Hong Kong Hong Kong Box Office

[John Marston]

did Hobbit get the biggest admissions of the three movies? 

[baumer]

I think Taken 3 is going to be a monster everywhere.

[Olive]

 

Where are you getting these numbers from? I don't see it on the usual sites.

 

 

http://weibo.com/cinetel?from=feed&loc=nickname

 

This weibo account(香港票房), its cinetel who used to post on this forum for some days.

He/She may has access to some inside sources.

[Olive]

2014 yearly box office in Hong Kong: 1.643 billion HKD/$212M  (+5.2% over 2013)

2014 Admissions: 24.11M

Average ticket price: HK$68.1 or US$8.8

Foreign movies: 72.55%

Chinese movies:27.45%

44 movies made over 10M HKD in 2014, 30 of which are foreign movies.

 

TOP 10 Hollywood movies released in 2014 (as of Dec. 31)

1.Transformers IV - 98.19M - $12.65M

2.Captain America II - 56.55M - $7.28M

3.TASM2 - 54.69M - $7.05M

4.Interstellar - 51.06M - $6.58M

5.X-Men:DOFP - 50.76M - $6.54M

6.Maleficent - 40.85M - $5.25M

7.Dawn of Apes - 36.97M - $4.75M

8.NATM3 - 36.45M - $4.69M

9.Maze Runner - 32.38m - $4.16M

10.Wolf of Wall Street - 31.10M - $4.00M

 

Biggest Chinese/HK movie is Golden Chickensss, which made 41.67M/$5.35m.

 

source:http://weibo.com/cinetel?from=feed&loc=nickname#_rnd1420307854103

Edited January 3, 2015 by Sorcerer Supreme

[Olive]

 

 

Weekly Numbers Dec 29-Jan 4:

Taken 3 -   9.41M     9.41M   $1.21M

NATM 3 -   7.86M   40.06M   $5.15M

Big Hero 6 - 7.11M  27.18M  $3.50M

Hobbit 3 -   5.26M   29.56M   $3.81M

Paddington - 4.85M  10.73M $1.38M

 

Edited January 5, 2015 by Sorcerer Supreme

[Dingdong123]

So Big Hero 6 passed Frozen, Wreck-it Ralph and Tangled in HK! Incredible. How high can you guys see it? Probably 4M? 4.5M?

[John Marston]

Weekly Numbers Dec 29-Jan 4:

Taken 3 - 9.41M 9.41M $1.21M

NATM 3 - 7.86M 40.06M $5.15M

Big Hero 6 - 7.11M 27.18M $3.50M

Hobbit 3 - 5.26M 29.56M $3.81M

Paddington - 4.85M 10.73M $1.38M

What are The Hobbits films admissions?

[Bluebomb]

did Hobbit get the biggest admissions of the three movies? 

Not sure but I think it did on par with the 1st one's OW.

 

 

http://weibo.com/cinetel?from=feed&loc=nickname

 

This weibo account(香港票房), its cinetel who used to post on this forum for some days.

He/She may has access to some inside sources.

Thank you!

 

Interesting week upcoming. Fifty Shades of Grey and Kingsman: The Secret Service will be fighting tooth and nail for glory this week but a ton of movies releasing on Chinese New Year will get early sneaks starting on Saturday. Most notably, Stand By Me Doraemon will be getting the big push on Saturday knocking out Fifty Shades of Grey from the biggest theater. Other CNY films like 12 Golden Ducks, From Vegas to Macau II, Penguins of Madagascar and Triumph in the Skies will also be seeing some action this weekend. The Imitation Game will continue to get sneak peeks this weekend.

Thursday screen counts

The ONE
New	Holdovers	Leaving
Fifty Shades of Grey - 14 showings	Jupiter Ascending - 3 showings (▼ 6)	Partners in Crime
Kingsman: The Secret Service - 12 showings	Gangnam Blues - 1 showing (▼ 6)	Black Sea
	Wild - 2 showings (▼ 5)	Mortdecai
	Still Alice - 1 showing (▼ 3)	American Sniper
	The Gigolo - 1 showing (▼ 3)	Parasyte (Cat. III)
	Birdman - 2 showings (=)	Women Who Flirt

Tsuen Wan
New	Holdovers	Leaving
Fifty Shades of Grey - 6 showings	Jupiter Ascending - 5 showings (▼ 6)	American Sniper
Kingsman: The Secret Service - 6 showings	Gangnam Blues - 2 showings (▼ 3)
	Mortdecai - 2 showings (▼ 3)
	The Gigolo - 2 showings (▼ 5)
	Parasyte (Cat. III) - 1 showing (▼ 2)

Fifty Shades of Grey will command the most showtimes this week but Kingsman: The Secret Service is right behind. At all theater chains, Fifty Shades of Grey will have a bigger advantage either in showtimes or screens over Kingsman. Most theaters are split as to who gets the biggest screen. At some theaters, Kingsman will have the biggest screen or the largest screen plus a really small screen but Fifty Shades of Grey will occupy the 2nd biggest and the 3rd biggest and those two combined lifts it over Kingsman in terms of seat count. At other theaters, Fifty Shades grabs the biggest theater.

