I think we can expect pretty good legs with this reception, but Royale and Skyfall did benefit from Thanksgiving and winter break for their late legs. NTTD is in the awkward position of having no Important holidays and not really any summer effect to speak of. Hitting 3x would be very impressive, not impossible.
Bit frontloaded, sure, but doing 8-8.5x IM doesn’t seem too bad to me. It’s the last Craig film (for real this time) so some level of Thursday rush makes sense to me.
Actually pretty weak for Good Friday. Last 3 big Good Friday openers did just 2.5-2.6x True F for true FSS. Even curse of la llorona was in that range.
So, going for a weekend in the range of 80M. 200 should happen but maybe not that much more with BW being in the same genre in the 4th weekend.
It’s not like movies do better because of being in May, the May movies have been huge because it’s where they dated the movies that would be big anyway. Shang-Chi will do worse in its new date because of no CNY. Still expecting a push to Feb 4 2022
However, I think most of these dates will change. If I had to bet:
May 2021 BW
July 2021 Eternals
Nov 2021 DS2
Feb 2022 Shang-Chi
May 2022 Thor
July 2022 Spider3
BP and CM to 2023
More optimistic maybe BW Feb 2021 and Eternals May 2021
We’re still very early in the pandemic. National trauma hasn’t set in yet.
I think looking to other countries is the best way to go, and China is very strongly signaling that things will only come back gradually.
If closures last 5 months plus, which is not guaranteed but definitely on the table, I think it could accelerate the pre-existing trend of switching to home/digital media consumption. Even with 2019 as a banner year for blockbusters, admissions continued their downward trend from the turn of the century.
If corona virus disrupts production as much as I think:
BW Nov
Eternals May 2021
Shang Chi Feb 2022
possibly 2 other movies in latter 2021, some combo of Spider3, Thor4, DS2
Bingo. The thing we’ll start to see done to movies is like AQP2 and Mulan — announce they’re gone from he old date, but don’t announce a new date at all until having more info.