Mexico Box Office | Planet of the Apes is king with $6.4M OW; good holds for Garfield and Challengers

[MinaTakla]

@CarlangonzDo we know how much DM3 ended its run in Mexico with? Is it $34.8M USD or more? Thanks!

Edited September 11, 2017 by MinaTakla

[Carlangonz]

8 minutes ago, MinaTakla said:

@CarlangonzDo we know how much DM3 ended its run in Mexico with? Is it $34.8M USD or more? Thanks!

That's the number according to Mojo, which is not far from the original, the variation must be practically nothing, so yes, that's an accurate number 

[Carlangonz]

SPECIAL PREVIEW. THE RECORDS PENNYWISE IS LOOKING FOR.

 

This thursday at midnight start the mexican run of WB's It. The horror movie is breaking records or at least making very good numbers around the world. Mexico is one of top markets for horror, as we know, it's been #1 for The Conjuring franchise on its four installments. It is a quite known property in the country, the Tim Curry's Pennywise of the TV mini-series has scared generations since 1990 and the book is also popular (is been at Top 10 of best sellers in very libraries for months), now, with a simple but effective marketing campaign, Warner Bros is approaching that nostalgia and popularity knowing that it can do better than good. With a 4-Day OW, we'll see the records that the Andy Muschietti's film can break:

 

September record.

In MXN. No se Aceptan Devoluciones (Instructions Not Included): $148.87M. The local film directed by and starring Eugenio Derbez has held the record for almost 4 years. It will have a massive OD (which doesn't count for this record), but is expected to be a little front-loaded since Sep 15th at night theatres close earlier due Independence Day celebrations and Sep 16th at night is the Canelo-Golovkin fight, and boxing is something that has affected even tentpoles like Avengers: Age of Ultron, and recently affected How to be a Latin Lover. Sunday is always a day of increase, but with boxing goes way more up than usual, so we shouldn't trust at all of Sunday's estimates.

In USD. No se Aceptan Devoluciones (Instructions Not Included): $11.57M. Due to the variation on ER, this record will likely stay with Derbez

In Admissions. No se Aceptan Devoluciones (Instructions Not Included): 3.33M. This is a rough record. It is being released in 14 IMAX screens, 43 4D screens and over 60 PLF's screens, plus hundreds of VIP's complexes across the country which will inflate its BO numbers in comparison with its assistance numbers. The Derbez film wasn't released in IMAX, 4D and had some showtimes at PLF's, so reach that height for It will be hard but not impossible.

 

Horror record

In MXN. The Conjuring 2: $138.86M ($167.45M 4-Day OW). The 4-Day OW is practically locked for It, but the 3-Day OW is still a mistery due the same reasons that the September record.

In USD. Annabelle: $7.61M ($10.86M 4-Day OW). Contrary to the past record, the 3-Day OW record is safer than the 4-Day OW record.

In Admissions. Annabelle: 2.75M 3-Day OW/The Conjuring 2: 3.32M 4-Day OW. Decent shot breaking both.

 

Current forecast: $9M-$10M 4-Day OW. Could go higher depending on the OD.

[Mockingjay Raphael]

Anything below BATB is a disappointment to me, you guys better deliver.

[Carlangonz]

19 hours ago, Mockingjay Raphael said:

Anything below BATB is a disappointment to me, you guys better deliver.

Prepare to be dissaponted. No way that happens, if it does there's only one way: IT 4-Day OW > BATB 3-Day OW

[Carlangonz]

I give up, we're in unknown territory, havent' seen such level of PS for midnight screenings since Civil War, i'll see it carefuly the rest of the weekend but the fact is that... IT will be a monster! My floor right now is at $9.5M 4-Day but i won't be surprissed if it reaches $11M or even $12M.

Edited September 13, 2017 by Carlangonz

[John Rambo]

On 9/12/2017 at 1:18 AM, Carlangonz said:

SEPTEMBER 08-10. THE CALM BEFORE THE CIRCUS. ANNABELLE HOLDS AT NO. 1 FOR 4TH (AND LAST) WEEKEND IN A ROW

 

As predicted, we saw a new lowest weekend in 2017, with strong releases coming we expect don't have anything similar for the rest of the year.

 

Annabelle: Creation

- First movie since Furious 7 to hold 4 weeks at #1 of the chart.

- Next week will have a 65%+ drop. So $330-$335 looks like its final number

- 2nd highest horror movie behind TC2.

 

Atomic Blonde

- Next week faces American Made $55M total at best

 

Hazlo como Hombre

- 50/50 of passing $200M. Videocine will do everything it needs to do it

 

#	MOVIE	WEEKEND	% CHANGE	TOTAL (MXN)	TOTAL (USD)	ADM.	TOTAL ADM.
1	Annabelle: Creation	$20,12	-36,74%	$321,7	$17,78	370,4K	6,81
2	Home Again	$12,8		$12,8	$721K	218K	218K
3	Atomic Blonde	$12,2	-45,34%	$42,87	$2,39	187,3K	770K
4	Happy Family	$11,6		$11,6	$654K	238K	238K
5	Open Water 3: Cage Dive	$10,6		$10,6	$597K	215,9K	215,9K
6	Hazlo como Hombre	$6,65	-42,77%	$194,69	$10,83	133,7K	4,19
7	The Dark Tower	$6,4	-45,43%	$58,4	$3,24	115,5K	1,22
8	¿Cómo Matar a un Esposo Muerto?	$5,3	-46,84%	$21,11	$1,18	110,8K	520K
9	Deep	$4,8	-52,94%	$18,8	$1,03	97,5K	445,2K
10	The Hitman's Bodyguard	$4,7	-53,32%	$47,1	$2,61	78K	980K

 

This weekend: IT, American Made, Made in Bangkok and Isla Calaca 

Can AM gross 2-3M USD ow?