Saturday is shaping up to be very interesting. Chinese New Year films are getting major sneak peeks this weekend. Stand By Me Doraemon is the standout and will get all day sneaks in the biggest theater at many locations. The Golden Ducks will be the next biggest screen getter out of the CNY films. Some theaters have given this full day while others are only giving it half day sneaks.

In response to the huge screen counts set aside for Doraemon and the rest of the CNY films this weekend, Fifty Shades and Kingsman have been downgraded to a smaller screen. In about half of Broadway/AMC theaters so far, Kingsman will get the bigger screen over Fifty Shades this weekend. The other half will retain Fifty Shades in the bigger screen over Kingsman.

The holdovers will experience a huge decline in showtimes on Saturday to make room for the CNY films. At Tsuen Wan, all holdovers except for Jupiter Ascending will be gone by Friday.

Ticket Sales

Huge ticket sales from early pre-selling in the more foreigner areas (Central, Admiralty, TST, HK Island) are pushing Fifty Shades well ahead of Kingsman in those locations but Fifty Shades is behind Kingsman in more rural areas.

[Bluebomb]

	Thursday adm.	(so far)		February 12
Rank	Movie	LW	TW	% chg
1	Fifty Shades of Grey	--	5,330	--
2	Kingsman: The Secret Service	--	2,760	--
3	Jupiter Ascending	--	2,120	--
4	The Gigolo	--	308	--
5	American Sniper	--	222	--
6	Wild	--	168	--
7	Still Alice	--	141	--
8	Gangnam Blues	--	140	--
9	Parasyte	--	125	--
10	Nightcrawler/My Girlfriend is So Sick	--	101	--

Top 2 are the only ones that matter. Strong pre-selling for Fifty Shades has it well out in front of Kingsman but Kingsman will come back with walk-ins.

Jupiter Ascending will crumble on Saturday.

At 1 PM, Kingsman has closed the gap to less than 2,000 admissions.

[Bluebomb]

	Thursday			February 12
Rank	Movie	LW	TW	% chg
1	Kingsman: The Secret Service	--	14,136	--
2	Fifty Shades of Grey	--	11,872	--
3	Jupiter Ascending	--	3,349	--
4	The Gigolo	--	1,227	--
5	American Sniper	--	875	--
6	Wild	--	628	--
7	Parasyte	--	497	--
8	Still Alice	--	454	--
9	Gangnam Blues	--	362	--
10	The Con Artist	--	297	--

Kingsman killed Fifty Shades of Grey with walk-ins. Walk-ins delivered a 5x multiplier and accounted for 80.5% of its total admissions today. Fifty Shades of Grey on the other hand had early pre-selling 2 weeks out, was almost 2 times ahead of Kingsman this morning but only achieved a 2 multiplier from its pre-sales to final admissions number. With Kingsman showing in IMAX, the spread in gross will be larger. The battle for top spot won't be even close.

	Friday adm.	(so far)			February 13
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Fifty Shades of Grey	--	6,210	--	+16.5%
2	Kingsman: The Secret Service	--	4,813	--	+74.4%
3	Jupiter Ascending	--	1,883	--	-11.2%
4	12 Golden Ducks	--	965	--	--
5	From Vegas to Macau 2	--	432	--	--
6	Wild	--	387	--	+130.4%
7	American Sniper	--	319	--	+43.7%
8	Still Alice	--	315	--	+123.4%
9	Next Station is Love	--	296	--	--
10	The Gigolo	--	230	--	-25.3%

Kingsman is pouring it on now. It will beat Fifty Shades this weekend. The question is whether or not Kingsman will be able to defeat Doraemon or even Triumph in the Skies.

Kingsman is having exceptional word of mouth right now. It is at a stellar 4.8/5, the highest I've ever soon for a Hollywood movie. It is still early days though so it will come down once the weekend crowd catches it. Meanwhile, Fifty Shades is behind with a score of 4.4/5. That's not a bad number for now but it went down from 4.6 earlier so this is unlikely to grab people outside of its target audience.

As far as its performance is concerned, Fifty Shades of Grey fooled theater chain operators into thinking it was going to be a big player with its hot night time pre-selling action but after all the ruckus died down, walk-ins were more interested in seeing Kingsman. Theaters lavished the female friendly picture with 2-3 screens on Thursday but it was to no avail. Some theaters downgraded Kingsman on Friday due to very weak pre-selling on Tuesday but all theaters have adjusted and Kingsman will be put on a bigger screen or more screens on Sunday.

Now, let's head to Tsuen Wan to see how this weekend is shaping up.

