Weekend Numbers | estimates | 15.01M CHALLENGERS | 7.73M UNSUNG HERO | 7.22M GODZILLA×KONG: TNE

[AniNate]

It was. Marketing budget was $40-50 million and there was a Super Bowl ad

[Nitrojen]

31 minutes ago, AniNate said:

It was. Marketing budget was $40-50 million and there was a Super Bowl ad

I don’t think anyone even noticed that. But everyone noticed how aggressively the challengers was promoted (honestly almost Barbie level), in fact the same phrases and memes are being used on social media for challengers, like… "2 tickets for challengers please," "3 tickets for challengers please." 💀

[MysteryMovieMogul]

7 hours ago, justnumbers said:

The delusional doom and gloom here is just hilarious throughout this April. Going to certainly be funny to look back in 1 year from now when theaters will be running as usual (even it there needs to be some screens adjustment before or after), schedule will be normal and stronger and coming off of a strong 2nd half of 2024.

 

The lack of actually thinking before posting here goes crazy here.

 

 

[AniNate]

I think some educated pessimism is warranted given we'll officially be in a box office recession in the next couple weeks. But it's hard to draw a line between a bad year and an apocalypse on the internet.

[kayumanggi]

 

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[joselowe]

6 hours ago, Nitrojen said:

I don’t think anyone even noticed that. But everyone noticed how aggressively the challengers was promoted (honestly almost Barbie level), in fact the same phrases and memes are being used on social media for challengers, like… "2 tickets for challengers please," "3 tickets for challengers please." 💀

Challengers got Barbie level promo? Youre joking right?

 

You must really hate Zendaya to say it almost got Barbie sized promo. 

[ListenHunnyUrOver]

17 minutes ago, joselowe said:

Challengers got Barbie level promo? Youre joking right?

 

You must really hate Zendaya to say it almost got Barbie sized promo. 

Right? Barbie and Mattel had a brand deal with EVERYONE. 

[terrestrial]

The sole reason I know about Challengers… is reading in this forum.
Haven‘t seen any ads nor trailer.

the search machine of my choice is DuckDuckGo, I use new-ish hardware (around 2 years old), I do not allow apps to ‚follow‘ my use of those… maybe no typical ‚place‘ to see an advertisement for a movie like that didn‘t realized my general interest for movies, is less movie oriented as probably other member’s equipment?

I definitely knew about the Barbie movie, beside having 0 interest for Barbie nor that kind of movies (shudder) 

 

[Nitrojen]

2 hours ago, joselowe said:

Challengers got Barbie level promo? Youre joking right?

 

You must really hate Zendaya to say it almost got Barbie sized promo. 

 

That's why I said "almost" with similar strategies duh. I have never seen a so-called indie movie (as people claim, which also cost $55M to make) having this kind of aggressive marketing. Zendaya constant outfits changing, which going viral on social media. People and even official movies accounts making the same memes like they did for barbenheimer. Many viral posts were/are shared, but the people behind them were absent in movie theaters why? unlike the turnout for Barbenheimer lol. The cast did more than one month of press tour btw.

 

 

 

 

 The people claiming that for a tennis movie it did respectable numbers when they promoted it more as soft-core porn and love triangle than a tennis movie. And  I think that is more accessible than an R-rated sex comedy nowadays,especially in Europe where they did premieres in almost every big European country. But challengers underperformed overseas as well with 52 territories and 6,344 screens.

 

 

 It’s clear that this movie is more about making Zendaya the box office draw, the big movie star than making this movie anything else. The way analysts are coping in a big way and trying to paint this poor performance as a positive lol. It seems as if the entire industry's agenda is to push Zendaya because this movie star and this movie need to do well. They’re like "HI we signed Zendaya and make her the lead. She is popular, you guys like her and will see anything with her in it right?…..right?…guys?"

[JustLurking]

52 minutes ago, Nitrojen said:

 

That's why I said "almost" with similar strategies duh. I have never seen a so-called indie movie (as people claim, which also cost $55M to make) having this kind of aggressive marketing. Zendaya constant outfits changing, which going viral on social media. People and even official movies accounts making the same memes like they did for barbenheimer. Many viral posts were/are shared, but the people behind them were absent in movie theaters why? unlike the turnout for Barbenheimer lol. The cast did more than one month of press tour btw.

 

 

 

 

 The people claiming that for a tennis movie it did respectable numbers when they promoted it more as soft-core porn and love triangle than a tennis movie. And  I think that is more accessible than an R-rated sex comedy nowadays,especially in Europe where they did premieres in almost every big European country. But challengers underperformed overseas as well with 52 territories and 6,344 screens.

 

 

 It’s clear that this movie is more about making Zendaya the box office draw, the big movie star than making this movie anything else. The way analysts are coping in a big way and trying to paint this poor performance as a positive lol. It seems as if the entire industry's agenda is to push Zendaya because this movie star and this movie need to do well. They’re like "HI we signed Zendaya and make her the lead. She is popular, you guys like her and will see anything with her in it right?…..right?…guys?"

You do realise twitter users posting about the film is not marketing, right?

 

And like...I get that a lot of us all are terminally online, and it can be hard to discern this sometimes, but twitter and letterboxd are not the real world, they don't mean fucking shit. I'm the only one in my circle who even knows this film exists.

Edited April 30 by JustLurking

[Nitrojen]

1 hour ago, JustLurking said:

You do realise twitter users posting about the film is not marketing, right?

 

And like...I get that a lot of us all are terminally online, and it can be hard to discern this sometimes, but twitter and letterboxd are not the real world, they don't mean fucking shit. I'm the only one in my circle who even knows this film exists.

Then what about the endless press tour for months? Dozens of premieres worldwide? Constant ads on TikTok and YouTube? Give me an example of when a tennis-themed movie with a mid-budget had this kind of hype and marketing? 

[Kon]

4 hours ago, Nitrojen said:

Then what about the endless press tour for months? Dozens of premieres worldwide? Constant ads on TikTok and YouTube? Give me an example of when a tennis-themed movie with a mid-budget had this kind of hype and marketing? 

I agree that Challengers promotion was too big for this kind of movie, which means the studio likely expected a better result.

 

However, you shouldn't have compared Challengers' promotion with Barbie's promotion. Now, people could use that to dismiss your argument, since Barbie's promotion was extremely big.

Edited April 30 by Kon

[AniNate]

If the press tour seemed like it was "endless" and "for months" it was because Zendaya had to promote Dune as well