't seen the 10 movies of homework. When you give up on trying to bring in new audiences your ceiling drops. Clearly Disney and Feige don't care about bringing in newcomers - they have 2 other movies per year that are completely new stories, and the resident Marvel audience is as consistent as anything this side of Twilight or Potter. They'll retain for movies to come. Still, better legs than any of the DC movies, all of which were built to BRING IN new audiences...

Welcome to the DC Cinematic Universe, making 2x multipliers from opening weekend literally a commonality

*reads Saturday number* ahahahahahahaahahahahahaha

Somebody told me they were remaking Ben Hur? They even said it was coming out this month. I had a good long laugh about that one!

Good news: I've heard and read Sausage Party, Pete's Dragon, War Dogs and Kubo are all really good. Considering the best studio movie of the summer is still Popstar, at least we can round out the summer ok...

The climax of this film is Kevin Spacey's son attempting to commit what we believe is suicide because he could not show his love for his father while he was still alive. When Kevin Spacey becomes a human again, he awakes with a start and screams, "MEOW THAT HURT!"

DC's first three movies are all gonna land in the same 290-330 range. With budget control none of those would have to be disappointments... I started a Charles Foster Kane standing ovation for Nine Lives tonight. The rest of the theater joined. It was nuts, but not as nuts as the movie.

Nine Lives >>>> Suicide Squad Don't think I'm joking

Won't repeat what's already been said because I agree with it. You get the sense half of these actors deserve better. Even Ben Affleck, who has a minute of screentime and still looks like he's reading his lines from an offcamera card. Yet I'm disgusted by the sexism in this movie. It's not like BvS where they failed to give its women something interesting to do but they clearly tried. This film is filled with characters whose only real badness seems to be treating women poorly. And poor Margot Robbie... how the script and the leery camera treats her character...

Pretty sure this is still better than like any movie that's been made since it

1. I saw this! 2. I saw the theatrical cut, the one approved by the director and the studio and is not three hours long 3. I tried out this 'edit your own movie' experience where I fast forwarded through scenes that were unfollowable or just kept going forever If Man of Steel is a singular, disastrous vision, BvS makes even more bad decisions but it so all over the place they all just kind of land with a laugh.

Couldn't be more excited for another film this year. I'm thrilled to hear that it lives up to its promise.

LO's -47% dip is the only notable number of the crop. Legs could be solid. It plays very well with an audience.

Anybody else really turned off by the way the action was shot? A major weight on the movie for me, in spite of easily the reboot series' best script.

I'm always amazed at how the people who report these things and the people who know how box office trends work are completely different. Whatever Ice Age makes on Friday it will make less on Saturday. This is the heart of summer. A 30-second search on Box Office Mojo could teach you this. (but if they're projecting 22m with a Saturday bump the Friday number must be very low...)

BOT gets to collectively claim a stake in a fully funded Kickstarter. Thank you guys so so much.

Three more days. 9% to go. Please consider contributing! You'd be a major part in bringing this film to life.

Third act problems and choppy editing don't really stop one of the more fun movies Summer 2016 bothered to produce. You'd never guess it made more sense for a Ghostbusters movie to be women instead of men, but you hear Cecily Strong describe these four as "sad, lonely women" and the whole backbone of this movie comes to the forefront. It's a film about being an outsider in high or low society because of what people think you are. The movie's subtly doing a lot with gender relations (or blatantly in the case of its MRA Reddit user of a villain) which alongside terrific ensemble building makes this 100% a Paul Feig movie and that's all I could've asked for. You can tell Feig and Dippold miss that R rating a bit, though...

Tracking Pets against IO is gonna be interesting. I don't expect it to surpass any more of IO's dailies but it could stay in the picture long enough to keep its 18m lead. Jury's out on GB. The +18% Saturday bump and the fact that it skewed female and under-25 leads me to believe weekdays and WOM will be good. Males/over 25 are going to fuel Trek and Bourne so this is probably the best demo Sony could've hit. If it plays like Ant-Man from here it'll make 140m which is fine, I hope it can do better. I have a feeling its day-to-day performance will be HIGHLY micromanaged. Dory's kind of winding down quicker than I thought after its stunning first few weeks. Ice Age is going to take a lot of its screens so it should take another -45% hit next weekend. It shouldn't have a problem overtaking Star Wars for #7 on the unadjusted chart, though. It'll enter the top 10 on Tuesday. Tarzan's been a rock-solid mid-tier performer. Should hit 130m which is a nice multiplier. The Purge has been too and legs have been better for each installment of the franchise, which is great. I think studios are gonna look more at legs this summer than any summer. The Central Intelligences, Shallows', and animated films will continue to get the most prominent summer weekends.

Card issue has been fixed!

10 percent left.