Tsuen Wan
	Fifty Shades of Grey					Kingsman: The Secret Service					Stand By Me: Doraemon 3D					12 Golden Ducks					Triumph in the Skies					Penguins of Madagascar					From Vegas to Macau 2
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Feb. 14	11:00 AM	32	187	17.11%	Feb. 14	9:00 AM	34	246	13.82%	Feb. 14	8:00 AM	50	246	20.33%	Feb. 14	3:00 PM	65	246	26.42%	Feb. 14	1:00 PM	150	246	60.98%	Feb. 14	9:00 AM	55	187	29.41%	Feb. 14	12:00 AM	16	246	6.50%
	1:00 PM	12	92	13.04%		11:00 AM	60	246	24.39%		10:00 AM	116	246	47.15%		9:00 PM	55	246	22.36%		5:00 PM	156	246	63.41%		11:00 AM	54	92	58.70%
	3:00 PM	51	92	55.43%		1:00 PM	34	187	18.18%		12:00 PM	28	246	11.38%		1:00 AM	16	187	8.56%		7:00 PM	151	246	61.38%
	5:00 PM	32	92	34.78%		3:00 PM	79	187	42.25%		2:00 PM	67	246	27.24%							11:00 PM	30	246	12.20%
	7:00 PM	51	92	55.43%		5:00 PM	50	187	26.74%		4:00 PM	98	246	39.84%							1:00 AM	30	246	12.20%
	10:00 PM	41	92	44.57%		8:00 PM	89	187	47.59%		5:00 PM	53	246	21.54%
	12:00 AM	3	92	3.26%		10:00 PM	63	187	33.69%		7:00 PM	69	246	28.05%
											9:00 PM	92	246	37.40%
											11:00 PM	34	246	13.82%
Total		222	739	30.04%	Total		409	1427	28.66%	Total		607	2214	27.42%	Total		136	679	20.03%	Total		517	1230	42.03%	Total		109	279	39.07%	Total		16	246	6.50%

*Times are not approximate.

That is not very good for Fifty Shades. It looks like people in more rural areas are ignoring this film. Contrast that with Kingsman where pre-selling is not its strong suit. Very good number for it. I am particularly impressed by the 10 PM showing (actually 10:30 PM) because this is a slightly longer film and 10 PM usually gets lower pre-selling right out of the gate.

Moving onto the Chinese New Year fare. Doraemon is out in front with all day showings but the biggest surprise of this weekend is Triumph in the Skies. The movie is based off the popular local tv series but I did not expect this movie to do such huge business. This could seriously challenge Doraemon for #1 next weekend. Over 60% sold in the prime slots (even at 1 PM!) with 1 day of pre-selling to go. Wow. 12 Golden Ducks/From Vegas to Macau II won't do as much business now than next week so they get a pass but it looks like both will have to settle for a top 5 position. Penguins of Madagascar will probably be overshadowed by Doraemon. I think it could still get to 1-1.5m total but it'll have to fight for screens with the others every day.

If I have time tomorrow, I will look at pre-sales from another theater.

Next weekend is looking like this

1. Doraemon/Triumph in the Skies
3. 12 Golden Ducks
4. From Vegas to Macau II
5. Kingsman/Penguins of Madagascar
7. Fifty Shades of Grey

What an exciting two weeks of box office!

 

[Fullbuster]

Nobody expected 50 Shades to do well in Asia anyway.

[Olive]

At least HK people have some good taste.

 

Thursday

KINGSMAN  1.18m/1.40M -$180K

50 Shades  940k   - $121k

[Bluebomb]

Thursday actuals

1. Kingsman: The Secret Service - $152,146 (opening day actual)/$180,512
2. Fifty Shades of Grey - $121,201

	Friday				February 13
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Kingsman: The Secret Service	--	18,913	--	+33.8%
2	Fifty Shades of Grey	--	15,148	--	+27.6%
3	Jupiter Ascending	--	3,284	--	-1.9%
4	12 Golden Ducks	--	3,246	--	--
5	From Vegas to Macau 2	--	2,264	--	--
6	American Sniper	--	1,272	--	+45.4%
7	Wild	--	900	--	+43.3%
8	The Gigolo	--	847	--	-31.0%
9	Still Alice	--	752	--	+65.6%
10	Parasyte	--	608	--	+22.3%

	Saturday adm.	(so far)			February 14
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Stand By Me Doraemon	--	23,846	--	--
2	Triumph in the Skies	--	19,164	--	--
3	Kingsman: The Secret Service	--	16,914	--	+251.4%
4	Fifty Shades of Grey	--	15,638	--	+151.8%
5	Penguins of Madagascar	--	5,309	--	--
6	12 Golden Ducks	--	4,343	--	--
7	From Vegas to Macau II	--	3,985	--	--
8	Jupiter Ascending	--	2,392	--	+27.0%
9	The Imitation Game	--	1,948	--	--
10	Wild	--	746	--	+92.8%

