Mexico Box Office | Challengers cannot dent Kongzilla's crown; big anime OW for Spy x Family

[Carlangonz]

8 minutes ago, LeoC said:

Is this data just for AIW? 

Yup. Only for IW, in only one chain and only for midnight shows.

Edited April 12, 2018 by Carlangonz

[LeoC]

27 minutes ago, Carlangonz said:

Yup. Only for IW, in only one chain and only for midnight shows.

Looks pretty good for IW

[Carlangonz]

I'll do a better breakdown tomorrow but considering a conservative average of seats per screen and a similar ticket price to midnights for TFA, AOU and BVS i'm guessing Infinity War is beating PS total numbers of those three by next friday (20th). Couldn't find any data for CW. $30M+ total are my prediction, but honestly i don't know how much can explode on release week. 

 

Difference between IW and any other movie whatever is Avengers, Star Wars or Fast and Furious is speed on which tickets are sold. Neither of those had this kind of rush to get tickets, if they did they concentrated only in one area (like Star Wars), a format (like Avengers) or a specific time (like midnights for three examples) but IW is all through different formats, times and most of cities. They're not perfect and as sample data shows there are still plenty of shows in many places, but they're definitely less skewed towards a single aspect than any other comp, we'll see that the upcoming days. 

 

Although, i really don't know where this is going to be in level of front-loadness and how it'll go. WoM is crucial for multiple views. 

 

And marketing is completely huge, it's been eclipsing Warner's promotion for Rampage. This level of pre-release awareness can only remember lived with Spider-Man 3 (a lot of partnerships with local and international companies, marketing everywhere and a lot of hype coming from first two installments) and Toy Story 3 (i feel that this one started to became advanced ticketing a more common thing, definitely one of the most beloved sagas). Funny fact all three are third instalments of their respective sagas. Age of Ultron and Civil War come behind, and hype was big but i don't think they reached such levels.

Edited April 13, 2018 by Carlangonz

[Carlangonz]

48 minutes ago, TalismanRing said:

 

 

 

Pictures from Monterrey's subway.

 

Something i noticed but i haven't confirmed at all until now is that just like they did to Civil War, Disney is keeping the original name for the movie, no translation, i think is good, is been known like that (Infinity War) since it was announced.

Edited April 15, 2018 by Carlangonz

[Purple Minion]

As per Screendaily: Rampage opens at #1 with $4.8m, while Love, Simon had a $1M OW. A Quiet Place reaches $5.1M.

Edited April 15, 2018 by Purple Minion

[Purple Minion]

Rampage actual was 89M lc, about $4.9M. Best ER in months.

[Carlangonz]

APRIL 13-15 WEEKEND. RAMPAGE OPENS ON TOP AND ADDS ANOTHER HIT FOR THE ROCK. A QUIET PLACE PULLS AN INCREDIBLE HOLD. 

 

Rampage

- +10% from PR:U, on par with The Mummy and -18.86% from Skull Island

- Should get close to $200M before gets destroyed by Infinity War. 

- Forth movie in a row starring The Rock to cross $100M+. CI came real close with $98M

 

A Quiet Place

- Performing more like The Conjuring or Split than The Purge or Insidious. Good sign of wom.

- On par with Split at the same point of release. 

- Still playing at 1,100 screens, it's going to lose some of them to Truth or Dare and then audience but should finish at $120M+

 

Love, Simon

- On par with Everything, Everything. 

- $45M-$50M as final

 

#	MOVIE	WEEKEND	% CHANGE	TOTAL (MXN)	TOTAL (USD)	ADM.	TOTAL ADM.
1	Rampage	$89		$89	$4.92	1.6	1.6
2	A Quiet Place	$26.09	-37,73%	$92.6	$5.08	461.6K	1.75
3	Love, Simon	$18.03		$18.03	$996K	304.06K	304.06K
4	Ready Player One	$11.88	-59,59%	$155.29	$8.50	210.05K	2.8
5	The Hurricane Heist	$8.15	-68,77%	$49.6	$2.71	165K	1.06
6	Ploey, You Never Fly Alone	$7.19		$7.19	$397K	144.6K	144.6K
7	Hasta que la Boda nos Separe	$4.09	-70,95%	$76.09	$4.16	73.7K	1.5
8	Game Night	$3.8	-62,37%	$20.8	$1.14	57.5K	345.1K
9	Pacific Rim: Uprising	$3.3	-76,25%	$214.1	$11.62	68.19K	4.3
10	Mazinger Z: Infinity	$3.09	-78,54%	$25.41	$1.39	64.5K	506.68K

 

This Friday opens: Truth or Dare, Gnome Alone, Viking, I Can Only Imagine, Last Flag Flying, Sueño en Otro Idioma, Tramposos con Suerte, Visages Villages and Verano 1993. 

