South Korea Box Office

[Rsyu]

With so many of HTTYD2's foreign markets being more frontloaded than pre-release expectations, it'll be good to (hopefully) see a market where the film is actually BACKloaded for a change. (The only other comparable markets are Australia and New Zealand, where it released before schools got out for winter break, and as soon as breaks started the sales jumped.)The per-screen average jumped even more, since it has less screens.

I wouldn't call it backloaded just yet, it's having a good second week lets see if it can maintain it :)As for screens its pretty much yhe same number as OD (around 40 screens less)

Edited August 1, 2014 by Rsyu

[efialtes76]

The 57% increase is in admissions not 133%

But the movie increased 133% in admissions...

165k vs 71k

[TalismanRing]

Still hope 20m is reachable...

 

Thor 2 made $21m and that got a boost from the first film and The Avengers so that might be too much to ask for.

[Rsyu]

But the movie increased 133% in admissions...165k vs 71k

Yup you're right. Thought I was calculating a decrease rather than increase. Thanks

[Fullbuster]

Thor 2 made $21m and that got a boost from the first film and The Avengers so that might be too much to ask for.

 

I guess you're right

[chimpo]

I love those HTTYD 2 numbers

 

And that Korean movie numbers are impressive.

[LexJoker]

Guardians releasing here next week?

Isn't there another anticipated local movie releasing next week?

[Rsyu]

Guardians releasing here next week?Isn't there another anticipated local movie releasing next week?

Today (thursday) is the opening day for guardians. It's up against roaring currents which just set the opening day record. There are 2 big local releases coming up over the next two weeks, one each week.

[LexJoker]

Today (thursday) is the opening day for guardians. It's up against roaring currents which just set the opening day record. There are 2 big local releases coming up over the next two weeks, one each week.

I know you liked it but how is the WOM for roaring currents?

[Rsyu]

I know you liked it but how is the WOM for roaring currents?

Very good, much better than Kundo last week which recieved widespread criticism upon it's release. Prerelease ratings for roaring currents on naver was 8.62, nothing really special compared to many other films released this year (many anticipated hits start at 9+ pre-release) maybe because of the poor ratings it recieved from film critics (6.0/10.0). Upon release it started in the lower 8.0s and rose continuously throught the day to hit a high point of 8.97. Now it's slowly falling again (currently 8.91) and it will probably stabilize around 8.7-8.8 if the current trend continues. The social media response has been pretty lively too with many people praising the film (especially the battle scenes) online. I think the Korean audience was thirsty for a good local film, there hasn't been a really good one since January earlier this year (miss granny). Edited July 31, 2014 by Rsyu

[tupek]

And here in Mexico we can't have a lot of local juggernaut like South Korea (though last year we had a 15 million admission movie).

[Rsyu]

And here in Mexico we can't have a lot of local juggernaut like South Korea (though last year we had a 15 million admission movie).

15 million admissions is pretty good though, higher than the most attended movie in korea in fact and mexico has still got a lot more room to grow Edited July 31, 2014 by Rsyu

[Rsyu]

<Roaring currents> sailed past 1 million admissions today after just 37 hours according to KOFIC. It crossed it at around 13:30 today (local time). <Secretly, greatly> and <Snowpiercer> tied it for days but were a bit slower in time. 

 

It also beat Masquerade's record of highest admissions during a weekday (672,469)

[Rsyu]

South Korea Daily Box Office (07/31)

-Admissions   (total)        gross (Drops from LW) [screens] Title

01. 702,210 (1,404,076) $5.040m         (--)                   [1,200] <Roaring currents>
------------------------------------------------------------------------------
02. 162,961 (1,539,278) $1.181m    (+125%)                [657] <How to train your dragon 2> 
------------------------------------------------------------------------------
03. 133,477 (3,955,245) $0.962m    (-68.2%)                [673] <Kundo: Age of the Rampant>
------------------------------------------------------------------------------
04. 120,450     (121,455) $0.925m        (--)                      [494] <Guardians of the galaxy> NEW
------------------------------------------------------------------------------
05.   14,692        (16,308) $98K              (--)                      [170] <Turkey>  NEW[

Total admissions: 1,164,332

Roaring Currents Cume: $9.65 million
]Dawn of the planet of the apes cume: $30.175 million
Kundo: Age of the Rampant cume: $29.472 million 
How to train your dragon 2 cume: $12.063 million
Guardians of the Galaxy cume: $0.927 million

Current Presales
Roaring Currents 62.6% (338,878) (Kundo presales during same time frame: 52.4% 217,173)
How to train your dragon 2 13.8% (74,941)
Guardians of the Galaxy 8.5% (45,740)
Kundo: Age of the Rampant 8.0% (43,295)
The pirates 2.4% (13,048)

Edited April 3, 2015 by Rsyu

[Rsyu]

South Korea monthly Box office (July)

 

 

July Admissions and Gross: 3 year trend

 

2014

July

Admissions: 19,862,156

-Foreign release: 9,639,711

-Local release:  10,222,445

Gross(KRW):  155.49 billion

*1USD=~1030.70 won

 

Jan-July total

-116,370,414 admissions

-897.31 Billion KRW

 

2013

July

Admissions: 18,824,076

-Foreign release: 10,308,817

-local release: 8,515,259

Gross(KRW): 135.73 Billion

 

Jan-July total

-117,324,059 admissions

-859.79 billion KRW

 

2012

July

Admissions: 20,964,476

-Foreign release: 10,921,393

-Local release: 10,043,083

Gross(KRW): 154.86 Billion

 

