Ent

I think the Nolan affect overblown its OW as it had a rush factor from the nerd and Nolan afficionados during the first week when competition was nil. After that it tends to behave according its own worth with the GA.

BoxOffice ‏@BoxOffice 1m NOW YOU SEE ME: $7.88M Weekend Actual / $94.46M Domestic Total / 2,823 Locations / $2,790 Location Avg. #NowYouSeeMe

BoxOffice ‏@BoxOffice 1m MAN OF STEEL: $41.29M Weekend Actual / $210.08M Domestic Total / 4,207 Locations / $9,814 Location Avg. #ManOfSteel

BoxOffice ‏@BoxOffice 1m WORLD WAR Z: $66.41M Weekend Actual / $66.41M Domestic Total / 3,607 Locations / $18,412 Location Avg. #WorldWarZ

OS gross : $804,600,000

However, it is still a worldwide financial success despite being lame. Hope they won't make a fourth one.

lol, IM3 is the only top 10 movies that didn't lose its spot and stayed flat at the same place as last week despite losing 44% of its theater count, despite two newcomers. the Shynx is still in the top 10 in its 8th weekend while Epic, Gatsby, Hangover 3 and AE are all out of it.

Exhibitor Relations ‏@ERCboxoffice 1m Zombies rule, audiences drool. Brad Pitt had the biggest opening of his career with WORLD WAR Z: $66M.

Exhibitor Relations ‏@ERCboxoffice 7m WORLD WAR Z hit hard overseas, biting off $45.8M in 25 territories--30% of the int'l market. KOR $10.3M UK $7.1M OZ $5.5M

Exhibitor Relations ‏@ERCboxoffice 7m WORLD WAR Z hit hard overseas, biting off $45.8M in 25 territories--30% of the int'l market. KOR $10.3M UK $7.1M OZ $5.5M

The problem that MOS will have to face versus The Hobbit is that it had a double threat every weekend for 4,5 consecutive weeks. WWZ and MU now, The Heat and White House Down next week, then DM2 and Lone Rangers, then Pacific Rim and Grown Ups2, ect... It will have to face 2 newcomers and 2 freshly released potential blockbusters at the same time, each weekend with sequels thrown in the mix which by essence are frontloaded and take a bigger share of the weekend grosses. That's when wom and GA reception play a large role. That's why movies like STID were able to resist more when facing big competition such as, Gatsby FF6, EPIC and Hangovers 3 whereas a movie like Hangover 3 plumetted quickly. And in that higly competitive environment, if you are not competitively strong enough, if people just jump to the new movie as soon as it is released instead of rewatching yours, it's because wom is average at best. You only rewatch a movie facing competition if you have the feeling that this movie is better than what the competition propose as another option... The worst case secnarios MOS and all the new releases will have to face is that highly competitive test. The most volatile movie, the least competitive one will lose quicker its theater counts to make room for the weekly double threat and lose opportunities to generate more bucks. I beleive overall legs will be cut short for many movies in the next two weeks.

No Kick Ass 2 ?

I am still looking forward for The Wolverine If critics are decent and show a noticeable improvement from the first movie, i will watch it. I am also waiting for Pacific Rim critical reception and general audience feedback. If it's decent enough, it can become a good summer popcorn movie generating decent figures.

And it didn't had a 63% drop on weekend 2...it had a 58.4 % drop from its ow (including previews)...not that it's that important.

BoxOffice ‏@BoxOffice 6m FAST & FURIOUS 6: $2.07M Tuesday / $207.03M Domestic Total / 3,771 Locations / $550 Location Avg. #Fast6 BoxOffice ‏@BoxOffice 7m THE PURGE: $2.69M Tuesday / $40.06M Domestic Total / 2,536 Locations / $1,060 Location Avg. #ThePurge

BoxOffice ‏@BoxOffice 4m NOW YOU SEE ME: $2.43M Tuesday / $65.77M Domestic Total / 3,020 Locations / $806 Location Avg. #NowYouSeeMe

I think World War Z can aslo be a wild card, especially abroad.

STID will be the one that will start losing more as it is entering its 5th week and is the one with the highest number of 3D screens, then Gatsby. FF6 will start losing too entering its 4th week .

Any actuals ?

BoxOffice ‏@BoxOffice 1m FAST & FURIOUS 6: $381.7M Overseas Total / $584.6M Global Total. #Fast6

BoxOffice ‏@BoxOffice 1m THE HANGOVER PART III: $7.38M Weekend (est) / $102.37M Domestic Total / 3,242 Locations / $2,276 Location Avg.

Exhibitor Relations ‏@ERCboxoffice 3m FAST & FURIOUS 6 is just the 3rd film of 2013 to race past $200+M, joining IM3 and OZ.

Exhibitor Relations ‏@ERCboxoffice 2m Friday's top flicks: #1 THE PURGE - $16.8M #2 THE INTERNSHIP $6.5M #3 F&F6 $6.1M #4 NYSM $6M #5 EPIC $3.5M

May they rest in peace. Bless their family and the people of China !