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Potential interstellar audience?

kUkrUuI.png

 

It's been a bleak autumn in the theatres, with October 2014 down by 7.32% compared to 2013 and the first weekend of November was also down by 29.89% compared to the same time period. The discrepancy between the two could be a target audience that interstellar should/could exploit. 

Edited by Rsyu
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Interstellar over Inception?

 

Early signs point to it being entirely possible. Despite the bad release date, Interstellar looks set to have a stellar OW. Interstellar also has the edge in gross, with an elevated ticket-price through inflation and, in all likelihood, an increased percentage of IMAX showings. Public interest is also extremely high at the moment and if the word of mouth from the general audience matches it in the opening week, then it would be in a very good position. However, having a good word of mouth is in no way a given, with many people raising eyebrows at the long screen-time in particular. The long run-time could also be an issue for potential repeat-viewings.

 

It helps that Christopher Nolan is more recognized and respected than when Inception was first released. Many people here now know him as "That guy who makes good movies". It doesn't hurt that he also has his share of Nolanites too :)

 

Inception had great word of mouth and it shows over the course of it's run. OW wasn't spectacular but the legs were great. Being released in the summer had a lot to do with that of course. 
 
Inception:
wk1: 1,238,563
wk2: 1,411,617  (+14.0%)
wk3: 1,329,722     (-5.8%)
wk4:    811,977   (-38.9%)
wk5:    501,164   (-38.3%)
wk6:    274,453   (-45.2%)
----------------------------------
Total: 5,926,948 ($38,705,828)
 
Probability: 65% - A lot hinges on it's word of mouth and SNS reaction.  
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Korea has produced some great war films,

 

Personally I'd go for Welcome to Dongmakgeol for the best Korean War film and JSA for the best North/SOuth based film (although that's hardly fair as I consider JSA to be the single best film ever made but still...)

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Korea has produced some great war films,

 

Personally I'd go for Welcome to Dongmakgeol for the best Korean War film and JSA for the best North/SOuth based film (although that's hardly fair as I consider JSA to be the single best film ever made but still...)

 

Your avatar kinda gave it away :P

 

Dongmakgeol is a wonderful film, I think foreigners are kinda put off by the weird sounding title though. Brotherhood of war sounds much cooler. 

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South Korea Daily Box Office (November 5)

-Interstellar is here!

-Admissions---- (total) ------ gross---(Drops from LW)-[screens]- <Title>

 

01.   47,861  (1,376,467)     $335K     (-44.0%)        [688] <Gone girl>

-------------------------------------------------------------------------------------------------------------
02.   20,938     (872,569)     $140K     (-55.0%)        [480] <We are brothers> 
-------------------------------------------------------------------------------------------------------------
03.   19,165     (335,172)     $120K          (--)            [565] <My dictator> 
------------------------------------------------------------------------------------------------------------
04.   12,261  (2,098,310)       $85K     (-53.8%)        [342] <My bride, my love>
-------------------------------------------------------------------------------------------------------------
05.   10,686       (13,043)       $83K          (--)            [235] <Interstellar> PREVIEW  
------------------------------------------------------------------------------------------------------------
06.     8,672     (300,366)       $59K     (-50.0%)        [270] <Red carpet> 

-----------------------------------------------------------------------------------------------------------
07.     5,236     (141,950)       $35K     (-45.7%)        [170] <Boyhood> 

-----------------------------------------------------------------------------------------------------------

08.     4,758  (1,317,943)       $33K     (-58.0%)        [246] <Dracula untold> 

-----------------------------------------------------------------------------------------------------------
09.     3,831       (46,865)       $26K          (--)            [185<Before I go to sleep> 

-----------------------------------------------------------------------------------------------------------
10.     2,716       (28,066)       $18K          (--)            [166] <The angriest man> 
 

Total admissions: 159,712

Total Gross: $1.085 million

 

Interstellar cume: $102,146

Gone girl cume: $10.235 million

 
Current presales
01. 81.2%   (215,582)  Interstellar
02.   6.4%    (16,948)  Fashion King
03.   3.2%      (8,533)  Gone girl
04.   0.7%      (1,972)  We are brothers
05.   0.7%      (1,820)  My dictator
Edited by Rsyu
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Early interstellar Naver ratings-after 317 votes.

 

N84TPoa.jpg

 

So far, male voters heavily outweigh the females, although the females who did watch it, gave it a higher rating. The biggest demography for this so far is males in their 20s. 