	Saturday				February 14
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Stand By Me Doraemon	--	35,149	--	--
2	Kingsman: The Secret Service	--	31,243	--	+65.2%
3	Triumph in the Skies	--	26,272	--
4	Fifty Shades of Grey	--	25,982	--	+71.5%
5	12 Golden Ducks	--	12,070	--	+271.8%
6	From Vegas to Macau II	--	9,140	--	+303.7%
7	Penguins of Madagascar	--	7,286	--	--
8	Jupiter Ascending	--	3,851	--	+17.3%
9	The Imitation Game	--	2,831	--	--
10	Wild	--	1,317	--	+46.3%

Very good opening day sneaks for Doraemon. It will make 2m by the end of Chinese New Year. Huge admissions for Kingsman. Every Broadway/AMC theater recorded at least 1 sellout for Kingsman today (that includes The ONE/Kingswood Ginza -- both notoriously difficult to sell out) 4m is likely in play with that weekend number. Triumph in the Skies did an excellent job. It got half day showings at quite a few locations. It should be able to beat out Doraemon for #1 in admissions next weekend. Valentine's Day helped Fifty Shades a bit but the gap is growing larger between it and Kingsman with each day that passes. 12 Golden Ducks did great. Solid for From Vegas to Macau II. Penguins of Madagascar did run of the mill cartoon numbers. It'll be contending with Doraemon and Shaun the Sheep for screens next week so it'll already start with a disadvantage. It'll probably be able to push past 1m but it won't go much further than that. Strong sneaks once again for The Imitation Game.

	Sunday adm.	(so far)			February 15
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Stand By Me Doraemon	--	11,689	--	-51.0%
2	Kingsman: The Secret Service	--	10,118	--	-40.2%
3	Triumph in the Skies	--	8,052	--	-58.0%
4	Fifty Shades of Grey	--	5,951	--	-61.9%
5	Penguins of Madagascar	--	4,376	--	-17.6%
6	From Vegas to Macau II	--	3,259	--	-18.2%
7	12 Golden Ducks	--	1,550	--	-64.3%
8	Jupiter Ascending	--	1,546	--	-35.4%
9	The Imitation Game	--	1,046	--	-46.3%
10	Wild	--	442	--	-40.8%

Post Valentine's Day drops will see all films drop more than 10% today. Fantastic for Kingsman: The Secret Service. Great hold for Penguins of Madagascar. Huge drop for 12 Golden Ducks but that is due to the late screenings today which means low pre-sales. From Vegas to Macau II had a nice hold.

	Weekend Projections			Feb 12
Rank	Movie	TW	% chg	Total
1	Kingsman: The Secret Service	$955,000	--	$983,000
2	Stand By Me Doraemon	$755,000	--	$755,000
3	Fifty Shades of Grey	$725,000	--	$725,000
4	Triumph in the Skies	$450,000	--	$450,000
5	12 Golden Ducks	$190,000	--	$190,000

Kingsman's strong performance the entire weekend will see it ahead of Doraemon by about $200,000. Stand By Me Doraemon will at least nab #3 this weekend but it has the 3D cash grab so its 2 day gross should be enough to take down Fifty Shades' 4-day gross. Speaking of Fifty Shades, it has done quite well this weekend. It might not be the star of the show but it put in a great weekend as well. Triumph in the Skies had a monster weekend despite being outclassed in showtime count. A nice start for 12 Golden Ducks even with the controversy surrounding the film. It will post a huge gross next weekend.

 

Edited February 14, 2015 by Bluebomb

[Bluebomb]

	Sunday				February 15
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Kingsman: The Secret Service	--	27,974	--	-10.5%
2	Stand By Me Doraemon	--	20,485	--	-41.7%
3	Triumph in the Skies	--	17,158	--	-34.7%
4	Fifty Shades of Grey	--	15,224	--	-41.4%
5	Penguins of Madagascar	--	8,203	--	+12.6%
6	From Vegas to Macau II	--	7,392	--	-19.1%
7	12 Golden Ducks	--	5,607	--	-53.5%
8	Jupiter Ascending	--	2,344	--	-39.1%
9	The Imitation Game	--	2,320	--	-18.1%
10	Wild	--	1,243	--	-5.6%

Interesting holds today. Excellent for Kingsman. Very surprising hold from Doraemon. It's baffling how this can fall 40% from VD while Penguins of Madagascar increases. Big dips for Triumph in the Skies and Fifty Shades of Grey. Great for Penguins of Madgascar although next Thu. it will have to contend with 3 other animation releases next week along with the usual CNY fare and returning holdovers Kingsman and Fifty Shades. Solid for From Vegas to Macau 2. 12 Golden Ducks plunged today. Awful for Jupiter Ascending. Good holds for The Imitation Game and Wild.