[Carlangonz]

Infinity War. 11 Days before release. Cinépolis Report #2

• 10 cities 
• 158 theatres (19.33% from total in the country)
• 1,812 screens (27.27% from total in the country)

City	Midnights	% of total screens	Growth since last report
Mexico City	599	77.29%	4.88%
Monterrey	180	67.92%	5.62%
Guadalajara	142	65.74%	0.93%
Puebla	105	88.98%	1.7%
Veracruz	45	93.75%	10.42%
Quéretaro	84	80%	3.66%
Tijuana	92	85.98%	8.41%
Cancún	47	69.11%	10.29%
Mérida	47	90.38%	3.85%
Toluca	30	51.72%	3.45%
	1371	77.89%	6.25%

• Last week was opened a new theatre south of CDMX, is already included in the count. I was expecting a bigger jump this week but it was nothing remarkable (for CDMX). South, east and M.A. are the areas with most growth and the most demanding, center is the same since that area was already full since last week. West still weak but is growing little by little, curious to see how it goes next week. 22 theatres are working with all their screens, two are going with 2:00 AM shows an other two with 3:00 AM shows. 

• Monterrey has 5 theatres are going all with all of their screens, one of them is starting with 3:00 AM shows and other three with 2:00 AM shows. The biggest theatres of the city are still by half of screens but they're definitely getting more.
• Guadalajara has barely moved, the change comes from three more shows at different theatres, nothing much to say
• Puebla has also barely moved but thst's just because they have their theatres packed. By the way, Angelopolis VIP is adding more 3:00 AM shows.
• Veracruz has almost everything full! The most significant change due to jumps on their VIP theatres.

Cinépolis has in total 3,445 screens across the entire country. Our sample works about a bit above half of the total. Since rest of cities are 2nd and 3rd tier cities let's assume that number of shows are a bit under, let's say somewhere between 1,000-1,200, so that's aboout 2,300 midnight shows for IW opening day, and that's just with 11 days to go. By the time the movie arrives may get close to 2,600-2,700, and that's freaking insane! If we consider Cinemex' numbers then we'll see about that 40% of their shows are almost sold-out or entirely sold-out, if we apply those numbers to Cinépolis then by this time around 920-1,000 should be close to that situation, and that's just being conservative if we consider Cinépolis owns 67.5% market share (Then number would go as high as 1,300 but let's stay on 960 since this is an event and % tends to be lower for Cinépolis). Auditorioums in Mexico usually have 150+ seats, if we check a theatre like Universidad or Perisur the average is 165-170 without considering neither IMAX (double capacity) or VIP (half capacity), but then, both of those theatres are the biggest in the city, if we go with smaller theatres on 2nd tier citites or M.A. then our average must be around 130-140 seats per screens, the VIP seats should be compensated with IMAX and PLF screens, difference shouldn't be much since PLF screens are as common as VIP. Let's use 130 seats average and multiply it for 960 shows, by this time those 124,800 tickets sold are not so far from AOU's entire numbers in the chain (148,591) and soon over TFA's 205K. Buuut... those numbers are just for near to sold-out or sold-out shows, then number would be way higher. If we go optimistic (upping average for either seats or shows) then AoU should be falling very soon or it already did. I know, take this with a grain of salt as big as you want but by the massive number of shows there's no doubt of how big this is being, specially since it's been only 10 days since tickets went on sale versus a month of AOU and two months of TFA.

 

Source: https://intranet.cinepolis.com/SitePages/Fact Sheet.aspx

Edited April 17, 2018 by Carlangonz

[Carlangonz]

I just found out that schools are off on April 27, i think we'll be looking our first $150M+ day  April 30 and May 1 are holidays, then May 2 is Discount Wednesday, first 6 days definitely are coming over $500M

Edited April 17, 2018 by Carlangonz

[fabiopazzo2]

So.. what you expect for the three days? 

[Carlangonz]

12 minutes ago, fabiopazzo2 said:

So.. what you expect for the three days? 

$380M right now, that would be very close to AOU's 4-Day OW. I'm more sure about this opening in 5,000+ screens.

[fabiopazzo2]

1 minute ago, Carlangonz said:

$380M right now, that would be very close to AOU's 4-Day OW. I'm more sure about this opening in 5,000+ screens.

