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Jandrew

Sunday/Wknd #'s, MU 23-24/82, WWZ 17-18/66, MoS 11.7-12.3/41.2, TITE 13, NYSM 7.8 BOM, RTH

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For the people that still want to claim that MOS had an OW of 128 instead of 116, then the second weekend drop is going to be somewhere in the 67-68% range.

 

Pretty obvious now why WB counted it separately from the OW, and pretty obvious that it was not part of the "normal" box office take.

Last Sunday was heavily inflated by Father's day which may balance out the Walmart number a little. Still a bad drop but not quite that bad if last Sunday was normal.

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We already know that Man of Steel had $170m worth of promotional tie ins. Those articles were posted several times in the MOS thread the few days before it was released.Which was last Friday. Please, do keep up, ladies.

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We already know that Man of Steel had $170m worth of promotional tie ins. Those articles were posted several times in the MOS thread the few days before it was released.Which was last Friday.Please, do keep up, ladies.

 

What's your problem?

LOL No need to get testy about it.

Edited by ECSTASY
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It tops the product placement and promotional partnerships for a film but has nothing to do with the production budget.

All of that is not cash in the bank as those articles make it seem. They have spent a great deal on marketing some of that 170m such as product placement in the movie could be cash in the bank. A lot of it is partnerships like Jandrew said earlier Superman on Gillette razors etc. That's free marketing for WB but it has a value and that's counted in the 170m even though no cash exchanges hands.

 

http://www.businessweek.com/articles/2013-06-21/warner-bros-dot-is-a-man-of-steel-marketing-machine

 

http://www.businessweek.com/articles/2013-06-21/warner-bros-dot-is-a-man-of-steel-marketing-machine

 

that is not a proof

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BIGGEST OPENING WEEKENDS
NOT AT #1


Note: This chart only shows the top 200 movies, regardless of sorting.

Rank Title (click to view) Studio Opening* Wknd
Rank
Theaters Average Total Gross^ Date**
1 The Day After Tomorrow Fox $68,743,584 2 3,425 $20,071 $186,740,799 5/28/04
2 Sherlock Holmes WB $62,304,277 2 3,626 $17,183 $209,028,679 12/25/09
3 Prometheus Fox $51,050,101 2 3,396 $15,032 $126,477,084 6/08/12
4 Wanted Uni. $50,927,085 2 3,175 $16,040 $134,508,551 6/27/08
5 The Great Gatsby (2013) WB $50,085,185 2 3,535 $14,168 $140,998,103 5/10/13

 

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BIGGEST OPENING WEEKENDS

NOT AT #1

Note: This chart only shows the top 200 movies, regardless of sorting.

Rank Title (click to view) Studio Opening* Wknd

Rank

Theaters Average Total Gross^ Date** 1 The Day After Tomorrow Fox $68,743,584 2 3,425 $20,071 $186,740,799 5/28/04 2 Sherlock Holmes WB $62,304,277 2 3,626 $17,183 $209,028,679 12/25/09 3 Prometheus Fox $51,050,101 2 3,396 $15,032 $126,477,084 6/08/12 4 Wanted Uni. $50,927,085 2 3,175 $16,040 $134,508,551 6/27/08 5 The Great Gatsby (2013) WB $50,085,185 2 3,535 $14,168 $140,998,103 5/10/13

 

 

I thought Sherlock Holmes was #1. Didn't realize Day After Tomorrow was in there. What was #1?

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great numbers for MU and WWZ, it will have the second best second place gross of all time,

 

 

Great call, I didn't even think of that.

 

And I thought Gatsby had a good 2nd place OW!

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