	Weekend adm.			Feb 12-15
Rank	Movie	LW	TW	% chg
1	Kingsman: The Secret Service	--	92,266	--
2	Fifty Shades of Grey	--	68,226	--
3	Stand By Me Doraemon	--	55,634	--
4	Triumph in the Skies	--	43,430	--
5	12 Golden Ducks	--	20,923	--
6	From Vegas to Macau II	--	18,796	--
7	Penguins of Madagascar	--	15,489	--
8	Jupiter Ascending	--	12,828	--
9	The Imitation Game	--	5,151	--
10	Wild	--	4,088	--

	Weekend Estimates			Feb 12
Rank	Movie	TW	% chg	Total
1	Kingsman: The Secret Service	$980,000	--	$1,008,000
2	Fifty Shades of Grey	$695,000	--	$695,000
3	Stand By Me Doraemon	$665,000	--	$665,000
4	Triumph in the Skies	$425,000	--	$425,000
5	12 Golden Ducks	$200,000	--	$200,000

Spectacular for Kingsman: The Secret Service. This is one case where previews really helped. Fifty Shades of Grey had all the buzz before but Tuesday night sneaks brought a lot more awareness for this film. Fifty Shades of Grey had huge interest and big pre-sales but it fell short starting with the admissions loss on Thursday all the way to the massive 12,000+ admissions gap on Sunday. Overall, this still did quite well. Doraemon had a disastrous Sunday meaning that it ends up behind Fifty Shades for this weekend. This has already jumped to #2 out of all the Doraemon films here with just its sneak peeks and it will pass last year's #1 offering by Thursday. 12 Golden Ducks had a ghastly Sunday fall but it was still enough to beat out all the others for #5.

This upcoming week is Chinese New Year. This year Chinese New Year starts on Thursday which means 4 days of holidays! That likely means setting a new weekend record. Wednesday nights will be very active as well with theaters pushing midnight and late showings (2-4 AM).

Theaters that have already rolled out their Thursday schedules have seen amazing pre-selling (thanks to Triumph in the Skies). At all of those theaters so far, here's how the pre-selling stacks up

1. Triumph in the Skies


2. 12 Golden Ducks/Doraemon/From Vegas to Macau 2

5. Kingsman: The Secret Service
6. Penguins of Madagascar
7. Shaun the Sheep
8. An Inspector Calls
9. Fifty Shades of Grey

What those spaces represent is how much that film is ahead of its nearest competitor so TITS is the runaway winner while the pack of 3 lag well behind it.

At The ONE, here's how they are doing on Thursday. Pre-sales were taken at 11 PM.

The ONE
	Stand By Me: Doraemon	(all v.)				12 Golden Ducks					Triumph in the Skies					From Vegas to Macau 2					Kingsman: The Secret Service					Penguins of Madagascar	(all v.)				Fifty Shades of Grey
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Feb. 19	9:00 AM	9	163	5.52%	Feb. 19	9:00 AM	4	163	2.45%	Feb. 19	9:00 AM	15	163	9.20%	Feb. 19	10:00 AM	30	111	27.03%	Feb. 19	11:00 AM	12	111	10.81%	Feb. 19	9:00 AM	13	111	11.71%	Feb. 19	9:00 AM	5	111	4.50%
	10:00 AM	13	163	7.98%		10:00 AM	15	163	9.20%		10:00 AM	13	163	7.98%		12:00 PM	53	111	47.75%		1:00 PM	7	111	6.31%		10:00 AM	4	111	3.60%		4:00 PM	6	111	5.41%
	12:00 PM	4	163	2.45%		12:00 PM	6	163	3.68%		12:00 PM	20	163	12.27%		6:00 PM	51	111	45.95%		2:00 PM	29	111	26.13%		12:00 PM	6	111	5.41%		8:00 PM	6	111	5.41%
	2:00 PM	29	163	17.79%		1:00 PM	13	163	7.98%		2:00 PM	102	163	62.58%		8:00 PM	46	111	41.44%		3:00 PM	46	111	41.44%		4:00 PM	20	111	18.02%		10:00 PM	6	111	5.41%
	4:00 PM	39	163	23.93%		3:00 PM	50	163	30.67%		4:00 PM	114	163	69.94%		10:00 PM	29	111	26.13%		6:00 PM	16	163	9.82%							12:00 AM	9	111	8.11%
	6:00 PM	14	111	12.61%		4:00 PM	56	163	34.36%		6:00 PM	60	163	36.81%							8:00 PM	13	163	7.98%
	7:00 PM	10	111	9.01%		6:30 PM	25	163	15.34%		8:00 PM	92	163	56.44%							10:00 PM	4	163	2.45%
						8:00 PM	16	163	9.82%		10:00 PM	45	163	27.61%							12:00 AM	6	163	3.68%
						9:00 PM	27	163	16.56%		12:00 AM	25	163	15.34%
						11:00 PM	36	163	22.09%
						1:00 AM	4	163	2.45%
Total		118	1037	11.38%	Total		252	1793	14.05%	Total		486	1467	33.13%	Total		209	555	37.66%	Total		133	1096	12.14%	Total		43	444	9.68%	Total		32	555	5.77%

Triumph in the Skies is the clear winner and is 2:1 in admission pre-sales over 12 Golden Ducks. 2 things that I must point out: it is the only film to have sold more than half of a showing so far and at least 1/4 of each showing has been filled (aside from the morning and midnight). Truly remarkable. TITS and 12 GD along with Doraemon will fight for #1 this weekend.

