Hong Kong Hong Kong Box Office

[Bluebomb]

July 21-24 Weekend actual:
"Che Sau (Motorway): $927,145 from 51 locations. Location avg. = $18,179. Territory cume = $927,145"

Great number for Motorway!

More Friday Amazing Spider-Man schedules

Pacific Place

New

The Amazing Spider-Man 3D - 23 showings

Olympian City

New

The Amazing Spider-Man 2D - 5 showings

The Amazing Spider-Man 3D - 20 showings

Palace IFC

New

The Amazing Spider-Man 3D - 18 showings

The One

New

The Amazing Spider-Man 3D - 28 showings

Great Friday schedules for Amazing Spider-Man.

Opening day for The Amazing Spider-Man @ Palace APM

Palace APM
	The Amazing Spider-Man 3D					The Amazing Spider-Man 2D
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Jun. 29	9:00 AM	52	286	18.2%	Jun. 29	10:00 AM	42	114	36.8%
	9:30 AM	7	167	4.2%		12:30 PM	10	114	8.8%
	10:15 AM	25	112	22.3%		4:50 PM	19	112	17.0%
	11:35 AM	108	286	37.8%		7:40 PM	68	98	69.4%
	12:00 PM	4	167	2.4%		12:20 AM	13	112	11.6%
	1:00 PM	6	98	6.1%
	2:10 PM	24	286	8.4%
	2:20 PM	4	112	3.6%
	2:30 PM	4	167	2.4%
	3:00 PM	4	114	3.5%
	3:30 PM	8	98	8.2%
	4:40 PM	34	286	11.9%
	5:00 PM	4	167	2.4%
	5:30 PM	6	114	5.3%
	6:40 PM	4	98	4.1%
	7:10 PM	95	286	33.2%
	7:20 PM	8	112	7.1%
	7:30 PM	30	167	18.0%
	8:00 PM	25	114	21.9%
	9:15 PM	27	98	27.6%
	9:40 PM	111	286	38.8%
	9:50 PM	8	112	7.1%
	10:00 PM	8	167	4.8%
	10:30 PM	11	114	9.6%
	11:45 PM	6	98	6.1%
	12:10 AM	26	286	9.1%
	12:30 AM	4	167	2.4%
	1:00 AM	4	114	3.5%
Total		657	4679	14.0%	Total		152	550	27.6%

Slow sales for The Amazing Spider-Man. The Avengers had double the pre-sales at this point in time back on its opening Thursday at Palace APM. Part of the reason for the low sales is not because of lukewarm demand but theaters releasing supposed reserved 3D seats to the public. Like with IMAX, theaters generally have a select number of seats that the public can only buy for 3D movies. IMAX theaters block off the first two-three rows of seats for 3D movies because it's harder to sell. Typically, regular theaters will also do the same and allocate fewer number of seats for 3D movies but it did not happen this time. I crunched the numbers and if we add those reserved seats back in along with the 2D admissions, total admissions for The Amazing Spider-Man would be almost neck and neck with The Avengers pre-sales. That's not to say that The Amazing Spider-Man is doing great, however. Opening day pre-sales for The Avengers' numbers were for Thursday while TASM is being supported by the weekend.

I don't think it has a chance of getting the non-holiday OD record with those kinds of numbers even with huge walk-ins. Weekend is doing much better though so 4m is still possible. The typhoon will make admissions hard to track this weekend though. A direct hit by a typhoon on Hong Kong is not such a bad idea if it comes on Saturday. Hong Kong people don't care about typhoons and will head out regardless of the bad weather. It happened last time when a tropical storm struck on the Sept. 29 long weekend, paralyzing the city but giving everyone an extra day off. That day turned out to be the biggest day of the weekend. This new typhoon will be something to watch out for if it does land over HK on Saturday as admissions could skyrocket.

	Thursday adm.	(so far)		June 28
Rank	Title	LW	TW	% chg
1	Motorway	--	2,797	--
2	Prometheus 3D	--	1,438	--
3	The Dictator	--	938	--
4	The Bounty	--	895	--
5	The Raven	--	779	--

Decent for Motorway. Not bad for Prometheus/Dictator either. Weak for The Bounty and The Raven.

 

[Olive]

Not good for TASM, when will Painted Skin 2 be released?

[fmpro]

:(Nuff said

[iceroll]

Maybe this is a sign that TASM domestic won't do that well either. Peeerrrrf.. I mean aww

[PierceHawthorne]

Mmm, alright?! First of all, it's presales, second of all, it's still doing good according to what he's saying, and thirdly, hum, walk ins?!