 

[Mockingjay Raphael]

10 hours ago, Carlangonz said:

I give up, we're in unknown territory, havent' seen such level of PS for midnight screenings since Civil War, i'll see it carefuly the rest of the weekend but the fact is that... IT will be a monster! My floor right now is at $9.5M 4-Day but i won't be surprissed if it reaches $11M or even $12M.

Oh, what were you saying?  

 

I'm telling you, if IT opened at $123m in USA, there's no way in hell that it will go below $12m in Mexico! 

[Carlangonz]

9 hours ago, John Rambo said:

Can AM gross 2-3M USD ow?

 

Don't think so. I think more like $1.5M-$1.7M 4-Day OW

[Carlangonz]

Suddenly, Universal moved the release of American Made, the new date is unknown, that's just less competence for It. Just 6 hours to go!

 

EDIT. Wasn't removed (American Made), it seems that UPI had issues with Cinepolis, so will be released only at Cinemex. 

Edited September 14, 2017 by Carlangonz

[John Rambo]

7 hours ago, Carlangonz said:

Suddenly, Universal moved the release of American Made, the new date is unknown, that's just less competence for It. Just 6 hours to go!

 

EDIT. Wasn't removed (American Made), it seems that UPI had issues with Cinepolis, so will be released only at Cinemex. 

Will it affect the OW gross of AM?  Now its not releasing in Cinepolis will this eat away the gross?

Edited September 14, 2017 by John Rambo

[Carlangonz]

14 hours ago, John Rambo said:

Will it affect the OW gross of AM?  Now its not releasing in Cinepolis will this eat away the gross?

It will hurt a lot. 7/10 tickets sold are from Cinepolis

[Carlangonz]

If wasn't for Ragnarok the 2017's crown would be practically owned by WB. Just because:

- IT (MEX) > TLJ (MEX)

- Don't think Coco goes beyond $400M, it has a lot of competition and marketing is poor for a movie that has way more potential.

[Purple Minion 2]

Bloody security question, haven't been able to log in since July so had to create another account.

 

It opens to a massive 52.86M lc (almost $3M) on Thursday.

[Carlangonz]

3 hours ago, Purple Minion 2 said:

Bloody security question, haven't been able to log in since July so had to create another account.

 

It opens to a massive 52.86M lc (almost $3M) on Thursday.

You're back! I even left messages at your inbox 

[HesAPooka]

any word on American Made, sucks it's boxoffice will be cut short because of that theater mixup/dispute?

[TalismanRing]

4 hours ago, Purple Minion 2 said:

Bloody security question, haven't been able to log in since July so had to create another account.

 

It opens to a massive 52.86M lc (almost $3M) on Thursday.

Contact @Water Bottle  - he should be able to restore your old account.  Others have had the same problem.  

 

I had problems until I figured out it was case sensitive...

[Carlangonz]

WEEKLY CHART. 

 

It

- Biggest OD for a horror movie surpassing A:C's record by 76%

- 3rd biggest OD of the year under FOTF and BATB

- Goes for a $180M-$200M 4-Day OW, could reach $220M-$240M depending on today and tomorrow's holds. 

 

		WEEKDAYS (LC)	WEEKLY (LC)	TOTAL (MXN)	TOTAL (USD)	ADM.	TOTAL ADM.
1	It	$52,86	$52,86	$52,86	$2,98	1,06	1,06
2	Annabelle: Creation	$5,32	$25,44	$327,03	$18,07	560K	6,99
3	Home Again	$5,68	$18,48	$18,48	$1,04	367,5K	367,5K
4	Atomic Blonde	$4,2	$16,4	$47,81	$2,62	305,5K	890K
5	Happy Family	$2,61	$14,21	$14,21	$801K	348,1K	348,1K
6	Open Water 3: Cage Dive	$3,44	$14,04	$14,04	$790K	348,5K	348,5K
7	Hazlo como Hombre	$3,03	$9,68	$197,73	$11	212,9K	4,27
8	The Dark Tower	$2,17	$8,57	$60,57	$3,36	189,1K	1,3
9	¿Cómo Matar a un Esposo Muerto?	$2,22	$7,52	$23,68	$1,3	186,9K	600K
10	The Hitman's Bodyguard	$1,45	$6,15	$48,57	$2,69	121,7K	1,03

Edited September 15, 2017 by Carlangonz

[Purple Minion]

And we're back in business! While we await the fate of the clown, the diabolic doll sneaks into the Top 60 in lc:

 

55  332,390,000  The Hunger Games: Mockingjay Part 2 (2015)
56  327,417,004  The Hunger Games: Catching Fire (2013)

57  327,030,000  Anabelle: Creation (2017)
58  322,114,790  Ice Age: The Meltdown (2006)

59  320,990,000  Dawn of the Planet of the Apes (2014)

 

 

[Purple Minion]

Deadline reports: "IT had a phenomenal start in Mexico where there was no clowning around. It scored the biggest opening weekend ever for a horror title and WB’s best of 2017."