They are promoting it in EVERY way you can think of. They even made a few clips about movie goers, theater employee and filmmakers talking about their memeory about Titanic hitting China in 1998.You basically see Titanic everywhere. Websites, TV, newpapaer, everywhere. CCTV, the government-owned and the biggest TV network in China, even did a couple programs and TV shows about the film. I have no doubt that this is the biggest promotion for a foreign film in China, ever.