[Bluebomb]

Not good for TASM, when will Painted Skin 2 be released?

Next Thursday along with Abraham Lincoln: Vampire Hunter.Both won't do much to Amazing Spider-Man.

[fmpro]

Any news about presales/typhoon??

[Fullbuster]

Mmm, alright?! First of all, it's presales, second of all, it's still doing good according to what he's saying, and thirdly, hum, walk ins?!

Exactly

[PierceHawthorne]

Well, I mean, it's absurd, because if you consider pre sales, then TASM would bomb in a lot of places, and that just isn't possible, there just isn't as much excitement as TDKR or TA, doesnt mean it will bomb just because presales aren't great.

[Fullbuster]

Well, I mean, it's absurd, because if you consider pre sales, then TASM would bomb in a lot of places, and that just isn't possible, there just isn't as much excitement as TDKR or TA, doesnt mean it will bomb just because presales aren't great.

BTW Spiderman is a box office giant , if this movie can't be a success OS it's a bad omen for TDKR...

[Bluebomb]

BTW Spiderman is a box office giant , if this movie can't be a success OS it's a bad omen for TDKR...

It's possible.I really hope both succeed.

Any news about presales/typhoon??

#1 tropical cyclone signal just issued in HK. It's basically a precautionary measure to let the people know a storm is coming, get prepared, etc.

[keysersoze123]

BTW Spiderman is a box office giant , if this movie can't be a success OS it's a bad omen for TDKR...

I disagree. ASM is a reboot where the previous movie was poorly received. TDKR is the finale of a trilogy with crazy WOM. That does not mean that will translate to record breaking numbers everywhere, but markets that liked TDK will do gangbuster numbers again. I am also hopeful china will do great. Rest of the markets have great potential to improve considering TDK was not that big.After all Avengers did out of the world business recently. So its not as if movies are not doing well. Even MIB3 did great in OS.

[Fullbuster]

I disagree. ASM is a reboot where the previous movie was poorly received. TDKR is the finale of a trilogy with crazy WOM. That does not mean that will translate to record breaking numbers everywhere, but markets that liked TDK will do gangbuster numbers again. I am also hopeful china will do great. Rest of the markets have great potential to improve considering TDK was not that big.After all Avengers did out of the world business recently. So its not as if movies are not doing well. Even MIB3 did great in OS.

Normal eople don't care about the reboot thing.So that won't have an impact, and many markets grew strongly since 2007, you already can bet on a much bigger gross in China/Russia/Brazil.

[Bluebomb]

Even MIB3 did great in OS.

MIB3 was coming off a poorly received sequel that came out 10 years ago and essentially acted as a revival to the franchise.Spider-Man is a reboot that is coming off a poorly received sequel that came out 10 years ago. Edited June 28, 2012 by Bluebomb

[druv10]

Normal eople don't care about the reboot thing.So that won't have an impact, and many markets grew strongly since 2007, you already can bet on a much bigger gross in China/Russia/Brazil.

TA made over 200M in Latin America hopefully TASM will approach that.

[keysersoze123]

MIB3 was coming off a poorly received sequel that came out 10 years ago and essentially acted as a revival to the franchise.Spider-Man is a reboot that is coming off a poorly received sequel that came out 10 years ago.

MIB2 was not that hyped compared to SM3. It was the same crap rehashed. Its not as if 1st film was a classic. SM on the other hand had 2 extremely well received movies and then dropped the ball in the 3rd one. Plus SM3 is just 5 years old. Audience definitely have not forgotten that one.

[Fullbuster]

TA made over 200M in Latin America hopefully TASM will approach that.

Latin America and Russia will impress us about Spiderman, be sure of it!BTW I see you live in Houston, I studied the economic development and the demographic growth in this city, it's really impressive and its future seems very bright, particularly with the enlargement of Panama Canal Edited June 28, 2012 by Fullbuster

[Bluebomb]

MIB2 was not that hyped compared to SM3. It was the same crap rehashed. Its not as if 1st film was a classic. SM on the other hand had 2 extremely well received movies and then dropped the ball in the 3rd one. Plus SM3 is just 5 years old. Audience definitely have not forgotten that one.

The only people who won't forget are Raimi fanboys. Normal people don't care and will watch the latest blockbuster.

[Fullbuster]

The only people who won't forget are Raimi fanboys. Normal people don't care and will watch the latest blockbuster.

Yep

[SentryTrans]

Normal eople don't care about the reboot thing.So that won't have an impact, and many markets grew strongly since 2007, you already can bet on a much bigger gross in China/Russia/Brazil.

Right!