DAJK
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Everything posted by DAJK
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And Barbie to a 300M OW -
I still think this is a "win" for this movie given how non-existent the buzz was and how stiff the competition was. 5 years ago this would be seen as a major flop, but it still managed to out-open "action dramas" like Thank You For Your Service and Only the Brave (which I still contend is one of the most underrated movies of the last 10 years).
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Some of the discourse I've seen surrounding the "Barbie vs Oppenheimer" showdown has gotten ugly on Tiktok. Started out fun at first, now it's reminding me of that Venom vs Star Is Born stuff you'd see in niche circles back in 2018 where fans were throwing insults at other fans. Like jeez, do people not realize that this is about to be the best double feature of all time?
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Very good Sunday hold for Evil Dead given its genre/audience.
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Is it just me or is a 6.3M opening for The Covenant kind of a win? The movie had pretty much zero marketing, no buzz, and yet it still managed to open to double what Operation Fortune did. Obviously there are bigger stories this weekend, but it's nice to recognize smaller success stories, like something overperforming expectations, when it does happen.
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Titanic
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Hahahaha uh oh FWIW, I look at a much smaller and more localized sample than you (6 theaters, all in southwest BC) but the trends from what I'm seeing are that Evil Dead is pretty much flat from true Friday, maybe a slight increase. Beau is Afraid is falling pretty hard; I think there was definitely a fan rush for this movie (or maybe the WOM is killing it). Not awful numbers, but I wouldn't be so confident in 3M weekend. Mario strong but not 30M strong. Could see 25-26
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The timing of when an embargo lifts is 100% a marketing strategy. Too late and people get weary. Too early and buzz dies down before your film releases. The marketing team at Marvel is one of the best in the world (they wouldn't still be at Marvel if they weren't lol) I'm confident they know what they're doing with the embargo they've set.
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I was always on board with it would have had a 25/80 run, with about 100M OS. That’s my headcanon at least.
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Is it truly a reboot? Or do I need to re-watch the others before tomorrow night?
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I don’t disagree with this. Minions and Puss walked so Mario could run.
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Fun fact I noticed. Mario had a pretty similar 3-day opening as the next biggest Easter release, Furious 7. And already after just the SECOND WEEKEND, it’s already surpassed that film’s domestic total. Just nuts.
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Looks better than 9 at least. Hopefully it can recapture the balance that 7-8 had where it was over the top and downright stupid, but the cast were having a blast that it's hard not to be infectious. 9 was just ridiculous imo.
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I definitely feel like this franchise peaked... 10 years ago? That being said, this doesn't look half-bad. All the time Patrick Wilson has spent with James Wan has definitely allowed him to pick up on Wan's style. The trailer looks really well-shot, with some pretty good set-ups for scares, and good tension. Let's hope he pulls through with the film itself. But yea, even with the main cast returning, I don't see this opening above 20M.
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Great number. The fact that this also posted a higher 2nd weekend than Maverick is nuts. 600M is happening imo.
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Of course it could be critically well-received. Get the director of PIB2 or Dean DeBlois on board, lean a little into the action, and there you go. It’s been 12 days.
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Mario just made 1.2B+ while D&D is going to struggle to reach 200M. A Puss in Boots 2/HTTYD style animated Zelda movie from someone like Dreamworks is likely the best way to go for this.
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Part of Mario's insane drop this weekend is that it is from a true FSS opening. Had it opened on a Friday, with roughly 20M of Thursday previews rolled in, the drop would be closer to 50%. Which is still good, but not TGM levels.
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Honestly a real shame how D&D is performing. Mario really has shown that video game (or I guess just “game”) properties can really connect when done right. And having seen the movie, this was definitely “done right.” Great movie, lots of fun, perfect tone for what it was going for. It’ll likely end with sub-200M worldwide. Would have loved to see a sequel but alas, Paramount will have to try something new to get another franchise.
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Crumbling.
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Wow, Pope's Exorcist definitely going to come in ahead of my prediction. Honestly wondering if it'll beat Renfield this weekend, given that I expect the latter to be much more frontloaded than a standard horror.
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The Box Office Buzz and Tracking Thread (December 2021 - July 2023)
DAJK replied to Cap's topic in Numbers and Data
Damn, was really hoping for a Renfield breakout. Universal’s had a nice streak of crazy, wacky concepts this year. -
The Marvels | November 10, 2023 | Abandon All Hope Ye Who Enter
DAJK replied to Eric Quinn's topic in Box Office Discussion
Looks fun, but if something like Guardians isn’t able to catch on I don’t see how this does. Better than I was expecting for sure, I just hope the movie itself ends up being enjoyable. -
But then you wouldn't have had the best scene in the entire movie lol (anyone who's seen it knows what I'm talking about).
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2023 movies ranked so far: 1. Air 2. Creed 3 3. Missing
