I like this because marketing is supposed to sell a movie, not make people gush about extravagant idea while forgetting that movie is why marketing is in place to begin with. case in point is GWTDT`s "bold" campaign with topless maramania which turned off many people or simply failed to raise interest in the movie. It was praised as novelty advertising but turned out to be completely ineffective when it comes to selling the movie. I`d also like to hear opinion on whether titles really turn off some demographics or it`s a myth. case in point is removing Mars from John Carter (aka Princess of Mars) because some survey`s showed that women were less likely to see movie with Mars in the title. Like, LOL?I`d also like to read about Big Movies Small Career, Small Movies Big Career - why big movies don`t necessarily launch stars and why small movies are likelier to do so.The invasion of octogens. Movies with older stars are doing terrific business these days - Skyfall is beating the shit out of Bond movies although it`s only prominent female is 70 years old lady. Neeson is an action star. Expedanbles, RED are also hits starring actors over 50. Lincoln is a boxoffice beast. This is all happening while YA is all rage and movies are made mostly for teens. I find the paradox interesting. Care to elaborate in a column? This could tie in with Return of Sly that Unagi suggested.Also something about the change in star system. Classic one is dead. There are still relicts of the past who hold onto star = brand (Cruise) but now brand (Marvel, Potter,etc) is the star while biggest names in the business rely more on quality team behind (director, script) and in front of the camera(co-stars) than on their own names alone. Examples, Pitt, Leo, etcTied with the above - how directors stole the classic star status from actors. Nowdays, movie-goers passion is strongest for directors, not actors. Nolanites vs Cameroines, nuff said. And that`s just one example.So, yeah, write away!