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JAPAN BOX OFFICE | Demon Slayer breaks all time record for OW

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Upping Toho multiplier on Labas' intel0.9m day6.1m week81.2m totalProjection1.3m friday7.4m midweek7.2m weekend89.7m total200m projected run

6,1m$/84204 adm = 72,44 Toho multiplier

 

Last week: 23.547.541$ total week - 8.238.064$ weekend = 15.309.477$ midweek / 263.911 Toho adm = 58,01 multiplier.

 

+24,88% this midweek?

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Last week had a national discount day, 55x on tues. Monday was before price hike.Last week half the tickets were student discount tickets.This week mostly $15-18 tickets sold to adults except for wed.

where do you find this information?

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From the forum. Labas has been a wealth of info as well as corpse, catlover, rysu, omni and others The rest was a little math with a few assumption and we've been within 5% mostly. Better than the official sunday weekend/week estimates a couple of times. Your table of grosses has been helpful..a group effort to connect the dots and piece together this historic run. Its been interesting and fun aside from my rants :P

Edited by mfantin65
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where do you find this information?

 

I think those are conclusions based on information about discount days in Japanese theaters (every 1st day of the month is a discount day), and the fact that last week was still in spring break. Hence many of the tickets were student tickets, which are cheaper than regular tickets. This week, students are back to school, so mostly adults with regular tickets.

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http://www.cinematoday.jp/page/N0062084

 

『アナと雪の女王』は3月14日に日本で公開初日を迎え、公開26日目の4月8日には興行収入80億円、動員600万人を突破

This line says Frozen has earned more than 8b Yen and more than 6m admission on April 8.

 

We know that the gross on April 6 is 7.71b Yen.

 

So, we can conclude that April 7 and 8 have earned around 0.3 b Yen , around 2.9m? (Sorry , I don't

know the exchange rate they use, I use 1:102)

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The reason why yesterday's TOHO number was much uglier than Tuesday is partly because of

109 discount day.

10th of each month is 109 cinema's discount day. So, 109's number was higher than Tuesday by 1352 yesterday.

There isn't any discount day today. Perhaps, we can see some bump from yesterday in TOHO number.

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So knowing how unpredictable Japan can be, any rough idea as to what Frozen could finish with?

 

130M is the low end and 150M+ the high and that's if starts behaving normal, otherwise 200M might become realistic. 

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Afternoon.................... M ........T..........W .........T.......... F ........ S ......... SFirst............................................................18517--29035--38186Second......9396--10976--21854--12231--33278--32340--39828Third........14958--19027--46478--25446--21273--29380--44173Fourth......25661--41430--43550--25701--22309--28912--39206Fifth.........11969----6527--15260----4465--3952

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Today Screendaily.com reports that Frozen stays at 704,7M$ OS. This is very impressive because usually SD friday report is refferred to first 3 days of week. So we have an increase of 6,3M$ from sunday. It means that mfantin's toho multiplier is right and that next weekend could be very interesting. On the other hand this numbers could be inflated by last week Disney's understimate. Let's see.

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Afternoon.................... M ........T..........W .........T.......... F ........ S ......... SFirst............................................................18517--29035--38186Second......9396--10976--21854--12231--33278--32340--39828Third........14958--19027--46478--25446--21273--29380--44173Fourth......25661--41430--43550--25701--22309--28912--39206Fifth.........11969----6527--15260---4465----3965Evening................... M ........ T ........ W ........ T ......... F ........ S ........ SFirst............................................................49224--58491--64414Second... 19967--21651--43281--26963--68297--67663--72506Third .......28363--34679--83765--40795--37218--58906--80440Fourth......40807--69958--74515--39964--38667--61448--67696Fifth.........22202--15224--35286--11375---13861

 

Tonight Frozen did a pretty good job. For the first time it triples the afternoon number. And also

the first time non-holiday Friday surpasses Tuesday in TOHO number.

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Thursday and friday were down an average of 20% from the first week. Should that be the pace from this estimated weekend of 7m, that would be a 10 multiplier going forward, 160m plus GW bump. 175mhowever I believe that ladies day less than 10% average drop portends a better hold.many kids did not attend this week after monday, based on the data, the weekend should hold above 7m with them coming back out.

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