Jan-July total: 
-104,226,308 admissions

-797.25 Billion KRW

 

Transformers: Age of Extinction did close to half of it's total business in the month of July. Like Marmite, the division between the people who loved it and people who hated it were clearly divided, but regardless, for a normal movie it's numbers are still pretty great. Dawn of the planet of the apes benefited from changing it's theatrical release date to a week earlier and will be thankful they did considering Kundo's huge OW. It has taken a considerable hit with the release of GotG though. It should make it's way over 4 million admissions still (Kudos to fake for predicting that) but it's going to be less easier than I'd previously thought. How to train your dragon 2 had a pretty average OW, only slightly higher than the original but it's second week is really good, a sign that word of mouth is starting to spread for it. It even beat Kundo in daily admissions today by a large margin, something that was hard to imagine just last week. Current naver ratings for it is 9.17 the biggest demo being girls between the ages of 10 and 20. 

 

For local films, divine move was a surprise hit generating over 3.5 million admissions on the back of a strong opening week. 4 million admissions isn't going to happen but it's already performed better than expected. Kundo: Age of the rampant was the first of the "Big4" summer movies to be released and opened to large expectations largely failing to live up to the hype. As a result, the opening week was extremely big but it has wilted considerably in it's second week. Roaring currents opened just yesterday and unlike Kundo, the reaction has been generally positive with most of the people praising the naval battle scenes and Choi min-sik's acting as Admiral Yi Sun-sin. So far it looks the most likely film to win the summer. 

 

Overall admissions until the month of July 2014 are slightly under the figure for 2013. With Roaring currents and 2 more big local films set to spring during august, this gap could lessen by the end of next month.

 

Most Attended movies (July)

1. 3,955,531 Kundo: Age of the Rampant

2. 3,937,021 Dawn of the planet of the apes

3. 3,556,356 Divine move

4. 2,472,232 Transformers: Age of Extinction

5. 1,539,322 How to train your dragon 2

6. 1,399,809 Roaring Currents

7.    481,707 Mourning grave

8.    409,113 JU-ON: The beginning of the end

9.    404,444 Confession

10.  321,048 A hard day 

 

2014 top 10 (admissions)

1. 10,295,483 Frozen

2.   8,656,417 Miss Granny 

3.   5,295,874 Transformers: Age of Extinction

4.   4,696,923 Edge of Tomorrow 

5.   4,313,447 X-Men: Days of Future Past

6.   4,164,946 The Amazing Spider-Man 2

7.   3,962,812 Captain America: The winter soldier

8.   3,924,224 Dawn of the planet of the apes

9.   3,995,606 Kundo: Age of the Rampant

10. 3,937,460 Dawn of the planet of the apes

[TalismanRing]

Very good for GOTG, better opening day than TDW, though the others opened on Weds. They also opened in Nov & March.  Are weekday/weekend % jump different in the summer in SK as much as they are in the US?

 

 

  Thor2     CA2     GOTG

Wed   114,775    165,851 x

Thur   110,040    135,389   119,558

Fri      145,894     206,666  

Sat     365,093     509,090 

Sun    316,616     442,426 

[Rsyu]

 

Very good for GOTG, better opening day than TDW, though the others opened on Weds. They also opened in Nov & March.  Are weekday/weekend % jump different in the summer in SK as much as they are in the US?

 

 

  Thor2     CA2     GOTG

Wed   114,775    165,851 x

Thur   110,040    135,389   119,558

Fri      145,894     206,666  

Sat     365,093     509,090 

Sun    316,616     442,426 

 

 

If it's an anticipated hit then yeah the jumps can be pretty dramatic. Now this is a bit unreliable as it doesn't differentiate between new releases and holdovers (new releases are likely to jump higher than holdovers) but this is the current trend for summer of 2014 (for convenience 06/20 onwards)

 

monday: 1,974,970

tuesday: 1,944,135

wednesday: 3,462,392

thursday: 3,430,558

friday: 3,084,877

saturday: 6,168,302

sunday: 5,645,391

 

Monday and tuesday are the weakest days of the week. wednesday and thursday are strong because almost all films are released on those days. There's a big jump on saturday and a slight fall on sunday. The pattern is similar for 2013 too

[efialtes76]

 

 

 

Very good for GOTG, better opening day than TDW, though the others opened on Weds. They also opened in Nov & March.  Are weekday/weekend % jump different in the summer in SK as much as they are in the US?

 

 

  Thor2     CA2     GOTG

Wed   114,775    165,851 x

Thur   110,040    135,389   119,558

Fri      145,894     206,666  

Sat     365,093     509,090 

Sun    316,616     442,426 

 

One year ago new releases(Snowpiercer,The Terror Live and Smurfs 2) stayed flat on Friday and only increased around 30% on Saturday...

Edited July 31, 2014 by efialtes76

[Rsyu]

just out from my guardians of the galaxy viewing. Audience size was pretty good, some spillover from roaring currents too I should think. The audience reaction was great too, lots of laughter and the tension in general was great. I hope this keeps hold on to it's screens because I can see this having good word of mouth. Naver rating at the moment is 8.93/10. Really enjoyed myself

[Fullbuster]

just out from my guardians of the galaxy viewing. Audience size was pretty good, some spillover from roaring currents too I should think. The audience reaction was great too, lots of laughter and the tension in general was great. I hope this keeps hold on to it's screens because I can see this having good word of mouth. Naver rating at the moment is 8.93/10. Really enjoyed myself

 

I really hope it can surprise us in South Korea despite this big local movie, and apparently it's quite the case