12 Golden Ducks is doing solid but not spectacular pre-sales. The mid-afternoon and the late evening showings are doing great.

Somewhat of a surprise, From Vegas to Macau II runs past Doraemon into the top 3. All of its showings (including 12 PM) are doing great so it will see an upgrade in showtimes or in screen count as this weekend progresses. On the flipside, Doraemon is having sluggish pre-sales. It is even behind KingsSpeech(man) for 4th. With Kingsman, pre-sales are not its strong suit but Doraemon has had really good pre-sales so far. I wonder if demand is being met. Outside the top 5, Penguins of Madagascar also does not seem to have really strong pre-sales. For a film that has had strong pre-sales, Fifty Shades Thursday pre-sales are a major failure. Not featured here but still on Thursday's schedule is Shaun the sheep. It is performing worse than Fifty Shades at The ONE.

Though that is 1 theater, it seems this is how screen counts will play out on Friday into the weekend

Increasing

Triumph in the Skies
From Vegas to Macau II

Flat or Decreasing

12 Golden Ducks
Doraemon
Kingsman
Penguins of Madagascar

Decreasing

Fifty Shades of Grey
________________________________________________________
I wanted to see how well Triumph in the Skies is doing at other locations so I picked the theater that is not known for hot pre-sales.

Hollywood
	Triumph in the Skies
Day	Time	Seats sold	Seats available	% filled
Feb. 19	8:00 AM	20	225	8.89%
	10:00 AM	56	225	24.89%
	12:00 PM	30	225	13.33%
	1:00 PM	51	243	20.99%
	3:00 PM	181	225	80.44%
	5:00 PM	99	225	44.00%
	8:00 PM	81	225	36.00%
	10:00 PM	103	225	45.78%
Total		621	1818	34.16%

One showtime is 80% full in one day of pre-selling at a theater that is never known for its fast pre-selling. WOW. Triumph in the Skies is more than a third full for the whole day. That is crazy. Even its 10 PM showing is the 2nd highest selling showtime of the day.

 

[Bluebomb]

February 12 Weekend Actuals

Kingsman: The Secret Service - $892,023 (opening weekend actual)
Fifty Shades of Grey - $629,057 (opening weekend actual)
Stand By Me Doraemon - $608,432
Penguins of Madagascar - $171,443
Jupiter Ascending - $880,422
The Imitation Game - $97,967
Wild - $153,397
20 Once Again - $139,217
Gangnam Blues - $122,459
The Con Artists - $122,459

Kingsman: The Secret Service stormed out of the gate the big winner, dominating Fifty Shades of Grey on the weekend and increasing its gap from Fifty Shades each day to win the top spot by $250,000 overall. Though it did not have the buzz that Fifty Shades had, it grew thanks to stellar word of mouth which led to numerous sellouts on Saturday. Word of mouth continues to build for Kingsman as it is still sporting a 4.7/5 rating from 200 user reviews.

Fifty Shades of Grey had the attention but failed to perform beyond its target fanbase. It rushed out to swell pre-selling on Thursday but walk-ins contributed only half of its admissions total on opening day. Valentine's Day saw it perk up but Sunday saw it crash and burn with it declining 40% from Saturday.

Stand By Me Doraemon did great with previews. Although one wonders if the full scale early launch will dilute its CNY sales, this is a huge number for the franchise. By next Thursday, it will become the #1 Doraemon movie of all time in HK.

Penguins of Madagascar had an early launch as well and it did average. It will likely get to 1m total but not much further than that.

Not a great total for Jupiter Ascending. It will leave theaters with around $900,000.

The Imitation Game is still in sneak previews mode. Altogether it has racked up nearly $100,000 in the past 2 months. Very strong showings overall for those theaters showing previews since January.

[Bluebomb]

	Wednesday adm.	(so far)			February 18
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Triumph in the Skies	--	12,363	--	--
2	From Vegas to Macau II	--	10,542	--	--
3	Stand By Me Doraemon	--	9,768	--	--
4	12 Golden Ducks	--	8,242	--	--
5	Kingsman: The Secret Service	--	7,519	--	--
6	Penguins of Madagascar	--	4,446	--	--
7	Fifty Shades of Grey	--	2,004	--	--
8	An Inspector Calls	--	1,176	--	--
9	Jupiter Ascending	--	468	--	--
10	Shaun the Sheep	--	190	--	--

Good Chinese New Year Eve for Triumph in the Skies and From Vegas to Macau 2. Doraemon is still doing alright for now. 12 Golden Ducks should be doing a lot better. OK for Kingsman. Penguins of Madagascar is fighting back. Extremely poor for Fifty Shades of Grey. It will leave theaters today or get downsized big time. Decent for An Inspector Calls. Very weak for Jupiter Ascending. It will have just 1 showing for the entire day tomorrow. Not that good for Shaun the Sheep.


