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baumer

Weekend Estimates pg 60 Mad3 60.3 Prom 50.0

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It only looks bad because you're comparing it to pg-13 flicks like SW and MIB. The business on Saturday is driven by family auds. Prom with its R rating and not to mention frontloading was never going to increase from non-midnight Friday.Sunday drop will be minimal: 15%, maybe even less.

Are you basing that solely on The Hangover? Cuz that's the only R-Rated film that fell softly on it's first Sunday. 300, Bridesmaids, Reloaded all fell in the mid 20's.
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Because it's a 25% drop from the Friday number. That's big no matter how you look at it.

I guess Midnights are skewing the picture for most people. Drop from non-midnight Friday is only 9%. It's the same as District 9 Saturday, which had no fanboy rush.
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Snow White and MIB3 had decent Saturdays jumps. The Avengers increase is not good at all. Hopefully it can hold onto that 11.2.Snow White's week to week drop is bad that if that 60% hold. That's a comic book film drop.

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1. Prometheus (Fox) NEW [3,396 Theaters] R

Friday $21.4M, Saturday $16.4M, Weekend $49.5M

2. Madagascar 3 (DreamWorks Anim/Paramount) NEW [4,258 Theaters] PG

Friday $20.4M, Saturday $22M, Weekend $59.6M

3. Snow White & The Huntsman (Universal) Week 2 [3,777 Theaters] PG13

Friday $7.3M, Saturday $9.1M, Weekend $22.9M (-60%), Cume $98.5M

4. Men In Black 3 (Sony) Week 3 [3,792 Theaters] PG13

Friday $4.3M, Saturday $6.1M, Weekend $14.2M, Cume $136.2M

5. The Avengers (Marvel/Disney) Week 6 [3,129 Theaters] PG13

Friday $3.3M, Saturday $4.8M, Weekend $11.2M, Cume $572.3M

6. Best Exotic Marigold (Fox Searchlight) Week 6 [1,298 Theaters] PG13

Friday $874K, Saturday $1.3M, Weekend $3.0M, Cume $30.8M

7. What To Expect When (Lionsgate) Week 4 [2,087 Theaters] PG13

Friday $850K, Saturday $1.1M, Weekend $2.7M, Cume $35.7

8. Battleship (Universal) Week 4 [1,954 Theaters] PG13

Friday $700K, Saturday $925K, Weekend $2.2M, Cume $59.7M

9. The Dictator (Paramount) Week 4 [1,651 Theaters] R

Friday $625K, Saturday $800K, Weekend $2.0M, Cume $55.1M

10. Dark Shadows (Warner Bros) Week 5 [1,550 Theaters] PG13

Friday $425K, Saturday $700K, Weekend $1.5M, Cume $73.9M

deadline.com

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Are you basing that solely on The Hangover? Cuz that's the only R-Rated film that fell softly on it's first Sunday. 300, Bridesmaids, Reloaded all fell in the mid 20's.

You need to look at summer releases like District 9. Anyway, R rated films always have great opening Sunday holds compared to competition. 300 only fell 27 on its opening Sunday in early MARCH (!) when everything else fell over 40%.
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1. Prometheus (Fox) NEW [3,396 Theaters] R

Friday $21.4M, Saturday $16.4M, Weekend $49.5M

2. Madagascar 3 (DreamWorks Anim/Paramount) NEW [4,258 Theaters] PG

Friday $20.4M, Saturday $22M, Weekend $59.6M

3. Snow White & The Huntsman (Universal) Week 2 [3,777 Theaters] PG13

Friday $7.3M, Saturday $9.1M, Weekend $22.9M (-60%), Cume $98.5M

4. Men In Black 3 (Sony) Week 3 [3,792 Theaters] PG13

Friday $4.3M, Saturday $6.1M, Weekend $14.2M, Cume $136.2M

5. The Avengers (Marvel/Disney) Week 6 [3,129 Theaters] PG13

Friday $3.3M, Saturday $4.8M, Weekend $11.2M, Cume $572.3M

6. Best Exotic Marigold (Fox Searchlight) Week 6 [1,298 Theaters] PG13

Friday $874K, Saturday $1.3M, Weekend $3.0M, Cume $30.8M

7. What To Expect When (Lionsgate) Week 4 [2,087 Theaters] PG13

Friday $850K, Saturday $1.1M, Weekend $2.7M, Cume $35.7

8. Battleship (Universal) Week 4 [1,954 Theaters] PG13

Friday $700K, Saturday $925K, Weekend $2.2M, Cume $59.7M

9. The Dictator (Paramount) Week 4 [1,651 Theaters] R

Friday $625K, Saturday $800K, Weekend $2.0M, Cume $55.1M

10. Dark Shadows (Warner Bros) Week 5 [1,550 Theaters] PG13

Friday $425K, Saturday $700K, Weekend $1.5M, Cume $73.9M

deadline.com

I love how she still has the Friday order.
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What the hell happened to TA this weekend? If it collapses now and somehow misses 600, so help me...

Probably lost most of it's 3d with Prometheus and Madagascar in 3d. Plus MIB3 is in 3d too.
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Two many 3D flims in the market.

Yes and Madagascar took away the family for Saturday. I had a feeling it would get creamed this weekend. Hopefully the drop is under 50%. I wasn't expecting Swath to drop that low though.
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Snow White and MIB3 had decent Saturdays jumps. The Avengers increase is not good at all. Hopefully it can hold onto that 11.2.Snow White's week to week drop is bad that if that 60% hold. That's a comic book film drop.

Bad? That's downright awful. Nothing drops 60% in its 2nd weekend unless it's a horror film, has a massive 130m+ OW, or has toxic WOM. We know SWATH isn't the former two. :D
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