Friday Numbers: Contraband - 8.7M; Beauty and the Beast 3D - 5.6M; Joyful Noise - 3.3M

[iceroll]

I just can't see the movies in the next 2 weekends breaking out.

I don't think a lot of people saw the movies that opened these past 2 weeks breaking out either. They could still surprise.

[CJohn]

We all should have seen TDI breaking out. I actually predicted a 25M OW, but that was still way lower then the actual. The reactions to the trailer were insane all over the internet and the hype on the week before is release date was crazy.Contraband has Mark Walhberg, a solid trailer with a cool music (this helps, IMO) and opened on the MLK weekend. I am starting to think that the MLK is an excellent weekend to open a movie looking at the past 3/4 years. But I never predicted 30M 4-days for Contraband. Maximum was 23-24M 4-days, I think.But if had to choose only 2 movies to see in this month, I would definitly choose Contraband and The Devil Inside.

Edited January 14, 2012 by CJohn

[CJohn]

BEAUTY AND THE BEAST 3D was #2 on Friday grossing $5.5 mil, and JOYFUL NOISE was #3 with $3.3 mil.

[CJohn]

Boxoffice.com says 8.7M

ERC says 8.5M

Mark Wahlberg's CONTRABAND was #1 on Friday smuggling out $8.5 million.

[SiennaMillerNr1Fan]

Friday the 13th?

Wasn't that from 1st to 6th.From 1st to 7th I remember Doom.

[CJohn]

Official Friday estimate: $3.275 million for 'M:I4'. Location avg. = $979.

[forg]

Didn't expect Contraband to do that well but it's nice to see a movie surprising usBeauty and The Beast 3D did fine as well, it was never going to match Lion King 3D but still it will earn good enough. 90s nostalgia FTW!Joyful Noise has a niche audience that will support it.It's too early to tell to say the slump is over but at least so far it's pretty great

[CJohn]

Official Friday estimate: $2.710 million for 'The Devil Inside'. Location avg. = $1,062.

[kayumanggi]

Friday the 13th?

[tawasal]

The Grey and Haywire have a shot at perfoming like Contraband and TDI. And by that I mean a breakout hit, not following their footsteps.

[Mattrek]

Haywire has a chance, don't think the grey does at all though.

[CJohn]

Official Friday estimate: $3.320 million for 'Joyful Noise'. Location avg. = $1,214.

[tawasal]

Haywire has a chance, don't think the grey does at all though.

Who thought TDI has a chance at 25m let alone 33m. And to me The Grey looks more interesting.

[CJohn]

You guys are underestimating the power of Worthington . Man on a Ledge is the most interesting movie coming out in the next 2 weeks, IMO.

[kayumanggi]

No SH?

[CJohn]

No SH?

6. Sherlock Holmes 2 (Warner Bros) Week 5 [3,155 Theater]

Friday $2.5M, 3-Day Weekend $8.8M, 4-Day Holiday $10.6M, Est Cume $172.2M

[kayumanggi]

That's from our darling Nikki.

[CJohn]

Nothing else yet for SH2.

[Tower]

That's from our darling Nikki.

It's on BOM: 6 SHERLOCK HOLMES: A GAME OF SHADOWS

Warner Bros.

3,155 $2,420,000

+130% / $767

$164,020,000 / 29

[Shawn Robbins]

Between The Grey and *maybe* Man on a Ledge, this month might prove to be rather shockingly decent. I was skeptical about MoaL, but they've been doing early screenings for it and that shows some confidence in the film. TG has Neeson...with a good film (and he himself seems more positive about it than he did with Unknown), it could pull out a performance similar to that of .... well, Unknown.Haywire is a wild card. Marketing has been awful until recently and really has no draw to rely upon. Concept might be interesting enough, though.