DAJK

I'm fully on board with this.

Maverick baby!

I think to claim that CM wasn't boosted significantly by IW/Endgame buzz would be silly. But I also think that to claim that it wouldn't have already been *big* on it's own is also silly.

$118,015,117

Not entirely sure 500 is feasible for Puss. It's got about 35M DOM left in the tank (add that to the current WW total, that gets you to just over 400). Not sure it has 100M left overseas. But I do think 450WW is a given, which is still a huge success.

Looking at BOM, it looks like Brady came in first on Friday? Or did they do what they did with Missing and add the EA shows twice? Kinda hoping both openers make it over 15M. Would be a nice, healthy box office milestone for early Feb.

Brady's seeing some really great increases today pretty much everywhere I'm looking.

Marvel really struck gold with this Elton John edit. Definitely one of the better and more effective "popular songs slowed down and made more dramatic" that we've seen in a lot of movie trailers recently.

Can definitely see why audiences would hate this. But I certainly didn't. It paints with some really broad strokes at times, and not all of them work (and some of the characters could use some work to feel more like people and less like chess pieces in a game) but this is definitely the most interesting thing Shyamalan has done in a long time.

Wouldn’t go that far, I actually loved Smile

Not surprised at Knock’s cinemascore. Saw it tonight, audiences kinda hated it, but I thought it was pretty good. Way way way better than Old and Glass.

I stand by that Jane Fonda, even at 85 years old, is one of the most beautiful women on the planet.

This weekend sucks already lol. Wake me up when Cameron’s back with Titanic.

Alright, so this is doing Old numbers. Gotcha.

Only reason I'm interested in this is Ritchie. Disappointed we never got to see Operation Fortune tbh.

Only tonight.

80 for Brady had a very, VERY strong night locally/regionally. Which is likely helped by this being old white people central. But could also be hindered by the fact that this is Canada, and Tom Brady is certainly NOT a household name here the way he is in the States (and the NFL, while big, not having quite the same cultural impact as in the US). Every comp I have would suggest 1.5M previews (give or take), and the fact that this is consistent across multiple theatres in multiple cities is quite encouraging. But as I said, I do expect this to overindex here. Knock at the Cabin on the other hand actually had a pretty dismal start if I'm being honest. Comps would range from 1-1.9M previews. But I'm pretty confident that this is staying under 2M previews, or just barely crawls to it. Horror often underindexes in Canada too, so take that for what it's worth.

Dream a little bigger. 1500

Rip magic Mike going for a 5-7M opening lol.

I know that British Columbia is old-white-people-centre-of-Canada but everywhere I’m looking regionally, Brady is outselling Cabin tonight by a healthy amount.

I'm not sure the argument that "these would have also done well 10 years ago" really helps the argument. Because what we know now is that these movies ARE still doing well today. And we have no way of quantifying whether they would have done MUCH better 10 years ago, or if they would have done the same. Using the "well they always would have done well 10 years ago" argument for the exceptions doesn't really work.

I'm not sure, I disagree with this... I think, although I'm not sure where exactly where I fall on this scale. I think the "it's not a toy commercial" is dangerously close to becoming as much of a crutch to explain why a movie bombed as "marketing". Sure, it's beyond difficult for movies nowadays to reach blockbuster-level grosses (say, 150M+ domestic, 400M+ WW) without being "toy commercials/movie universe setups". But that's not what even those who were optimistic about a movie like Babylon would have expected. Take a look at Smile. 100M+ horror hit, 215M WW. And it wasn't sold as a toy commercial or a movie universe. What happened was that it had an easily-marketable hook, and audiences liked it. Even Violent Night was in the same book. M3GAN. And I'm sure many others if you go back over the years. Wolf of Wall Street could be seen as similar to Babylon (crazy, over the top, star-studded, etc.), but the difference there is that the marketing had a clear "hook" for audiences. Plus, I think overall, people liked that movie more than Babylon (granted , I haven't seen Babylon, this is just based off of anecdotal evidence). So it's no wonder that movie grossed 10x what Babylon did.

Huh

lol I made a tik tok last week predicting this would get a 75% so I’m happy with this so far. I also said 69% for MM3, 81% for Quantumania, and 42% for Cocaine Bear.

Anecdotal, but hype for this seems to be spiking on Tiktok at just the right moment. Normally I would say "sure, but social media hype doesn't equal real-world hype" but we all saw what happened with Minions.