Weekend Estimates: TMB @ 13M, PROM @ 20.2M, ROA @ 15M, MAD3 @ 35.5M

[Jake Gittes]

Hopefully a day is not far off when Sandler finally decides that he's got enough money and begins acting regularly in comedic/dramatic movies by respected directors. He was great in PDL and Reign Over Me and after the failure of Funny People (in which he was great as well) it was painful to see the guy becoming someone he himself just parodied. He's a smart and talented actor, I understand he wants to make money but how much more money does he need to make starring in these turds?

[Magic]

LOL at ROA and the Sandler movie.

Edited June 16, 2012 by Magic

[riczhang]

LOL at ROA and the Sandler movie.

And I honestly thought a week ago that ROA would do 30-40M, it's just pathetic

[StarSaber]

Those would be great holds for MIB and TA, both down about 30%

[Magic]

And I honestly thought a week ago that ROA would do 30-40M, it's just pathetic

Or hilarious.

[Sims]

Let's not force these two bombs into competition with each other, folks. There is no "winner" or "loser" between the two. They are both catastrophic flops that deserve humiliation and derision.

[TLK]

Update : RoA is now at 5.5 million instead of 5.8 million.

[Totem]

numbers you would expect in early October.

[Sims]

Update : RoA is now at 5.5 million instead of 5.8 million.

What a mess

[Magic]

Let's not force these two bombs into competition with each other, folks. There is no "winner" or "loser" between the two. They are both catastrophic flops that deserve humiliation and derision.

[kayumanggi]

Good MIB and TA numbers.

[kayumanggi]

That's good for MADAGASCAR lll too.

[Shawn Robbins]

Think at least one or two of these are way under-estimated for the weekend. Won't be surprised if Avengers gets a teeny tiny bump on Sunday.

[Cedarpoint1111]

Thank God I left them both out of my top 11!

[Accursed Arachnid!™]

3. Rock Of Ages (New Line/Warner Bros) NEW [3,470 Theaters] PG13

Friday $5.5M

Biggest WTF moment of the Summer for me. Was it the marketing that dropped the ball? I know the reviews are mixed at best, but I sorta figured this would be review proof.

ROA O/U Footloose? Seriously? Could be Julianne Hough's second highest grosser?

Sure am happy that at the last second, I took it out of my top 12 in baumer's game.

[Sims]

I've been saying for a while now that ROA's marketing really didn't carve out a clear audience. I just don't know which demographic was supposed to be interested in the movie.

[Cedarpoint1111]

Sure am happy that at the last second, I took it out of my top 12 in baumer's game.

[Accursed Arachnid!™]

I've been saying for a while now that ROA's marketing really didn't carve out a clear audience. I just don't know which demographic was supposed to be interested in the movie.

Yeah, they should have just targeted those who grew up in the 80's and hoped they would take their kids/friends/family.

[Sims]

It also didn't help that ROA's source material is neither all that popular or acclaimed. Adaptations of Hairspray and Mamma Mia! caught on because the musicals are box office smashes on Broadway. Even if people weren't familiar with the musicals, they had heard good things about them.

[grey ghost]

Correct me if I'm wrong but wouldn't 14 m be the lowest OW for a live action Adam Sandler comedy since Bulletproof?That's what I call rock bottom. Time for a shitty movie intervention from friends and family.