Weekend #s | 50SOG 81m, (RTH Sunday puts it at about 84M) Kings 35.6, AS 16m, JA 9.43m (official) | all #s on p1

[WhiskeyTangoFoxtrot]

But it's drop was considerably softened by Presidents Day and it was still 49% so...

I was wondering how it's doing overseas, now with 50 kicking all the ass.

 

This year has already been a good one for hatetracking movies. First MORTDECAI, then JA, now 50 (though I desperately want Johnson to drive the franchise for the next two movies. I hope they don't Hardwicke her like after the first Twilight movie. I know she's already been announced as the director for the next two.)

[eddyxx]

Fifty Shades had no appeal to teenagers, it was.made for 40+ year old women

I'm gonna call bullshit on this. When I was leaving Kingsman(which was naturally filled with adults albeit a few young boys with their folks), a young looking dude and his gf approached me. He asked me if I had a ID and I told him yeah, for me. And he asked me if I'd buy a ticket for his girlfriend with his money. He was 18 but his girlfriend was under aged(she looked 16/17, not my place to judge) and that the people at the ticket booth wouldn't let her buy a ticket. I told him that was pretty fucked up since a under aged person can be permitted inside as long as they are accompanied by a adult so I told him yeah, ok, I'll do your purchase for you. He gave me the cash and I bought the ticket for him and they didn't even card me. As I was leaving I noticed the theater was filled with teen couples and I wondered how many of them were sneaking into 50 shades of gray!

 

Then I thought how stupid it is that they will let you bring in your kids to a violent movie but they wouldn't let a teen couple inside to see a movie featuring sex when they can probably turn on their smart phone and watch graphic porn. There is nothing wrong with sex. Sex is normal and healthy. Slicing people in half on the other hand.....

 

 

Btw I loved Kingsman so I'm not critiquing the movie but instead the backwards puritanical society we live in.

Edited February 15, 2015 by Eddy Targaryen

[#ED]

Have we gotten official daily estimates for Sat and Sun yet?

[TalismanRing]

I was wondering how it's doing overseas, now with 50 kicking all the ass.

 

This year has already been a good one for hatetracking movies. First MORTDECAI, then JA, now 50 (though I desperately want Johnson to drive the franchise for the next two movies. I hope they don't Hardwicke her like after the first Twilight movie. I know she's already been announced as the director for the next two.)

 

By accounts Johnson doesn't want to come back because EL James is a giant PIA who Universal gave final say to on all creative decisions from script to clothes and Johnson had to fight her all the way through directing the movie.

Edited February 15, 2015 by TalismanRing

[kayumanggi]

With $81M, 50 SHADES OF GREY is the biggest debut ever for a female director. Kudos, Sam Taylor-Johnson.

— Exhibitor Relations (@ERCboxoffice)

February 15, 2015

[kayumanggi]

#BigHero6 joins half-billion club w/ $521.1M. Japan leads intl mkts by far w/ $70.4M. China opens FEB28.

— Gitesh Pandya (@giteshpandya)

February 15, 2015

[GiantCALBears]

Huge? I wouldn't call adding 7million to Friday a huge bump.

Take out the Thursday total from Friday please, thanks. That's $21.2m so a 74.5% increase, if you want to put it your way 23.3% is most certainly a sizable Saturday bump.

[GiantCALBears]

Those of you freaking out about the projected Sunday drop for Grey need to look past valentine's history particularly 2004 and 2010 while the 60% is steep it's not totally out of the realm of possibilities. Add to that the factors we already know - front loaded presales and older audience who is less likely to be effected by a holiday on Monday and it makes perfect sense.

I actually think that Sniper and Kingsmen will be overestimated due to some of the same circumstances.

I think the drop could even be more than 60%, $13-$14m sounds about right honestly.

[Heat Vision]

Hoping it does well in China

[TalismanRing]

 

<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

 

 

If BH6 and Sniper hit $600m ww that would be 13 movies.  There were 7 in 2011, 11 in 2012 and 10 in 2013.

[kayumanggi]

THE SPONGEBOB MOVIE: SPONGE OUT OF WATER took in an estimated $30.54M over the 3-day weekend. Domestic total stands at $93.67M. #SpongeBob

— BoxOffice (@BoxOffice)

February 15, 2015

[kayumanggi]

If BH6 and Sniper hit $600m ww that would be 13 movies.  There were 7 in 2011, 11 in 2012 and 10 in 2013.

 

2015 will break it though.

[kayumanggi]

Top BO: #1 50 SHADES ($81M) #2 KINGSMAN ($35M) #3 SPONGEBOB 2 ($30M) #4 AMERICAN SNIPER ($16M) #5 JUPITER ASCENDING ($9M)

— Exhibitor Relations (@ERCboxoffice)

February 15, 2015

[sfran43]

Kingsman WW total: -

 

- Domestic: $35,600,000 63.2%

 

+ Foreign: $20,687,504 36.8%

 

= Worldwide: $56,287,504

 

- Once the overseas plus Monday's #'s are added/updated, Kingsman's WW total will have out grossed it's production budget.

Edited February 15, 2015 by sfran43

[Masterwolf]

Those of you freaking out about the projected Sunday drop for Grey need to look past valentine's history particularly 2004 and 2010 while the 60% is steep it's not totally out of the realm of possibilities. Add to that the factors we already know - front loaded presales and older audience who is less likely to be effected by a holiday on Monday and it makes perfect sense.

I actually think that Sniper and Kingsmen will be overestimated due to some of the same circumstances.