In US dollar? 

[Carlangonz]

3 minutes ago, fabiopazzo2 said:

In US dollar? 

$20.6-$20.8M

[Stewart]

7 minutes ago, Carlangonz said:

$20.6-$20.8M

With a Mex$380m opening, what would you expect as a total?

 

Also what did Coco open with and get as final total? Is there a chance IW could beat it?

[Carlangonz]

57 minutes ago, feasby007 said:

With a Mex$380m opening, what would you expect as a total?

 

Also what did Coco open with and get as final total? Is there a chance IW could beat it?

$800M+, $1B is reception is really good

 

Coco opened with $166M but legged to $1.1B. Really hard to predict if IW can beat it.

[HouseOfTheSun]

1 hour ago, feasby007 said:

With a Mex$380m opening, what would you expect as a total?

 

Also what did Coco open with and get as final total? Is there a chance IW could beat it?

9.3m OW, 57m total. It increased its second weekend. 

[Carlangonz]

Infinity War. 7 days before release. Cinemex Report #2

• 10 cities
• 158 theatres (19.36% from total in the country)
• 1,050 screens (15.80% from total in the country)

City	85%-100% full	50%-84% full	0%-49% full	Total
Mexico City and M.A.	361	144	68	573
Monterrey	83	69	25	177
Guadalajara	13	19	12	44
Puebla	59	2	7	68
Veracruz	13	6	3	22
Quéretaro	17	10	2	29
Tijuana	1	10	28	39
Cancún	6	7	7	20
Mérida	37	20	2	59
Toluca	1	7	11	19
	591	294	165	1050
Growth since last report
City	Shows Change (85%-100%)	Shows Change (50%-84%)	Shows Change (0%-49%)	Shows Growth (Total)
Mexico City and M.A.	+146	-16	-7	+123
Monterrey	+32	+2	-17	+17
Guadalajara	+7	+9	-8	+8
Puebla	+15	-7	-4	+4
Veracruz	+6	+2	-2	+6
Quéretaro	+10	0	-8	+2
Tijuana	0	+5	+6	+11
Cancún	+4	+1	0	+5
Mérida	+22	-10	-3	+9
Toluca	+1	+4	+3	+8
	+243	-10	-40	+193

 

 

• 56.28% of entire shows in the sample are sold-out or near to sold-out! And we're one week away!
• CDMX and M.A. are growing massively. Cinemex Aragón (M.A.) and Cinemex Santa Fé (West) are freaking monsters! The former is starting to book 3:00 AM shows, i've never seen a Cinemex doing shows that late (or early) and the later has already 18 screens 85%+ full, the best result so far for a Cinemex and the second best among both Cinépolis and Cinemex in the sample. Mundo E at north has already sold all of their shows in Platinum (VIP) screens for the entire OD. Four other theatres in the area are selling tickets for 3:00 AM showings too. South area is the strongest as it has most of its shows almost full/totally full.
• Puebla is the city you can't rule out as a overperformer, pretty soon neither Cinépolis or Cinemex will have seats for midnight shows. 4D is the most demanded format in the city for Cinemex; Cinemex San Francisco has already sold-out every show for OD and 2/4 for Saturday.
• Monterrey and Tijuana are very low considering their sizes, people is really going to Thursday previews instead of waiting until midnight, although Tijuana is going to be more walk-up by the Thursday night.

 

 

Edited April 20, 2018 by Carlangonz

[Carlangonz]

PS for Deadpool 2 have started. Trailer really hyped all across social media. Depending on rating by RTC it could challenge Logan's record for a C-Rated or It's records for a B-15 Rated.

 

And as part of promotion, Ryan Reynolds is coming to Mexico City next wednesday, no fan-event confirmed yet tho, only a press conference and junket.

[Purple Minion]

Some weekend figures as per Screendaily:

* Rampage again at the top with $2.9M and $9.6M total.

* Truth or Dare is runner up with $1.9M OW.

* RPO up to $9M and Quiet Place reaches $6.6M.

* Love Simon total = $2M.

 

 

 

 

[Fullbuster]

25 minutes ago, Purple Minion said:

Some weekend figures as per Screendaily:

* Rampage again at the top with $2.9M and $9.6M total.

* Truth or Dare is runner up with $1.9M OW.

* RPO up to $9M and Quiet Place reaches $6.6M.

* Love Simon total = $2M.

 

 

 

 

 

Can you see records being broken by Infinity War?

 

Brazil being dampened by its horrible exchange rate Latin America would benefit from a strong Mexico