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Intouchables OS - 409.0m!

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That idiotic poster was scrapped after three of four days. People were laughing or even offended.Some of our writers call The Intouchables a real test for our market. For its adequacy and maturity.

Actually to a degree I think that poster is nearer to the movie than the stupid Variety description.
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That poster was totally cool, but it would have been even better without those two guys in the foreground :D .Reminds me of some Science-Fiction covers in the 70s ... no matter what the book was about they'd put some Boris Vallejo nude on the cover :wub: . Best among the publishers was Moewig!(You can CLICK the covers! drooool ... ah, those were the times before PC hit us hard.)

Edited by IndustriousAngel
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That idiotic poster was scrapped after three of four days. People were laughing or even offended.Some of our writers call The Intouchables a real test for our market. For its adequacy and maturity.

What angle should they choose to sell the flick in your country?
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When will t be released in the Ukrain?

The same day. But don't expect a wide release here. It will be picked only by a handful of art house theaters. Ukraine market is very complicated and kinda backward because of dubbing issue and some other other problems. Overwhelming majority of movie theaters are in Russian speaking regions. But Russian dubbing was simply banned in 2008 and many people just stopped to go to movies anymore.

What angle should they choose to sell the flick in your country?

Our dstributor apparently has no idea. The only tagline they managed to provide is film sensation. But no one is trying to explain what is so sensational about it. Or tell about it huge success in other countries.
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What angle should they choose to sell the flick in your country?

People everywhere love records (look at us). I would sell the movie:AVATAR is the most successfull English movie1+1 is the most successful nonEnglish movieI don't know whether it is legal to put that on a poster, but I would risk being sued by FOX- advertizing at no charge.
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Our theaters lost middle aged and old people many years ago. They don't know how to bring them back to theaters and some even don't care. The King's Speech grossed $6.2 mln in Poland and only $1.6 mln in Russia. The Artist was very lucky with good timing, clever marketing and all Oscar buzz to gross $2.6 mln here.Kids with parents, teens and young people - they all make Russian box office. The rest of the audience mostly don't exist for our distributors. it is not worth the efforts they believe. And general awareness level is usually very low. So Intouchables can make 80mln in Germany and 50 times less in Russia.

Edited by juni78ukr
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But it seems there is a market for that kind of movie even in Russia. Look at the piracy and the high scores it is getting. Those 20m French can't all be middle agedand old, because they also prefer to stay at home (mostly).

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But it seems there is a market for that kind of movie even in Russia. Look at the piracy and the high scores it is getting.Those 20m French can't all be middle agedand old, because they also prefer to stay at home (mostly).

There is a widespread stereotype among young people here. You go to theaters mostly for blockbusters with cool visuals. Or sometimes you can go with your friends to see a comedy to have a good laugh together. With a good company and possibly a glass of beer. Other films can wait for DVD ... or can be downloaded illegally.
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Intouchables is n°1 in Quebec B) +20 %, 384 000 $ this WE (Gross to date : 912 319 $)N°1 in German Switzerland (and Italian Switzerland).N°1 in Portugal and Netherlands.

good, so actually it was the No 18th movie in NorthAmerica this weekend playing in 43(?) cinemas :)
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but only 6th in Rumaniathe nearer to France the better the result - noteworthy exception South Korea

Actually it's 7th: http://www.cinemagia...office/romania/The main cause of this is because of piracy. The HD version of the movie was already available on torrent a month ago.And it's Romania, NOT Rumania. Edited by DoctorWho
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