What should have he done? Cancel 48fps and say "sorry, it was a mistake"? Be real.Someone believing in something is not ego. And they have already invested in it, they might as well show it. It's only in rather few theaters anyway.
As someone who doesn't know the books, Jack Reacher sounds kind of dumb. Doesn't roll off the tongue as well as James Bond. ;)Jack Reacher... John Carter.