Top 7 Weekend Showtimes Theater Chains Comparison

Broadway/AMC

Promoted

From Vegas to Macau II
Penguins of Madagascar

Same

12 Golden Ducks

Demoted

Triumph in the Skies
Stand By Me Doraemon
Kingsman: The Secret Service
Fifty Shades of Grey

UA

Promoted

Triumph in the Skies
Stand By Me Doraemon

Demoted

12 Golden Ducks
Penguins of Madagascar
From Vegas to Macau II
Kingsman: The Secret Service
Fifty Shades of Grey

MCL

Promoted

From Vegas to Macau II
Triumph in the Skies

Same

Penguins of Madagascar
Stand By Me Doraemon

Demoted

12 Golden Ducks
Kingsman: The Secret Service
Fifty Shades of Grey

Golden Harvest

Promoted

From Vegas to Macau II
Penguins of Madagascar
Triumph in the Skies

Same

12 Golden Ducks
Stand By Me Doraemon

Demoted

Kingsman: The Secret Service
Fifty Shades of Grey

It is really difficult to judge how well a film is doing with so many openers coming out so I've decided to forgo the usual Thursday schedules and instead look at the general trend of how each film is doing at the 4 major theater chains.

At the biggest theater chain Broadway/AMC, Triumph in the Skies is getting downsized despite hot pre-selling. On the flip side, From Vegas to Macau II and Penguins of Madagascar are getting upgraded into bigger screens or more showtimes. 12 Golden Ducks will stay the same but gets full day showtimes due to the film being distributed by EDKO which is owned by Broadway/AMC. Doraemon/Kingsman/Fifty Shades all get downgraded. For some locations, Fifty Shades will leave theaters today.

UA is pretty much the opposite of Broadway/AMC. Triumph in the Skies and Doraemon will be promoted while 12 Golden Ducks/From Vegas to Macau II/Penguins of Madagascar all lose showtimes/bigger screens. Kingsman/Fifty Shades will also be demoted here. Interestingly, Kingsman will lose showtimes in IMAX to Triumph in the Skies. This is a huge coup for TITS because normally the 4 IMAX screens are not given to a standard non-IMAX release unless if there is no IMAX-made release out or if the IMAX release is doing poorly. Kingsman was doing alright in IMAX last weekend but the hot pre-selling for TITS made the theater operators change their mind.

MCL sees Triumph in the Skies along with From Vegas to Macau II upgraded while the two animated films stay the same. 12 Golden Ducks as well as the two usual suspects Kingsman and Fifty Shades will get cut in some shape or form.

At Golden Harvest, From Vegas to Macau II is being distributed by Panasia which is owned by the Golden Harvest theater chain. It will see more showtimes this weekend. Also in GH's good graces is Penguins of Madagascar and Triumph in the Skies. The other 2 big openers will stay the same while the two holdovers from last week will see its showtimes slashed.

Lots of scheduling politics this weekend. Where else can you see a hot pre-seller like Triumph in the Skies see its showtimes cut at Broadway/AMC while Broadway/AMC's own 12 Golden Ducks gets only half day showtimes at Golden Harvest?

 

[Bluebomb]

	Wednesday adm.	(so far)			February 18
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Triumph in the Skies	--	12,363	--	--
2	From Vegas to Macau II	--	10,542	--	--
3	Stand By Me Doraemon	--	9,768	--	--
4	12 Golden Ducks	--	8,242	--	--
5	Kingsman: The Secret Service	--	7,519	--	--
6	Penguins of Madagascar	--	4,446	--	--
7	Fifty Shades of Grey	--	2,004	--	--
8	An Inspector Calls	--	1,176	--	--
9	Jupiter Ascending	--	468	--	--
10	Shaun the Sheep	--	190	--	--

	Wednesday adm.				February 18
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Kingsman: The Secret Service	--	19,841	--	--
2	Triumph in the Skies	--	19,384	--	--
3	Stand By Me Doraemon	--	18,871	--	--
4	From Vegas to Macau II	--	15,956	--	--
5	12 Golden Ducks	--	14,124	--	--
6	Penguins of Madagascar	--	8,594	--	--
7	Fifty Shades of Grey	--	6,600	--	--
8	An Inspector Calls	--	1,642	--	--
9	Jupiter Ascending	--	790	--	--
10	Wild	--	724	--	--

Triumph in the Skies was leading up until 10:00 PM when it lost 700 admissions all of a sudden but both Kingsman and TITS did well. Good for Doraemon. Excellent for From Vegas to Macau II. Disappointing for 12 Golden Ducks. Marvelous for Penguins of Madagascar. It is picking up steam. Awful for Fifty Shades of Grey.