Overestimated????? More like Underestimate!!!!

[kayumanggi]

'American Sniper' added $16.4 million, which ranks 8th all-time among fifth weekends: http://t.co/jLSUqLWULr pic.twitter.com/Hftb15HMiZ

— Box Office Mojo (@boxofficemojo)

February 15, 2015

[kayumanggi]

#50ShadesOfGrey opens #1 w/ monster $81.7M wknd - record breaking PrezDay wknd & #ValentinesDay. Huge $239.7M global debut.

— Gitesh Pandya (@giteshpandya)

February 15, 2015

[kayumanggi]

dp

Edited February 15, 2015 by kayumanggi

[CJohn]

240M WW debut is absolutely mind-blowing. It might reach the half billion mark.

Edited February 15, 2015 by Inner CJohn

[TalismanRing]

Studio Weekend Estimates (Domestic) Fri, Feb. 13 - Sun, Feb. 15

← previous

Wide (1000+)

#	Title	weekend		Locations		Avg.	Total	Wks.	Dist.
1	Fifty Shades of Grey	$81,700,000	--	3,646	--	$22,408	$81,700,000	1	Universal / Focus
2	Kingsman: The Secret Service	$35,600,000	--	3,204	--	$11,111	$35,600,000	1	Fox
3	The SpongeBob Movie: Sponge Out of Water	$30,540,000	-45%	3,654	13	$8,358	$93,672,561	2	Paramount
4	American Sniper	$16,435,000	-29%	3,436	-449	$4,783	$304,133,293	8	Warner Bros.
5	Jupiter Ascending	$9,430,000	-49%	3,181	0	$2,964	$32,551,146	2	Warner Bros.
6	Seventh Son	$4,153,000	-42%	2,874	-1	$1,445	$13,423,440	2	Universal
7	Paddington	$4,105,000	-21%	2,244	-644	$1,829	$62,298,308	5	Weinstein / Dimension
8	The Imitation Game	$3,545,000	-24%	1,551	-412	$2,286	$79,677,423	12	Weinstein Company
9	The Wedding Ringer	$3,400,000	-28%	1,456	-682	$2,335	$59,743,017	5	Sony / Screen Gems
10	Project Almanac	$2,730,000	-48%	1,732	-1168	$1,576	$19,559,576	3	Paramount
11	The Boy Next Door	$1,836,000	-55%	1,192	-1001	$1,540	$33,870,820	4	Universal

Limited (100 — 999)

#	Title	weekend		Locations		Avg.	Total	Wks.	Dist.
1	Still Alice	$1,713,580	--	502	--	$3,414	$4,631,365	5	Sony Pictures Classics
2	Old Fashioned	$1,230,000	3057%	224	221	$5,491	$1,272,891	2	Freestyle Releasing
3	Taken 3	$1,175,000	-49%	691	-816	$1,700	$86,849,727	6	Fox
4	Selma	$1,010,000	-40%	566	-375	$1,784	$48,274,191	8	Paramount
5	Big Hero 6	$889,000	157%	317	61	$2,804	$219,480,680	15	Disney
6	Birdman	$870,000	-33%	481	-185	$1,809	$36,470,685	18	Fox Searchlight
7	The Theory of Everything	$796,000	-20%	466	-136	$1,708	$33,230,703	15	Focus
8	Into the Woods	$428,000	-50%	287	-463	$1,491	$126,373,207	8	Disney
9	Night at the Museum: Secret of the Tomb	$400,000	-21%	282	-155	$1,418	$111,005,972	9	Fox
10	The Hunger Games: Mockingjay - Part 1	$330,000	-20%	232	-93	$1,422	$336,155,078	13	Lionsgate
11	Wild (2014)	$275,000	-42%	185	-101	$1,486	$36,920,763	11	Fox Searchlight
12	A Most Violent Year	$245,458	-74%	186	-520	$1,320	$5,217,807	7	A24
13	Unbroken	$234,000	-49%	217	-180	$1,078	$115,071,420	8	Universal
14	Interstellar	$230,000	42%	196	77	$1,173	$187,189,681	15	Paramount
15	Strange Magic	$193,000	-78%	175	-1147	$1,103	$11,901,954	4	Disney
16	The Loft	$177,053	-88%	245	-1596	$723	$5,875,835	3	Open Road

Platform (1 — 99)

#	Title	weekend		Locations		Avg.	Total	Wks.	Dist.
1	Mr. Turner	$205,095	--	95	--	$2,159	$2,714,938	9	Sony Pictures Classics
2	What We Do in the Shadows	$65,830	--	2	--	$32,915	$65,830	1	Unison / Paladin
3	Leviathan (2014)	$63,680	--	29	--	$2,196	$574,161	8	Sony Pictures Classics
4	Spare Parts	$61,500	-55%	54	-81	$1,139	$3,444,014	5	Lionsgate / Pantelion
5	The Last Five Years	$45,107	--	3	--	$15,036	$45,107	1	RADiUS-TWC
6	Red Army	$42,018	--	16	--	$2,626	$188,340	4	Sony Pictures Classics
7	Black Sea	$32,000	-88%	92	-261	$348	$1,147,167	4	Focus
8	Citizenfour	$31,138	36%	40	15	$778	$2,607,316	17	RADiUS-TWC
9	Mortdecai	$25,000	-82%	81	-172	$309	$7,684,005	4	Lionsgate
10	The Gambler	$14,000	-75%	46	-57	$304	$33,672,114	8	Paramount
11	Hits	$5,000	--	2	--	$2,500	$15,156	1	Honorara Productions