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Interstellar Opening Day (11/06)

 

Admissions        :  227,042

Total admissions: 242,223

Gross                 :  $1.645 million

Current presales:  267,755 (80.5% share)

 

Top 10 OD (OW) of 2014 (admissions)
01. 682,692   (3,357,083) Roaring Currents 
02. 551,843   (2,118,134) Kundo: Age of the rampant 
03. 467,410   (1,853,000) Transformers: Age of Extinction 
04. 287,836   (1,043,628) The Fatal Encounter
05. 273,447   (1,248,342) The pirates 
06. 224,061          (--)      Interstellar 
06. 209,738   (1,451,554) X-men: Days of Future past 
07. 201,749      (837,556) Tazza: the hidden card 
08. 201,723   (1,319,260) Dawn of the planet of the apes 
09. 190,866   (1,296,148) The Amazing Spider-man: 
 
*OW: Fri-Sun
 
Ratings
Naver Netizen: 9.40/10 (2,064 votes)
Naver audience: 9.44/10 (141 votes)
Naver critic: 7.86/10 (7 votes)
 
*Inception's Naver ratings were 9.20/NA/7.93
Edited by Rsyu
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Interstellar Opening Day (11/06)

 

Admissions        :  224,061

Total admissions: 239,242

Gross                 :  $1.623 million

Current presales:  267,755 (80.5% share)

 

Top 10 OD (OW) of 2014 (admissions)
01. 682,692   (3,357,083) Roaring Currents 
02. 551,843   (2,118,134) Kundo: Age of the rampant 
03. 467,410   (1,853,000) Transformers: Age of Extinction 
04. 287,836   (1,043,628) The Fatal Encounter
05. 273,447   (1,248,342) The pirates 
06. 224,061          (--)      Interstellar 
06. 209,738   (1,451,554) X-men: Days of Future past 
07. 201,749      (837,556) Tazza: the hidden card 
08. 201,723   (1,319,260) Dawn of the planet of the apes 
09. 190,866   (1,296,148) The Amazing Spider-man: 
 
*OW: Fri-Sun
 
Ratings
Naver Netizen: 9.40/10 (2,064 votes)
Naver audience: 9.44/10 (141 votes)
Naver critic: 7.86/10 (7 votes)
 
*Inception's Naver ratings were 9.20/NA/7.93

 

How does this work. 224K admissions, 239K total adm and 267K presales? The presales are for the entire weekend? I don't get it. But taking after that 224K OD and looking at similar titles, 35M+ should happen, right?

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South Korea Daily Box Office (November 6)

-Admissions---- (total) ------ gross---(Drops from LW)-[screens]- <Title>

 

01.  224,340     (239,521)   $1.623M        (--)            [1,090] <Interstellar> NEW

-------------------------------------------------------------------------------------------------------------
02.    47,569       (51,438)      $329K         (--)              [514] <Fashion King> NEW
-------------------------------------------------------------------------------------------------------------
03.    27,892  (1,404,662)      $194K     (-57.5%)         [418] <Gone girl> 
------------------------------------------------------------------------------------------------------------
04.      9,832     (882,660)        $64K     (-69.3%)         [365] <We are brothers>
-------------------------------------------------------------------------------------------------------------
05.      7,184     (342,484)        $48K     (-80.6%)         [302] <My dictator>  
------------------------------------------------------------------------------------------------------------
06.      4,275  (2,102,617)        $28K     (-77.1%)         [232] <My bride, my love> 

-----------------------------------------------------------------------------------------------------------
07.      2,108     (144,081)        $15K     (-67.7%)           [80] <Boyhood> 

-----------------------------------------------------------------------------------------------------------

08.      1,672     (302,154)        $12K     (-78.5%)           [90] <Red carpet> 

-----------------------------------------------------------------------------------------------------------
09.      1,447         (5,888)        $10K          (--)                 [6<What if> PREVIEW

-----------------------------------------------------------------------------------------------------------
10.      1,434       (14,761)        $10K          (--)               [28] <The disciple John Oak> 
 

Total admissions: 341,904

Total Gross: $2.410 million

 

Interstellar cume: $1.725 million

Gone girl cume: $10.429 million

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How does this work. 224K admissions, 239K total adm and 267K presales? The presales are for the entire weekend? I don't get it. But taking after that 224K OD and looking at similar titles, 35M+ should happen, right?

 

Yes. The presales stretch into next week but most of them are concentrated this weekend. The OD for interstellar was lower than I'd thought it would be but it should be enough to get to 35M+ with good word of mouth. 

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