	Thursday adm.	(so far)		February 19
Rank	Movie	LW	TW	% chg
1	Triumph in the Skies	--	31,676	--
2	Stand By Me Doraemon	--	29,631	--
3	From Vegas to Macau II	--	28,318	--
4	12 Golden Ducks	--	25,581	--
5	Kingsman: The Secret Service	2,760	13,836	+401.3%
6	Penguins of Madagascar	--	13,421	--
7	An Inspector Calls	--	4,409	--
8	Shaun the Sheep	--	3,007	--
9	The Imitation Game	--	1,870	--
10	Fifty Shades of Grey	5,330	1,714	-67.8%

Great start for Triumph in the Skies. Very good for Doraemon. Excellent for From Vegas to Macau II. Theaters definitely thought this was going to be the 4th or 5th biggest movie of the weekend but it is proving everyone wrong. Extremely disappointing for 12 Golden Ducks given that its predecessor beat the first Vegas to Macau movie last year. Pretty good for Kingsman. Pre-sales aren't that great but it will pick up in walk-ins. Magnificent for Penguins of Madagascar. It is certainly not going down without a fight. Decent for An Inspector Calls. Good for The Imitation Game. Terrible for Fifty Shades of Grey. Theaters will start leaving this off their schedules beginning tomorrow.

 

[Olive]

羊年大吉，恭喜發財！

Happy Chinese new Year.

[Bluebomb]

羊年大吉，恭喜發財！

Happy Chinese new Year.

Happy New Year to you too and everyone else as well!

 

Wednesday (CNY Eve) numbers

1. Triumph in the Skies - $217,833/$643,188

2. Stand By Me Doraemon - $216,544/$1,086,588

3. Kingsman: The Secret Service - $207,521/$1,425,583

4. From Vegas to Macau 2 - $188,187/$399,575

5. 12 Golden Ducks - $171,430/$489,802

6. Penguins of Madagascar - $87,648/$386,686

7. Fifty Shades of Grey - $65,736/$853,287

8. An Inspector Calls - $21,912/$36,090

9. Jupiter Ascending - $7,733/$920,313

10. Wild - $6,444/$175,297

Very good for the top 4. Doraemon even clinches the #1 spot in the franchise in HK with only sneak previews. Good number. Disappointing for 12 Golden Ducks. Penguins of Madagascar is doing better. Terrible for Fifty Shades of Grey. An Inspector Calls did not do great. Bad for Jupiter Ascending. Friday will be its last day in theaters. It will leave with less than $925,000. Alright for Wild.

 

	Thursday			February 19
Rank	Movie	LW	TW	% chg
1	Triumph in the Skies	--	42,480	--
2	Stand By Me Doraemon	--	39,493	--
3	12 Golden Ducks	--	38,389	--
4	From Vegas to Macau II	--	34,901	--
5	Kingsman: The Secret Service	14,136	26,081	+84.5%
6	Penguins of Madagascar	--	19,118	--
7	Fifty Shades of Grey	11,872	5,974	-49.7%
8	An Inspector Calls	--	5,787	--
9	Shaun the Sheep	--	4,832	--
10	The Imitation Game	--	4,073	--

Huge win for Triumph in the Skies. Doraemon was close but the lack of showings at night killed its chances of winning. Decent recovery for 12 Golden Ducks. It had the highest walk-ins but was it on its merit or because of other films selling out? From Vegas to Macau 2 had really weak walk-ins because most of its showings on Thursday were sold out or near sellouts. Very good for Kingsman. Despite its continued problems with pre-selling, it claimed 2nd in walk-ins today. That is an excellent comeback for Penguins of Madagascar. Word of mouth is very strong. Could it take away business from Doraemon this weekend? Fifty Shades had a horrible drop. Whenever you drop on CNY, that is bad. To drop 50% on CNY is horrifying. An Inspector Calls did pretty bad. Weak for Shaun the Sheep. Very good for The Imitation Game.

For those interested, Jupiter Ascending fell a whopping 98% today in admissions.

	Friday adm.	(so far)			February 20
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Stand By Me Doraemon	--	32,689	--	+10.3%
2	From Vegas to Macau 2	432	29,344	+6692.6%	+3.6%
3	Triumph in the Skies	--	29,206	--	-7.8%
4	12 Golden Ducks	965	23,883	+2374.9%	-6.6%
5	Penguins of Madagascar	--	15,385	--	+14.6%
6	Kingsman: The Secret Service	4,813	14,624	+203.8%	+5.7%
7	An Inspector Calls	--	3,975	--	-9.8%
8	Shaun the Sheep	--	3,568	--	+18.7%
9	The Imitation Game	--	2,416	--	+29.2%
10	Fifty Shades of Grey	6,210	1,937	-68.8%	+13.0%

The Chinese language films were the only films to decrease from Thursday's pre-sales except for From Vegas to Macau 2 which saw increased showtimes on Friday. In contrast, animated films all saw nice gains on Friday with all of them increasing at least 10%. That's a very good increase for Kingsman. It saw decreased showtimes today but still managed to increase. Awful for Fifty Shades. -69% on a holiday is a major disaster.

[grim22]

I was originally thinking that Tits was the slang term for 50 Shades used to keep the title short